What Mastermind Consulting does

Mastermind Consulting Pty Ltd is a privately held Australian marketing consultancy founded in 2008 and headquartered in Rozelle, operating with a small team of senior practitioners under founder Trish Barry. The firm delivers strategic and execution marketing services — including marketing strategy, social media management, content marketing, digital and email marketing via Klaviyo, direct-to-consumer marketing, paid media on Meta and Google, reporting and analytics, public relations and communications planning, and marketing training — to clients primarily in the wine, food, and tourism verticals. It has an 8+ year engagement with Scarborough Wine Co and a named roster of Australian wineries, resorts, and food/hospitality brands.

The business model is professional services revenue generated through project-based engagements, monthly retainers, and training programs sold directly to client leadership. Mastermind Consulting uses mainstream marketing tools — Klaviyo for email automation, Meta Business Suite and Later for social scheduling — with no proprietary technology platform, no patents, and no disclosed funding or external ownership. Go-to-market is relationship-led, supported by content marketing (blog/Musings, YouTube, newsletter), speaking engagements, and webinars to build authority in the niche wine/food/tourism segment. Recognition includes Trish Barry's 2020 Australian Women in Wine Awards Marketer of the Year honor.

The firm operates exclusively within Australia and has no subsidiaries, no acquisitions, and no public market presence. Revenue, headcount details, and ownership structure are not publicly disclosed, and the company has shown no aggressive scaling signals over its 17+ year history.

Name

Mastermind Consulting

Legal name

Mastermind Consulting Pty Ltd

Website

https://mastermindconsulting.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mastermind Consulting is an Australian boutique marketing consultancy founded in 2008 that provides marketing strategy, social media, content, digital/email, and training services to wine, food, and tourism brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Rozelle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Consulting Services: Strategic marketing consulting providing marketing strategy, social media management, content marketing, digital and email marketing, direct marketing, reporting and analytics, and marketing training services to wine, food, and tourism brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Mastermind Consulting is a boutique Australian marketing consultancy that delivers strategic marketing services including marketing strategy development, social media management, content marketing, digital and email marketing, direct-to-consumer marketing, paid media advertising on Meta and Google, reporting and analytics, and marketing training. The firm specializes in wine, food, and tourism brands, providing tailored project-based, monthly retainer, and training engagements delivered directly by a small senior-level team.

Product overview

Mastermind Consulting is a marketing consultancy offering a suite of strategic and execution services. The core portfolio spans Marketing Strategy (foundational planning and brand DNA definition), Social Media Services (management and content creation), Content Marketing, Digital and Email Marketing (including Klaviyo-certified automation), Direct Marketing, Reporting and Analytics, Marketing and Social Media Training, and Webinar Series. Specialized offerings include Winery E-commerce, Paid Media Advertising (Meta and Google), and Public Relations and Communications Planning. The company specializes in wine, food, and tourism marketing with a focus on direct-to-consumer strategies and digital engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Develops comprehensive marketing strategies aligned with business objectives and long-term success, including brand DNA definition and tailored planning. Targeted at wine, food, and tourism brands seeking strategic marketing direction.
• Social Media Services Social media management, content creation, community engagement, and platform optimization across Facebook, Instagram, and other channels. Targeted at brand marketers needing outsourced social media execution.
• Content Marketing Creates compelling brand stories, visual content, and written materials across multiple platforms and touchpoints. For brands seeking outsourced content production and storytelling.
• Digital and Email Marketing Email marketing campaigns using the Klaviyo platform, including personalized customer journeys, automated email sequences, and trigger-based automations, alongside broader digital advertising management. Targeted at brands seeking Klaviyo-certified email automation expertise.
• Direct Marketing Direct-to-consumer marketing initiatives focused on strategies that drive sales and customer engagement. For brands looking to grow DTC revenue through targeted marketing programs.
• Reporting and Analytics Campaign performance measurement, data analysis, and insights reporting to inform marketing decisions. For client marketing teams needing measurement and reporting support.
• Marketing and Social Media Training Teaching and mentoring teams in digital, direct, and social media marketing with practical, industry-relevant skills. Targeted at internal marketing teams in need of upskilling.
• Webinar Series Educational webinar programming covering marketing topics, industry trends, and best practices. Targeted at marketers and brand owners across wine, food, and tourism sectors.
• Winery E-commerce Website re-platforming, content creation, and sales planning for winery clients, backed by twenty years of e-commerce experience. For wineries needing an end-to-end e-commerce and DTC sales build-out.
• Paid Media Advertising Creation and optimization of targeted paid media campaigns on Meta and Google platforms with data-driven insights for maximum ROI. For brands seeking paid acquisition support.
• Public Relations and Communications Planning Media and influencer relationship building to secure third-party endorsements through traditional, digital, and social channels. For brands seeking PR support and third-party endorsements.

Quantifiable outcome

• Achieved significant Direct-to-Consumer growth for Scarborough Wine Co over 8+ year partnership

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Giesen GroupnotableStrategic or Co-development PartnerMastermind Consulting worked with Giesen Group on new product development for their alcohol-removed wine range, including NDA and marketing strategy work for Tea and their NoLo wines. This was a significant client partnership involving product launches and marketing for their Giesen 0% and Ara Zero product lines.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Affinity Collective: Australian marketing and communications agency specializing in the wine, food and hospitality sectors. Directly comparable to Mastermind in vertical focus, boutique size and geographic footprint.

Broad incumbents

• Thinkerbell: Award-winning Australian creative, brand and marketing agency with deep food and beverage category experience. Comparable as an Australian mid-sized marketing services provider, though broader in vertical and capability scope.
• Howatson+Co: Independent Australian creative and media agency serving FMCG and consumer brands including food and beverage. Comparable in serving Australian consumer clients with integrated marketing services, though much larger in headcount.
• Dentsu Australia: Local arm of global advertising holding group with dedicated consumer and brand practices. Comparable as an Australia-based marketing services competitor with greater scale and broader capability, often pitching into mid-sized brand accounts.
• WPP (Australia): World's largest advertising holding company with significant Australian operations across creative, media, PR and digital. Comparable as a broad incumbent offering overlapping marketing services to enterprise and mid-market brand clients.
• Publicis Groupe (Australia): Global marketing and communications group with Australian operations spanning creative, media, digital and PR. Comparable as a broad incumbent competitor for marketing services work, particularly for brands seeking scale.
• BBDO Australia: Global creative network with Australian presence serving consumer brands including food and beverage. Comparable as a broad incumbent offering strategic and creative marketing services, though without Mastermind's wine specialization.
• Saxon Agency: Australian brand and creative agency working across consumer, retail and lifestyle sectors. Comparable as an Australian mid-sized marketing services competitor for brand storytelling and integrated campaigns.
• Eleven Consulting (Australia): Australian marketing and digital consultancy serving mid-market and enterprise clients. Comparable as an Australian-based consulting-style competitor offering strategy and digital marketing services to consumer brands.

Regional players

• The Core Agency: Australian full-service creative agency working across retail, food and beverage, and tourism clients. Comparable as a regional Australian agency addressing similar buyer profiles, though not wine-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mastermindtb
• YouTubeyoutube.com/channel/UCCKUjJgZifIV3e2ojFccvHg
• Facebookfacebook.com/MastermindConsult
• LinkedInau.linkedin.com/in/trishbarry
• Instagraminstagram.com/mastermindconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastermind Consulting