Grupo Dogma Serviços

What Grupo Dogma Serviços does

Grupo Dogma Serviços is a privately held Brazilian business-to-business services group, founded in September 1993 and headquartered on Avenida Paulista in São Paulo, with a regional office in Botucatu. The company operates two interlinked divisions: Dogma Serviços, which provides outsourced labor and facility services (temporary workforce under Brazilian Law 6.019/74, general and hospital cleaning, portaria and access control, green-area and multi-discipline maintenance, and administrative/reception support) to enterprises, condominiums, healthcare facilities, and government entities; and Dogma Tecnologia, a security systems integrator deploying CFTV IP, AI-assisted intelligent cameras, PTZ cameras with night vision, perimeter alarms, access control, fiber optic and UTP/PoE networks spanning roughly 12 km in flagship projects, and 24-hour Central de Controle Operacional (CCO) monitoring with videowall workstations. Notable technical installations include a 49-camera, 12-km-cabling system covering more than 900,000 square meters at a high-end interior São Paulo condominium and the MIC (monitoramento por câmeras) infrastructure at EMTU's Terminal Metropolitano Luiz Bortolosso in Osasco.

The company generates revenue primarily through multi-year outsourcing and maintenance contracts priced on a custom, project-by-project basis, with hardware elements in the technology division available under direct sale, financing, or 24-48 month equipment loan (comodato) arrangements that may convert to ownership or upgrade. Its named client base spans marquee São Paulo state institutions and enterprises: Poupatempo (multiple units), CPTM, EMTU, Embraer, MRV, Eucatex, Extra (Grupo Pão de Açúcar), Unimed, Autopass, and City+Transporte Urbano, the latter two tied to a 2019/2020 move into end-activity (atividade-fim) outsourcing for transportation ticketing (BOM card). Geographic coverage is concentrated in São Paulo state across Greater São Paulo, Centro-Oeste Paulista, and Litoral Paulista.

Leadership is anchored by Diretor-executivo Kadu Lima, and the firm operates as a private, founder- or management-owned entity with no disclosed institutional investors, parent company, or funding rounds. Service is delivered through a direct enterprise field-sales motion supported by a website, blog, and an employee portal (TOTVS/Protheus). The business model is labor-intensive and contract-anchored, with technology acting as both a higher-margin adjacency and a wedge into integrated facility-management bids in transportation and government procurement.

Name

Grupo Dogma Serviços

Legal name

Dogma Recursos Humanos e Assessoria Empresarial

Website

https://grupodogmaservicos.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Dogma Serviços is a privately held Brazilian B2B outsourcing and electronic security group founded in 1993, providing temporary labor, cleaning, maintenance, hospital hygiene, and CFTV-based surveillance to enterprises, condominiums, healthcare facilities, and government entities across São Paulo state.

Ownership category

akta.pro rank

Product category

Facility Management and Outsourcing Services

NAICS

Facilities Support Services (561210), Security Systems Services (56162), Professional Employer Organizations (561330), Computer Systems Design and Related Services (54151)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

akta.pro secondary industries

Disinfection, Sanitation & Vector-Borne Disease Control Services (IMAIAHAA), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Outsourcing services
• Workforce management
• Electronic security systems
• Facility maintenance services
• Hospital hygiene services

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourcing Services (Terceirização): Core business providing outsourced labor for various functions including cleaning, maintenance, security, reception, and administrative support. Services are contracted to enterprises, condominiums, and government entities.
2. Temporary Workforce Management: Temporary labor provision under Brazilian Law 6.019/74, supplying workers for periods of up to 3 months with potential extensions. Services include workforce administration and labor compliance.
3. Technology and Security Systems: Electronic security solutions including CFTV installation, access control, alarm systems, and monitoring centers. Equipment can be provided through sale, financing, or comodato (loan) arrangements.
4. Maintenance Contracts: Monthly maintenance contracts for installed systems, including preventive and corrective maintenance services for electronic security infrastructure.
5. Terminal Management Services: Comprehensive terminal management services for bus terminals, including infrastructure monitoring, cleaning, and operational support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Grupo Dogma Serviços provides outsourced workforce and facility services to enterprises, condominiums, industries, healthcare facilities, and government entities, including cleaning, maintenance, reception, security, hospital hygiene, green-area upkeep, and temporary labor. Through its Dogma Tecnologia division, it also delivers turn-key electronic security solutions — CFTV IP surveillance, fiber optic networks, perimeter alarms, access control, and 24-hour CCO monitoring — with options for equipment sale, financing, or loan (comodato). All solutions are bundled with preventive and corrective maintenance contracts and deployed as integrated multi-year projects across São Paulo state.

Product overview

Grupo Dogma Serviços operates as a dual-brand company offering Dogma Serviços (outsourcing and workforce management) and Dogma Tecnologia (electronic security and technology solutions). The product portfolio includes temporary labor, cleaning services, hospital hygiene, green area maintenance, reception and access control, alongside Dogma Tecnologia's security offerings: CFTV IP surveillance systems, fiber optic networks, perimeter alarms, access control systems, and operational control centers. These offerings are provided as integrated turn-key solutions for condominiums, industries, and public transportation terminals across São Paulo state.

Differentiator

Problem solved

Functional benefit

Brands

• Dogma Tecnologia: Specialized division focused on electronic security solutions including CFTV IP, perimeter alarms, access control, and operational control centers. Offers turn-key project implementation, technical support, maintenance contracts, and equipment financing/comodato arrangements.

Products and services

• Dogma Serviços — Outsourcing Services Outsourced workforce and facility services including temporary labor, specialized services, cleaning, maintenance, concierge, and hospital hygiene for businesses, condominiums, and government entities across São Paulo state.
• Dogma Tecnologia — Electronic Security Solutions
• Hospital Hygiene (Higienização Hospitalar)
• Temporary Workforce (Mão de Obra Temporária)
• General Cleaning (Limpeza Geral)
• Green Areas Maintenance (Manutenção de Áreas Verdes)
• Reception and Access Control (Portaria e Controle de Acesso)
• Terminal Management (Gestão de Terminais)
• Electronic Security Maintenance Contracts

Quantifiable outcome

• Poupatempo elected as Best Public Service in São Paulo by Instituto Datafolha for five consecutive years (2019) - Dogma provides staffing for multiple Poupatempo units
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• City + Transporte UrbanocoreStrategic or Co-development Partner · 1 January 2019Strategic partnership for specialized labor outsourcing in transportation ticketing services. Dogma provides workforce for ticketing operations in the southern coast of São Paulo, handling card issuance and recharge services (BOM card). This represents Dogma's pioneering move into end-activity outsourcing (atividade-fim).
• AutopasscoreStrategic or Co-development Partner · 1 January 2019Partnership for specialized labor outsourcing in ticketing services for public transportation. Dogma handles ticket issuance and card recharge operations (BOM card) for Autopass-managed transportation systems.
• EMTU (Empresa Metropolitana de Transportes Urbanos)coreStrategic or Co-development PartnerEMTU is responsible for regulation and oversight of metropolitan transportation in São Paulo state. Dogma Tecnologia implemented monitoring infrastructure (MIC) at Terminal Luiz Bortolosso following EMTU guidelines for the Itapevi-São Paulo Corridor.
• CPTM (Companhia Paulista de Trens Metropolitanos)coreStrategic or Co-development PartnerDogma provides specialized cleaning services for CPTM trains and platforms. Services are delivered at commuter rail facilities integrated with the metropolitan transportation network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brasanitas: One of Brazil's largest outsourced cleaning, maintenance, and facility services companies. Highly comparable to Dogma's core Terceirização and limpeza geral offerings for enterprise and government clients.
• Vanguarda Terceirização: Brazilian outsourcing provider of cleaning, maintenance, reception, and temporary labor. Closely mirrors Dogma's labor-driven service mix and target customer segments (industries, condominiums, public sector).
• Orzil Serviços Gerais: Brazilian outsourced services firm delivering cleaning, maintenance, security guards, and temporary workforce. Operates in the same competitive set as Dogma in São Paulo and other Brazilian states.
• GM Facilities: Brazilian integrated facility management company offering cleaning, maintenance, security, and reception. Comparable to Dogma's bundled services model for corporate and real estate clients.
• SegurPro: Brazilian provider of security guard services and electronic security solutions. Directly comparable to Dogma's Portaria e Controle de Acesso and Dogma Tecnologia security systems offerings.
• ManpowerGroup Brazil: Global workforce solutions and staffing firm with substantial Brazil operations in temporary labor and recruitment process outsourcing. Comparable to Dogma's Mão de Obra Temporária and broader staffing services.

Broad incumbents

• Prosegur: Global security services leader with a large Brazilian footprint spanning manned guarding, electronic security, and monitoring. A broader incumbent that overlaps with both Dogma's security guards and Dogma Tecnologia offerings.
• Sodexo (Brazil operations): Global integrated facility management company with significant Brazil presence in cleaning, maintenance, and food services. Competes with Dogma for large multi-site enterprise and government contracts.
• ISS A/S (Brazil): Global facility services provider operating in Brazil across cleaning, security, and workplace support. Comparable as a large multinational IFM peer competing for the same institutional and industrial accounts.

Emerging players

• Verisure Brazil: Brazilian arm of the European home and SMB security specialist offering monitored alarms, CCTV, and access control. Comparable to Dogma Tecnologia's electronic security offering, particularly for condominiums and small enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Dogma Serviços