City Transporte Urbano

Name

City Transporte Urbano

Legal name

City Transporte Intermodal Ltda.

Website

https://citymais.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Urban Public Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Other Urban Transit Systems (485119)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Municipal/City Public Bus Operators (THAIAEAA)

Keywords

• Urban public transportation
• Transit fare cards
• Vale Transporte corporate
• Municipal bus services
• Electronic fare payment

Headquarters

HQ city

Guarujá

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Public Transportation Fares: Revenue generated from passenger fares on urban bus routes serving Guarujá and Bertioga municipalities. Fares are regulated by municipal authorities.
2. Vale Transporte Corporate Sales: Corporate employer-provided transportation benefit cards sold to businesses for their employees. Companies purchase credits in bulk for workforce mobility needs.
3. Subsidized Fare Programs: Government-subsidized fares for eligible populations including students (50% discount), seniors (65+ free), and disabled passengers. Revenue partially compensated by municipal government programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

City Transporte Urbano operates municipal public bus transportation services in Guarujá and Bertioga (São Paulo, Brazil) under the City Mais brand, using a fleet of modern, air-conditioned vehicles equipped with Wi-Fi and USB charging, including electric buses. Passengers access the service through a smart-card ecosystem (Cidadão, Vale Transporte, Estudante Meia Tarifa, Estudante Passe Livre, Sênior, Especial), supported by the CITY+ mobile app, CITTAMOBI integration, online credit recharges, and a corporate portal for employer-managed Vale Transporte accounts.

Product overview

City Mais (City Transporte Urbano) operates as an intermodal urban public transportation service provider in Guarujá and Bertioga, Brazil, with 15 years of experience. The company offers a unified CITY+ card ecosystem comprising multiple card types (Cidadão, Vale Transporte, Estudante Meia Tarifa, Estudante Passe Livre, Sênior, and Especial) that serve different passenger segments. This is complemented by digital channels including the CITY+ mobile app for balance checking and credit purchases, the CITTAMOBI app for route and schedule information, and web portals for online credit purchases and corporate Vale Transporte management. The company is modernizing its fleet with WiFi, USB ports, air conditioning, and electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• CITY+: Mobile application for consulting balance and purchasing credits for transportation cards.
• CITTAMOBI

Products and services

• Municipal bus transportation service (City Mais) Scheduled urban public bus service operated under the City Mais brand in the municipalities of Guarujá and Bertioga, São Paulo, using a modern fleet (air-conditioned, Wi-Fi, USB, electric vehicles). Service is accessed via the company's smart-card system or mobile apps.
• Cartão Cidadão (Citizen Card) Standard stored-value smart card for adult riders to access City Mais bus services, rechargeable via the web portal, mobile apps, and authorized commercial establishments.
• Cartão Vale Transporte (Corporate Transport Voucher Card) Smart card product for employers to fulfill the Brazilian Vale Transporte obligation, providing employees with access to City Mais bus services. Employer-clients manage accounts through a dedicated corporate portal.
• Cartão Estudante Meia Tarifa (Student Half-Fare Card) Discounted smart card giving enrolled students half-fare access to City Mais bus services in Guarujá and Bertioga.
• Cartão Estudante Passe Livre (Student Free-Pass Card) Free-fare smart card for eligible students, granting full access to City Mais bus services at no charge to the rider.
• Cartão Sênior (Senior Card) Subsidized smart card for senior citizens to access City Mais bus services at reduced fares.
• Cartão Especial (Special-Needs Card) Subsidized smart card for riders with disabilities or special needs, providing access to City Mais bus services at reduced fares.
• CITY+ mobile application Branded mobile application for City Mais riders, providing access to transit information, card management, and digital account services.
• CITTAMOBI third-party transit app integration Integration of City Mais transit services into the CITTAMOBI multi-operator transit app, providing riders with real-time information and access through a third-party platform.
• Online credit recharge portal (crédito online) Web portal allowing individual riders and corporate clients to purchase credits and recharge City Mais smart cards online.
• Corporate Vale Transporte management portal Dedicated web portal for corporate employer-clients to manage Vale Transporte accounts, allocate credits to employee cards, and administer their transport-benefit programs.
• Authorized recharge network (Pontos de Recarga) Physical retail network of authorized commercial establishments where riders can recharge City Mais smart cards in person, supplementing the online and mobile recharge channels.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Autopass CorpcoreTechnology or IntegrationAutopass Corp provides the technology infrastructure for City Mais's Vale Transporte corporate sales portal (webclient.citymais.com.br) and sales portal for Bertioga operations. The company specializes in transportation payment solutions and card management systems.
• Prefeitura de GuarujácoreStrategic or Co-development PartnerThe municipal government of Guarujá oversees public transportation regulation, fare setting, and subsidized fare programs. City Mais operates under municipal concession and coordinates student programs (Passe Livre and Meia Tarifa) through the municipality's education department.
• Prefeitura de BertiogacoreStrategic or Co-development PartnerThe municipal government of Bertioga regulates public transportation and oversees student fare discount programs. City Mais operates under municipal concession for Bertioga routes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Moovit: Moovit is a widely deployed transit data and journey-planning app used by urban bus riders worldwide. Comparable to City Mais because it competes with CITTAMOBI for the rider-information layer and influences expectations for real-time schedule and route visibility in mid-sized Brazilian cities.
• Cittamobi: Cittamobi provides the transit tracking and route-information mobile app already integrated with City Mais. As the underlying technology vendor and indirect competitor to in-house apps, it is thematically adjacent because the same platform serves dozens of Brazilian bus operators and shapes the rider-experience baseline City Mais must meet.
• Cubic Transportation Systems: Cubic is a global provider of transit fare-collection systems (contactless cards, mobile, account-based ticketing). Comparable as an enabling technology supplier to municipal transit operators like City Mais, even though it does not run buses itself.
• Conduent Transportation: Conduent provides fare-collection, transit analytics, and mobility solutions to public transit agencies globally. Comparable to City Mais as a vendor layer that competes with Autopass Corp's stack, shaping what an urban transit operator's payment architecture can become.

Broad incumbents

• SPTrans (São Paulo Transporte S.A.): SPTrans is the municipal transit authority for the city of São Paulo, managing bus routes and fare integration across thousands of vehicles. It is comparable to City Mais as a municipal-public-bus concession/administration model with multi-segment fare programs, but operates at far greater scale in Brazil's largest city.
• EMTU (Empresa Metropolitana de Transportes Urbanos): EMTU regulates and oversees intermunicipal bus transit across the São Paulo metropolitan region. Comparable to City Mais because it governs regulated municipal-bus concessions in São Paulo state, but at a regional scale that includes the coastal and ABC corridor networks.
• Via Mobilidade: Via Mobilidade operates bus and metro concessions in the São Paulo metropolitan region under private concession model. It is a relevant Brazilian incumbent peer because, like City Mais, it runs concession-based urban transit with corporate and integrated fare products, but at significantly larger metropolitan scale.

Regional players

• EMDEC (Campinas): EMDEC manages urban public transportation in Campinas, another mid-sized São Paulo state city. It is a regional peer to City Mais because both run regulated municipal bus networks with electronic fare systems serving commuters, students, and seniors, but in a different metropolitan geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/citytransporteguaruja
• Instagraminstagram.com/city.mais
• LinkedInlinkedin.com/company/city-transporte-urbano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Transporte Urbano