What Riels Instruments does

Riels Instruments SRL is a privately held Italian industrial measurement and control instrumentation company headquartered in Ponte San Nicolò (Padova), operating since 1973 (over 50 years) with a staff of 1-10 employees. The company designs, manufactures under its own brand, and distributes a comprehensive portfolio of sensors and instruments covering level, pressure, flow, temperature, humidity, and liquid analysis applications — including flagship own-brand products such as the RIF105 electromagnetic flow meter, RIL700 frequency-scanning level switch, DL7 modular datalogger, and MyAlarm cloud remote-monitoring platform. It complements proprietary offerings with official distribution partnerships for ten international brands including Danfoss, SMC, Keller, Digmesa, Delta OHM, and Piusi, giving customers a single-source procurement option for industrial automation components. ATEX/IECEx certifications (e.g., CE 0035 Ex II 1/2 G EEx ia IIC T4/T5/T6 on S408 pH electrodes) and an Accredia-accredited Calibration Center qualify the firm for regulated European industries.

The company's revenue model blends hardware unit sales (sensor unit prices typically €155 to €1,307) through a direct e-commerce storefront (OroCommerce) and a 'Richiedi preventivo' quote-based system for custom configurations, with professional services including technical consulting, system integration, instrument rental, installation/commissioning, and energy efficiency advisory. Primary customer verticals are Food Industry, Water & Wastewater, Chemical & Pharmaceutical, and Oil & Gas/Offshore, served primarily across the European market. Go-to-market is content-led (technical blog, Focus articles, guided product selection tool) supporting a bottom-of-funnel e-commerce conversion motion, with quality assured by ISO 9001:2015 certification. The business is fundamentally a niche specialist in European industrial process measurement, leveraging long-tenured brand reputation, multi-brand distribution breadth, and regulatory credentials as core differentiators.

Name

Riels Instruments

Legal name

Riels Instruments SRL

Website

https://riels.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Riels Instruments is an Italian industrial measurement and control instrumentation specialist, designing and distributing level, pressure, flow, temperature, humidity, and liquid analysis sensors (with own-brand RIF105, RIL700, DL7, MyAlarm plus third-party distributions) to European food, water, chemical, pharmaceutical, and oil & gas customers via e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Industrial Measurement and Control Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industries

Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial measurement instruments
• Process automation sensors
• Level and pressure control
• Flow measurement devices
• Liquid analysis sensors

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Instrument Sales: Direct sales of measurement and control instruments including flow meters, level sensors, pressure transmitters, temperature/humidity sensors, and liquid analysis equipment through e-commerce platform and direct sales.
2. Technical Services: Technical consulting, system integration, Accredited Calibration Center (Accredia), instrument rental, installation and commissioning services.
3. Energy Efficiency Services: Energy efficiency consulting services for industrial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Riels Instruments designs, distributes, and supports industrial measurement and control instrumentation for process automation, covering level, pressure, flow, temperature, humidity, and liquid analysis applications. Its portfolio combines proprietary own-brand products (RIF105 electromagnetic flow meter, RIL700 level switch, DL7 datalogger, MyAlarm cloud platform) with distribution of third-party brands (Digmesa, SMC, Danfoss, Keller, Delta OHM, Piusi, CamLogic), complemented by accredited calibration, technical consulting, system integration, and energy efficiency services.

Product overview

Riels Instruments is an Italian industrial instrumentation company offering a comprehensive portfolio of measurement and control products for process automation. The product range centers on key measurement types: level control (radar, ultrasonic, float, vibrating, capacitive, conductive sensors), pressure control (transmitters, switches, gauges, calibrators), flow measurement (turbine, volumetric, electromagnetic, vortex, Coriolis, thermal meters), and liquid analysis (pH, ORP, conductivity, dissolved oxygen sensors with dedicated controllers/display). The portfolio includes flagship products like the RIF105 electromagnetic flow meter with Bluetooth/datalogger, DL7 modular datalogger, MyAlarm cloud monitoring platform, and RIL700 frequency scanning level switch. Liquid analysis products are organized around sensor families (S401/S408 pH, S406 ORP, S411 conductivity, S423 dissolved oxygen) paired with controller/display platforms (50-Series multiparameter display, 30-Series single-channel controller, 46-Series Wi-Fi controller). Signal digitizers (ADx series) enable integration of analog sensors into digital systems. The company also provides industrial automation panel design services and distributes products from brands including Digmesa, Bio-tech, Metronic, SMC, Elgas, Danfoss, Piusi, Keller, CamLogic, and Delta OHM.

Differentiator

Problem solved

Functional benefit

Brands

• MyAlarm: Cloud platform for remote monitoring of process variables with real-time notifications via APP or SMS alerts
• RIF105
• RIL700
• DL7

Products and services

• RIF105 Electromagnetic Flow Meter Electromagnetic flow meter for conductive liquids, drinking water, and wastewater with integrated datalogger and Bluetooth connectivity, targeted at water/wastewater and industrial process monitoring.
• DL7 Datalogger Modular data logger for acquiring various signal types in the field, versatile and customizable with Ethernet or RS-485 connectivity for industrial process monitoring.
• MyAlarm Cloud Platform Cloud platform for remote monitoring of process variables with real-time notifications via app and SMS, enabling remote sensor acquisition and control for industrial operators.
• RIL700 Level Switch Frequency scanning level switch for detecting liquid and solid levels, capable of distinguishing material properties for various substances including oil, water, flour, and granules.
• Level Control Products Comprehensive range of level sensors including radar, ultrasonic, submersible, float, vibrating, capacitive, conductive, and membrane sensors for liquids and solids.
• Pressure Control Products Pressure transmitters, digital and analog pressure switches, pressure gauges, and pressure calibrators for industrial applications.
• Flow Meter Products Complete range of flow measurement devices including turbine, volumetric, electromagnetic, vortex, sonic, Coriolis mass, thermal, and open channel flow meters.
• 50-Series Multiparameter Display Multiparameter display and controller with data logger for managing complex plants, supporting up to 8 sensors for pH, ORP, chlorine, conductivity, turbidity, dissolved oxygen, and other parameters.
• 30-Series Single-Channel Controller Single-channel analog controller for pH, ORP, or conductivity measurement with automatic temperature compensation and versatile control outputs for water treatment applications.
• 46-Series Multiparameter Controller Multiparameter controller with data logger and Wi-Fi connectivity for one or two channels, supporting pH, ORP, chlorine, and conductivity sensors.
• Flow Switches and Controllers Flow meters, electronic flow switches, paddle-type mechanical flow switches, flow indicators, and ATEX-rated flow switches.
• Temperature and Humidity Products Thermostats, temperature probes, dial thermometers, humidity transmitters, and temperature/humidity transmitters.
• Valves and Solenoid Valves Solenoid valves, ATEX solenoid valves, thermostatic valves, pneumatic valves, and motorized valves.
• Load Cells and Dynamometers Load cells for compression, traction, bending, and bidirectional applications, dynamometers, force transducers, and ATEX load cells.
• Industrial Automation Panels Custom industrial automation panel design and development services for process control integration.
• Signal Converters and Barriers Signal converters, acquisition interfaces, isolators, and intrinsic safety barriers for industrial signal processing.
• Liquid Transfer Pumps Electric and pneumatic diaphragm pumps, gear pumps, vertical centrifugal pumps, and dispensing systems for liquids and gases.
• Energy and Electrical Measurement DIN rail-mounted electrical energy meters and current transformers for energy monitoring applications.
• Accredited Calibration Center (Accredia) Traceable instrument calibration services offered through an Accredited Calibration Center certified by Accredia.
• Technical Consulting and System Integration Technical consulting, system integration, installation and commissioning, and instrument rental services for industrial measurement and control applications.
• Energy Efficiency Consulting Energy efficiency consulting services for industrial applications to monitor and optimize energy consumption.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• DigmesaminorChannel Partner/ Reseller/ DistributorOfficial distributor of Digmesa products, expanding Riels' product portfolio in flow measurement and related instrumentation.
• SMCminorChannel Partner/ Reseller/ DistributorOfficial distributor of SMC products, adding pneumatic and automation components to Riels' industrial offering.
• DanfossminorChannel Partner/ Reseller/ DistributorOfficial distributor of Danfoss products, expanding Riels' capabilities in energy-efficient industrial solutions.
• KellerminorChannel Partner/ Reseller/ DistributorOfficial distributor of Keller pressure measurement products, enhancing Riels' pressure instrumentation portfolio.
• Delta OHMminorChannel Partner/ Reseller/ DistributorOfficial distributor of Delta OHM products, adding temperature and humidity measurement solutions to Riels' portfolio.
• PiusiminorChannel Partner/ Reseller/ DistributorOfficial distributor of Piusi products, expanding solutions for fluid transfer and measurement applications.
• Bio-techminorChannel Partner/ Reseller/ DistributorOfficial distributor of Bio-tech products, enhancing biotechnology-related measurement solutions.
• MetronicminorChannel Partner/ Reseller/ DistributorOfficial distributor of Metronic products, expanding industrial measurement capabilities.
• ElgasminorChannel Partner/ Reseller/ DistributorOfficial distributor of Elgas products, adding gas-related measurement solutions.
• CamLogicminorChannel Partner/ Reseller/ DistributorOfficial distributor of CamLogic products, enhancing level detection and control solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Endress+Hauser: Global leader in industrial process measurement instrumentation (flow, level, pressure, temperature, liquid analysis). Endress+Hauser is the dominant direct competitor to Riels, offering an overlapping product portfolio for the same food, water, chemical/pharma, and oil & gas verticals but at much greater scale.
• WIKA: Specialist manufacturer of pressure, temperature, level, and flow measurement instruments serving industrial applications globally. WIKA directly competes with Riels across multiple measurement categories, particularly pressure and level instrumentation.
• VEGA Grieshaber: Specialist in level, switching, and pressure instrumentation for industrial process industries. VEGA directly overlaps with Riels' level (radar, ultrasonic, capacitive) and pressure product lines, serving similar industrial customers.
• ifm Electronic: Manufacturer of industrial sensors and instrumentation (flow, pressure, level, temperature) for factory and process automation. ifm competes with Riels in industrial sensor markets with a comparable breadth of measurement categories.
• Bürkert: Specialist in fluid control and measurement, including flow meters, sensors, and process automation valves. Bürkert overlaps with Riels' flow measurement, solenoid valves, and process automation product categories.
• SICK AG: Manufacturer of industrial sensors and process instrumentation including flow, level, pressure, and gas measurement. SICK competes with Riels in industrial process measurement across multiple sensor technologies.
• Baumer Group: Manufacturer of industrial sensors (level, pressure, temperature, force) for process and factory automation. Baumer directly competes with Riels in process instrumentation sensors across similar industrial verticals.

Broad incumbents

• ABB (Measurement & Analytics): Large diversified industrial technology group with a Measurement & Analytics division offering flow, pressure, level, temperature, and analytical instrumentation. ABB is a broad incumbent with overlapping capabilities but embedded in a much larger portfolio spanning electrification, robotics, and automation.
• Siemens (Process Instrumentation): Global industrial conglomerate with a process instrumentation portfolio covering flow, level, pressure, temperature, and weighing. Siemens competes with Riels via SITRANS and SIMATIC product lines as part of its broader Digital Industries offering.
• Yokogawa Electric: Industrial automation company with process instrumentation (flow, pressure, temperature, level) and process control systems. Yokogawa serves overlapping oil & gas, chemical, and water verticals as part of its broader industrial automation business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riels Instruments