Dome Headwear Co
DOME Headwear Co. is a private Jacksonville Beach, Florida-based manufacturer of premium custom hats, visors, and beanies, serving sports teams, schools, music artists, lifestyle brands, and individuals through an online Custom Hat Builder and a nationwide distributor network.
- Company typePrivate
- Founded2010
- HeadquartersJacksonville Beach, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dome Headwear Co does
DOME Headwear Co. is a privately held custom headwear manufacturer headquartered in Jacksonville Beach, Florida, founded in 2010 by Jeff Whitaker and Chris Hetland. The company designs and produces premium custom hats, visors, and beanies for sports teams, schools, music artists, lifestyle brands, podcasts, and individual consumers. It sells through a direct e-commerce storefront (domeheadwear.co), a self-service online Custom Hat Builder (builder.domehats.com), a nationwide channel of more than 300 independent custom headwear distributors, and strategic partnerships including its September 2021 designation as the Official Team Headwear Partner of Marucci Sports.
The company's core technology asset is the Custom Hat Builder configurator, which enables buyers to select cap styles (snapback, flex fit, trucker, boonie, performance, referee) and apply customization through embroidery, PVC patches (144-piece minimum), rope appliques, proprietary fabric treatments such as Dri-2 and FORCE Performance Fabric, and the Versa Visor closure system. DOME maintains an in-house portfolio of athletic-themed cap series (Run the Damn Ball, Run Power Often, Make Tackling Great Again, Just Duo It, Coach Speak, Run More Trap, Gap Down Backer, Run Counter Again), retail pre-designed hats at $10–$35, and operates a Coaches Dozen bulk-discount program for football coaches. A small full-time team (1–10 employees per firmographics) executes design and production from the single Jacksonville Beach headquarters.
DOME's go-to-market combines direct-to-consumer e-commerce (retail and small custom orders), distributor-led SMB and local-team sales, lifestyle-boutique and venue placements (e.g., Lottie's Bar, BestBet Jacksonville), enterprise sports partnerships (Marucci), and country-music merchandise collaborations (Luke Bryan, George Strait, Billy Currington, WhiskeyJams). Marketing is led by the "Every Hat Has a Story" brand narrative across Instagram, Facebook, Pinterest, the Storyboard blog, a documentary video series, and downloadable design catalogs. The company has been recognized on the Inc. 5000 (#1215 in 2019 with 337% three-year revenue growth; #2373 in 2020 with 175.81% three-year revenue growth), the University of Florida GATOR 100 (2019, 2020), and the Jacksonville Business Journal FAST 50 (2019, 2020).
Dome Headwear Co firmographics
Firmographics- Name
- Dome Headwear Co
- Legal name
- DOME Headwear Co.
- Website
- https://domeheadwear.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DOME Headwear Co. is a private Jacksonville Beach, Florida-based manufacturer of premium custom hats, visors, and beanies, serving sports teams, schools, music artists, lifestyle brands, and individuals through an online Custom Hat Builder and a nationwide distributor network.
- Ownership category
- akta.pro rank
Dome Headwear Co industry classification
Industry- Product category
- Custom Headwear & Caps
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
- akta.pro secondary industries
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Customized & Personalized Fan Gear Retail (CRAMAOAJ)
Keywords
Where Dome Headwear Co is headquartered
LocationHeadquarters
- HQ city
- Jacksonville Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dome Headwear Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Headwear Sales: Custom headwear manufacturing and sales to brands, individuals, schools, and organizations nationwide. Direct e-commerce sales of pre-designed hats through own storefront. Custom orders require minimum quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pre-designed hats |
| Other | Pay-as-you-go | Graphic Designer/Production Artist |
| Other | Pay-as-you-go | Videography/Photography |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Dome Headwear Co product offering
Product offeringCore offering
DOME Headwear Co. manufactures and sells custom and pre-designed caps, visors, and beanies for sports teams, schools, music artists, lifestyle brands, and individual consumers. Orders are configured through an online Custom Hat Builder (builder.domehats.com) and produced using proprietary performance fabrics such as Dri-2 and FORCE, with customization options including embroidery, PVC patches, rope appliques, and multiple closure styles (snapback, flex fit, A-Flex). Bulk custom orders and pre-designed retail SKUs are fulfilled through direct e-commerce, more than 300 independent distributors nationwide, and brand partnerships such as the Marucci Sports official team headwear agreement.
Product overview
Dome Headwear Co is a custom headwear company offering a diverse portfolio of branded cap products and design services. The core offering includes the Custom Hat Builder online platform tool, supplemented by over a dozen proprietary product lines (Run the Damn Ball, Run Power Often, Make Tackling Great Again, Coach Speak, JUST DUO IT, GAP DOWN BACKER, Run Counter Again, Support Your Local Coach, Run More Trap, and Football Referee caps) featuring various performance fabrics (Dri-2, FORCE Performance Fabric) and closure styles (snapback, flex fit, trucker). The company also provides the Coaches Dozen bulk ordering program, a Custom Design Services with Design Guide catalog, and the Every Hat Has a Story documentary content series. Together, these form an integrated custom headwear solution spanning design tools, physical products, and customer engagement programs.
Differentiator
Problem solved
Functional benefit
Brands
- Hat Builder: Custom hat builder tool available at builder.domehats.com
Products and services
- Custom Hat Builder Self-service online design tool at builder.domehats.com that enables customers to create and customize their own hats, choosing from cap styles, colors, fabrics, closures, and decorative options. Used by teams, brands, schools, and individual consumers to design custom headwear.
- Run the Damn Ball (RTDB) Series Athletic-inspired cap line made with Dri-2 performance fabric, available in multiple color variations such as Black/Royal, Blackout, Tundra, Teal/White, Purple/White, Hot Pink/White, and Black/Gold, sold to sports teams and individual buyers.
- Run Power Often (RPO) Series Performance headwear line available in Flex Fit, Boonie, and standard cap styles in colors such as Black, Navy, Orange/Black, Purple/White, Forest Green, and Blackout Camo.
- Make Tackling Great Again (MTGA) Series Football-themed cap collection made with Cotton Twill fabric and curved visors, available in over 10 color combinations.
- Run Counter Again (RCA) Series Athletic cap line using Dri-2 fabric technology, available in Royal/Orange, Charcoal/Orange, Blackout, Maroon/White, and Purple variations.
- JUST DUO IT Series Performance rope snapback collection featuring Dri 2 Performance fabric and Versa visor, with a double-team-inspired football motif.
- Coach Speak Series Coaching-inspired caps using Dri 2 fabric with snapback closure and rope applique, available in Black/Metallic Gold and White/Black colorways.
- Support Your Local Coach Caps Coach appreciation cap collection including O-Line, D-Line, and QB Coach themed hats with Versa and snapback closures in various colors and camo patterns.
- Football Referee Caps Official referee caps using FORCE Performance Fabric (97% Polyester, 3% Elastane) with A-Flex closure, available in White and Black with White Piping options.
- Run More Trap (RMT) Series Football play-inspired cap collection featuring Dri-2 fabric, rope applique, snapback, and Versa Visor options in Black/Red, Black/White, Navy Blue/White, and Blackout Camo/White.
- GAP DOWN BACKER Series Defensive position-inspired caps using DRI 2 FABRIC with snapback and rope details, available in Navy, Swarm, Purple, Blackout, Maroon, and Tundra colors.
- Coaches Dozen Program Special bulk-pricing program offering football coaches discounted pricing on custom team headwear orders.
- Custom Design Services Custom headwear design services including the Design Guide catalog and personalized hat creation for brands, teams, schools, and individuals, with customization options such as embroidery, PVC patches, and rope appliques.
Quantifiable outcome
- 337% three-year revenue growth (2015-2018)
- +4 more outcomes
Companies that use Dome Headwear Co
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Dome Headwear Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dome Headwear Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Marucci SportscoreDOME Headwear Co. named Official Team Headwear Partner of Marucci Sports in September 2021. Marucci is a national leader in baseball bats, apparel, and accessories, and is the #1 bat in the Big Leagues. DOME provides custom headwear for Marucci's baseball clubs with a shared commitment to quality and customer service.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dome Headwear Co competitors and assessment
Company assessmentDirect peers
- Top of the World: Custom collegiate and sports headwear manufacturer with strong licensing relationships across NCAA and pro leagues. Closely comparable to DOME's team and custom collegiate headwear positioning.
- '47 Brand: Licensed sports and lifestyle headwear brand with major league sports partnerships and a strong retail/team dealer channel. Comparable to DOME as a custom, licensed, sports-vertical headwear maker.
- Zephyr Hats: Custom headwear and apparel company serving colleges, pro teams, and corporate clients. Comparable to DOME in custom team headwear, embroidered caps, and dealer-channel distribution.
- Richardson Sports: Specialty headwear maker focused on performance, outdoor, and team/league headwear with a deep catalog of caps and visors. Closely comparable to DOME's custom team and performance fabric headwear business.
- OTTO International: Custom headwear and accessories maker with broad product line covering caps, beanies, and performance headwear. Comparable to DOME in custom headwear manufacturing and brand decoration capabilities.
- Cap America: Headwear manufacturer producing custom caps, knit hats, and visors for the promotional and team headwear market. Directly comparable to DOME in custom-manufactured headwear for brands and teams.
- Imperial Headwear: Custom headwear supplier to the team-dealer channel with broad product assortment across performance, casual, and lifestyle categories. Directly comparable to DOME's custom team headwear business.
- Pacific Headwear: One of the largest custom headwear suppliers to team dealers in the US, serving schools, leagues, and sports organizations. Directly comparable to DOME's team-sports custom headwear business model.
- New Era Cap: Global leader in headwear and the official on-field cap of MLB. Directly comparable to DOME as a custom headwear manufacturer and licensor, though significantly larger, with deeper sports-licensing relationships and broader product lines.
Broad incumbents
- Under Armour: Global performance apparel and headwear brand with a substantial custom and licensed team headwear business. Comparable as a broad incumbent in performance athletic headwear, though not specialized in small-batch custom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Dome Headwear Co social profiles
Digital presenceDome Headwear Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dome Headwear Co leadership team
Management profileNumber of profiles
Profiles1 record
Dome Headwear Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dome Headwear Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dome Headwear Co
What does Dome Headwear Co do?
DOME Headwear Co. manufactures and sells custom and pre-designed caps, visors, and beanies for sports teams, schools, music artists, lifestyle brands, and individual consumers. Orders are configured through an online Custom Hat Builder (builder.domehats.com) and produced using proprietary performance fabrics such as Dri-2 and FORCE, with customization options including embroidery, PVC patches, rope appliques, and multiple closure styles (snapback, flex fit, A-Flex). Bulk custom orders and pre-designed retail SKUs are fulfilled through direct e-commerce, more than 300 independent distributors nationwide, and brand partnerships such as the Marucci Sports official team headwear agreement.
Is Dome Headwear Co a public or private company?
Dome Headwear Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dome Headwear Co founded?
Dome Headwear Co was founded in 2010. It employs 1 to 10 people.
Where is Dome Headwear Co based?
Dome Headwear Co is headquartered in Jacksonville Beach, United States, in the North America region.
How does Dome Headwear Co make money?
One revenue line is on record: custom Headwear Sales.
Who are Dome Headwear Co's main competitors?
Direct peers on record are Top of the World, '47 Brand, Zephyr Hats, Richardson Sports, OTTO International, Cap America, Imperial Headwear, Pacific Headwear and New Era Cap. Under Armour is listed as a broad incumbent.
Does Dome Headwear Co have an API?
No public API is recorded for Dome Headwear Co.
What industry is Dome Headwear Co in?
Dome Headwear Co's product category is Custom Headwear & Caps. Its primary akta.pro industry code is IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies), with a secondary code of IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear). Its NAICS code is 42391 and its SIC code is 3949.