What NTT DATA MSE does

NTT DATA MSE Corporation is a Japan-based embedded software engineering and IT services firm founded in 1979 and headquartered in Yokohama, operating as a strategic subsidiary of NTT DATA Corporation (capital relationship since 2008) with an additional capital stake held by DENSO (Toyota Group) since 2016. The company organizes its offerings around three fields — IoT, Automotive, and Product — and delivers end-to-end software development from requirements and design through implementation, testing, deployment, and maintenance, with deep specialization in safety-critical embedded systems, in-vehicle software (IVI, meters, TCU, AD/ADAS, cockpit), connected vehicle platforms, mobile applications, and cloud services. Proprietary technology assets include the M-QuEST software quality and evaluation solution, TOMOYO Linux secure OS, the Connected Dome Library cloud platform for planetarium content delivery, and a Dynamic Map 2.0 platform developed in collaboration with Nagoya University. The go-to-market is direct enterprise sales to major Japanese corporations — anchored by Toyota Group customers (Denso, Hino Motors) and NTT Docomo — using custom quote-based project pricing for bespoke development work; the company has expanded its offering to include DevSecOps, green software, AI-powered automotive evaluation, and a +Next Design Studio service for new business development support, supplemented by a wholly-owned Dalian (China) engineering subsidiary.

Name

NTT DATA MSE

Legal name

株式会社NTTデータMSE

Website

https://nttd-mse.com

Company type

Private

Founded year

1979

Headcount range

501–1,000 employees

Short description

NTT DATA MSE is a Japan-based embedded software engineering firm, subsidiary of NTT DATA Corporation, that delivers custom automotive, IoT, and product software development to major Japanese enterprises, anchored by Toyota Group customers and NTT Docomo.

Ownership category

akta.pro rank

Headquarters

HQ city

Yokohama-shi

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: B2B software development services including embedded systems, automotive software, IoT solutions, and mobile applications. Services span from requirements definition through design, development, testing, and maintenance. Revenue generated through project-based contracts with major Japanese corporations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NTT DATA MSE provides custom B2B software development services across embedded systems, automotive platforms, IoT, mobile, and cloud. The company delivers end-to-end engagements from requirements definition and design through development, testing, and maintenance, supported by proprietary tools such as M-QuEST® (software quality evaluation) and TOMOYO Linux (secure OS), and packages including +Next Design Studio new business development support and DevSecOps pipeline automation.

Product overview

NTT DATA MSE is an IT services and engineering company offering diverse solutions across three main business fields: IoT Field, Automotive Field, and Product Field. The company's core offerings include M-QuEST® (software quality/evaluation solution), Connected Dome Library (cloud-based content delivery platform for planetariums), DevSecOps introduction support services, and new business development support through +Nextデザイン室. Their portfolio spans automotive software development (IVI, meters, TCU, AD/ADAS), embedded Linux platforms, green software development, mobile services, quality consulting, AI-powered evaluation services, and xR evaluation. NTT DATA MSE operates as a solutions provider rather than a single-product company, delivering services from consulting through development, testing, and deployment across automotive, communications, retail, healthcare, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• M-QuEST® Software quality and evaluation solution providing quality consulting and assessment services for embedded software systems.
• Connected Dome Library Cloud-based content delivery platform for planetarium facilities, enabling high-immersive content distribution with 4K×4K high-definition video support and DRM protection.
• DevSecOps Introduction Support Service Security regulation and quality assurance process-aligned development and deployment automation service enabling rapid product releases.
• +Next Design Studio (New Business Development Support) New business development support service combining design, technology, and marketing expertise to support business concept development, prototyping, and growth strategies.
• Large-Scale Automotive Software Development Large-scale automotive software development services for in-vehicle infotainment, meters, TCU, and autonomous driving systems.
• Green Software Development Support Green software development support service helping clients reduce environmental impact through sustainable software engineering practices.
• DRIVEBOSS Service Development DriveBoss service development for mobility service solutions.
• HINO-CONNECT+ Service Development Hino CONNECT+ service development including smartphone app foundation development and design system implementation.
• OSS Development Support Service Open source software development support services.
• Quality Consulting Service Quality consulting services for software development process improvement.
• Product Evaluation Service Product evaluation services for software and hardware testing.
• AI-Powered Automotive Evaluation AI-powered automotive evaluation services for autonomous driving and ADAS systems.
• xR Evaluation Extended reality (VR/AR/MR) evaluation services for immersive technologies.
• Mobile Automated Testing Automated testing services for mobile applications.
• Mobile Service Development Mobile service development and solutions for communication carriers.
• Secure OS (TOMOYO Linux) Secure operating system development based on TOMOYO Linux for embedded systems.
• Advanced Road Transport Systems (ITS) Advanced road transport systems development for traffic management and safety.

Quantifiable outcome

• Reduced content distribution workflow through Connected Dome Library platform
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic, minor and core.

• Konica Minolta / Konica Minolta PlanetariumstrategicStrategic or Co-development Partner · 1 January 2020Joint development of Connected Dome Library platform for planetarium content distribution. NTT DATA MSE developed the cloud platform and DRM system for high-resolution dome imagery delivery.
• Kyutech ARISE (九州工業大学)minorStrategic or Co-development Partner · 21 June 2016Industry-academia partnership for embedded software human resources development signed in May 2026.
• Denso (Toyota Group)coreStrategic or Co-development Partner · 1 January 2016Denso holds capital stake in NTT DATA MSE (established 2016). The partnership focuses on automotive software development including IVI, connected cars, AD/ADAS, and cockpit systems. NTT DATA MSE operates a dedicated Denso Business Division handling projects for multiple automotive manufacturers.
• Nagoya UniversitystrategicStrategic or Co-development Partner · 1 January 2015Industry-academia collaboration since 2015 for next-generation traffic information services. Joint research on Dynamic Map 2.0 platform for autonomous driving applications, contributing to consortium specification development.
• NTT Data GroupcoreStrategic or Co-development Partner · 1 January 2008NTT Data holds capital stake in NTT DATA MSE (established 2008). The relationship provides access to NTT Data Group resources, security policies, and global IT services framework.
• Tire4 (ティアフォー)strategicStrategic or Co-development PartnerCo-creation partnership for autonomous driving technology and social implementation, as featured in MSE Tech Square technical articles.
• The Linux FoundationstrategicTechnology or IntegrationCorporate membership supporting Linux advancement, protection, and standardization through open-source community resources.
• JASPAR (Japan Automotive Software Platform Architecture)strategicTechnology or IntegrationMember of Japanese automotive software standardization organization focusing on in-vehicle LAN, software, and microcontroller standardization.
• Tokyo University of the Arts (東京藝術大学) - Professor YamazakiminorOthersAdvisory partnership for UX design guidance in +Next Design Studio service, providing expertise in user-centered design and vision design.
• Kyushu University - Associate Professor TokunagaminorOthersAdvisory partnership for service design methodology development in +Next Design Studio, providing academic guidance on design thinking and innovation management.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Elektrobit: Elektrobit is a Germany-based specialist in embedded automotive software (now part of Continental), offering AUTOSAR, IVI, ADAS, and connected vehicle services. Closest direct peer to NTT DATA MSE in business model — custom embedded software development services for automotive Tier 1s and OEMs.
• Vector Informatik: Vector Informatik is a leading German supplier of automotive embedded software tools and engineering services, with deep AUTOSAR, ECU, and testing expertise. Highly comparable to NTT DATA MSE's automotive embedded software, ADAS evaluation, and M-QuEST-style testing services.
• BlackBerry QNX: BlackBerry QNX provides safety-certified embedded operating systems and automotive software platforms used in millions of vehicles. Comparable to NTT DATA MSE's TOMOYO Linux secure OS and automotive cockpit/IVI software development offerings for OEMs and Tier 1s.
• Toyota Tsusho Systems: Toyota Tsusho Systems is a Japan-based IT services subsidiary of Toyota Tsusho serving the broader Toyota Group with enterprise and embedded software services. Direct competitor for Toyota group automotive software engagements alongside NTT DATA MSE.

Broad incumbents

• Aisin Corporation: Aisin is a major Toyota Group automotive parts supplier that has expanded into software for ADAS, cockpit, and electrification. Larger incumbent with internal automotive software development that competes with and also partners alongside NTT DATA MSE's Denso Business Unit.
• NTT DATA Corporation: NTT DATA Corporation is the global IT services parent company of NTT DATA MSE and a major system integrator. Provides overlapping enterprise and embedded software services at much larger scale, and is the parent that defines NTT DATA MSE's strategic and capital framework.
• Fujitsu Limited: Fujitsu is one of Japan's largest IT services conglomerates with automotive and manufacturing software practices. Broader incumbent that competes for enterprise and embedded software engagements that NTT DATA MSE targets.
• Hitachi Solutions: Hitachi Solutions is the IT services arm of Hitachi providing system integration, application development, and embedded solutions across automotive and industrial clients. Overlaps with NTT DATA MSE's enterprise field sales and embedded software services portfolio.
• NEC Corporation: NEC is a major Japanese IT services and system integrator with automotive, telecom, and public sector software practices. Broader incumbent that competes with NTT DATA MSE across multiple verticals including automotive and telecommunications.
• SCSK Corporation: SCSK is a mid-to-large Japanese IT services firm (Sumitomo Group) offering custom software development, embedded systems, and automotive/mobility solutions. Closely comparable to NTT DATA MSE in scale and business mix, including embedded and automotive software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ntt-data-mse-corporation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTT DATA MSE