Paradise Resort Gold Coast

Name

Paradise Resort Gold Coast

Legal name

Paradise Resort

Website

https://paradiseresort.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Family Resort Hospitality

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Family resort accommodation
• Hotel waterpark attractions
• Kids club services
• Theme park packages
• Hospitality dining outlets

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room/Accommodation Revenue: Primary revenue stream from hotel rooms including Standard, Superior, Deluxe, and Accessible rooms. Bookings via direct website, call centre, and potentially OTAs. Room rates vary by season, room type, and number of guests
2. Food and Beverage: Multiple dining outlets including Penguins Restaurant (breakfast, lunch, dinner buffet and à la carte), Jerry's Burgers, Deb's Pizza Shack, El-Mexicano, and Poolside Cafe. Christmas Day seafood buffet lunch and dinner events
3. Activities and Entertainment: Revenue from Kids Club sessions (from $45 per 3-hour session), Planet Chill ice skating (from $10-$20), Pamper Parlour services (from $15-$35), birthday party packages, Teddy Bear Workshop, and various paid activities
4. Packages and Bundled Offers: Themed packages bundling accommodation with theme park tickets, meals, Kids Club credits, and activities. Examples include Theme Park Playcation packages with Village Roadshow parks and Winter on the Water packages with Sea World cruises
5. Event Hosting: Birthday party packages and corporate/event bookings. Contact [email protected] or phone 07 5579 4454 for events
6. Gift Cards and Vouchers: Gift vouchers available for accommodation and activities

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Paradise Resort Gold Coast is a 409-room family resort in Surfers Paradise that bundles hotel accommodation with on-site attractions and activities under one roof. Its core product is the family holiday stay, anchored by Australia's only hotel-based giant waterpark, the Planet Chill ice-skating rink, an award-winning Kids Club for children aged 6 weeks to 12 years, multiple dining outlets, and themed packages that combine the stay with Village Roadshow Theme Parks and Sea World Cruises.

Product overview

Paradise Resort Gold Coast is a single-destination family resort offering integrated accommodation and entertainment. The core product combines hotel rooms with extensive on-site attractions including a giant waterpark, Australia's first hotel-based ice-skating rink (Planet Chill), and an award-winning Kids Club with themed spaces. Supporting offerings include multiple dining venues (Penguins Restaurant, Jerry's Burgers, Deb's Pizza Shack, El-Mexicano), activity add-ons (Clip and Climb Adventure Wall, Safari Train Ride, Ferris Wheel, Teddy Bear Workshop), and beauty services (Pamper Parlour). The resort also offers themed vacation packages including Winter on the Water packages featuring Sea World Cruises tours and Theme Park Playcation packages in partnership with Village Roadshow Theme Parks. Birthday party packages allow external venue bookings for waterpark, ice skating, and kids club celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Penguins Restaurant: The resort's family-friendly restaurant and bar featuring a play area for toddlers and adjacent jungle gym.
• Planet Chill Ice Skating Rink
• Waterpark and Lagoon Pool
• Kids Club / Kids Zone
• Pamper Parlour

Products and services

• Accommodation Rooms Hotel room accommodation offering Standard, Superior, Deluxe, and Accessible rooms for families and groups visiting the Gold Coast, with on-site waterpark, ice skating, and Kids Club access included for guests.
• Penguins Restaurant Family-friendly restaurant and bar serving breakfast, dinner, and seasonal lunch buffets and à la carte, featuring a children's play area and adjacent jungle gym, with $12 kids meals and seafood buffets on Christmas Day.
• Kids Club (Gecko Kids Club) Award-winning supervised kids club with two age-specific programmes: Tiny Tots for ages 6 weeks to 3 years and Explorers Club for ages 4 to 12 years, featuring themed rooms including Space Room, Underwater World, Egyptian Room, Dusty's Safari, and The Hangout. Sessions start at $45 per 3-hour block.
• Waterpark, Lagoon Pool and Spa On-site aquatic complex including a lagoon pool, heated spa, and giant waterpark with aqua play attractions, slides, water cannons, and climbing frames. Complimentary for resort guests.
• Planet Chill Ice Skating Rink 10m x 15m real ice rink located on-site, featuring under-ice lighting, a disco ball, music, and fiberglass penguin skating aids for beginners. Pricing starts at $10 for ages 3–5 and $20 for ages 6+, with skate and helmet hire included.
• Birthday Party Packages Children's birthday party packages hosted at the waterpark, ice skating rink, or Kids Club with optional add-ons including popcorn and fairy floss machines, face painting, and parent platters. Bookable by external families and resort guests.
• Pamper Parlour Beauty and grooming service offering hair braiding (mermaid, unicorn, cornrow styles from $35), face jewels, and stick-on nail art (from $15), open to resort guests and the general public.
• Theme Park Playcation Package Multi-night bundled holiday combining resort accommodation with Village Roadshow Theme Parks access for 3, 5, or 7-night stays. Includes daily breakfast, daily lunch or dinner, Kids Club vouchers ($45 value per child), and an activities credit, with park passes valued at $169–$179 per person. Travel period 11 May 2026 to 18 September 2027.
• Winter on the Water Package Winter holiday package bundling 2, 3, or 5-night stays with Sea World Cruises Whale Watching tours (valued at $119 adult/$79 child) or Lunch Cruises (valued at $99 adult/$59 child), plus Kids Club vouchers and activities credit. Travel period 30 May to 18 September 2026.
• Christmas Day Lunch and Dinner Christmas seafood buffet served at Penguins Restaurant with separate lunch (12:30pm) and dinner (5:30pm) seatings, including a visit from Santa and a gift for every child plus complimentary waterpark access for dinner guests.
• Gift Cards and Vouchers Purchasable gift cards and vouchers redeemable across Paradise Resort accommodation, activities, and dining outlets.
• Dusty's Safari Train Ride On-site miniature train ride through the resort's Safari Park with wildlife spotting and a specialist train guide.
• Cleo's Ferris Wheel Mini Ferris Wheel attraction located within the resort's play area offering rides for children.
• Clip and Climb Adventure Wall Adventure climbing wall offering indoor climbing experiences for children as part of the resort's expanded activities offering.
• Teddy Bear Workshop Workshop where children create and customise their own teddy bear with outfits, accessories, an adoption certificate, and a carry case.
• Astro's Arcade Unsupervised games room offering coin-operated arcade machines and challenge games for children and families.
• The Hangout Multipurpose sports court and lounge space for teens and tweens offering sports and game activities.
• Theme Park Tickets and Transfers Concierge-style booking service that arranges theme park tickets and ground transportation for resort guests visiting Gold Coast attractions.

Quantifiable outcome

• 15 consecutive years voted Australia's Best Family Resort
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Village Roadshow Theme ParkscoreGTM or Marketing Partner · 1 January 2026First-ever partnership with Village Roadshow Theme Parks for Theme Park Playcation packages. Packages bundle Paradise Resort accommodation with multi-day passes to Warner Bros. Movie World, Sea World, Wet'n'Wild, and Paradise Country. Available for 3, 5, or 7-night stays with meals and activities included. Travel period: 11 May 2026 - 18 September 2027.
• Sea World CruisescoreGTM or Marketing Partner · 1 January 2026Partnership for Winter on the Water packages featuring Sea World Cruises Whale Watching Tours (valued at $119 adult/$79 child) and Lunch Cruises (valued at $99 adult/$59 child). Cruises depart from Sea World Cruises Terminal at Main Beach and Ferry Wharf in Appel Park, Surfers Paradise. Travel period: 30 May – 18 September 2026.
• Accor (formerly Hotel Management)minorStrategic or Co-development Partner · 1 January 1990In the late 1990s, Accor signed a 10-year management agreement where the resort was known as 'Mercure Resort'. Accor commenced transition to a family resort by installing the first Gecko Kids Club in Australia under the Accor brand.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sea World Resort & Water Park: Adjacent Main Beach, Gold Coast family resort owned by Village Roadshow, combining hotel rooms with a water park and marine-themed attractions. Directly comparable family-resort + on-property waterpark model, now even more intertwined via the 2026 Village Roadshow partnership.
• Tangalooma Island Resort: Moreton Island family resort known for dolphin feeding, marine tours, and bundled adventure experiences. Comparable all-in-one family destination model with packaged marine experiences, similar to Paradise Resort's Winter on the Water positioning.
• Oaks Hotels, Resorts & Suites: Mid-range Australian accommodation operator with multiple Queensland properties including family-friendly Gold Coast options. Comparable mid-tier family lodging positioning in the same geography, competing for the same family traveller segment.
• RACV Royal Pines Resort: Gold Coast resort with family facilities, multiple dining outlets, and a championship golf course. Comparable full-service Australian resort destination competing in the same Gold Coast family and event market.
• Big4 Holiday Parks: Network of family-oriented holiday parks across Australia including Gold Coast locations with waterparks, kids' activities, and cabin accommodation. Comparable Australian family-accommodation positioning targeting parents with young children.

Broad incumbents

• Accor Pacific (Novotel, Mercure family properties): Global hotel group operating multiple family-friendly brands across Australia (including the former Mercure Resort branding Paradise Resort itself once used). Broader incumbent with overlapping family offerings but no specialized family-resort niche.
• JW Marriott Gold Coast Resort & Spa: Upscale Surfers Paradise resort with family-friendly amenities including a kids' pool and aquatic facilities. Broader incumbent capturing the same destination leisure traveller in the Gold Coast, though at a higher price point.

Emerging players

• Dreamworld / WhiteWater World: Gold Coast theme park and water park operator on the same regional family entertainment axis. Comparable family entertainment destination in the Gold Coast, now increasingly complementary as accommodation partners compete for theme park package demand.

Others

• Sea World Cruises: Whale watching and lunch cruise operator that Paradise Resort has bundled into Winter on the Water packages. Distribution partner and ecosystem participant, sharing the family marine-tourism customer base.
• Village Roadshow Theme Parks: Operator of Warner Bros. Movie World, Sea World, Wet'n'Wild, and Paradise Country, and Paradise Resort's first-ever strategic partner for Theme Park Playcation packages. Ecosystem partner and shared family-tourism demand source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/paradiseresort
• YouTubeyoutube.com/user/ParadiseResortGC
• Facebookfacebook.com/paradiseresortgc
• Instagraminstagram.com/paradiseresortgc
• TikToktiktok.com/@paradiseresortgoldcoast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Resort Gold Coast