BIG4 Holiday Parks
BIG4 Holiday Parks is an Australian franchise network of 312 independently-owned holiday parks founded in 1979, operating the big4.com.au booking platform and a tiered membership program serving families, caravanners, and domestic travelers across all Australian states and territories.
- Company typePrivate
- Founded1979
- HeadquartersCamberwell, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BIG4 Holiday Parks does
BIG4 Holiday Parks, founded in 1979 in Ballarat, Victoria and headquartered in Camberwell, Melbourne, operates Australia's largest franchised network of quality-assured holiday parks with 312 member properties spanning every state and territory (NSW 109, VIC 77, QLD 58, WA 31, SA 22, TAS 11, NT 4). The company functions as a central brand, marketing, and booking platform — individual parks are independently owned and operated by franchisees who license the BIG4 mark and access the big4.com.au booking funnel and shared membership program.
Its core technology consists of the big4.com.au digital booking platform, Stripe and ZipPay payment processing for memberships and gift cards, and 'Ranger Ray', an OpenAI-powered chatbot that handles customer-service queries on membership tiers, FAQs, and park information. The company runs an integrated partnership ecosystem (Ford Australia, Crusader/Dreamhaven Caravans, Dometic, Roady, Spirit of Tasmania, KOA North America, Top 10 New Zealand, and major cinema chains via Perks+ Movies) that supplies 600+ member benefits.
Revenue is generated through three streams: (1) Perks+ membership subscriptions at $50 for a 24-month period, with a free Perks tier and an earned VIPerks tier that unlocks uncapped 10% discounts; (2) franchise/affiliation fees and booking facilitation across the 312 parks; and (3) BIG4 gift cards sold in denominations from $50 to $4,999. End customers span families seeking affordable kid-friendly stays, caravanning and RV owners touring Australia, pet owners requiring animal-friendly accommodation, and short-break travelers — making BIG4 primarily a B2C franchise platform serving the domestic Australian leisure-travel market.
BIG4 Holiday Parks firmographics
Firmographics- Name
- BIG4 Holiday Parks
- Legal name
- BIG4 Holiday Parks of Australia Pty Ltd
- Website
- https://big4.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BIG4 Holiday Parks is an Australian franchise network of 312 independently-owned holiday parks founded in 1979, operating the big4.com.au booking platform and a tiered membership program serving families, caravanners, and domestic travelers across all Australian states and territories.
- Ownership category
- akta.pro rank
BIG4 Holiday Parks industry classification
Industry- Product category
- Holiday Park Accommodation
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)
Keywords
Where BIG4 Holiday Parks is headquartered
LocationHeadquarters
- HQ city
- Camberwell
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
BIG4 Holiday Parks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Membership Fees: BIG4 Holiday Perks+ membership sold for $50 for 2-year period. Provides 10% discount on accommodation up to $50 per stay, plus access to partner offers and in-park perks.
- Accommodation Bookings: Facilitation of bookings across 312 member holiday parks throughout Australia. Bookings made directly via big4.com.au or directly with individual parks. Franchise fee structure for member parks.
- Gift Cards: BIG4 Gift Cards available for purchase (minimum $50, maximum $4,999) redeemable at participating holiday parks for accommodation and selected items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Perks Membership (Free) - Basic membership with early access to holiday deals |
| Subscription | Multi-year contract | Perks+ Membership ($50/2 years) - Premium benefits including 10% discount up to $50 per stay |
| Subscription | Multi-year contract | VIPerks Membership (Free upgrade) - Uncapped 10% discount for high-spending loyal members |
| One time/ perpetual license | Pay-as-you-go | BIG4 Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BIG4 Holiday Parks product offering
Product offeringCore offering
BIG4 Holiday Parks operates a national franchise network of 312 independently owned holiday parks across Australia. The company monetizes primarily by facilitating commission-based accommodation bookings through its direct website big4.com.au and by selling tiered loyalty memberships (Holiday Perks, Holiday Perks+, VIPerks) and network-wide gift cards redeemable at any BIG4 park.
Differentiator
Problem solved
Functional benefit
Products and services
- BIG4 Holiday Perks Membership Network-wide loyalty membership for travelers booking stays at any BIG4 park in Australia, with a free tier (Holiday Perks) and a paid tier at $50 for two years (Holiday Perks+). Members receive exclusive partner offers and discounts.
- BIG4 Gift Cards Gift cards redeemable at any BIG4 Holiday Park across Australia, available in fixed denominations from $50 to $4,999, for consumers seeking prepaid holiday accommodation gifts.
- BIG4 Accommodation Booking Service Commission-based accommodation booking service across 312 franchised BIG4 holiday parks in Australia, transacted via big4.com.au with a best-rate guarantee, accessible by direct website visit or Google search acquisition.
Quantifiable outcome
- 10% discount on accommodation (up to $50 per stay for Perks+, uncapped for VIPerks)
- +2 more outcomes
Companies that use BIG4 Holiday Parks
Customer profileSegments4 records
Ideal customer profiles2 records
BIG4 Holiday Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature1 record
BIG4 Holiday Parks partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Ford AustraliaflagshipNational partnership bringing together two iconic Australian brands with shared passion for travel and adventure. Ford Australia logo appears in the Friends of BIG4 section with exclusive member offers.
- Crusader CaravansflagshipPartnership with Australia's most awarded caravan manufacturer (backed by 23 years of manufacturing excellence). Perks+ members can access up to $5,500 in bonus extras when ordering new caravans. Manufactured in Epping, Victoria.
- Perks+ Movies (Hoyts, Event, Village, Palace, etc.)coreBIG4 launched Perks+ Movies giving Perks+ and VIPerks members access to discounted movie tickets at major cinema chains across Australia - up to 45% off. Includes Hoyts, Event, Village, Palace, Reading, Dendy, Wallis, and independent cinemas.
- Dreamhaven CaravanscoreSub-brand of Crusader Caravans launched in 2025. Australian-made caravans using advanced insulated fiberglass construction. Perks+ members access up to $3,000 in bonus extras. Manufactured at the same Epping, Victoria factory.
- DometiccoreGlobal leader in outdoor tech. Perks+ members receive 15% off full priced products on dometic.com/en-au. Products include camping gear, tents, and outdoor equipment.
- RoadycoreRoady app helps travelers find best things to do when touring Australia. Thousands of hand-picked experiences including walks, waterfalls, and hidden gems. Available on App Store and Google Play.
- Spirit of TasmaniacoreFerry service between Victoria and Tasmania. Perks+ members get 5% off passenger fares. Located at 136 Corio Quay Rd, North Geelong, VIC 3215.
- Apollo RV RentalminorMotorhome and RV rental partner listed in Friends of BIG4 section.
- Maui MotorhomesminorMotorhome rental partner listed in Friends of BIG4 section.
- Britz CampervanminorCampervan rental partner listed in Friends of BIG4 section.
- Hippie CamperminorBudget campervan rental partner listed in Friends of BIG4 section.
- Mighty CampersminorCampervan rental partner listed in Friends of BIG4 section.
- Top 10 Holiday Parks (New Zealand)minorReciprocal partnership with New Zealand's Top 10 Holiday Parks network. Members can access reciprocal rights under respective loyalty programs.
- Kampgrounds of America (KOA)minorInternational partnership with KOA, the largest network of family-friendly campgrounds in North America.
- Cheapa CampaminorBudget campervan rental partner listed in Friends of BIG4 section.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BIG4 Holiday Parks competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA that lists holiday parks, cabins, and campgrounds. While BIG4 competes on direct pricing, Booking.com remains a default discovery channel for international travelers searching Australian accommodation.
- Airbnb: Global alternative-accommodation marketplace that increasingly lists campgrounds, glamping, and rural cabin inventory. Indirect substitute for BIG4's cabin and glamping accommodation supply and a structural threat to direct-booking share.
- Stayz: Major Australian short-stay accommodation marketplace (owned by Expedia Group). Competes for the same booking wallet but as an OTA aggregator rather than a park operator, posing disintermediation risk to BIG4's direct-booking funnel.
Regional players
- Reflections Holiday Parks: Operator of a network of holiday parks across NSW and Queensland, originally government-owned and now operating commercially. Comparable park product and customer base, with primary concentration in NSW/Qld that overlaps the bulk of BIG4's eastern seaboard footprint.
- NRMA Parks and Resorts: NRMA-owned holiday park operator in NSW and surrounding regions. Comparable family/road-tripper customer base and park product mix, serving as a domestic regional competitor to BIG4's NSW-heavy network.
Direct peers
- Kampgrounds of America (KOA): The largest network of family-friendly campgrounds in North America, operating an identical franchise model to BIG4. KOA is already a BIG4 reciprocal partner, making it the most directly comparable franchise peer globally.
- Top 10 Holiday Parks: New Zealand's largest holiday park franchise network. Operates an analogous franchise + membership model and is already a BIG4 reciprocal partner, making it the closest geographic and structural peer.
- G'day Group (Discovery Parks): ASX-listed owner-operator of Australia's largest directly held holiday park portfolio (Discovery Parks and related brands). Direct competitor to BIG4's franchisees in Australian accommodation supply, with a company-operated rather than franchised model.
- Ingenia Communities (Ingenia Holidays): ASX-listed owner and operator of Ingenia Holidays parks, including several parks within the BIG4 network (e.g., BIG4 Ingenia Holidays Torquay). Directly comparable in product offering (cabins, caravan sites, amenities) and target demographic.
Others
- Caravan Industry Association of Australia: Industry body representing Australian caravan, RV, and park operators. Not a competitor, but the dominant industry association whose membership, advocacy, and standards influence the regulatory and consumer-trust environment in which BIG4 operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BIG4 Holiday Parks social profiles
Digital presenceBIG4 Holiday Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG4 Holiday Parks leadership team
Management profileNumber of profiles
BIG4 Holiday Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG4 Holiday Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG4 Holiday Parks
What does BIG4 Holiday Parks do?
BIG4 Holiday Parks operates a national franchise network of 312 independently owned holiday parks across Australia. The company monetizes primarily by facilitating commission-based accommodation bookings through its direct website big4.com.au and by selling tiered loyalty memberships (Holiday Perks, Holiday Perks+, VIPerks) and network-wide gift cards redeemable at any BIG4 park.
Is BIG4 Holiday Parks a public or private company?
BIG4 Holiday Parks is a private company. It is classified as unknown and is currently operating.
When was BIG4 Holiday Parks founded?
BIG4 Holiday Parks was founded in 1979. It employs 51 to 100 people.
Where is BIG4 Holiday Parks based?
BIG4 Holiday Parks is headquartered in Camberwell, Australia, in the Oceania region.
How does BIG4 Holiday Parks make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are accommodation Bookings and gift Cards.
Who are BIG4 Holiday Parks's main competitors?
Broad incumbents on record are Booking.com, Airbnb and Stayz. Regional players are Reflections Holiday Parks and NRMA Parks and Resorts. Direct peers are Kampgrounds of America (KOA), Top 10 Holiday Parks, G'day Group (Discovery Parks) and Ingenia Communities (Ingenia Holidays). Caravan Industry Association of Australia is listed as an others.
Does BIG4 Holiday Parks have an API?
No public API is recorded for BIG4 Holiday Parks.
What industry is BIG4 Holiday Parks in?
BIG4 Holiday Parks's product category is Holiday Park Accommodation. Its primary akta.pro industry code is THAAAGAE, Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts). Its NAICS code is 7212 and its SIC code is 7000.