SC Bern

What SC Bern does

SC Bern (legal entity SCB Eishockey AG) is a privately held Swiss professional ice hockey club founded in 1931 and headquartered at Mingerstrasse 12B, Bern, operating out of the PostFinance Arena, one of Switzerland's largest indoor venues with capacity for over 17,000 spectators. The club fields three competitive tiers: a men's first team in the Swiss National League (25 home regular-season games plus playoffs and Champions Hockey League matches), SCB Frauen in the PostFinance Women's League (14 home games), and SCB Future AG, a wholly-owned youth development subsidiary running U9–U21 programs including a "Home of Talents" initiative.

The organization operates a vertically integrated sports entertainment stack comprising the SCB App (iOS/Android with digital ticketing, push notifications, and fan competitions), the MySCB customer account platform, a Ticketcorner-powered online ticket shop, and multiple physical and online fan shop locations plus the Ochsner Hockey Pro Shop in Ittigen. Technology partnerships include Ticketcorner AG for ticketing, SKIDATA Schweiz AG for arena access control, Republica AG and MADLAB for website delivery, Netrics Gruppe for hosting, and streaming partners RED.SPORT and MySports.

Revenue is generated across five streams: ticket sales (season subscriptions starting at CHF 375 standing, single-match tickets from CHF 25 standing / CHF 55 seating), a multi-tier sponsorship and advertising program anchored by main sponsor PostFinance with gold, silver, and partner tiers including Feldschlösschen, Peugeot, Visana, HRS, JPF Group AG, EWB, Lindenhofgruppe, Coca-Cola and others, merchandise sales through fan shops, VIP and hospitality packages (Business Clubs, "1931er" KMU and VIP packages), and stadium gastronomy operated through wholly-owned Sportgastro AG. Customer segments are individual fans and corporate partners, with revenue split across B2C matchday economics and B2B sponsorship relationships.

Name

SC Bern

Legal name

SCB Eishockey AG

Website

https://scb.ch

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional ice hockey
• Sports entertainment
• Live event ticketing
• Fan merchandise
• Youth hockey academy

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-match tickets (standing from CHF 25, seating from CHF 55) and season subscriptions (standing from CHF 375, women's league from CHF 100). Includes playoffs and Champions Hockey League matches. Season ticket holders receive access to regular season, pre-playoffs, playoffs, and CHL matches up to 1/8 finals.
2. Sponsorship & Advertising: Multi-tier sponsorship program including main sponsor (PostFinance), gold sponsors (Feldschlösschen, Peugeot, Visana, HRS, JPF Group AG), silver sponsors (EWB, Lindenhofgruppe, Chicco d'oro, Starvegas, Böhlen Bern, die Mobiliar, CocaCola, Dr. Gurtner AG, v.Fischer Investas, Ringier-Blick, Ullrich, Kilchenmann, Mérat, Stampfli, Ochsner Hockey, PKZ), and partner status tiers. Includes branding, hospitality, VIP experiences, business clubs, and media advertising.
3. Merchandise & Fan Shop: Sales of official SC Bern merchandise through the fan shop at PostFinance Arena (West side), mobile fan shop wagon, Shop Village at the ramp, container near entrance A, and Ochsner Hockey Pro Shop in Ittigen. Also available via shop.scb.ch.
4. Stadium Gastronomy: Food and beverage services within PostFinance Arena through Sportgastro AG, including arena restaurant, various food stands, and catering services for events.
5. VIP & Hospitality: VIP experiences including VIP-Erlebnis packages, hospitality services, business clubs, and premium seating. Custom packages available for corporate events and firm celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

SC Bern (SCB Eishockey AG) operates a professional ice hockey sports organization running a men's National League team, the SCB Frauen team in the PostFinance Women's League, and a youth academy (SCB Future AG from U9 to U21). It sells matchday tickets (single-game and season subscriptions), multi-tier corporate sponsorship packages, official merchandise via fan shops, VIP and hospitality experiences, and operates the PostFinance Arena as its home venue.

Product overview

SC Bern (SCB Eishockey AG) operates a comprehensive ice hockey sports organization comprising multiple teams across different leagues, supported by an integrated digital ecosystem. The core offering includes the first men's team in the National League and women's team in the PostFinance Women's League, with youth development through SCB Future AG. The digital product portfolio consists of the SCB App (mobile application for ticketing, account management, and fan engagement), the MySCB web platform, a Ticket Shop for single-game and season tickets, a Fan Shop for merchandise, and the Mutzecast podcast series. The organization also manages the PostFinance Arena as its home venue and provides hospitality, business, and catering services.

Differentiator

Problem solved

Functional benefit

Brands

• SCB Future: Youth development and junior hockey programs of SC Bern
• SCB Frauen
• Mutzecast
• MySCB

Products and services

• Season Tickets (Saisonabonnemente) Annual season ticket subscriptions for the men's National League first team (25 home regular-season games plus pre-playoffs, playoffs, and Champions Hockey League matches up to 1/8 finals) and the SCB Frauen women's team (14 home games plus playoffs). Standing tickets from CHF 375 (regular) and CHF 260 (AHV/IV/student). Women's league season tickets from CHF 100 (regular) and CHF 50 (AHV/IV/youth).
• Single-Match Tickets Pay-as-you-go individual match tickets for National League and SCB Frauen home games, available online via Ticketcorner and at the PostFinance Arena box office. Standing tickets from CHF 25, seating from CHF 55, with reduced pricing for IV, youth, and AHV cardholders and free standing for children up to age 16 in the Regular Season.
• Fan Shop (Merchandise) Official SC Bern merchandise including jerseys, apparel, and fan accessories sold via online store (shop.scb.ch) and multiple physical locations at PostFinance Arena (main fan shop, mobile wagon, Shop Village, container near entrance A) plus the Ochsner Hockey Pro Shop in Ittigen.
• VIP & Hospitality Packages Premium VIP experiences, business club memberships, hospitality packages, and customizable corporate event hosting at the PostFinance Arena. Includes VIP-Erlebnis, business clubs, branding opportunities, and 1931er packages (KMU, VIP-Welcome, Matchday, VIP-Special, Frauen- & Future).
• SCB Future Youth Hockey Program Structured youth ice hockey development operated by SCB Future AG covering Hockeyschule through U21 Elite (U9, U12, U14 Elit/Top, U16 Elit/Top, U18 Elit, U21 Elit), including tryouts (Probetraining) and the Home of Talents talent-identification initiative.
• SCB Frauen (Women's Team Games) Elite women's ice hockey team competing in the PostFinance Women's League (8 teams). Home games played at PostFinance Arena and occasional Winter Classic events in Gstaad. Won first championship title in March 2025. Free streaming of matches via RED.SPORT.
• SCB Mobile App Official mobile application for iOS and Android providing digital season-ticket management, ticket sharing for individual matches, push notifications for goals, match starts, penalties, news, live game tracking, tip and prize competitions, and fan-shop access.
• MySCB Customer Account Platform Web-based customer account portal at my.scb.ch for fans to manage season subscriptions, view game history, access tickets, and engage with exclusive content.
• Mutzecast Podcast Official SC Bern podcast featuring interviews with players, coaches, and youth development staff. Distributed on Spotify, Apple Podcasts, and Spreaker, providing behind-the-scenes and team-news content to fans.
• PostFinance Arena Event Venue Multi-purpose indoor arena in Bern with ~17,000+ spectator capacity, serving as SC Bern's home venue and available for third-party events; includes arena restaurant and food/beverage stands operated by subsidiary Sportgastro AG.
• Corporate Sponsorship Program Multi-tier corporate sponsorship packages (main, gold, silver, partner) offering branding, hospitality, business club access, VIP experiences, and media/advertising visibility tied to SC Bern matches and the PostFinance Arena.
• Stadium Gastronomy & Catering (Sportgastro AG) Food and beverage services inside PostFinance Arena via wholly-owned subsidiary Sportgastro AG, including the arena restaurant, food stands, and full-service catering for corporate events and firm celebrations (Firmenfeste) 24/7.

Quantifiable outcome

• SCB Frauen won their first championship title in March 2025
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

15 partnerships are on record, tiered main sponsor, gold sponsor, core, partner and silver sponsor.

• PostFinancemain sponsorGTM or Marketing PartnerPostFinance is the main sponsor of SC Bern. As the primary sponsor, PostFinance receives prominent branding throughout the PostFinance Arena (the team's home stadium), jersey sponsorship, and extensive marketing visibility at all home games and events.
• Feldschlösschengold sponsorGTM or Marketing PartnerFeldschlösschen is a gold sponsor of SC Bern. The Swiss brewery receives branding visibility and marketing benefits as part of the gold sponsorship tier.
• Peugeotgold sponsorGTM or Marketing PartnerPeugeot is a gold sponsor of SC Bern. The automotive brand receives branding visibility and marketing benefits as part of the gold sponsorship tier.
• Visanagold sponsorGTM or Marketing PartnerVisana is a gold sponsor of SC Bern. The health insurance company receives branding visibility and marketing benefits as part of the gold sponsorship tier.
• HRSgold sponsorGTM or Marketing PartnerHRS is a gold sponsor of SC Bern. The hospitality/real estate company receives branding visibility and marketing benefits as part of the gold sponsorship tier.
• JPF Group AGgold sponsorGTM or Marketing PartnerJPF Group AG is a gold sponsor of SC Bern, listed among the primary gold sponsor tier with branding visibility.
• Ticketcorner AGcoreChannel Partner/ Reseller/ DistributorTicketcorner AG is the official ticketing partner for SC Bern. They operate the online ticket shop and app for SCB ticket sales, processing customer and payment data for ticket fulfillment.
• SKIDATA Schweiz AGcoreTechnology or IntegrationSKIDATA Schweiz AG provides the electronic access control system for PostFinance Arena. They handle ticketing validation and stadium entry systems for SCB matches.
• TissotpartnerGTM or Marketing PartnerTissot is a partner of SC Bern with countdown timer integration on the website and match timing/sponsorship.
• Starvegassilver sponsorGTM or Marketing PartnerStarvegas is a silver sponsor of SC Bern. They sponsor fan engagement activities including the Starvegas Pausenspiel (halftime game) and Starvegas ShirtGambling promotions.
• Dr. Gurtner AGpartnerGTM or Marketing PartnerDr. Gurtner AG is a partner of SC Bern, sponsoring the Dr. Gurtner Matchpuck competition where fans can predict the final score.
• RED.SPORTcoreTechnology or IntegrationRED.SPORT streams SCB Future and SCB Frauen games for free. SCB Future matches and women's team games are available for streaming at red.sport/de-ch/page/icehockey.
• Republica AGcoreTechnology or IntegrationRepublica AG is responsible for concept, implementation, and content of the SCB website. Located at Wasserwerkgasse 31, 3011 Bern.
• MADLABcoreTechnology or IntegrationMADLAB handles technical implementation of the SCB website. Located at Seftigenstrasse 310, 3084 Wabern.
• Netrics GruppecoreTechnology or IntegrationNetrics Gruppe is the hosting partner for SCB's digital infrastructure. Located at Tennisweg 6, CH-2504 Biel/Bienne.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HC Davos: Historic Swiss National League ice hockey club (Spengler Cup host) competing directly with SC Bern for league titles, talent, and corporate sponsorship. Operates the Vaillant Arena and runs comparable men's, women's, and youth programs.
• EV Zug: Swiss National League ice hockey club with a modern arena (Bossard Arena) and a strong corporate sponsorship model. Directly comparable to SC Bern in revenue scale, league participation, and youth academy structure.
• ZSC Lions: Zurich-based Swiss National League ice hockey club and SC Bern's primary on-ice rival. Operates the Swiss Life Arena, runs men's and youth programs, and competes for the same sponsors and fans in the German-speaking Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/scbern_news
• YouTubeyoutube.com/@scbern
• Facebookfacebook.com/scbern
• LinkedInlinkedin.com/company/sc-bern
• Instagraminstagram.com/sc_bern

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Bern