What La Maison du Convertible does

La Maison du Convertible is a privately-held French specialty furniture retailer founded in 1980 and headquartered in France, operating under three wholly-owned brands: La Maison Convertible (convertible sofas and modular furniture), Le Lit (bedding and mattresses), and Bimodal (Murphy/armoire-lit beds). The company targets residential consumers in space-constrained urban housing as well as B2B customers including hoteliers, interior designers, and property investors. It sells across five Western European markets (France, Switzerland, Monaco, Luxembourg, Belgium) through 55 owned retail showrooms, a direct e-commerce site, phone and video consultation, and a dedicated B2B "Espace Pro" channel.

The product portfolio is built around space-optimizing convertible furniture engineered for daily use, including clic-clac and BZ sofa beds with high-density foam mattresses up to 17-20cm thick, Murphy/armoire-lit wall beds (including Clei motorized systems), storage beds, extensible tables, and nesting beds, with over 500 fabric and leather customization options. Core proprietary technology centers on durable convertible mechanisms (parallel and perpendicular wall opening), robust hinges rated for daily use, and integrated storage systems. Supporting technology includes a 3D room configurator and an augmented reality mobile application that allow customers and professional designers (via SketchUp integration) to visualize products in real spaces.

The business model is omnichannel retail with one-time product sales across entry-level (€790 BZ, €820 clic-clac), mid-range (€1,000-€2,000 convertible sofas), and premium tiers (€2,000-€4,350+). Revenue is generated through direct showroom sales, e-commerce, premium white-glove delivery and installation services, financing partnerships (4x interest-free via Alma, up to 10x installments), and a B2B account-managed sales motion with preferential pricing. Customer engagement is reinforced by the Club LMC loyalty program, content marketing through the Wikimeubles blog, social media presence, and influencer collaborations, while 5-10 year product warranties and a 48-hour express delivery option on 5,000+ in-stock SKUs in the Île-de-France region support conversion.

Name

La Maison du Convertible

Legal name

La Maison Convertible

Website

https://lamaisonconvertible.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

La Maison du Convertible is a privately-held French specialty furniture retailer founded in 1980 that sells space-saving convertible sofas, Murphy beds, storage beds, and extensible tables through 55 retail stores and e-commerce to residential consumers and B2B professionals across five Western European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Product Sales: One-time sales of convertible sofas, BZ bunk beds, clic-clac, Murphy beds, storage beds, extensible tables, and complementary furniture. Products sold at various price points from entry to premium.
2. Premium Delivery and Installation Services: Premium delivery service including white-glove installation in the room of choice, assembly, and packaging removal.
3. B2B Professional Sales: Sales to professionals including hotels, interior designers, property investors, and rental property owners with dedicated account management and volume pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

La Maison Convertible designs, sources and retails space-optimizing furniture including convertible sofas, BZ/clic-clac sofa beds, Murphy wall beds (armoire-lit), storage beds, and extensible tables under its own brands (La Maison Convertible, Le Lit, Bimodal). Products are sold through 55 physical stores across France, an e-commerce website with 3D configurator and AR app, and a dedicated B2B channel serving hospitality, interior design and property professionals.

Product overview

La Maison Convertible is a French furniture retailer specializing in intelligent, space-saving furniture since 1980. The product portfolio centers on convertible sofas (canapés convertibles) with true mattress systems ranging 16-18cm thick, complemented by BZ and clic-clac sofa beds with various opening mechanisms. Additional core offerings include wall beds (armoire-lit/lits escamotables) including Clei motorized systems, storage beds (lits coffres), extensible tables (tables extensibles), and nesting beds (lits gigognes). The accessory range features designer poufs (including storage poufs), convertible and fixed armchairs (fauteuils), fixed sofas in Italian manufacturing, and bundled pack offers combining complementary products. Services include 48-hour express delivery for 5,000+ in-stock items, premium installation, 5-10 year warranties, flexible payment options up to 10x installments, a 3D configurator, augmented reality visualization app, B2B professional program with dedicated account management and 3D library, customer loyalty club, and student discounts. The company operates 55 stores across France with presence in Switzerland, Monaco, Luxembourg, and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Canapés Convertibles Designer convertible sofas that transform into comfortable beds for daily use, featuring true mattress systems (16-18cm thick) and various opening mechanisms including welded metal frames and wood slat foundations.
• BZ & Clic-clac Convertible armchair and sofa beds with parallel (clic-clac) or perpendicular (BZ) wall opening mechanisms. BZ models fold in accordion style forming a Z-shape when open, with mattresses up to 17cm thick, starting from €790.
• Armoire-lit (Lits Escamotables) Space-saving wall beds that fold up vertically into cabinets when not in use, including bed+couch combinations, bed+desk setups, bunk beds, horizontal folding beds, and Clei-branded motorized systems in sizes from 140x200cm to 160x200cm.
• Lits Coffres Storage beds with lift-up slatted bases revealing large storage compartments underneath, available in various finishes with headboard options and 40-150+ fabric choices, starting from €910.
• Tables Extensibles Extensible and lift-top tables that transform from compact consoles to full dining tables, in rectangular and rounded forms with melamine finishes such as marble effect, wood grain, and spatolato textures, ranging €1,240-€4,350.
• Lits Gigognes Nesting bed systems that stack or slide together when not in use, providing space-saving solutions for multipurpose rooms.
• Poufs Design ottomans and footstools including storage poufs with hidden compartments, designed to complement convertible sofas as extensions or additional seating with various fabric and leather options.
• Fauteuils Convertibles Convertible armchairs that unfold into single-person beds, including the JIMMY with 17cm mattress and NEW-AZURA with wood slat foundation, in Scandinavian and leather finishes.
• Canapés Fixes Non-convertible designer sofas in Italian manufacturing with contemporary, Scandinavian, and vintage styles, featuring velvet, boucle, leather, and linen fabric options.
• Fauteuils Design Designer single-seat armchairs by named designers including Tommaso Oliva (SOHO), Pierre-Louis Gerlier (SUISSE), and Romain Brals (CLARK), in contemporary to Scandinavian styles with some models featuring convertible sleeping functionality.
• Offres Packs Bundled product packages combining sofas with complementary pieces (poufs, armchairs, tables) at discounted prices, including sofa+footstool sets, sofa+armchair combinations, and complete bedroom packs with storage beds, mattresses, and headboards.
• Livraison Express 48h Express delivery service offering over 5,000 in-stock products delivered within 48 hours in the Paris region, with premium delivery including installation in the room of choice and packaging removal.
• Garantie 5-10 Ans Extended warranty service covering convertible sofas and wall beds for 5-10 years depending on the model, covering structure, conversion mechanisms, and mattresses.
• Espace Pro / B2B Service Dedicated B2B service for professionals including interior designers, hoteliers, restaurateurs, and real estate investors, featuring a dedicated account manager (Samira), preferential pricing, fabric sample loans, and a 3D library for SketchUp integration.

Quantifiable outcome

• Customers rate 4.5/5 on Trustpilot with over 6,500 verified reviews
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Karen TinkaminorStrategic or Co-development PartnerInterior designer and space designer who regularly collaborates with La Maison Convertible. She uses their products in her design projects and provides testimonials about the quality, variety of styles, and customization options.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conforama: French mass-market furniture retailer with broad national footprint selling sofas, beds, and storage furniture. Directly comparable as a French furniture multi-category retailer competing for similar household customers.
• ALINEA: French furniture retailer offering sofas, tables, beds, and home décor across physical stores and online. Competes in the same residential furniture category and price band, with comparable omnichannel positioning.
• Roche Bobois: French premium furniture retailer specializing in design-led sofas and convertible/multifunctional pieces. Comparable as a French furniture brand emphasizing design, customization, and integrated retail plus B2B presence.
• Maisons du Monde: French-headquartered furniture and home décor retailer with strong store network and e-commerce, focused on design-led, mid-market home furnishings. Highly comparable in channel mix and target customer to La Maison Convertible.
• BUT: French furniture and home furnishings retailer with a national store network and broad assortment of sofas, beds, and storage furniture. Direct overlap in product mix and customer base with La Maison Convertible.

Broad incumbents

• IKEA: Global mass-market home furnishing incumbent with extensive French store footprint and broad catalog including convertible sofas (e.g., Friheten, Flotterbo). Overlaps on space-saving furniture but competes at a different price point and scale.
• Habitat: Heritage French/UK furniture brand offering design-led sofas, beds, and home accessories through stores and online. Comparable design and customer demographic, though assortment is broader than space-saving furniture.
• Wayfair: Large online home furnishings retailer operating across Europe including France, with extensive catalog of sofas, beds, and convertible furniture. Comparable in product overlap but competes via a pure e-commerce model.

Regional players

• Poltronesofà: Italian-origin sofa specialist with growing European footprint, including France, focused on customizable sofas and select convertible models. Comparable in sofa-led proposition and customization depth, but primarily competing in Italy rather than France.

Emerging players

• Clei (Transformable Design): Italian manufacturer of transformable wall beds and multifunctional furniture systems; explicitly referenced in La Maison Convertible's product line (Clei-branded motorized armoire-lit). Overlaps directly in the space-saving wall bed category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lamaisonconvertible

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison du Convertible