Transit

What Transit does

Transit (株式会社トランジット) is a Tokyo-based private Japanese IT solutions company founded in March 2001 (originally as Asuka T3, renamed in December 2017 after a management integration with Team7). The company develops and deploys a comprehensive suite of restaurant and food-service technology products, anchored by e-menu — Japan's first domestic tablet-based table order system (TOS), launched in 2001 and continuously updated for 18+ years. Transit's product portfolio covers the full restaurant technology stack: e-menu (TOS), e-menu Hall Manager (Japan's first HOS, released 2017), e-POS (tablet POS register, released 2018), e-menu Ticket (Japan's first tablet ticket vending machine for ramen shops, released 2019), and SelfOrder (cloud-based self-ordering with multilingual auto-translation). The company also operates adjacent businesses including inbound tourism support services (currency exchange machines for hotels, the WJS Ginza cultural experience facility), media properties (さんぽるじゅ walking-tour web magazine, WJS Magazine), customer engagement tools (Try Me loyalty app), and a 24/7/365 call center that doubles as a BPO service for external clients.

The company's core technology is a proprietary, cloud-linked ICT platform connecting menu management back-ends with tablet-based front-end ordering applications, supported by multilingual display capabilities for inbound tourism. Transit claims 2,000+ cumulative store installations over 15 consecutive years as Japan's #1 domestic restaurant TOS provider. Named customers include major Japanese restaurant groups (Zensho Holdings, Saint Marc Holdings, Kyotera, Tempo Information Hall) and technology partners (OKI Software, NEC Platforms, Toshiba Tec, Seiko Solutions, Fujitsu General, Yamato Multi Maintenance Solutions, Qualica). The company has 11–50 employees, registered capital of ¥50 million, and operates from Tokyo (Shinjuku HQ and Ginza showroom) and Osaka.

Revenue is generated primarily through software licensing and recurring subscription/maintenance fees for the restaurant ICT systems, supplemented by transaction-based revenue from currency exchange services, advertising/affiliate revenue from the Sanporge and WJS Magazine media properties, and professional services revenue from the call center BPO operation. Distribution is direct and primarily domestic: a 24/7 toll-free call center (0120-507-999), inbound inquiry forms, trade show participation (外食ビジネスウィーク, 居酒屋Japan, FOOD STYLE), and a partner/reseller network leveraging Japan's IT Introduction Subsidy program for SMB customer acquisition.

Name

Transit

Legal name

株式会社トランジット（transit Co., Ltd.）

Website

https://transit-grp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant Technology Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Mobile Ticketing & Digital Pass Apps (THAIAMAB)

Keywords

• Restaurant ordering software
• Tablet POS systems
• Inbound tourism services
• Self-ordering solutions
• Call center BPO

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ICT/Software Systems (e-menu, SelfOrder, e-POS): Transit derives primary revenue from licensing and deploying its proprietary restaurant ICT systems — e-menu (TOS), e-menu Hall Manager (HOS), e-menu Ticket, and e-POS tablet POS register — to restaurant and food-service operators across Japan. These are typically recurring/software-license revenue arrangements with ongoing support and maintenance fees. The company has served 2000+ cumulative stores over 15 years, suggesting a sizable install base generating ongoing software and service revenue.
2. Inbound Tourism Support Services: Revenue from currency exchange machine services (free installation/operation in hotels, with revenue derived from exchange rate margins or service fees), the WJS Ginza cultural experience facility (charging for tea ceremony and cultural experiences), and multilingual digital menu support tools. These services target Japan's inbound tourism infrastructure needs.
3. Call Center / BPO Services: Transit operates a 24/7/365 call center providing inbound reception, incident triage, and call handling services for its own deployed systems, and offers受電代行 (call center outsourcing) services including triage manual creation and systematization for external clients.
4. Media & Content (さんぽるじゅ, WJS Magazine): Publishing and web magazine operations covering walking tours and local spot recommendations, potentially generating advertising or referral revenue from featured establishments. Also serves as a demand-generation channel for WJS Ginza experiences.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Transit develops and licenses proprietary restaurant ICT software, headlined by the e-menu Table Order System for tablet-based ordering launched in 2001 and continuously updated over 18+ years. The portfolio spans e-menu Hall Manager (HOS), e-POS tablet POS register, e-menu Ticket tablet ticket vending machine, and the cloud-native SelfOrder self-ordering system, all backed by a 24/7/365 call center. Beyond restaurant software, Transit runs inbound tourism support services, a currency exchange machine business for hotels, a Ginza-based cultural experience facility (WJS Ginza), and content/media properties targeting international visitors to Japan.

Product overview

Transit operates as an IT solutions company offering a suite of restaurant technology products centered around the e-menu platform, including tablet-based ordering systems, cloud self-ordering, POS registers, ticket vending machines, and hall operations management. The portfolio spans core restaurant solutions (e-menu, Self Order, e-POS, e-menu Ticket, e-menu Hall Manager), customer engagement tools (Try Me), queue management (順番君), and hospitality services including multilingual support, currency exchange, and a Japanese culture experience facility for inbound tourism. The company also operates media properties (さんぽるじゅ, WJS Magazine) and provides 24/7 call center services.

Differentiator

Problem solved

Functional benefit

Brands

• e-menu: タブレットOES（オーダーエントリーシステム）。メニューシステムとアプリケーションを連動させた安定したオーダーシステムで、開発後18年以上バージョンアップを続けいている。
• Self Order
• TryMe
• 順番君
• さんぽるじゅ
• WJS銀座店 (WelCome Japan Support Ginza)

Products and services

• e-menu (Table Order System / TOS) Tablet-based restaurant order entry system that links menu management with front-end ordering applications and supports multilingual menu display. Built and continuously updated in-house by Transit for the Japanese restaurant market.
• SelfOrder (Cloud Self-Ordering System) Cloud-native self-ordering system for restaurants and food service operators with customizable menu designs, backgrounds, fonts, and automatic translation features targeting inbound tourists. Distributed as a free app for lightweight entry-point adoption.
• e-menu Hall Manager (HOS — Hall Operations System) Hall Operations System (HOS) released in 2017 providing front-of-house restaurant operations management beyond simple ordering, supporting floor and kitchen coordination.
• e-POS (Tablet POS Register) Tablet-based POS register system for restaurant point-of-sale operations, integrating payment and sales management for food service operators.
• e-menu Ticket (Tablet Ticket Vending Machine) Tablet-based ticket vending machine system for ramen shops and restaurant venues, providing the functionality of two dedicated ticket vending machines in a single set.
• TryMe (Repeat Visit Promotion App) App for restaurants and retail stores that promotes repeat visits by enabling creation and distribution of original store-branded cards within the app.
• 順番君 (Jyunban-kun) Queue Management System Web-based queue management system primarily serving pediatric clinics, offering simple setup and operation accessible nationwide.
• さんぽるじゅ (Sanporge) Walking Web Magazine Japanese-language walking-tour web magazine featuring curated routes with shop/spot information, walking times, and calorie data, with English translations for international visitors to Japan.
• WJS Magazine Web magazine operated by Transit targeting international visitors to Japan.
• WJS銀座店 (Welcome Japan Support Ginza) Physical Japanese cultural experience facility in Ginza featuring a Japanese garden and tatami room, offering tea ceremony experiences, currency exchange, and WiFi rental for inbound tourists.
• Foreign Currency Exchange Services Free installation and operation of foreign currency exchange machines, plus a web-based PC monitor system displaying live foreign currency exchange rates for hotel foreign exchange counters.
• Call Center / BPO Services 24/7/365 call center providing inbound reception, incident triage, and call handling for Transit's deployed systems, plus 受電代行 (call center outsourcing) and triage manual creation/systematization for external enterprise clients.

Quantifiable outcome

• 2000+ cumulative store installations over 15 consecutive years of domestic market leadership in restaurant table order systems
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered major.

• OKIソフトウェア (OKI Software)majorTechnology or IntegrationNamed as a major business partner (主要取引先). OKIソフトウェア is a subsidiary of OKI Electric Industry, a major Japanese telecommunications and IT systems company. The partnership involves technology integration and co-deployment of restaurant ICT solutions.
• 京樽 (Kyotera)majorChannel Partner/ Reseller/ DistributorKyotera is listed as a major business client (主要取引先) of Transit, operating restaurant businesses in Japan. As a restaurant group deploying e-menu systems across its outlets, Kyotera represents a significant customer and reference account.
• NECプラットフォームズ (NEC Platforms)majorTechnology or IntegrationListed as a major business partner. NEC Platforms is a leading Japanese networking and IT infrastructure company, suggesting integration and technology partnership in deploying restaurant ICT systems.
• 東芝テック (Toshiba Tec)majorTechnology or IntegrationListed as a major business partner. Toshiba Tec is a major provider of POS systems and retail technology solutions, indicating technology partnership and integration with Transit's e-POS and e-menu product lines.
• 富士通ゼネラル (Fujitsu General)majorTechnology or IntegrationListed as a major business partner. Fujitsu General is a major Japanese IT and electronics company, suggesting technology integration partnerships in the ICT/systems deployment space.
• サンマルクホールディングス (Saint Marc Holdings)majorChannel Partner/ Reseller/ DistributorListed as a major business client. Saint Marc Holdings is a major Japanese restaurant group operating chains including Saint Marc Café. As a significant customer of e-menu systems, they represent a key reference account and volume customer.
• ゼンショーホールディングス (Zensho Holdings)majorChannel Partner/ Reseller/ DistributorListed as a major business client. Zensho Holdings is one of Japan's largest restaurant and food service conglomerates, operating chains such as Sukiyaki and Gyudon brands. Their adoption of Transit systems represents a flagship enterprise account.
• ヤマトマルチメンテナンスソリューションズ (Yamato Multi Maintenance Solutions)majorTechnology or IntegrationListed as a major business partner. Yamato MMS is a subsidiary of Yamato Transport (major Japanese logistics company), suggesting partnership in service/maintenance delivery for deployed restaurant systems.
• セイコーソリューションズ (Seiko Solutions)majorTechnology or IntegrationListed as a major business partner. Seiko Solutions is a subsidiary of Seiko Group, providing technology solutions. The partnership likely involves integration of timing, display, or system components into Transit products.
• テンポス情報館 (Tempo Information Hall)majorChannel Partner/ Reseller/ DistributorListed as a major business client. Tempo Information Hall is a restaurant equipment and solutions company, suggesting mutual customer referral or joint go-to-market for restaurant technology solutions.
• クオリカ (Qualica)majorTechnology or IntegrationListed as a major business partner. Qualica is a Japanese systems integration company, likely involved in joint development or deployment of restaurant management solutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Toshiba Tec: Major Japanese POS hardware and retail-technology provider and a Transit technology partner. Comparable because it sells POS and order-management systems into the same Japanese restaurant and retail operators that Transit targets, though as part of a much larger global portfolio.
• NEC Platforms: Subsidiary of NEC selling networking, retail, and self-service/ordering terminals across Japan. Comparable because its self-order kiosk and POS terminal offerings directly overlap with Transit's e-menu, e-POS, and e-menu Ticket product categories for Japanese restaurants.
• Fujitsu: Large Japanese IT conglomerate offering POS, retail, and store-systems solutions. Comparable as a broader enterprise incumbent that supplies ordering, POS, and store-management software to Japanese food service chains competing for the same restaurant IT budget as Transit.
• OKI Electric Industry: Japanese ATM, POS, and self-service terminal manufacturer. Comparable because its OKI Software subsidiary is a Transit technology partner and the group supplies cash-handling and POS terminals that overlap with Transit's e-POS and ticket-vending offerings.
• TIS Inc. Japanese system integrator with a payments and retail solutions business. Comparable as a broader IT services and POS-adjacent provider competing for Japanese restaurant and retail IT modernization budgets that overlap with Transit's core market.

Direct peers

• Star Micronics: Japanese maker of POS printers, tablet POS solutions, and self-service/kiosk hardware. Comparable as a direct POS-and-ordering hardware competitor serving restaurants and retailers across Japan, including mPOP-style integrated tablet POS units.
• Seiko Solutions: Japanese POS, signage, and information-display systems provider. Comparable because it offers in-store and POS systems to Japanese restaurant and retail operators similar to Transit's e-POS and tablet-based order-management lines.
• Bion, Inc. Japanese restaurant-tech vendor providing mobile ordering, self-order kiosks, and table-side ordering solutions. Comparable as a direct Japanese competitor in the self-ordering and tablet-ordering segments where Transit competes with its e-menu and SelfOrder products.

Emerging players

• Square (Block, Inc.): Global mobile-first POS and restaurant-management platform. Comparable because it targets SMB restaurants with tablet/phone-based ordering and POS, overlapping with Transit's SelfOrder and e-POS product positions though with a global rather than Japan-only footprint.
• Toast, Inc. US-based restaurant POS, online ordering, and kitchen-management platform. Comparable as a restaurant-technology specialist offering ordering, POS, and back-of-house systems analogous to Transit's e-menu, e-POS, and e-menu Hall Manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transit