Walplast Products

What Walplast Products does

Walplast Products Private Limited, founded in 2004 by Mr. Ashok Mehta and headquartered in Navi Mumbai, is an Indian building and construction materials manufacturer operating as a subsidiary of DryChem India Private Limited. The company produces wall putty, tile adhesives, construction chemicals, gypsum-based products, textures, paints, waterproofing solutions, and AAC blocks across a portfolio of seven brands (unified under the HomeSure master brand) and more than 40 SKUs. It is the 3rd largest wall putty manufacturer in India, holds NABL-accredited R&D labs, and runs 25 manufacturing facilities across India with products conforming to Indian (IS 15477:2019, IS: 2645-2003) and European (EN 12004) standards; six gypsum products additionally carry GreenPro Ecolabel certification valid until December 2027.

Walplast generates revenue by manufacturing and selling construction materials through a multi-tier distribution network comprising 800+ distributors, 6,000+ dealers, and 65,000+ influencers across India, supplemented by 150+ branded HomeSure retail stores for B2C sales. Pricing is quote-based across pack sizes (e.g., 20 kg for tile adhesives) with no publicly disclosed rates. The go-to-market spans three motions: a channel-partner-led distribution play, a direct-to-consumer play through HomeSure retail and digital (including an IPL 2025 partnership with the Lucknow Super Giants), and a sales-led product launch motion targeting residential, commercial, and infrastructure projects. Customer logos span government agencies (CPWD, BARC, CIDCO, MHADA), large real estate developers (Lodha Group, Dosti Reality), and defense/contracting firms, with an export business reaching 23+ countries across the GCC and North/Central Africa. Leadership is concentrated in the founder family (Mr. Ashok Mehta as Group Chairman, Mr. Kaushal Mehta as Managing Director since 2004), with functional heads in R&D, Supply Chain/Operations, Finance, HR, and a CIO appointed in 2023 to drive data and technology enablement.

Name

Walplast Products

Legal name

Walplast Products Private Limited

Website

https://walplast.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Walplast Products is an Indian building and construction materials manufacturer producing wall putty, tile adhesives, gypsum plasters, waterproofing chemicals, paints, textures, and AAC blocks under the HomeSure brand, serving residential, commercial, and infrastructure customers across India and in 23+ export markets via 800+ distributors, 6,000+ dealers, and 150+ retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Building Materials Manufacturing: Walplast generates revenue through manufacturing and selling a diverse portfolio of building and construction materials including wall putty, tile adhesives, construction chemicals, gypsum products, textures, paints, waterproofing solutions, and AAC blocks. Products are sold through distributors, dealers, and directly to consumers.
2. Export Revenue: Company exports products to more than 23 countries across GCC region and North & Central Africa. Walplast is one of the largest exporters of Wall Putty from India.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Walplast Products manufactures and sells a comprehensive portfolio of building and construction materials under its HomeSure brand ecosystem, including wall putty, tile adhesives, gypsum plasters and boards, construction chemicals, textures, paints, waterproofing solutions, and AAC blocks. The company operates 25 manufacturing facilities across India and distributes through 800+ distributors, 6,000+ dealers, and 65,000+ influencers, with exports to over 23 countries.

Product overview

Walplast Products is a building and construction materials manufacturer in India, operating as a subsidiary of DryChem India Private Ltd. The company offers a diverse portfolio of 7 brands and more than 40 products serving the construction and infrastructure industries. The core product ecosystem includes: HomeSure Wall Putty (wall putty, colour putty, premium putty, coarse putty) for wall surface preparation; HomeSure ScratchEx (acrylic and cement-based textures) for decorative wall finishes; HomeSure Wallex (AAC blocks, ready mix plaster, micro concrete, block jointing mortar, waterproof plaster, self-curing plaster, fire-resistant plaster, spray plaster) for construction and plastering applications; HomeSure GypEx and Nova 125 (gypsum boards, machine spray plaster, silver plaster, silver plus plaster, platinum plaster, kwik set) for gypsum-based interior solutions; HomeSure TileEx (ceramic expert, vitrified expert, stone & glass expert, external expert, EX 344 W, EX 456 W, EX-566 PU epoxy hybrid, all tile expert, epoxy grout, cementitious tile grout, tile cleaner) for tile installation and finishing; HomeSure Mastertouch (primers, emulsions, waterlock waterproofing, stainer, distemper) for paint and waterproofing; and HomeSure WShield (integral waterproofing admixtures LWC, SBR latex, Acry Bond products, 2K Aqua Seal, liquid membranes, protective coatings, sealants) and HomeSure Admixture (Admix series, VM200, AR300, AC 100) for concrete and waterproofing chemicals. The company operates 25 manufacturing facilities across India with NABL-accredited R&D labs.

Differentiator

Problem solved

Functional benefit

Brands

• HomeSure: Flagship B2C brand of Walplast Products, offering wall putty, tile adhesives, construction chemicals, and allied building solutions
• HomeSure TileEx
• HomeSure GypEx
• HomeSure Wall Putty
• HomeSure Mastertouch
• HomeSure WShield
• HomeSure Wallex
• HomeSure Scratchex
• NOVA 125
• WallEx

Products and services

• HomeSure Wall Putty White cement-based polymer-modified wall putty used as a base coat to conceal unevenness and pinholes on plastered walls and ceilings, providing a smooth surface for primer and paint application.
• HomeSure TileEx Tile Adhesives Range of tile adhesives for ceramic, vitrified, stone, glass, and porcelain tile installations including EX-11, EX-22, EX-33, EX-44, EX-55, EX 344 W, EX 456 W, and EX-566 PU variants conforming to IS 15477:2019 and EN 12004 standards.
• HomeSure GypEx Gypsum Products Gypsum plasters and boards including GypEx Board, Machine Spray Plaster, Silver Plaster, Silver Plus Plaster, Platinum Plaster, and Expert Kwik Set, manufactured at Bharuch facility in Gujarat.
• NOVA 125 Premium Gypsum Plaster Premium gypsum plaster product launched in 2025 to redefine premium gypsum plaster standards.
• HomeSure Wallex Construction Materials Construction solutions including AAC blocks, ready mix plaster, micro concrete, quick bond, premium waterproof plaster, self-curing plaster, fire-resistant plaster, block jointing mortar, crack filler, and spray plaster.
• HomeSure ScratchEx Textures Texture finishes including acrylic texture and cement-based texture for decorating and protecting interior and exterior walls.
• HomeSure Mastertouch Paints and Waterproofing Paints, primers, emulsions, and waterproofing solutions including Prime Interior/Exterior Primer, Lush Interior/Exterior Emulsion, Waterlock, Waterlock Expert, Universal Stainer, and Distemper.
• HomeSure WShield Waterproofing Chemicals Waterproofing solutions including integral waterproofing admixtures (LWC 100, LWC 200), SBR latex polymers, Acry Bond products, 2K Aqua Seal, liquid membranes, protective coatings, and sealants.
• HomeSure Admixture Concrete Admixtures Concrete admixtures including polycarboxylate-based superplasticizers (Admix 1000, 2000, 3000), SNF-based superplasticizer (Admix 500), VM200 viscosity modifying agent, AR300 stiffener, and AC 100 set time reducer.

Quantifiable outcome

• Products certified GreenPro Ecolabel by CII-Green Products and Services Council, valid until December 2027
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lucknow Super GiantsflagshipGTM or Marketing PartnerHomeSure TileEx became official partner of Lucknow Super Giants for IPL 2025. The partnership includes multiple consumer and brand engagement activities throughout the IPL season, enhancing HomeSure brand visibility in the consumer market.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• JK Cement: One of India's leading cement and wall putty manufacturers with a strong North India distribution footprint. Directly comparable to Walplast as a head-to-head competitor in branded wall putty, tile adhesives, and gypsum-based products serving the same construction chemicals market in India.
• Birla White (Aditya Birla Group / Grasim): India's #1 wall putty brand under the Aditya Birla Group, and a direct competitor in the same white cement-based wall putty category where Walplast ranks #3; comparable product positioning, dealer network, and B2C brand-building playbook.
• Magicrete Building Solutions: Indian manufacturer of AAC blocks, tile adhesives, and construction chemicals; one of the most direct peers in the AAC blocks and premixed plaster categories where Walplast competes via its HomeSure Wallex and Brickology ranges.

Broad incumbents

• Pidilite Industries: India's largest construction chemicals and adhesives company (Dr. Fixit, Fevicol, M-Seal) with a dominant share in waterproofing, tile adhesives, and sealants. Competes with Walplast across multiple categories (waterproofing, tile adhesive, paints-adjacent) but at vastly greater scale and brand recognition.
• Sika India: Subsidiary of Swiss Sika AG, manufacturing concrete admixtures, waterproofing, tile adhesives, sealants, and grouts in India. Directly overlaps Walplast's HomeSure WShield and HomeSure TileEx ranges and serves similar commercial and infrastructure customers.
• Saint-Gobain India: Major manufacturer of gypsum plaster, gypsum boards, and a range of construction chemicals in India through brands such as Gyproc. Overlaps with Walplast's HomeSure GypEx gypsum plaster range and competes for the same contractor/specifier channel.
• Asian Paints: India's largest decorative paints and coatings player; competes with Walplast's HomeSure Mastertouch paints/primers and is also expanding into waterproofing and adjacent construction-chemicals categories, while dwarfing Walplast in scale, brand, and distribution.
• Berger Paints India: Large Indian paints/coatings company with waterproofing and construction-chemicals extensions. Direct overlap with Walplast's Mastertouch paints and WShield waterproofing portfolios, and a more mature dealer network nationally.
• Ultratech Cement: India's largest cement producer (Aditya Birla Group) and a major wall putty player through its white cement and putty business. A scaled-up incumbent across multiple categories where Walplast also operates, particularly in cement-based wall putty.
• BASF India Construction Chemicals: Multinational construction-chemicals manufacturer with presence in tile adhesives, waterproofing, admixtures, and sealants in India; competes with Walplast's WShield, TileEx, and Admixture lines and shares the same commercial/infrastructure project customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Walplast
• YouTubeyoutube.com/channel/UC4yeUSId8Ns
• Facebookfacebook.com/Walplast

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walplast Products