Swx Global

What Swx Global does

SWX Global, legally SWX GLOBAL Design & Production, is a privately held trade show exhibit design and fabrication company founded in 1987 and headquartered at 1200 Crowley Drive, Carrollton, Texas. The company delivers custom exhibit design, fabrication, graphics, technology integration, and turnkey show services (installation, dismantle, logistics, on-site support) for enterprise brands across industries, with a documented portfolio of more than 1,000 projects over its operating history. Its client base is diversified across technology (Cognizant, F5, LINK, Do It), HVAC and energy (CoolSys, Climate Control Group), pharmaceutical (Kaneka), kitchen and bath (Hestan), healthcare and medical (Acumed, Mission Critical Group), and sports (TCU Football), spanning equity-funded startups to large-cap enterprises. The company also extends its design capabilities into permanent installations such as branded locker rooms and corporate environments, indicating a deliberate broadening beyond transient trade show exhibits.

SWX Global operates a sales-led, project-based go-to-market motion. All work is custom and quote-based; prospective clients engage via RFP submission, website contact form, or direct outreach to [email protected] or +1.800.898.8485, with no e-commerce or self-service channel. The firm additionally offers SWXonDemand, a trademarked real-time client portal for tracking exhibit assets, shipments, and inventory across multi-event programs, which is the only notable proprietary technology product disclosed. The company's website identifies it as a Cree Visual Marketing Company, suggesting affiliation within a broader visual marketing group. Revenue is derived from one-time project fees for custom exhibit design and build, professional services for turnkey show management, and from permanent installation work; pricing is not publicly disclosed. The company is privately held with no disclosed external funding, no M&A activity, no leadership transitions, and a headcount of 11-50 employees, consistent with a stable, founder-led small business.

Name

Swx Global

Legal name

SWX GLOBAL Design & Production

Website

https://swx.global

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

SWX Global is a privately held, Carrollton, Texas-based trade show exhibit design and fabrication firm founded in 1987, serving enterprise brands across technology, healthcare, HVAC, pharmaceutical, and consumer verticals with custom exhibits, permanent installations, and turnkey show services supported by its SWXonDemand client portal.

Ownership category

akta.pro rank

Product category

Trade Show Exhibit Design & Fabrication

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Exhibitions, Trade Shows & Booth Management (HSACADAH), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Trade show exhibits
• Custom exhibit design
• Booth fabrication services
• Experiential marketing environments
• Permanent brand installations

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Exhibit Design & Build: Design and fabrication of custom trade show exhibits from concept through production. Services include 3D exhibit design, production, graphics, technology integrations, turnkey show-services, inventory management, and logistics.
2. Permanent Installations: Design and build of permanent branded environments beyond trade shows, such as corporate spaces and facilities.
3. Turnkey Show Services: Comprehensive show services including installation, dismantle, logistics coordination, and on-site support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SWX Global designs, fabricates, and delivers custom trade show exhibits and permanent branded environments for enterprise clients. The scope spans concepting, 3D design, in-house production, graphics, technology integration, turnkey on-site show services, inventory management, and logistics. Clients also receive access to SWXonDemand™, a real-time client portal for tracking exhibit assets, shipments, and inventory.

Product overview

SWX Global is a trade show exhibit design and fabrication company offering custom and modular exhibit solutions. Their core offerings include custom exhibit design and build services for trade shows, permanent installations, and SWXonDemand™, a real-time client portal for tracking exhibit assets, shipments, and inventory. Services span concepting, 3D exhibit design, production, graphics, technology integrations, turnkey show-services, inventory management, and logistics. The company has delivered over 1,000 projects and serves clients across various industries including technology, healthcare, manufacturing, and sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibit Design & Build

Quantifiable outcome

• 1,000+ projects delivered
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 2020 Exhibits: 2020 Exhibits is a trade show exhibit design and fabrication company offering custom and modular exhibits, graphics, and show services. Comparable to SWX Global as a direct competitor in exhibit design and build.
• Czarnowski: Czarnowski is a long-standing experiential marketing and exhibit design firm offering custom booth design, fabrication, and event services. Directly comparable to SWX Global across the same custom exhibit design and build value chain.
• Moss (formerly Moss Inc.): Moss designs and fabricates custom exhibits and brand environments for trade shows and events. Directly competes with SWX Global in delivering custom booth builds and branded experiential environments to enterprise clients.
• Derse: Derse is an exhibit and event marketing agency providing custom exhibit design, fabrication, and integrated program management. Directly comparable to SWX Global for enterprise trade show booth programs.
• GES (Global Experience Specialists): GES is a global provider of exhibition and event services, including custom exhibit design and fabrication. It competes head-to-head with SWX Global for enterprise trade show booth design and turnkey show services business.
• T3 Expo: T3 Expo provides trade show design, fabrication, and logistics services for corporate exhibitors. Directly competes with SWX Global in custom booth design and turnkey show services for enterprise brands.
• Freeman: Freeman is the largest trade show and live event services provider in North America, offering custom exhibit design, fabrication, and show services. Directly comparable to SWX Global as a competing booth design and build partner for enterprise exhibitors.

Others

• Cree Visual Marketing: SWX Global is described on its website as 'a Cree Visual Marketing Company,' indicating a parent/affiliate relationship. Cree Visual Marketing is a closely related peer in the experiential marketing and exhibit design space.

Emerging players

• Exhibitpro: Exhibitpro is a smaller, design-focused custom exhibit and event marketing firm. Competes with SWX Global in custom booth design and fabrication, particularly for mid-market and emerging enterprise clients.

Broad incumbents

• Sparks (Sparks Marketing Group): Sparks is a broader experiential and event marketing agency offering exhibit design alongside larger event programs. It overlaps with SWX Global's custom exhibit and brand experience services, though it operates across a wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/swxglobaldesign
• LinkedInlinkedin.com/company/swxglobaldesign
• Instagraminstagram.com/swxglobaldesign
• Xx.com/swx_global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swx Global