What Czarnowski does

Czarnowski Collective is a full-service experiential marketing and brand activation agency headquartered in Chicago, operating through four specialized studios: Czarnowski (events and exhibits), Public School (experiential creative), Infusion (digital and visualization), and Assembly (temporary structures). Founded in 1950 (with some firmographic data citing 1947), the company has accumulated 70+ years of industry experience and employs 501–1,000 staff. Its service portfolio spans strategy, creative and design, fabrication, on-site execution, digital content, temporary structures, and rentals, delivered as integrated, end-to-end engagements for enterprise clients rather than à la carte vendor work.

The company's core technology is an integrated four-studio operating model that keeps all capabilities in-house—from concept strategy and creative development through in-house fabrication, engineering, and on-site execution, extending into digital visualization and physical temporary architecture. This integration is positioned to eliminate the vendor-fragmentation problems common to experiential campaigns. The go-to-market is direct enterprise field sales, with all capabilities delivered under a single engagement; revenue is professional services / project-based with custom quotes, and pricing is not publicly disclosed. Customer concentration spans enterprise brands across automotive (Toyota, GM), consumer electronics (Panasonic), beverages (Coca-Cola, Red Bull, Dunkin'), technology/SaaS (Canva, F5 Networks), sports (Green Bay Packers), and government (USPS). The company is privately held and was acquired by Platinum Equity in April 2026 as part of the broader private equity consolidation wave in the fragmented event and experiential agency market.

Name

Czarnowski

Legal name

Czarnowski Collective

Website

https://czarnowski.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Czarnowski Collective is a Chicago-based, full-service experiential marketing agency operating through four studios (Czarnowski, Public School, Infusion, Assembly) that deliver integrated strategy, creative, fabrication, digital, and on-site execution services to global enterprise brands such as Toyota, Panasonic, Coca-Cola, Canva, and GM. Privately held and acquired by Platinum Equity in April 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing & Brand Activation Services: Project-based service fees for strategy, creative, fabrication, execution, digital, and temporary structure services for enterprise brand clients. Revenue is derived from bespoke client engagements spanning events, exhibits, experiences, and environments. The company operates a full-service model with all capabilities in-house.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Czarnowski Collective is a full-service experiential marketing and brand activation agency that delivers strategy, creative design, fabrication, on-site execution, digital experiences, and temporary structures for enterprise clients. The company operates four specialized studios — Czarnowski, Public School, Infusion, and Assembly — that work independently or collaboratively to produce events, exhibits, environments, and immersive brand experiences for global brands.

Product overview

Czarnowski Collective is a full-service experiential marketing and brand activation agency composed of four specialized studios operating under a unified parent brand. The portfolio includes Czarnowski (events and exhibits with 70+ years of experience), Public School (experiential creative), Infusion (digital and visualization), and Assembly (temporary structures). The studios work independently and collaboratively, offering integrated capabilities spanning strategy, creative and design, fabrication, on-site execution, digital services, temporary structures, and rentals. Solutions are delivered across experiences, exhibits, events, and environments for major brands including Toyota, Panasonic, Coca-Cola, Canva, GM, and Red Bull.

Differentiator

Problem solved

Functional benefit

Brands

• Czarnowski: Events + Exhibits studio specializing in events and exhibits designed with intention, engineered with expertise, and backed by 70+ years of experience
• Public School
• Infusion
• assembly

Products and services

• Events Live event experiences encompassing strategy, creative, production, and operations that run like clockwork and feel like magic, delivered for enterprise brand clients at trade shows, brand activations, and corporate events.
• Experiences Immersive experiences designed to be felt first and shared second, creating meaningful brand connections through sensory and interactive activations for global brand clients.
• Environments Physical spaces and environmental design where brand stories come to life through architectural and spatial elements such as luxury retail installations and branded interiors.
• Exhibits Trade show and exhibition solutions designed to cut through clutter and maximize every square foot of space, delivered for enterprise brands at major industry events such as CES.
• Czarnowski Studio Events + Exhibits studio with 70+ years of experience, specializing in events and exhibits designed with intention and engineered with expertise for enterprise brand clients.
• Public School Studio Experiential creative studio that challenges convention, breaks through noise, and connects brands with culture through experiential design and campaign creative.
• Infusion Studio Digital + Visualization studio offering hyper-real visuals, motion graphics, and immersive digital worlds that extend brand experiences beyond physical events.
• Assembly Studio Temporary Structures studio providing premium structures, signage, and interiors built sustainably and priced responsibly for events and exhibitions.
• Fabrication Services In-house fabrication and engineering services for building exhibits, displays, and experiential elements as a contracted production capability for brand activations.
• Temporary Structures Services Premium temporary structure design, fabrication, and rental services for events and exhibitions, provided as a standalone offering under the Assembly studio.
• Rentals Rental services for exhibition equipment, structures, and experiential elements offered as a standalone service line to enterprise clients.

Quantifiable outcome

• 25,000+ attendees at Museum of the Future Austin activation featuring AI dreamscapes and astronauts
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 160over90: Global marketing agency within Endeavor Group specializing in brand experiences, sports marketing, and experiential campaigns. Directly comparable on enterprise experiential engagements and integrated creative-plus-execution delivery.
• MAS Event Design: Experiential design and production agency specializing in custom exhibits, environments, and brand activations. Directly comparable to Czarnowski on in-house fabrication and design-build capabilities.
• Mosaic: Experiential marketing agency within Omnicom providing events, trade shows, and brand experiences for enterprise clients. Closely comparable in service model, client tier, and integrated delivery approach.
• George P. Johnson Experience Marketing: One of the largest independent experiential marketing agencies in the world, offering strategy, creative, fabrication, and execution for enterprise brand experiences, exhibits, and events. Directly comparable to Czarnowski in service breadth and Fortune 500 client base.
• MKG: Experiential marketing and brand activation agency producing live events, immersive experiences, and content for consumer and enterprise brands. Closely matches Czarnowski's Public School and Czarnowski studio capabilities.
• Derse: Full-service exhibit and event marketing company with in-house fabrication, comparable to Czarnowski's integrated studio model. Direct peer in trade show exhibits and brand activation for enterprise clients.
• Sparks: Global experiential marketing agency within IPG that designs and produces live brand experiences, exhibits, and events. Directly comparable service offering and enterprise client roster to Czarnowski.
• Freeman: Largest events and exhibits services company globally, offering trade show exhibits, event production, and brand experiences. Closest large-scale direct peer to Czarnowski on the exhibits and trade show production side.
• Jack Morton Worldwide: Global brand experience agency operating within IPG, delivering experiential campaigns, events, and exhibits for enterprise clients. Directly overlaps Czarnowski across events, exhibits, environments, and digital experiences.

Emerging players

• Optimist: Creative-led experiential agency focused on immersive brand experiences and cultural activations. Smaller than Czarnowski but competes for similar enterprise creative briefs, particularly in the experiential creative and digital visualization spaces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/czarnowski
• Xx.com/czarnowski
• Facebookfacebook.com/czarnowski-622445111148979
• YouTubeyoutube.com/czarnowski

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Czarnowski