Happyware Server Europe

What Happyware Server Europe does

Happyware Server Europe GmbH is a privately held German B2B distributor and system integrator specializing in custom-configured server, storage, and IT infrastructure solutions. Founded in 1999 and headquartered in Buchholz in der Nordheide, the company has delivered over 100,000 systems to more than 10,000 customers across 47 countries over a 26-year operating history. Its core offering is a Configure-to-Order (CTO) platform, accessible online since 2005 via the Server Konfigurator, which allows customers to specify CPU, GPU, RAM, storage, and form factor with real-time compatibility validation and pricing. The product portfolio spans rack, tower, blade, and mobile servers, GPU and AI servers (including NVIDIA DGX and HGX platforms), OCP-compliant and liquid-cooled datacenter infrastructure, enterprise storage servers, software-defined storage appliances, Veeam backup appliances, workstations, HPC clusters, and private cloud infrastructure built on OpenStack and Kubernetes.

The business operates a hybrid go-to-market combining self-serve e-commerce, consultative enterprise field sales, and a reseller/VAR channel program targeting IT resellers and public institutions. Revenue is generated primarily through one-time hardware sales supplemented by recurring streams from server rental (introduced 2016), leasing and hire-purchase (Mietkauf), private cloud infrastructure services (introduced 2017), warranty and repair services (up to 6-year coverage), and professional consulting for datacenter, OCP, HPC, and AI projects. Official distribution partnerships with Supermicro, GIGABYTE, NVIDIA, AMD, Intel, Dell, Tyan, and Veeam anchor the technology stack, and the company holds ISO 9001 and ISO 14001 certifications since 2009. Pricing is publicly disclosed for stocked catalog items (entry-level 1U servers starting at €809, enterprise storage reaching €100,258) while custom configurations are quoted; volume pricing and manufacturer project co-registration are available to resellers and public-sector buyers.

Name

Happyware Server Europe

Legal name

HAPPYWARE SERVER EUROPE GmbH

Website

https://happyware.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Happyware Server Europe is a German B2B distributor and system integrator (founded 1999) that custom-configures and supplies server, storage, GPU/AI, and OCP datacenter hardware to enterprise, SME, reseller, and public-sector customers across 47 countries, with integrated rental, leasing, and consulting services.

Ownership category

akta.pro rank

Product category

Enterprise Server Infrastructure

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377), Services-Computer Programming Services (7371)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• Custom server systems
• Configure-to-order servers
• Enterprise storage servers
• Data center infrastructure
• Server distribution and integration

Headquarters

HQ city

Rosengarten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (Server & Storage Systems): One-time sales of custom-configured and pre-built servers, storage systems, workstations, and components. Products are sold as configured-to-order (CTO) or build-to-order (BTO), with pricing varying by CPU, GPU, storage, and form factor. Delivery is global with worldwide shipping.
2. Server & IT Leasing / Mietkauf: Flexible financing options for server acquisitions including leasing and hire-purchase (Mietkauf) arrangements, enabling customers to spread capital expenditure over time instead of purchasing outright.
3. Server Rental: Short-to-medium-term rental of servers and IT solutions since 2016, covering dedicated GPU servers, ARM servers, server farms, and high-performance computing systems with flexible terms and pricing.
4. Cloud Computing & Private Cloud Infrastructure: Since 2017, providing private cloud infrastructure, dedicated server solutions, and cloud storage platforms for rental and leasing, extending beyond pure hardware into managed cloud services.
5. Professional Services & Enterprise Consulting: IT services including consulting, implementation, system integration, and project support from planning through deployment. Also includes warranty, repair, and RMA support services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Happyware Server Europe is a B2B distributor and system integrator that designs, configures, manufactures (whitebox), and sells custom-built server and storage systems for business customers. Customers can configure hardware specifications (CPU, RAM, storage, GPU) through an online Configure-to-Order (CTO) platform active since 2005, or via consultative enterprise sales. The company also offers server rental/leasing, cloud computing infrastructure, warranty and repair services, and datacenter consulting.

Product overview

Happyware Server Europe is a specialized B2B distributor and system integrator for custom-configured server, storage, and IT infrastructure solutions. The core offering is a Configure-to-Order (CTO) server and storage business, where customers can configure hardware specifications (CPU, RAM, storage, GPU) via an online configurator or with direct sales support. The portfolio spans multiple product lines that function as both independent offerings and interconnected infrastructure components: Server Systems (rack, tower, mini, blade, mobile) serve as the foundational hardware platform; GPU Servers and KI (AI) Servers are specialized server variants optimized for compute-intensive workloads; OCP Data Center and Liquid Cooling Data Center provide enterprise and hyperscale data center infrastructure; Storage Server, Veeam Backup Server Appliance, and Software Defined Storage Solutions (OSNEXUS QuantaStor, DataCore SANsymphony, MS Storage Spaces Direct, Open-E) address data persistence and protection needs; HPC Solutions cover high-performance computing cluster infrastructure; Cloud Computing Solutions (private cloud, OpenStack, Kubernetes) bridge on-premises and cloud environments; Workstations serve desktop and mobile computing; Server Software covers operating systems, virtualization, and management tools; IPC & Embedded-PC Hardware addresses industrial and long-lifecycle applications. Supporting services include Server Konfigurator (online configuration tool), Server Rental/Mieten, BTO/CTO manufacturing, Whitebox manufacturing, Garantie & Reparaturservice (warranty/repair up to 6 years), and Enterprise & Datacenter Consulting. The company operates as a multi-vendor reseller with official distribution partnerships for Supermicro, Gigabyte, NVIDIA, Dell, Tyan, and other manufacturers, and has been in operation since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• VivaStor: Happyware's branded storage server product line, including models such as VivaStor VS-SXE25SG-2LE1CV3-R for centralized data backup applications.

Products and services

• Server Systems Custom-configured rack, tower, mini, blade, and mobile server systems from manufacturers including Supermicro, GIGABYTE, Dell, Tyan, and NVIDIA. Available as standard catalog items or via Configure-to-Order (CTO) with custom CPU, RAM, storage, and GPU configurations. Targeted at enterprise and SMB customers.
• AI Servers (KI Server) AI and machine learning servers optimized for training and inference workloads, featuring GPU acceleration from NVIDIA (DGX, HGX) and AMD. Offered in configurations from 2U to 8U rackmount form factors. Targeted at organizations running AI/ML and deep learning workloads.
• GPU Servers High-performance GPU servers supporting multiple NVIDIA and AMD GPUs for HPC, AI training, deep learning, and visual computing applications. Available from 2U to 8U form factors. Targeted at research institutions, hyperscalers, and compute-intensive enterprises.
• OCP Data Center Solutions Open Compute Project (OCP)-compliant server and data center solutions following the ORV3 rack standard. Includes OCP-certified servers from Supermicro and GIGABYTE with centralized 48V power shelf, modular design, and hot-swap capabilities. Targeted at hyperscalers and enterprise data centers seeking 30% energy savings and 75% maintenance time reduction versus traditional servers.
• Liquid Cooling Data Center Solutions Advanced liquid cooling solutions for data centers, including immersion cooling and direct liquid-cooled servers. Reduces energy costs for cooling by up to 40% and supports high-density GPU and AI workloads. Targeted at HPC, AI, and hyperscale operators.
• High Performance Computing (HPC) Solutions Complete HPC infrastructure solutions including high-performance computers, high-performance storage, high-performance networking, cluster computing, and GPU computing. Targeted at scientific research, simulations, and data-intensive applications.
• Storage Servers Enterprise and data center storage servers in SAN, NAS, DAS, and JBOD configurations. Supports SAS, SATA, NVMe, iSCSI, and Fibre Channel interfaces. Available with up to 90 drive bays in 4U form factor. Targeted at enterprise storage and data protection requirements.
• Veeam Backup Server Appliance Pre-configured backup server appliances bundled with Veeam Backup & Replication or Veeam Backup Essentials software. Features instant VM recovery, image-level backup, WAN acceleration, and Veeam Cloud Connect for Azure disaster recovery. Targeted at enterprise customers needing integrated data protection.
• Software-Defined Storage Solutions Storage appliances featuring software-defined storage platforms including OSNEXUS QuantaStor, DataCore SANsymphony, Microsoft Storage Spaces Direct, and Open-E NAS. Provides scale-out NAS, SAN acceleration, and hyper-converged storage capabilities. Targeted at enterprise and HPC customers.
• Cloud Computing Solutions Private cloud infrastructure solutions including OpenStack-based private cloud deployment, cloud storage platforms, Kubernetes cluster deployment and management, and complete private cloud infrastructure available for rental and leasing. Targeted at enterprises building on-premises or hybrid cloud environments.
• Workstations High-performance workstations in rack mount, desktop PC, and mobile form factors. Includes GPU workstations for AI/ML workloads and CAD workstations for engineering and design applications. Targeted at professional users and engineering teams.
• Server Software Server operating systems (Microsoft Windows Server, Linux distributions), virtualization software (VMware, Hyper-V, KVM, Citrix XenServer), server monitoring and management software, and storage software. Provided with both sales and installation services. Targeted at enterprise IT buyers.
• IPC and Embedded-PC Hardware Industrial PC and embedded system hardware with long-term component availability up to 7 years, BOM-freezing, and warehouse management for fast delivery or just-in-time production. Includes IoT devices and fanless mini PCs. Targeted at industrial, IoT, and embedded computing deployments.
• Server Infrastructure (Servertechnik) Server infrastructure components including network equipment, UPS (uninterruptible power supply) systems, and server cabinets/racks. Provides complete data center infrastructure solutions. Targeted at data center operators and IT infrastructure buyers.
• Server Configurator (Server Konfigurator) Online Configure-to-Order (CTO) platform enabling customers to customize server specifications (CPU, RAM, storage, GPU) with integrated compatibility checking, real-time pricing, and direct ordering.
• Server Rental (Server Mieten) Flexible server and IT rental solutions with configurable terms and pricing. Includes dedicated GPU servers, ARM servers, storage servers, high-performance computers, and complete private cloud infrastructure. Targeted at organizations seeking OpEx-based access to hardware.
• Build-to-Order / Configure-to-Order (BTO/CTO) Manufacturing Custom server system assembly and configuration services. Builds servers to customer specifications with compatibility validation, testing, and quality assurance. Targeted at enterprises with specific hardware requirements.

Quantifiable outcome

• OCP servers reduce energy consumption by up to 30% vs. traditional servers (PUE 1.1-1.3 vs 1.4-1.8)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and major.

• SupermicrocoreTechnology or IntegrationClosest strategic technology partner enabling a wide range of custom Supermicro servers and solutions including SuperBlade, FatTwin, GPU servers, and storage systems. Happyware is an official distribution and integration partner for Supermicro products.
• NVIDIAcoreTechnology or IntegrationTechnology partnership for NVIDIA GPU server solutions including DGX and HGX platforms for AI, HPC, and GPU computing workloads.
• AMDcoreTechnology or IntegrationTechnology partner for AMD EPYC, Ryzen, and Threadripper-based server solutions covering single, dual, and multi-socket configurations.
• IntelcoreTechnology or IntegrationTechnology partner for Intel Xeon-based servers and platforms including Xeon Scalable, Xeon E, and embedded processor lines.
• GIGABYTEcoreTechnology or IntegrationKey technology partner for GIGABYTE enterprise server and GPU solutions including HPC/AI servers. Happyware serves as official distributor for GIGABYTE products.
• DellmajorTechnology or IntegrationTechnology partnership for Dell PowerEdge server solutions and enterprise datacenter products.
• MicrosoftmajorTechnology or IntegrationPartnership covering Microsoft server operating systems, Hyper-V virtualization, Azure-related solutions, and Windows Server deployments.
• VMwaremajorTechnology or IntegrationPartnership for VMware virtualization solutions including ESXi servers, vSphere environments, and related enterprise virtualization platforms.
• SophosmajorTechnology or IntegrationPartnership for Sophos NextGen Firewall appliances integrated into Happyware server solutions.
• SynologymajorTechnology or IntegrationPartnership for Synology NAS, SAN, and storage solutions sold through Happyware's storage portfolio.
• QNAPmajorTechnology or IntegrationPartnership for QNAP NAS, ZFS enterprise storage, and high-availability storage cluster solutions.
• Mellanox (NVIDIA/Mellanox)majorTechnology or IntegrationPartnership for Mellanox high-performance networking solutions including InfiniBand and Ethernet interconnect for HPC and AI clusters.
• DatacoremajorTechnology or IntegrationPartnership for DataCore SANsymphony software-defined storage appliances enabling storage virtualization and high-availability storage.
• Open-EmajorTechnology or IntegrationPartnership for Open-E NAS storage software appliances providing data storage and management solutions.
• OSNEXUSmajorTechnology or IntegrationPartnership for OSNEXUS QuantaStor software-defined storage platform sold as storage appliances.
• VeeamcoreTechnology or IntegrationStrategic partnership offering Veeam Backup & Replication and Veeam Backup Essentials as pre-configured Happyware backup server appliances for enterprise data protection, disaster recovery, and cloud connect replication.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scan Computers International: UK-based specialist in custom-built workstations, servers, and HPC systems for B2B and prosumer customers; comparable in configure-to-order platform, multi-vendor component selection, and emphasis on GPU/HPC workloads.
• Thomas-Krenn.AG: Germany-based independent server retailer and system integrator with a similar configure-to-order business model, multi-vendor catalog (Supermicro, Dell, Intel, AMD), and a comparable target market of SMEs, enterprises, and data center operators in DACH.
• Tarox AG: German IT distributor and system integrator offering custom servers, workstations, and storage from multiple OEMs to mid-market and enterprise customers; comparable in catalog breadth, configurator-style sales, and DACH go-to-market.
• Bluechip Computer AG: German B2B server, storage, and workstation system integrator serving SMBs, enterprises, and public-sector buyers with multi-vendor custom configurations; comparable in business model, customer base, and DACH focus.
• Boston Limited (Boston Server & Storage Solutions): UK-based server, storage, and HPC system integrator and reseller with deep NVIDIA and Supermicro partnerships serving AI, HPC, and enterprise customers; closely comparable in GPU/HPC focus and European mid-market positioning.
• Colfax International: US-based custom server and HPC integrator specializing in NVIDIA DGX, Supermicro, and HPC cluster deployments; comparable in AI/HPC focus, whitebox build capability, and direct-to-customer sales motion.
• Transtec AG: German IT system integrator and server/workstation specialist serving research, HPC, and enterprise customers with custom-built systems; closely comparable in offering, customer segment, and geographic focus.

Broad incumbents

• Supermicro: Global server and storage OEM whose hardware Happyware configures and resells; a broad incumbent that overlaps Happyware's entire product portfolio but at a different (manufacturer) tier in the value chain.
• Dell Technologies: Global server OEM (PowerEdge) that Happyware resells alongside its custom configurations; competes both upstream (direct enterprise sales) and downstream (through partners like Happyware) for the same enterprise and HPC buyers.
• Hewlett Packard Enterprise (HPE): Global server, storage, and HPC OEM (ProLiant, Apollo, Cray) that Happyware also resells; a broad incumbent with deeper enterprise footprint, larger services organization, and stronger hyperscale references.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HappywareCOM

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happyware Server Europe