Kerr
Kerr & Co is an independent West London estate and letting agency founded in 1993, operating from a single Shepherd's Bush branch and serving residential buyers, sellers, landlords, and tenants across seven surrounding postcodes via sales, lettings, and managed-property services.
- Company typePrivate
- Founded1993
- HeadquartersShepherds Bush, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kerr does
Kerr & Co is an independent residential estate and letting agency operating from a single high-street branch at 77 Goldhawk Road in Shepherd's Bush, West London. Founded by Chris Kerr in September 1993 during a property recession, the company serves buyers, sellers, landlords, and tenants across Shepherd's Bush, Hammersmith, Brook Green, West Kensington, Chiswick, Acton, and Notting Hill. The firm offers three core service lines — residential property sales, residential lettings, and full property management — supplemented by ancillary services including a Compliance and Insurance Advisory offering and educational guides for buyers, sellers, landlords, and tenants. As of the data snapshot, the active book comprised 93 sales properties and 112 lettings properties listed on the website.
The company's revenue model is built on transaction-based sales commissions (rates negotiated individually and not publicly disclosed) and recurring lettings commissions structured as percentages of annual rent. Tenant-find fees start at 10% + VAT (12% inc. VAT) of annual rent in year one, stepping down to 5% + VAT from year three; full management commands 14% + VAT in year one and 10% + VAT thereafter. Ancillary fees include deposit registration (£25 + VAT), contract amendments (£120 + VAT), maintenance administration (12% + VAT on works over £500), and tribunal attendance (£500 inc. VAT per day). Distribution relies on the physical branch, listings on Rightmove, Zoopla, and PrimeLocation, a Homeflow-powered website, an early-access mailing list, and active social channels (Facebook, Instagram, LinkedIn, X).
Operationally, Kerr & Co runs lean with roughly a dozen named staff covering sales, lettings, property management, accounts, marketing, and viewings. Approximately 50% of new business is generated through referrals and recommendations. The firm holds memberships in NAEA/Propertymark, ARLA Propertymark, The Property Ombudsman, the Propertymark Client Money Protection Scheme, and the Tenancy Deposit Scheme. No external funding, venture capital, or institutional investors have been disclosed; Kerr & Co operates as a bootstrapped, founder-led private limited company (legal entity: Chris Kerr Property Services Ltd).
Kerr firmographics
Firmographics- Name
- Kerr
- Legal name
- Chris Kerr Property Services Ltd
- Website
- https://kerrandco.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kerr & Co is an independent West London estate and letting agency founded in 1993, operating from a single Shepherd's Bush branch and serving residential buyers, sellers, landlords, and tenants across seven surrounding postcodes via sales, lettings, and managed-property services.
- Ownership category
- akta.pro rank
Kerr industry classification
Industry- Product category
- Residential Estate Agency
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Kerr is headquartered
LocationHeadquarters
- HQ city
- Shepherds Bush
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kerr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sales Commission: Commission charged to sellers for property sales. Fee structure not publicly disclosed on website. Commission is collected upon successful sale completion.
- Lettings Commission: Tenant find and rent collection: 10% + VAT (12% inc VAT) of annual rent for year 1. Renewal rates: 6% + VAT in year 2, 5% + VAT from year 3 onwards. Full property management: 14% + VAT (15.6% inc VAT) in year 1, 10% + VAT (12% inc VAT) for subsequent years. Additional charges include deposit registration (£25 + VAT), admin fees for contract amendments (£120 + VAT), and maintenance works over £500 subject to 12% + VAT administration charge.
- Property Management Services: Full property management including quarterly inspections, maintenance coordination, and tenant liaison. In-house maintenance team handles medium-sized jobs from loose door handles to leak repairs. Preventive maintenance planning to reduce costly repairs and maintain tenant satisfaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tenant Find and Rent Collection - Year 1 |
| Subscription | Annual | Tenant Find and Rent Collection - Renewals |
| Subscription | Annual | Full Property Management - Year 1 |
| Subscription | Annual | Full Property Management - Renewals |
| Other | Pay-as-you-go | Additional Charges |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Kerr product offering
Product offeringCore offering
Kerr & Co is an independent residential estate agency operating from a single branch on Goldhawk Road in Shepherd's Bush, West London. It facilitates residential property sales, residential lettings (tenant find, rent collection, and full management), and ongoing property management including an in-house maintenance team for managed properties across Shepherd's Bush, Hammersmith, Brook Green, West Kensington, Chiswick, Acton, and Notting Hill.
Product overview
Kerr & Co is an independent estate and letting agency established in 1993, operating from Shepherd's Bush and Hammersmith in West London. The company offers three interconnected core service lines: Residential Property Sales, Residential Property Lettings, and Property Management. Supporting these are several module-level services including Letting Only (tenant placement without management), Letting and Rent Collection With Full Management, and a Compliance and Insurance Advisory service. Educational resources such as Buyers' Guide and Sellers' Guide complement the transactional services. The company operates exclusively through a single branch on Goldhawk Road and does not offer a technology product, developer API, or SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales
Quantifiable outcome
- Half of new business comes through referrals and recommendations from existing clients
- +1 more outcomes
Companies that use Kerr
Customer profileSegments5 records
Ideal customer profiles3 records
Kerr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kerr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RightmovecoreRightmove.co.uk is the UK's largest property portal where Kerr & Co lists all its sales and lettings properties. This provides maximum visibility to millions of active property seekers across the UK, driving enquiries for both sales and rental properties.
- ZooplacoreZoopla.co.uk is a major UK property portal where Kerr & Co lists properties for additional exposure. Complements Rightmove listings to reach a broader audience of property buyers and renters.
- PrimeLocationminorPrimeLocation.com is a premium property portal where Kerr & Co lists properties, providing additional reach to high-value property seekers in the West London market.
- Tenancy Deposit Scheme (TDS)coreTenancy Deposit Scheme (TDS) is a government-approved deposit protection scheme. Kerr & Co uses TDS to protect tenant deposits and provide dispute resolution services. This is a regulatory requirement for all assured shorthold tenancies.
- The Property Ombudsman (TPO)coreThe Property Ombudsman is a government-approved scheme providing independent dispute resolution. As a member, Kerr & Co is bound by TPO codes of practice and offers clients access to free resolution services for complaints.
- PropertymarkcorePropertymark is the leading professional body for property agents in the UK. Kerr & Co holds membership through both NAEA (for sales) and ARLA (for lettings), gaining access to professional standards, training, and the Client Money Protection Scheme.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kerr competitors and assessment
Company assessmentBroad incumbents
- Savills: Global real estate firm with substantial London residential sales, lettings and property management operations. Overlaps Kerr & Co's higher-value West London catchment and serves similar landlord/buyer profiles.
- Chestertons: Long-established London estate agency with sales, lettings and property management across prime and mid-market West London postcodes. Closely comparable service mix to Kerr & Co at larger scale.
- Foxtons: Iconic London-focused estate agency chain with deep West London coverage. Operates as a multi-branch corporate incumbent directly overlapping Kerr & Co's Shepherd's Bush / Hammersmith catchment but at far larger scale.
- Marsh & Parsons: London-focused residential agency with strong West London presence in areas like Chiswick and Shepherd's Bush. Competes head-to-head on sales, lettings and managed services.
- Hamptons: UK-focused residential sales, lettings and property management brand with a strong London footprint. Direct service-line overlap with Kerr & Co across sales, lettings and full management.
- Knight Frank: International residential agency with deep London coverage, particularly in prime West London postcodes such as Notting Hill and Chiswick. Comparable in offering sales, lettings and property management.
- Kinleigh Folkard & Hayward (KFH): Large London residential sales, lettings and property management chain. Direct competitor in West London with overlapping service lines and a multi-branch footprint that contrasts Kerr & Co's single-branch model.
Direct peers
- John D Wood & Co: Long-established London residential agency offering sales, lettings and property management across prime and mid-market London. Highly comparable heritage independent-style positioning to Kerr & Co.
- Winkworth: UK estate agency franchise model combining local independent offices with national brand support. Closely comparable to Kerr & Co's local-independent operating philosophy while adding franchise scale.
- Hunters: UK-wide residential sales, lettings and property management franchise. Comparable franchise/local-office hybrid model with overlapping sales and lettings service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kerr social profiles
Digital presenceKerr compliance and trust
Trust signalCompliance6 records
Kerr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kerr leadership team
Management profileNumber of profiles
Profiles11 records
Kerr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kerr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kerr
What does Kerr do?
Kerr & Co is an independent residential estate agency operating from a single branch on Goldhawk Road in Shepherd's Bush, West London. It facilitates residential property sales, residential lettings (tenant find, rent collection, and full management), and ongoing property management including an in-house maintenance team for managed properties across Shepherd's Bush, Hammersmith, Brook Green, West Kensington, Chiswick, Acton, and Notting Hill.
Is Kerr a public or private company?
Kerr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kerr founded?
Kerr was founded in 1993. It employs 1 to 10 people.
Where is Kerr based?
Kerr is headquartered in Shepherds Bush, United Kingdom, in the Europe region.
How does Kerr make money?
Three revenue lines are on record. Sales Commission is the primary driver. The others are lettings Commission and property Management Services.
Who are Kerr's main competitors?
Broad incumbents on record are Savills, Chestertons, Foxtons, Marsh & Parsons, Hamptons, Knight Frank and Kinleigh Folkard & Hayward (KFH). Direct peers are John D Wood & Co, Winkworth and Hunters.
Does Kerr have an API?
No public API is recorded for Kerr.
What industry is Kerr in?
Kerr's product category is Residential Estate Agency. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6531.