What The Commerce Team Global does

The Commerce Team Global (TCTG) is a London-headquartered ecommerce development agency specialising in enterprise implementations and ongoing management of Salesforce Commerce Cloud, Shopify Plus, and SCAYLE platforms. Incorporated in England and Wales in 2022 (company number 14283841) and operating through wholly-owned subsidiaries in India (TCTG India Private Limited) and Macedonia, the firm serves more than 50 global brands and claims 500+ delivered projects backed by 20+ years of combined team experience. Named enterprise clients span fashion (Ann Summers, TFG London, Graham & Brown, Hush), luxury jewellery (Fraser Hart & Fields), grocery (Iceland Foods), and consumer goods (Unilever).

The company's product surface combines proprietary AI-powered tools with pre-built accelerators. Core tools include TCTG Monitoring (real-time SFCC performance monitoring), TCTG BugFinder (automated defect detection), TCTG BugFixer (AI-generated remediation), Salesforce Agentforce accelerators, Salesforce B2C MCP, and accelerators for SFRA, Hybrid, and PWA architectures—developed under the TCTG Labs R&D hub. Technical stack spans Node.js, Angular, TypeScript, AWS, and GraphQL, supporting headless and composable commerce architectures.

Revenue is generated predominantly through professional services (ecommerce development, 24/7 support retainers, QA automation, performance marketing, marketplace management, content marketing) with an emerging subscription component from TCTG Monitoring and adjacent products such as Retail Media. Distribution relies on direct enterprise field sales augmented by Salesforce and Shopify Plus partner channels. Recent milestones include Salesforce Implementation-Ready Partner designation, pilot partnership for Salesforce's Storefront Next AI-first commerce platform with Iceland Foods, and the Dev Agency of the Year award at the 2026 Global Agency Awards.

Name

The Commerce Team Global

Legal name

The Commerce Team Global Ltd

Website

https://thecommerceteam.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

The Commerce Team Global is a London-headquartered ecommerce development agency specialising in Salesforce Commerce Cloud, Shopify Plus, and SCAYLE implementations for enterprise retailers, combining proprietary AI-powered tools with managed services across UK, India, and Macedonia.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ecommerce Development Services: Build scalable, future-ready architectures supporting replatforming, composable journeys and global expansion. Professional services for enterprise ecommerce implementations.
2. Ecommerce Support Services: 24/7 expert support keeping storefronts fast, stable and trading. Ongoing retainer and support contracts.
3. Ecommerce QA Services: Automated regression and critical-path testing services reducing production risk in releases.
4. Salesforce Commerce Cloud Services: Certified specialist services for SFCC performance, stability and feature development.
5. Performance Marketing: Campaign optimization services driving profitable traffic for clients.
6. Marketplace Management: Amazon and marketplace setup, optimization and ongoing management services.
7. Content Marketing: Search-led content creation services building authority and organic traffic.
8. TCTG Monitoring (SaaS Tool): AI-powered monitoring tool for Salesforce Commerce Cloud with real-time insight into failures and slowdowns.
9. Retail Media: Unlocking new high-margin revenue by turning onsite traffic into targeted, brand-funded media placements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Commerce Team Global is an enterprise ecommerce development agency that builds, migrates, optimises and continuously operates storefronts primarily on Salesforce Commerce Cloud and Shopify Plus for retailers and consumer brands. Its portfolio blends professional services (platform migrations, composable architecture builds, 24/7 managed support, QA automation, performance and content marketing, marketplace management) with proprietary AI software tools (TCTG Monitoring, BugFinder, BugFixer, Salesforce Agentforce integrations, B2C MCP, SFCC Accelerators, Enable AI Teams, Retail Media, OMS).

Product overview

The Commerce Team Global is an award-winning ecommerce agency (Dev Agency of the Year 2026) offering a portfolio of proprietary AI-powered tools and managed services. The product portfolio centres on three TCTG core tools (Monitoring, BugFinder, BugFixer) that provide real-time performance insight, automated defect detection, and AI-powered issue resolution for Salesforce Commerce Cloud environments. These are complemented by Salesforce Agentforce, Salesforce B2C MCP, and pre-built SFCC Accelerators (SFRA, Hybrid, PWA) that accelerate storefront development. The company also offers Enable AI Teams for deploying governed AI teammates and Retail Media for audience monetisation, plus an Order Management System. Services span ecommerce development, 24/7 support, QA automation, and specialist practices in Salesforce Commerce Cloud, Shopify/Shopify Plus, Scayle Commerce, performance marketing, marketplace management, and content marketing. The overall architecture is platform-plus-modules: a suite of purpose-built commerce tools integrated with Salesforce, Shopify, and BigCommerce, supported by an R&D Labs function.

Differentiator

Problem solved

Functional benefit

Brands

• TCTG Labs: Research and development hub dedicated to providing innovative solutions including SFCC accelerators, AI applications, and monitoring solutions

Products and services

• TCTG Monitoring Subscription-based AI-powered monitoring product that gives enterprise retailers real-time insight into SFCC storefront failures and slowdowns so teams can fix issues before they hit revenue or customer experience.
• TCTG BugFinder Automated defect-detection product for SFCC environments that ranks hidden defects by business impact to protect checkout, payments and revenue.
• TCTG BugFixer AI-generated remediation product for SFCC that converts detected incidents directly into approved code changes, reducing backlog and support costs.
• Salesforce Agentforce Accelerators Pre-integrated accelerators that turn Salesforce into an AI-powered co-pilot that automates tasks, accelerates workflows and frees commerce teams to focus on growth.
• Salesforce B2C MCP Product that gives SFCC business users a smarter Business Manager experience, speeding up changes, reducing errors and boosting productivity.
• Salesforce Commerce Cloud Accelerators Suite of pre-built accelerators (including SFRA, Hybrid and PWA variants) that enable enterprise-grade SFCC storefronts in weeks, reducing cost, risk and time-to-value for retailers.
• Enable AI Teams Product that deploys safe, governed AI teammates into everyday ecommerce operations so business functions can adopt automation quickly and safely.
• Retail Media Retail media product that turns onsite retailer traffic into targeted, brand-funded media placements to create a new high-margin revenue stream.
• OMS (Order Management System) Order management system product that orchestrates inventory and fulfilment intelligently to support accurate delivery promises, faster shipping and lower fulfilment costs.
• Ecommerce Development Service Professional service that designs and builds scalable, future-ready ecommerce architectures supporting replatforming, composable journeys and global expansion for enterprise retailers and brands.
• Ecommerce Support Service 24/7 managed support service that keeps enterprise ecommerce storefronts fast, stable and trading even during peak demand periods.
• Ecommerce QA Service Automated regression and critical-path testing service that enables enterprise retailers to ship releases faster with far less production risk.
• Salesforce Commerce Cloud Services Certified Salesforce Commerce Cloud specialist services unlocking platform performance, stability and feature development that directly grow enterprise retailer revenue.
• Shopify and Shopify Plus Services Shopify and Shopify Plus implementation services delivering high-converting storefronts that scale internationally without sacrificing speed or control.
• SCAYLE Commerce Services Composable SCAYLE Commerce implementation services that combine ecommerce, OMS and PIM to power scalable retail operations.
• Performance Marketing Service Performance marketing service running continuously optimised campaigns to drive profitable traffic for retail clients rather than vanity clicks.
• Marketplace Management Service Marketplace management service providing setup, optimisation and always-on management of Amazon and other third-party marketplaces for retail brands.
• Content Marketing Service Search-led content marketing service that produces content ranking in organic search, builds authority, and converts visitors into loyal customers for retail brands.

Quantifiable outcome

• 4 brands supported on single SFCC platform with weekly delivery model
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationCertified Implementation-Ready Partner for Salesforce Commerce Cloud. Provides sales referrals, technical enablement, and co-marketing opportunities. Specializes in SFCC development, optimization, and AI integration including Agentforce capabilities.
• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus agency partner delivering high-converting Shopify experiences that scale internationally. Provides expertise in Shopify development, Plus deployment, and headless architecture.
• SCAYLEcoreTechnology or IntegrationEnterprise commerce platform partner combining eCommerce, OMS and PIM to power scalable retail operations. TCTG leverages SCAYLE capabilities for composable commerce implementations.
• AdyensupportingTechnology or IntegrationPayment solution provider offering clients versatile and secure transaction options catering to global consumer preferences. Integrated into ecommerce checkout solutions.
• KlarnasupportingTechnology or IntegrationPayment solution provider enabling flexible payment options including buy-now-pay-later. Integrated across client storefronts for enhanced checkout experience.
• AmpliencesupportingTechnology or IntegrationContent management partnership facilitating dynamic content delivery for enhanced customer engagement strategies.
• YotposupportingTechnology or IntegrationPersonalization expert partnership enabling customer engagement strategies through reviews, loyalty programs, and SMS marketing.
• BigCommercesupportingTechnology or IntegrationPart of partner ecosystem providing flexibility across various e-commerce infrastructures for clients with diverse platform needs.
• CloudinarysupportingTechnology or IntegrationVisual commerce partnership hosting exclusive London event on visual commerce and multi-channel execution. Provides image and video management for enhanced product presentation.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tryzens: UK-based specialist ecommerce agency focused on Salesforce Commerce Cloud and Shopify Plus for enterprise retailers. Closely comparable to TCTG in platform specialisation, target customer (UK and European enterprise retailers), and boutique agency positioning.
• Astound Commerce: Global digital commerce agency with deep SFCC and Shopify Plus practices serving enterprise retail and consumer brands. Comparable to TCTG in platform certifications, global delivery model, and enterprise retailer focus.
• Elogic Commerce: Ecommerce development agency with strong Magento, Shopify, and Salesforce Commerce Cloud capabilities serving mid-market and enterprise brands. Comparable to TCTG in offering ecommerce development, support, and platform specialisation.

Broad incumbents

• Publicis Sapient: Global digital transformation company within Publicis Groupe with end-to-end commerce, data, and engineering capabilities. Comparable as a broad incumbent competing for enterprise ecommerce platform modernisation and managed services mandates.
• Deloitte Digital: Global consulting and digital transformation arm of Deloitte with substantial SFCC and Adobe Commerce practices. Comparable as an enterprise ecommerce transformation competitor, particularly for large multi-year, multi-brand engagements.
• Cognizant: Global IT services firm with a dedicated Salesforce Business Group providing commerce implementation and managed services. Comparable as a large-scale competitor for SFCC implementations at enterprise retailers.
• Accenture Song (formerly Accenture Interactive): Global systems integrator with a large commerce practice spanning Salesforce, Adobe, SAP, and custom platforms. Comparable as a competing provider of enterprise ecommerce transformation and managed services, with significantly greater scale and breadth.
• VML (formerly Wunderman Thompson Commerce): Global commerce agency within WPP's VML network offering end-to-end ecommerce strategy, implementation, and managed services. Comparable as a broader enterprise ecommerce services competitor, though at much larger scale and with a wider portfolio beyond SFCC.

Others

• Datadog: Cloud observability and APM platform competing indirectly with TCTG Monitoring for monitoring and alerting budgets. Relevant as an adjacent / competing technology rather than a direct services peer; useful as a benchmark for the scale opportunity of the observability tooling TCTG is attempting to productise.

Emerging players

• Pixelstorm: Smaller UK-based ecommerce agency with Shopify and Salesforce Commerce Cloud capabilities focused on mid-market brands. Comparable as an emerging specialist competitor at the smaller end of TCTG's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-commerce-team-global
• Xx.com/thecommerceteam
• Facebookfacebook.com/thecommerceteamglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Commerce Team Global