Southpace Properties
Southpace Properties is Alabama's largest independent commercial real estate brokerage, offering tenant and landlord representation, investment sales, development, and property management services across retail, office, and industrial sectors in the Birmingham market.
- Company typePrivate
- Founded1984
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Southpace Properties does
Southpace Properties, Inc. is a privately held, independent commercial real estate brokerage firm headquartered in Birmingham, Alabama, founded in 1984 and self-described as Alabama's largest independent CRE firm. The firm provides a full-service suite across tenant representation, landlord representation, investment sales, commercial development, and property management (asset management and construction management), serving national retailers, regional tenants, local entrepreneurs, government entities, and developers across the Birmingham MSA and broader Alabama market. Its client roster spans restaurant/retail (Milo's Hamburgers, Sleep Outfitters, Big Bad Breakfast), healthcare (Total Skin & Beauty Dermatology Center), automotive/luxury (Torque Motor Suites), and municipal buyers (City of Vestavia Hills).
The firm operates on a traditional, relationship-driven brokerage model with no proprietary technology platform or software products. Brokerage is delivered directly through a team of approximately two dozen CCIM-accredited brokers and associates, organized into leadership, brokerage, property management, development and construction, accounting, and support divisions, with nine CCIM designees described as one of the highest concentrations in the state. Marketing relies on a content-heavy website/blog, social media presence across Facebook, X, LinkedIn, YouTube, and Instagram, and participation in industry networks including ICSC, CCIM, NAIOP, SIOR, and the Retail Brokers Network (where Principal Bryan Holt serves as President).
Revenue is generated primarily through transaction-based commissions on commercial real estate sales and leases, supplemented by recurring property management fees. Pricing is negotiated on a per-transaction or per-property basis and is not publicly disclosed. Notable transaction sizes referenced include a $9.1M acquisition representation for the City of Vestavia Hills and a 25,000 sq ft healthcare lease in the Historic Woodward Building. The firm has no disclosed venture capital or private equity backing, no parent company, and no subsidiaries, and is led by principals including Bryan Holt and John Lauriello, both holding multiple industry designations.
Southpace Properties firmographics
Firmographics- Name
- Southpace Properties
- Legal name
- Southpace Properties, Inc.
- Website
- https://southpace.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southpace Properties is Alabama's largest independent commercial real estate brokerage, offering tenant and landlord representation, investment sales, development, and property management services across retail, office, and industrial sectors in the Birmingham market.
- Ownership category
- akta.pro rank
Southpace Properties industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Office Brokerage (BPAJABAA), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Southpace Properties is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southpace Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brokerage Commissions: Southpace Properties earns commissions on commercial real estate transactions including office, retail, land, warehouse, and industrial sales and leasing. The firm provides tenant representation, landlord representation, investment sales, and development services, all generating transaction-based fees.
- Property Management Fees: The firm earns fees for property management services including asset management and construction management for commercial properties.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Southpace Properties product offering
Product offeringCore offering
Southpace Properties is a commercial real estate brokerage firm that represents tenants, landlords, investors, and developers across Alabama. The firm provides tenant representation, landlord representation, investment sales (acquisition and disposition), development consulting for new construction and redevelopment, and commercial property management including asset and construction management. Services are delivered by a team of CCIM-accredited brokers operating primarily in the Birmingham/Alabama market.
Product overview
Southpace Properties offers a comprehensive suite of commercial real estate services centered around its core brokerage business. The company operates as a single unified service offering rather than a platform-plus-modules architecture. The primary services include Tenant Representation (helping businesses find space), Landlord Representation (marketing properties for owners), Investment Services (investment property transactions), Development (new construction and redevelopment), Property Management (asset and property operations), and a Commercial Real Estate Listings platform for browsing available properties. These services are integrated through the company's team of brokers and are delivered primarily in the Alabama commercial real estate market.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenant Representation Representation service for businesses seeking commercial real estate space, helping them find, negotiate, and secure optimal locations for their operations in the Alabama market.
- Landlord Representation Representation service for property owners and developers in marketing their commercial spaces to prospective tenants, including lease negotiation and deal closing.
- Investment Services Facilitation of commercial real estate investment transactions, including the acquisition and disposition of investment properties for investors and owners.
- Development Commercial real estate development services for new construction and redevelopment projects, including development consulting for mixed-use, residential, and commercial projects.
- Property Management Management of commercial properties including asset management, construction management, and day-to-day property operations for commercial landlords and owners.
Companies that use Southpace Properties
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles6 records
Southpace Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southpace Properties partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- Retail Brokers Network (RBN)flagshipBryan Holt, Principal of Southpace Properties, was named President of the Retail Brokers Network (RBN), the nation's largest and fastest growing retail networking group. Southpace's involvement in RBN provides access to a national network of retail brokers for referral business and industry influence.
- Graham & Co.minorMatt Gilchrist and Sam Carroll with Graham & Co. represented the landlord of the Woodward building in the deal where Total Skin & Beauty Dermatology Center leased 25,000 square feet. This represents a co-brokerage/advisory relationship on a specific transaction.
- Colliers InternationalminorJamie Justice with Colliers International represented the purchaser in the sale of the historic Zinszer Building in downtown Birmingham. Southpace's John Lauriello and Blake Crowe represented the seller.
- White Development CompanycoreWhite Development Company from Clearwater, FL developed the Tattersall Park mixed-use development where Southpace's Blake Thomas represented the landlord in leasing 9,100 square feet of inline retail space. This represents an ongoing development partnership for retail leasing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Southpace Properties competitors and assessment
Company assessmentBroad incumbents
- Newmark Group: Full-service CRE firm with capital markets, leasing, and property management. Comparable as a broad incumbent offering the same multi-line services (brokerage, investment sales, property management) Southpace provides, with growing presence in mid-size U.S. markets.
- Cushman & Wakefield: Global CRE services firm with brokerage, valuation, and asset services across office, retail, and industrial. Comparable as a broad incumbent whose agency leasing, tenant rep, and investment sales compete for the same institutional and corporate clients Southpace serves in the Southeast.
- JLL (Jones Lang LaSalle): Global CRE services and investment management firm with deep tenant-representation, capital markets, and property management capabilities. Comparable as a broad incumbent whose investment sales, agency leasing, and tenant-rep practices overlap Southpace's full-stack service offering in mid-size U.S. markets.
- CBRE Group: The largest global commercial real estate services firm, offering brokerage, valuation, property management, and capital markets. Comparable as a broad incumbent whose Birmingham/Southeast operations overlap Southpace's retail, office, and industrial mandates and compete for large national tenant representations.
Direct peers
- Lee & Associates: Privately held, broker-owned commercial real estate firm with offices across North America offering brokerage and property management. Directly comparable as a similarly structured independent CRE firm with comparable service mix and broker-led ownership model.
- Marcus & Millichap: National investment sales CRE firm specializing in commercial real estate investment transactions for private and institutional investors. Comparable for the investment services and investment-sales portion of Southpace's business, particularly for middle-market investment property transactions.
- NAI Global: Global CRE services network of independently owned member firms offering brokerage and property management. Directly comparable as a similarly structured, broker-led CRE network with regional member offices competing for the same office, retail, and industrial mandates.
- SVN International: Commercial real estate franchise specializing in brokerage with member firms across the U.S. Directly comparable as a similarly structured, broker-led commercial real estate network with comparable service mix (investment sales, leasing, property management) and regional member offices.
- Colliers International: Global CRE services firm offering brokerage, investment sales, and property management across office, retail, and industrial. Directly comparable because Colliers already transacts in the Birmingham market (documented on the Zinszer Building sale) and competes for the same institutional landlord and tenant mandates Southpace targets.
Regional players
- Harbert Realty Services: Birmingham, Alabama-based CRE services firm offering brokerage, property management, and development services across the Southeast. Comparable as the most direct regional competitor operating in the same Birmingham market with a similar full-service CRE offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Southpace Properties social profiles
Digital presenceSouthpace Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southpace Properties leadership team
Management profileNumber of profiles
Profiles6 records
Southpace Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southpace Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southpace Properties
What does Southpace Properties do?
Southpace Properties is a commercial real estate brokerage firm that represents tenants, landlords, investors, and developers across Alabama. The firm provides tenant representation, landlord representation, investment sales (acquisition and disposition), development consulting for new construction and redevelopment, and commercial property management including asset and construction management. Services are delivered by a team of CCIM-accredited brokers operating primarily in the Birmingham/Alabama market.
Is Southpace Properties a public or private company?
Southpace Properties is a private company. It is classified as management employee owned and is currently operating.
When was Southpace Properties founded?
Southpace Properties was founded in 1984. It employs 11 to 50 people.
Where is Southpace Properties based?
Southpace Properties is headquartered in Birmingham, United States, in the North America region.
How does Southpace Properties make money?
Two revenue lines are on record. Brokerage Commissions are the primary driver. The others are property Management Fees.
Who are Southpace Properties's main competitors?
Broad incumbents on record are Newmark Group, Cushman & Wakefield, JLL (Jones Lang LaSalle) and CBRE Group. Direct peers are Lee & Associates, Marcus & Millichap, NAI Global, SVN International and Colliers International. Harbert Realty Services is listed as a regional player.
Does Southpace Properties have an API?
No public API is recorded for Southpace Properties.
What industry is Southpace Properties in?
Southpace Properties's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAJ, Tenant Representation & Corporate Services Brokerage, with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.