D2
D2 is a private, founder-led software firm that builds custom internal operations platforms for mid-market and enterprise clients, replacing fragmented tools with tailored AI-enabled systems delivered in 90 days, with full IP ownership transferred to the customer.
- Company typePrivate
- Founded2004
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingServices
What D2 does
D2 is a private, founder-led software company that builds custom internal operations platforms for mid-market and enterprise clients, replacing fragmented spreadsheets and disconnected tools with tailored systems. Engagements are typically delivered in 90 days using reusable technology components on an ASP.NET backend with a React.js and React Native frontend, with full ownership of IP, code, infrastructure, and roadmap transferred to the client upon completion. The platform architecture is modular, integrates with external systems such as Stripe, banking APIs, CRM tools, Velocity, and Luma, and embeds applied AI capabilities including computer-vision-plus-LLM document recognition (invoices and financial statements), LLM-based document parsing with anomaly detection (mortgage processing), and AI agents for workflow automation across accounting, mortgage, events, franchise, service, and construction use cases. Revenue is generated through project-based professional-services engagements with custom, undisclosed pricing and multi-year contracts, sold via a consultative direct-sales motion targeting operations-heavy North American businesses (Canada primary), supported by content marketing through published case studies. The company was founded in 2004 by Volodymyr Demianenko and Iryna Andryushchenko and operates from Toronto, Canada with delivery capability rooted in Ukraine.
D2 firmographics
Firmographics- Name
- D2
- Legal name
- D2
- Website
- https://d2.digital
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- D2 is a private, founder-led software firm that builds custom internal operations platforms for mid-market and enterprise clients, replacing fragmented tools with tailored AI-enabled systems delivered in 90 days, with full IP ownership transferred to the customer.
- Ownership category
- akta.pro rank
D2 industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industries
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC), Process & Case Management Low-Code Platforms (HDAEAKAE)
Keywords
Where D2 is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
D2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Platform Development: D2 designs and builds custom internal systems for clients, replacing spreadsheets and disconnected tools. Revenue is generated through custom software development projects. The company creates tailored systems aligned with client workflows, with delivery timelines ranging from 1-6 months. Projects include AI-powered platforms with integrated automation. The model is project-based professional services rather than recurring SaaS, as clients own the resulting IP, code, and infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom platform projects - pricing varies by scope and complexity |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
D2 product offering
Product offeringCore offering
D2 designs and builds custom internal operations platforms tailored to a client's specific business workflows, replacing fragmented spreadsheets and disconnected tools with a unified system. Platforms are delivered in approximately 90 days using reusable technology components, with full ownership of IP, code, infrastructure, and roadmap retained by the client. The offering includes AI-powered automation, integration with existing tools and data sources, and post-launch maintenance, with sector-specific modules for accounting, mortgage processing, and event operations.
Product overview
D2 is a custom operations platform builder that creates tailored internal systems around real business workflows. The core offering is a Custom Operations Platform built in 90 days with full ownership (IP, code, infrastructure, roadmap). The platform is built on reusable technology and integrates with existing tools and data. D2's solution portfolio includes sector-specific modules: the AI-Powered Accounting & Ledger System for financial services automation, the AI Mortgage Processing & Decisioning System for mortgage brokerage workflows, and the AI Event Operations & Management Platform for multi-location event coordination. All platforms feature built-in AI automation capabilities for repetitive operations and are built using ASP.NET backend with React/React Native frontend.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Operations Platform
Quantifiable outcome
- +40% capacity without adding headcount (Ledger accounting firm case study)
- +2 more outcomes
Companies that use D2
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
D2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature5 records
D2 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe is integrated into D2's custom platforms as a payment and financial data integration. Used in the Ledger accounting case study where the platform connects with Stripe for financial data management and transaction processing. Stripe provides payment processing infrastructure and financial data APIs that D2's platforms leverage for client financial operations.
- Banking APIscoreD2 integrates with various banking APIs to enable automated financial data collection and processing. In the Ledger accounting platform, bank API integrations enable automated transaction data ingestion, reducing manual data entry and improving accuracy of financial records.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
D2 competitors and assessment
Company assessmentDirect peers
- Retool: Low-code platform for building internal tools and dashboards. Directly competes with D2 by enabling non-engineers to build custom internal applications faster than full custom development.
- Bubble: No-code application platform for building custom web apps without code. Targets the same mid-market custom internal tool use cases that D2 builds bespoke, increasingly with AI-assisted features.
- OutSystems: Enterprise low-code platform for building custom business applications with strong workflow and process management capabilities. Competes directly with D2's custom internal platform builds in mid-market and enterprise.
- ThoughtWorks: Global custom software consultancy that designs and builds bespoke internal systems for enterprises. Closely comparable professional services model to D2's project-based custom platform delivery.
- Slalom: Consultancy that builds custom technology solutions and operational platforms for mid-market and enterprise clients. Directly comparable in service model, target customer profile, and custom-built delivery approach.
- West Monroe Partners: Tech consultancy that builds custom operational platforms for mid-market companies across financial services, energy, and operations-heavy industries. Closely matches D2's vertical focus and custom-build model.
Broad incumbents
- Appian: Public low-code platform with strong process automation, case management, and AI capabilities. Competes with D2's process/workflow platforms but as a broader enterprise platform rather than a custom-built service.
- Mendix: Siemens-owned low-code platform for building custom enterprise applications and operational systems. Competes in the same space as D2 but as a software product rather than a custom delivery service.
- Microsoft Power Apps: Low-code platform within Microsoft's ecosystem for building custom internal applications and workflow tools. Provides a self-service alternative to D2's custom-build approach for many internal tool use cases.
- UiPath: Public RPA and process automation platform with strong AI capabilities for document processing and workflow automation. Overlaps with D2's AI-driven automation features across invoice processing, mortgage workflows, and operational processes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
D2 social profiles
Digital presenceD2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
D2 leadership team
Management profileNumber of profiles
Profiles5 records
D2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D2
What does D2 do?
D2 designs and builds custom internal operations platforms tailored to a client's specific business workflows, replacing fragmented spreadsheets and disconnected tools with a unified system. Platforms are delivered in approximately 90 days using reusable technology components, with full ownership of IP, code, infrastructure, and roadmap retained by the client. The offering includes AI-powered automation, integration with existing tools and data sources, and post-launch maintenance, with sector-specific modules for accounting, mortgage processing, and event operations.
Is D2 a public or private company?
D2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D2 founded?
D2 was founded in 2004. It employs 51 to 100 people.
Where is D2 based?
D2 is headquartered in Kyiv, Ukraine, in the Europe region.
How does D2 make money?
One revenue line is on record: custom Platform Development.
Who are D2's main competitors?
Direct peers on record are Retool, Bubble, OutSystems, ThoughtWorks, Slalom and West Monroe Partners. Broad incumbents are Appian, Mendix, Microsoft Power Apps and UiPath.
Does D2 have an API?
No public API is recorded for D2.
What industry is D2 in?
D2's product category is Custom Software Development Services. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 541511 and its SIC code is 7371.