What Awards.com does

Awards.com (legal entity Successories Inc., DBA Awards.com) is a direct manufacturer and decorator of custom recognition products, operating since 1985 from Boca Raton, Florida, with additional manufacturing/hand-assembly facilities in Canada. The company produces trophies, plaques, and corporate gifts across crystal, glass, acrylic, metal, marble/stone, and plaque formats, and serves a horizontal mix of customer segments — corporate/enterprise employee recognition is the primary segment, with schools, sports teams and clubs, real estate agencies, and nonprofit/community organizations as secondary segments. Its in-house decoration capabilities include computer-controlled laser engraving, deep-etch customization, subsurface 3D engraving inside crystal, and a proprietary UV full-color printing technology branded VividPrint, which together enable personalized and full-color branding directly on the award surface.

The business model is direct-to-consumer e-commerce complemented by a dedicated phone sales line (1-800-4-AWARDS) and live chat staffed by in-house "Awards Experts." Pricing is unit-based, with entry-level acrylic awards starting at $19.95 and premium crystal awards reaching $300+, supplemented by volume discounts, free engraving and logo setup on every order, and free shipping on orders over $500 in the contiguous US and Canada. A 48-hour custom-design rendering service and 2–3 week production lead time with 3–5 day shipping underpin the value proposition, alongside a 100% satisfaction guarantee and lowest-price guarantee. The company is unsegmented by recurring subscription; revenue is a function of order volume and ASP mix across one-time recognition purchases and personalized corporate gift sales.

Geographic reach is concentrated in North America (USA and Canada, excluding Yukon, Northwest Territories, and Nunavut for promotional shipping). The firm is privately held under parent Successories Inc., with no public ticker, no disclosed funding rounds, no M&A activity, and no leadership changes in the input data. Awards.com is self-described as one of the largest corporate award manufacturing and decorating operations in North America, a positioning supported by its 40-year operating history and broad catalog of 20+ named product lines (e.g., Beckenham, Madison, Lansing, Nelson Star, Piedmont, Kane, Gainsborough Circle series) plus vertical-specific sub-stores for real estate, education, and finance milestones.

Name

Awards.com

Legal name

Successories Inc. DBA Awards.com

Website

https://awards.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Awards.com (Successories Inc.) is a direct manufacturer and decorator of custom crystal, glass, acrylic, and plaque awards plus corporate gifts, serving corporate employee recognition, schools, sports, real estate, and nonprofit buyers across the US and Canada since 1985.

Ownership category

akta.pro rank

Product category

Custom Corporate Awards and Recognition Products

NAICS

Jewelry and Silverware Manufacturing (33991), Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Coating, Engraving & Allied Services (3470), Jewelry, Silverware & Plated Ware (3910), Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

Keywords

• Custom corporate awards
• Employee recognition products
• Engraved trophies
• Custom crystal awards
• Deal toys and embedments

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Award and Trophy Sales: One-time purchase revenue from custom and standard awards, trophies, plaques, and recognition products. Products are sold individually with volume discounts available. Includes crystal, glass, acrylic, metal, and marble awards with personalization options.
2. Corporate Gifts: Sale of personalized corporate gift items including barware, bowls, clocks, paperweights, picture frames, and other branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Awards.com manufactures and decorates custom recognition awards and trophies in crystal, glass, acrylic, plaque, and corporate gift formats, selling them factory-direct to businesses, schools, sports organizations, real estate firms, and nonprofits. Orders are personalized through in-house laser engraving, deep etch, and proprietary VividPrint full-color UV printing, with free engraving and logo setup, no order minimums, and volume discounts.

Product overview

Awards.com is a direct manufacturer and decorator of custom awards and recognition products, operating since 1985 from Boca Raton, Florida. The product portfolio centers on customizable trophies, plaques, and corporate gifts across multiple materials: Crystal Awards (including Starfire Crystal with 3D engraving and VividPrint options), Glass Awards (Art Glass, Jade Glass, Color Accented Glass), Acrylic Awards (cast acrylic with laser engraving and UV printing), and Plaque Awards (wall plaques, perpetual plaques, photo plaques). The company emphasizes full customization through its Custom Design Awards service, which includes custom logo-cut awards, Lucite embedments, and deal toys. Additional offerings include Corporate Gifts (barware, picture frames, clocks) and services such as free engraving, free logo setup, and virtual awards ceremony shipping support. Key product lines include the Beckenham Award series (ebony-base acrylic peaks), Madison Award (jade glass crescents), Lansing Award (entry-level acrylic), Nelson Star Award, Piedmont VividPrint Award, Kane Award (octagonal crystal), and the Gainsborough Circle Award series. The company differentiates through factory-direct pricing, in-house manufacturing in US and Canada facilities, no order minimums, and value-added services including complimentary engraving and logo setup on every order.

Differentiator

Problem solved

Functional benefit

Brands

• VividPrint: Full-color UV printing technology used for custom awards with brand colors, logos, and detailed artwork

Products and services

• Crystal Awards Premium optical and Starfire Crystal awards featuring 3D subsurface engraving, deep etch customization, and VividPrint full-color UV printing, used by businesses and organizations for executive recognition, milestone celebrations, and achievement honors.
• Glass Awards Elegant glass recognition awards spanning Art Glass, Color Accented Glass, Jade Glass, Metal & Glass combinations, and engraved Vase & Bowl formats for professional ceremonies and corporate recognition events.
• Acrylic Awards Shatter-resistant cast acrylic awards in clear, colored, and full-color VividPrint options, produced in-house with laser engraving and UV printing for logos and personalization; used for employee recognition, sales awards, and event honors.
• Plaque Awards Custom engraved wall plaques including perpetual plaques and photo plaques for employee recognition, retirement honors, and achievement displays.
• Corporate Gifts Personalized corporate gifts including engraved barware, bowls, clocks, paperweights, picture frames, and accessories for client appreciation and employee recognition.
• Custom Design Awards Fully customized awards designed to client specifications including custom logo-cut awards, full-color awards, and Lucite embedments for unique brand representation.
• Deal Toys Custom acrylic embedment awards marking financial transactions, business deals, and M&A milestones, often featuring embedded objects representing the transaction.
• Acrylic Embedments

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Things Remembered: Things Remembered is a national personalized-gifts retailer offering engraving and custom imprinting on gifts and awards. It overlaps with Awards.com on personalized corporate gifting and recognition items.
• Jostens: Jostens is a large incumbent in recognition products spanning academic class rings, yearbooks, graduation regalia, and corporate awards. It overlaps with Awards.com on academic and corporate recognition but at broader scale and with non-overlapping core lines like yearbooks.

Direct peers

• EDCO Awards & Specialties: EDCO is a manufacturer and supplier of custom awards, trophies, plaques, and name badges with decades in the recognition industry. It directly competes with Awards.com on corporate recognition products and engraved awards.
• Crown Trophy: Crown Trophy is the largest franchise network of awards, trophies, and recognition products in North America, operating 100+ stores. It directly competes with Awards.com across trophies, plaques, and engraved corporate recognition items for similar SMB, school, and sports customers.
• Aetna Awards: Aetna Awards is a custom awards and trophies manufacturer serving corporate, sports, and academic customers. It directly competes with Awards.com in the same price tiers and product categories (crystal, acrylic, glass, plaques).
• Personalization Mall: Personalization Mall is a large e-commerce personalization retailer offering custom engraved gifts, awards, and corporate recognition items. It directly competes with Awards.com on personalized corporate gifts and award products through an online channel.
• Crystal Awards Inc: Crystal Awards is a dedicated manufacturer of premium crystal recognition awards and trophies. It overlaps directly with Awards.com's crystal and 3D-engraved crystal categories for corporate and milestone recognition.
• Award Emblems: Award Emblems is a custom awards manufacturer producing plaques, trophies, medals, and corporate recognition items for schools, sports, and business customers. It competes with Awards.com across the same core categories.

Others

• Successories: Successories is the parent entity (Successories Inc.) of Awards.com and operates as a related motivational/recognition brand. It is operationally intertwined via shared DBA and shared Boca Raton roots, making it comparable as a co-branded recognition line.

Regional players

• Mounting Dreams: Mounting Dreams is a custom awards and trophies retailer primarily serving the EMEA market through online channels. It is comparable on offerings (custom trophies, plaques, corporate recognition) but operates in a different geography than Awards.com's North American focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awards.com