Cramer Products

What Cramer Products does

Cramer Products, operating commercially as Cramer Sports Medicine, is a U.S.-based manufacturer and distributor of sports medicine consumables and equipment founded in 1918 by brothers Frank and Chuck Cramer in their mother's kitchen after Chuck developed a homemade liniment for a sprained ankle. The company's product portfolio spans 14 categories, including analgesics, athletic training kits, braces and supports, cold therapy, first aid kits, hydration, mouth guards, padding and protectives, protective apparel, splints (such as Cramer Rapid Form Vacuum Splints), taping and wrapping supplies, team supplies, training room supplies, and wound care. Cramer is a co-founder and cornerstone sponsor of the National Athletic Trainers' Association (NATA) and positions itself as a pioneer of the sports medicine category, with trademarks across sub-brands such as Tuf-Skin, Skin Lube, Iso-Quin, Flex-I-Cold, Flex-I-Wrap, Shark Tape Cutter, and HPG (High Performance Gear).

The business operates as a brand subsidiary under Performance Health LLC, a privately-held parent headquartered in Akron, Ohio, which also owns TheraBand, Bon Vital', Hygenic, Active Ankle, and Prossage. Cramer distributes globally through an authorized dealer and distributor network (with a dealer locator on its website) and through a direct e-commerce storefront at cramersportsmed.com. Pricing is unit-based, with individual items typically priced between roughly $10 and $30, team and case quantities ranging from about $18 to $174, and bulk team packs available for institutional buyers. Customer segments are horizontal and fragmented across athletic trainers (primary), coaches and athletic directors, and individual athletes, serving professional, college, high school, and youth competition levels.

Revenue is generated through hardware sales of physical sports medicine products, with no software, subscription, or service-based revenue streams disclosed. The company maintains a 101–250 employee footprint per its firmographic profile and engages in limited recent strategic activity beyond incremental product line extensions such as the Cramer Red Light Therapy x Fringe co-branded offering. No venture capital funding, public listing, or acquisition history is disclosed in the available data, and Cramer operates within the corporate structure and distribution reach of its Performance Health parent.

Name

Cramer Products

Legal name

Performance Health LLC

Website

https://cramersportsmed.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Cramer Products is a 1918-founded U.S. sports medicine brand manufacturing athletic tape, braces, cold therapy, wound care, and training room supplies, serving athletic trainers, coaches, and athletes across all competition levels as a subsidiary of Performance Health LLC.

Ownership category

akta.pro rank

Product category

Sports Medicine Supplies

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Sports medicine supplies
• Athletic training products
• Taping and wrapping supplies
• Athletic braces supports
• Wound care products

Headquarters

HQ city

Warrenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Medicine Product Sales: Cramer generates revenue through the sale of physical sports medicine products including analgesics, athletic training kits, braces and supports, cold therapy, first aid kits, hydration products, mouth guards, padding and protectives, protective apparel, splints, taping and wrapping supplies, team supplies, training room supplies, and wound care products. Products are sold in various quantities including individual units, cases, and bulk team packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cramer Products manufactures and distributes a comprehensive catalog of sports medicine supplies for athletic trainers and athletes at every level of competition. Core offerings include analgesics, athletic tape and wrapping, braces and supports, cold therapy, first aid kits, hydration, mouth guards, padding and protectives, protective apparel, splints (including Cramer Rapid Form Vacuum Splints), team supplies, training room supplies, and wound care products. Branded product families such as Cramer HPG (High Performance Gear) and co-branded offerings like Cramer Red Light Therapy x Fringe extend the line into performance and recovery.

Product overview

Cramer Products, operating as Cramer Sports Medicine, is a sports medicine company providing athletic trainers with a comprehensive portfolio of medical supplies and sports medicine products. Founded in 1918, the company serves athletic trainers worldwide at all levels of competition. The product portfolio spans 14 major categories: Analgesics, Athletic Training Kits, Braces and Supports, Cold Therapy, First Aid Kits, Hydration, Mouth Guards, Padding and Protectives, Protective Apparel, Splints (including Cramer Rapid Form Vacuum Splints), Taping and Wrapping, Team Supplies, Training Room Supplies, and Wound Care. The company operates under Performance Health LLC and has an authentic connection to sports medicine professionals, having co-founded the National Athletic Trainer's Association. Notable co-branded offerings include Cramer Red Light Therapy x Fringe. The products are designed for pre-activity preparation, on-field performance support, and post-injury protection and recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Analgesics Pain-relieving products for athletic trainers and athletes, including topical analgesics such as Iso-Quin products, used for sports medicine and training applications.
• Athletic Training Kits Pre-assembled kits such as the Cramer Taping Kit containing essential supplies and equipment for athletic trainers, used to support day-to-day training room operations.
• Braces and Supports Orthopedic braces and supportive devices designed for injury prevention and rehabilitation in athletes.
• Cold Therapy Products designed for cold application therapy to reduce swelling and manage pain, including Flex-I-Cold reusable cold/hot packs.
• First Aid Kits Pre-assembled first aid packages designed for various sports and athletic training scenarios.
• Hydration Hydration products such as the Big Mouth Quart squeeze bottle with push/pull lid (case of 48) designed to maintain proper hydration during training and competition.
• Mouth Guards Protective dental devices for athletes to prevent oral injuries during sports activities.
• Padding and Protectives Protective padding equipment for safeguarding athletes against impact injuries.
• Protective Apparel Specialized clothing and garments designed to protect athletes during physical activity.
• Splints Immobilization devices including Cramer Rapid Form Vacuum Splints for injury management on the field.
• Taping and Wrapping Athletic tape (Cramer 1050i, 950, 750, Eco-Flex, Team Colors, Pro-Lastic Tear Stretch), underwrap, elastic wraps, tape cutters (Shark, Zip-Cut), Tuf-Skin tape adherent, and Cramer Taping Kits for joint support and injury prevention in athletes.
• Team Supplies Essential team equipment including NFSHSA Official Scorebooks, SCOREMASTER PETERSON, Scorebook Super 16, and Scorebook Mark V Basketball scorebooks, water bottles, chalk, and coach's first aid kits.
• Training Room Supplies Everyday commodities for athletic training rooms including Skin Lube, tape cutters (Shark, Shark Pro, Zip-Cut), Tuf-Skin, ice bags, Flex-I-Wrap elastic wraps, Iso-Quin products, cold spray, scissors, Cramer Red Light Therapy x Fringe, and MyoBalls by Cramer.
• Wound Care Products for treating cuts, scrapes, blisters, and burns including BLOODSTOP, BLISTER DERM, Cinder Suds spray, adhesive bandages, blister foam, and gauze pads.
• Cramer HPG (High Performance Gear) A Cramer product line specifically designed for athletic trainers to support pre-activity preparation, on-field performance, and post-injury protection of athletes.
• Cramer Red Light Therapy x Fringe Red light therapy product co-developed with Fringe, sold through Cramer's training room supplies category, designed for muscle recovery and therapeutic applications for athletic trainers.
• MyoBalls by Cramer 360-degree self-massage tool for muscle relief and recovery. Targets shoulders, arms, thighs, calves, and feet to release muscle knots and tension through sustained pressure.
• Gauze Pads - Sterile 100% woven cotton 12-ply sterile gauze pads, not made with natural rubber latex, available in 100-count boxes with individually wrapped pads for single-use scenarios.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FringecoreStrategic or Co-development PartnerCramer has a product collaboration with Fringe for red light therapy products. The Cramer Red Light Therapy x Fringe product is sold through Cramer's training room supplies category, indicating a co-branded or co-developed product partnership for recovery and therapy solutions for athletic trainers.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• TheraBand: TheraBand is another Performance Health brand focused on resistance bands, rehabilitation, and recovery products. While sold under the same parent, its functional overlap with Cramer's recovery and bracing categories makes it a portfolio-level peer rather than a direct competitor.
• Active Ankle: Active Ankle is a sibling brand under Performance Health LLC specializing in ankle bracing and supports. While owned by the same parent, it competes with Cramer in the ankle support and protective gear category and benefits from shared distribution.

Direct peers

• McDavid: McDavid is a sports medicine and protective gear brand specializing in braces, supports, and athletic training protection — a category directly adjacent to Cramer's braces/supports and padding/protectives lines, sold through the same team-sport and athletic trainer channels.
• Mueller Sports Medicine: Mueller Sports Medicine is a long-standing direct competitor offering athletic tape, braces, wraps, and recovery products aimed at the same athletic trainer and team-sports customer base as Cramer. Both brands occupy identical shelves in training rooms and team supply channels.
• Shock Doctor: Shock Doctor is a direct peer in mouth guards, braces, supports, and athletic protection products sold through sporting goods and team channels. Its product mix across protective gear and recovery overlaps squarely with Cramer's padding, braces, and taping categories.
• KT Tape / KT Health: KT Health is a leading kinesiology tape brand that competes directly with Cramer's athletic tape portfolio, including stretch tape and pre-cut sports tape lines. Both target the same athletic trainer and consumer end user for tape-based injury prevention and support.

Emerging players

• Andover Healthcare: Andover Healthcare manufactures cohesive bandages, athletic tape, and underwrap products (e.g., PowerFlex, Co-Flex) that overlap with Cramer's taping and wrapping lines. As a smaller specialist manufacturer, it represents a focused competitor in Cramer's most commoditized core category.

Broad incumbents

• DJO / DonJoy: DJO is a large orthopedic and sports medicine device company whose DonJoy and Aircast brands cover bracing, supports, and recovery products overlapping with Cramer's brace/support and cold therapy portfolios, but with a broader clinical and hospital customer mix.
• 3M Health Care: 3M Health Care (including its athletic and surgical tape lines such as 3M Micropore and Transpore) operates a broad sports medicine and wound care portfolio that competes with Cramer across tape, wound care, and first aid categories through both institutional and consumer channels.
• BSN Medical / Essity (Actimove, Leukotape): Essity's BSN Medical division (Actimove, Leukotape) is a major global sports medicine and orthopedic brand covering athletic tape, cohesive bandages, and bracing. As a broad incumbent, it competes with Cramer across both professional and consumer channels outside North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cramerproducts
• Facebookfacebook.com/cramerproducts
• LinkedInlinkedin.com/company/cramer-products-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cramer Products