Syntonics

Name

Syntonics

Website

https://syntonicsglobal.com

Company type

Private

Founded year

1993

Headcount range

51–100 employees

Short description

Syntonics, founded in 1993 and led by founder Ali N. Syed, is a privately held company that describes itself as providing hair care products formulated with botanical ingredients; it employs approximately 51-100 people.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair care products
• Botanical hair care
• Personal care formulations
• Hair treatment solutions
• Natural beauty products

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

Syntonics is dedicated to providing exceptional hair care products formulated with botanical ingredients. The company manufactures and offers hair care products as its core commercial line, targeting the personal care and beauty market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Paul Mitchell: Paul Mitchell is a major professional salon hair care brand offering a broad portfolio of shampoos, conditioners, styling, and treatments with select botanical lines. Larger and broader than Syntonics but operates in the same hair care category with overlapping salon-channel distribution.
• Kérastase: Kérastase is L'Oréal's luxury professional hair care brand offering shampoos, conditioners, treatments, and styling with botanical and scientific actives. Significantly larger than Syntonics but directly comparable in premium professional hair care positioning.
• Redken: Redken is a major professional salon hair care brand under L'Oréal, offering a broad portfolio of shampoos, conditioners, treatments, and styling products. Larger and broader than Syntonics but operates in the same category with overlapping salon distribution.

Direct peers

• Briogeo: Briogeo is a clean hair care brand offering shampoos, conditioners, masks, and treatments formulated with botanical extracts and oils, distributed through Sephora, Ulta, and DTC. Comparable to Syntonics in botanical positioning and target consumer seeking natural ingredient-led hair care.
• John Masters Organics: John Masters Organics is a hair and skin care brand built on natural and organic botanical ingredients, sold through salons, specialty retailers, and DTC. Comparable to Syntonics in its botanical-first formulation philosophy and multi-channel salon/retail distribution.
• Rahua: Rahua is a clean beauty hair care brand focused on plant-derived Amazonian ingredients (rahua oil, morete oil) sold through salons, specialty retail, and DTC. Its botanical formulation thesis and salon-channel orientation make it a close peer for a brand like Syntonics.
• Aveda: Aveda is an Estée Lauder-owned botanical hair care brand offering shampoos, conditioners, treatments, and styling products formulated with plant-derived ingredients. It is the most direct comparability reference for Syntonics given the shared botanical positioning and salon/retail distribution model.
• Pureology: Pureology is a L'Oréal-owned professional hair care brand specializing in vegan, botanical-infused, sulfate-free shampoos and conditioners for color-treated hair. Closely aligned with Syntonics' botanical positioning and salon-channel distribution model.
• It's a 10 Haircare: It's a 10 is a mid-sized hair care brand offering botanical-infused shampoos, conditioners, and treatments sold through salons and mass retail. Closely comparable to Syntonics in scale, botanical positioning, and multi-channel distribution strategy.
• Moroccanoil: Moroccanoil is a global hair care brand built around argan oil and other natural/botanical ingredients, selling shampoos, conditioners, treatments, and styling products through salons and retail. Its ingredient-led, mid-premium positioning closely mirrors Syntonics' stated value proposition.

Market position

Customer concentration

• LinkedInlinkedin.com/company/syntonics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syntonics