Bordeleau Wine

What Bordeleau Wine does

Bordeleau Vineyards & Winery is a privately held, family-owned estate winery located along Wicomico Creek in Eden, Maryland, just south of Salisbury. Founded by Tom and Lisa Shelton, the winery was planted beginning in 1999 and obtained its commercial winery license in 2006. The estate encompasses 13 acres of vineyards producing a portfolio of red wines (Cabernet Franc, Chambourcin, Malbec, Meritage, Petit Verdot, Cabernet Sauvignon, Merlot), white wines (Chardonnay, Pinot Grigio, Sauvignon Blanc, Moscato), off-dry wines, and sweet/dessert wines (Ice/Vidal Blanc, Vintage Red Dessert Wine). Production relies on traditional winemaking methods using temperature-controlled stainless steel tanks for fermentation and aging, with oak barrel aging for reds and barrel-fermented Chardonnay; red wines are aged a minimum of 48-60 months.

The business operates across multiple revenue streams: direct-to-consumer tasting room sales ($20-$24 wine flights, $12 beer flights), a quarterly Wine Club subscription ($36-$75 per shipment of 3 winemaker-selected bottles), a Loyalty Program offering progressive case-lot discounts up to 20% after the fourth case, banquet room and private event hosting (up to 65 guests), and wholesale distribution to 30+ Maryland retail locations. Geographic reach is anchored in Maryland on-site and through retail, with online shipping to 35+ states enabled through a VinoShipper partnership.

Customer segments are primarily individual wine enthusiasts, tourists visiting the Eastern Shore tasting room, wine club subscribers, event planners (corporate functions, celebrations, fundraisers), and Maryland retail consumers. Marketing relies on a multi-channel approach combining on-site entertainment (live music, themed events such as 5K Wine Run and cornhole tournaments), email newsletter, website content, and word-of-mouth from wine club and loyalty program members. The company has accumulated multiple gold, silver, and double gold medals across competitions including the Florida State Wine Competition, Finger Lakes International Wine Competition, Indy International Wine Competition, American Wine Society, and San Francisco Chronicle Wine Competition.

Name

Bordeleau Wine

Legal name

Bordeleau Vineyards & Winery

Website

https://bordeleauwine.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bordeleau Vineyards & Winery is a family-owned Maryland estate winery producing award-winning red, white, off-dry, and sweet wines from 13 acres along Wicomico Creek, selling directly through its tasting room, wine club, events, Maryland retail, and online shipping via VinoShipper.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery
• Wine production
• Wine tasting
• Vineyard operations
• Wine club

Headquarters

HQ city

Eden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Tasting Room Sales: Wine and beer tasting flights sold at the tasting room; retail bottle sales; food items
2. Wine Club Subscription: Quarterly shipments of 3 bottles of wine, personally selected by winemaker, including limited edition wines. $36-$75 per shipment with 15% discount on future purchases.
3. Loyalty Program Case Discounts: Progressive discount tiers for case-lot wine purchases: 10% first case, 12.5% second, 15% third, 20% ongoing after fourth case purchase.
4. Event Rental: Banquet room rental for private events, corporate functions, celebrations. Maximum capacity 65 guests.
5. Retail Distribution: Wholesale distribution to Maryland retail locations including wine shops, grocery stores, and markets across the state.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bordeleau Vineyards & Winery is a Maryland estate winery that hand-harvests grapes on a 13-acre vineyard along Wicomico Creek and produces award-winning red, white, off-dry, and sweet wines using temperature-controlled stainless steel fermentation and oak barrel aging. The winery sells its wines directly through its Eden tasting room, an online storefront for Maryland residents, a VinoShipper partnership reaching 35+ states, a Wine Club subscription, a case-purchase loyalty program, banquet room event hosting, and wholesale distribution to Maryland retail stores.

Product overview

Bordeleau Vineyards & Winery is a Maryland winery producing award-winning wines from grapes grown on-site along Wicomico Creek. The company offers a portfolio of red wines (Cabernet Franc, Chambourcin, Malbec, Meritage, Petit Verdot, Cabernet Sauvignon, Merlot), white wines (Chardonnay, Pinot Grigio, Sauvignon Blanc, Moscato), off-dry wines, and sweet wines. Beyond wine production, the company operates a tasting room for wine and craft beer flights, hosts a Wine Club subscription delivering quarterly shipments of 3 bottles selected by the winemaker, maintains a loyalty program rewarding case-lot purchasers with escalating discounts up to 20%, and provides event hosting services including private tastings and banquet room rentals. Direct shipping is available to non-Maryland customers through a VinoShipper partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wines Award-winning red wine varietals including Cabernet Franc, Chambourcin, Malbec, Meritage, Petit Verdot, Cabernet Sauvignon, and Merlot, oak-barrel aged for a minimum of 48–60 months. Sold to individual consumers via the tasting room, online store, Wine Club, and Maryland retail locations.
• White Wines White wine offerings including Barrel Fermented Chardonnay, Unoaked Chardonnay, Pinot Grigio, Sauvignon Blanc, and Moscato. Sold to individual consumers via the tasting room, online store, Wine Club, and Maryland retail locations.
• Off-Dry Wines Semi-sweet wine varietals with balanced sweetness. Sold to individual consumers via the tasting room, online store, and Maryland retail locations.
• Sweet Wines Dessert-style wines including Ice/Vidal Blanc and Vintage Red Dessert Wine, both of which have earned silver and double gold medals at competitions such as the Florida State Wine Competition, Finger Lakes International Wine Competition, and Tasters Guild.
• Wine Club Quarterly subscription service delivering three bottles of winemaker-selected Bordeleau wines per shipment, including limited edition wines, priced at $36–$75 per shipment. Members receive special barrel tastings, exclusive food and wine gatherings, free tastings when visiting the winery, and a 15% discount on future wine purchases.
• Loyalty Program Automatic case-lot purchase discount program for tasting room customers, offering 10% off the first case, 12.5% off the second case, 15% off the third case, and 20% off all future case wine purchases for life after the fourth case-lot purchase. Discounts apply to mixed cases and exclude already discounted special offers.
• Tasting Room Experience On-site wine and craft beer tasting experiences at the Bordeleau winery facility, with wine tasting flights priced at $20–$24, beer tasting flights at $12, food items (meat and cheese tray $5; hummus and pita $7; cheese plate $8; pizza $10–$14), vineyard tours, and indoor/outdoor seating. The tasting room is open year-round.
• Event Hosting and Premier Tasting Private event hosting services including banquet room rentals (maximum capacity 65 guests) for corporate functions, weddings, bachelorette parties, anniversaries, birthdays, and fundraisers. The Premier Tasting private group experience is priced at $24 per person and includes a 2-hour reservation, private seating for 6–12 guests, six wines, a charcuterie board, a souvenir glass, and a 15% discount on bottle purchases the day of visit.
• Maryland Retail Distribution (Wholesale) Wholesale distribution of Bordeleau wines to over 30 retail locations across Maryland, including wine shops, grocery stores, and markets, for in-store purchase by consumers.
• Direct-to-Consumer Shipping (VinoShipper) Online wine shipping service for non-Maryland residents in 35+ states via the VinoShipper partnership, including Alaska, Florida, Texas, California, and Washington, allowing out-of-state customers to purchase Bordeleau wines where direct winery shipments are permitted.

Quantifiable outcome

• Recognized as one of the best wineries in Maryland
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VinoShippercoreChannel Partner/ Reseller/ DistributorVinoShipper is a web-based platform that enables Bordeleau to sell and ship wine to residents of 35+ states outside of Maryland where direct winery shipments are limited by state law. Non-Maryland customers can purchase Bordeleau wines online through the VinoShipper platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linganore Winecellars: Family-owned Maryland winery in Mount Airy with tasting room, wine club, events, and broad varietal portfolio — overlapping DTC channels, Maryland retail footprint, and family-led operations make it a close peer.
• Old Westminster Winery: Maryland estate winery with tasting room, wine club, and farm-to-table hospitality — comparable estate-grown model, hospitality revenue, and direct-to-consumer emphasis in the same Maryland market.
• Boordy Vineyards: Maryland's largest estate winery, located in Hydes, with on-site tasting room, wine club, event hosting, and retail distribution — directly comparable in business model, geography, and DTC focus to Bordeleau, but at significantly larger scale.
• Chrysalis Vineyards: Virginia estate winery (just across the border from Bordeleau's Maryland catchment) with tasting room, restaurant, and events — comparable estate-grown model and DTC/experiential mix in a neighboring mid-Atlantic wine region.
• Black Ankle Vineyards: Estate-grown Maryland winery in Mount Airy focused on premium, terroir-driven wines with tasting room and wine club — strong overlap with Bordeleau's estate-grown, premium positioning and DTC-led model.
• Elk Run Vineyards: Maryland estate winery in Mount Airy producing estate-grown wines with a tasting room — directly comparable as a small Maryland estate winery with DTC focus.
• Port of Leonardtown Winery: Maryland cooperative-style winery in St. Mary's County with tasting room and wine club — comparable DTC and Maryland retail/wholesale model.
• Sugarloaf Mountain Vineyard: Maryland family-owned estate winery with tasting room, wine club, and events — comparable family-operated, DTC-oriented business in the same Maryland wine category.
• Fiore Winery: Maryland estate winery with tasting room, wine club, and event hosting — comparable boutique estate operation, Maryland geography, and DTC channels.

Regional players

• Cove Point Winery: Maryland Eastern Shore winery located in Calvert County — overlapping regional catchment with Bordeleau's Eastern Shore footprint and similar estate/DTC model, but serving a different sub-region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bordeleauwine
• LinkedInlinkedin.com/company/bordeleau-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordeleau Wine