What Masoona Consulting does

Masoona Consulting GmbH is a German boutique IT consultancy founded in 2021 and headquartered in Nürnberg (Frankenstraße 152, HRB 39895), specializing in end-to-end business process digitization and automation. The firm serves enterprise, mid-market, and public-sector clients across pharmaceuticals, medical technology, logistics, sporting goods, and government, with the Bundesagentur für Arbeit (German Federal Employment Agency) as a named partner via the RVSE network. Service delivery is grounded in industry standards — BPMN, DMN, CMMN, and SCRUM — and an explicit open-source technology bias.

The portfolio comprises three core consulting service lines — Prozessdigitalisierung und -automatisierung (end-to-end process digitization and automation), Anforderungs- und Projektmanagement (agile requirements and project management), and Individuelle KI-basierte Lösungen (custom AI-based solutions) — supplemented by two lab environments: DigiLAB, an incubator with workflow management, document management, and RPA components for prototyping and piloting, and ProcessLAB, for technology and architecture evaluation. Strategic technology partnerships span Camunda, Flowable, GBTEC BIC, CIB seven, and Red Hat (Drools, Quarkus, Kogito), supporting vendor-neutral delivery across the BPM stack.

The business model is professional services revenue sold directly by partners and consultants, with custom engagement pricing based on project scope — no tiers, rate cards, or productized pricing are publicly disclosed. Go-to-market is sales-led and content-driven, leveraging a six-part GenAI-requirements-management blog series, sustained LinkedIn activity, and conference presence at WorkflowAnalytica, AICon 2026, Digitaltag, Smart Country Convention, Bayerisches Anwenderforum, and CIB seven Community Day. The company operates primarily in the DACH region with 1–10 employees, including co-founders and managing directors Dr. Michael Jacob and Elmar Nathe, Lead Consultant Patrick Dohrmann, and senior hire Christian Piegert (joined November 2025).

Name

Masoona Consulting

Legal name

Masoona Consulting GmbH

Website

https://masoona.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Masoona Consulting is a German boutique IT consultancy (Nürnberg, founded 2021) that helps enterprise, mid-market, and public-sector clients digitize and automate end-to-end business processes using BPMN/DMN/CMMN standards, open-source BPM platforms, and applied GenAI for requirements engineering.

Ownership category

akta.pro rank

Product category

IT Process Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA), Process Mining & Task Mining Platforms (HDAEAHAD), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)

Keywords

• IT process consulting
• Business process automation
• Digital transformation services
• Workflow digitization consulting
• BPM consulting services

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: IT consulting services delivered through consultants working on digital transformation and process automation projects at client sites. Services include process digitization and automation consulting, requirements and project management, and AI-based solution implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Masoona Consulting provides IT consulting services for the digitization and end-to-end automation of business processes, using industry standards such as BPMN, DMN, CMMN, and SCRUM, along with open-source architectures. Core service lines cover process digitization and automation, agile requirements and project management, and custom AI-based solutions, supported by DigiLAB and ProcessLAB prototyping environments and topic-specific workshops.

Product overview

Masoona Consulting is a German IT consulting firm specializing in process digitization and automation, operating as a services company rather than a software product vendor. Its portfolio consists of three core consulting service lines — (1) Prozessdigitalisierung und -automatisierung (end-to-end process digitization and automation), (2) Anforderungs- und Projektmanagement (agile requirements and project management), and (3) Individuelle KI-basierte Lösungen (custom AI-based solutions) — supplemented by two lab environments: DigiLAB (for prototyping and experimentation with process automation technologies) and ProcessLAB (for technology and product evaluation). The firm also offers thesenbezogene workshops on workflow design, case design, process digitization, and AI in requirements management. Masoona applies industry-standard notations (BPMN, DMN, CMMN, SCRUM) and open-source technologies across its engagements, with strategic technology partnerships covering BPM platforms (Flowable, camunda, GBTEC BIC, CIB seven) and open-source ecosystems (Red Hat Drools/Quarkus/Kogito).

Differentiator

Problem solved

Functional benefit

Brands

• DigiLAB: Incubator for process digitalization and automation - an environment where clients can experiment with latest methodologies and technologies, create prototype solutions, and attend workshops on selected topics.
• ProcessLAB

Products and services

• Prozessdigitalisierung und -automatisierung (Process Digitization and Automation) Consulting service guiding clients from individual process digitization steps to holistic end-to-end business process automation, using BPMN, DMN, CMMN, and SCRUM standards, modern technologies, and open-source tools. Delivered by digitalization consultants (Digitalisierungsberater) to enterprise and mid-market organizations.
• Anforderungs- und Projektmanagement (Requirements and Project Management) Agile requirements and project management consulting providing Product Owner and Scrum Master support to align Business and IT, using process-oriented management of requirements and projects for organizations undergoing digital transformation.
• Individuelle KI-basierte Lösungen (Custom AI-Based Solutions) Consulting services for introducing and sustainably establishing AI-based solutions — including Generative AI tools such as ChatGPT-4o — within process management, requirements management, and process automation, from evaluation through to operational adoption.
• DigiLAB An incubator lab environment where clients can experiment with the latest methodological approaches and technologies, build prototypical solutions, and develop first pilots. Includes a complete open-source digitization environment with workflow management, document management components, robotic process automation, and optional machine learning or customer/employee portals.
• ProcessLAB A consulting lab offering alongside DigiLAB that enables clients to evaluate technology and product choices for process digitization success by testing concrete use cases before committing to implementation.
• DigiLAB Workshops (Themenbezogene Workshops) Theory-and-practice workshops on selected topics such as process automation, AI, BPM, workflow design, case design, process digitization, and requirements and project management, offered virtually or on-site with hands-on prototyping in the lab environment.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FlowablecoreTechnology or Integration · 1 January 2024Flowable is a Low-Code platform for process digitization and automation. The partnership enables masoona to offer rapid process digitization using Flowable's platform, which supports both simple workflows and complex case management. The platform's openness and scalability allow adaptation to individual customer requirements.
• GBTEC Software AGcoreTechnology or IntegrationGBTEC provides the BIC Platform covering the entire BPM lifecycle: process modeling (BIC Process Design), execution (Process Execution with BPMN, DMN, Low-code), and Process Mining. masoona leverages this integrated platform for comprehensive process digitization projects.
• camunda Services GmbHcoreTechnology or IntegrationCamunda is the worldwide market leader for BPMN/DMN engines under open-source licensing. masoona implements digital processes on the Camunda platform and supports clients with integration into their specific IT architecture.
• CIB sevencoreTechnology or IntegrationCIB seven is an open-source fork of Camunda 7 CE, providing a stable and future-secure BPM platform. masoona has migrated their DigiLAB to CIB seven and offers it as an alternative for clients seeking to avoid vendor lock-in.
• ISO Public ServicesminorImplementation/ SI/ Consulting PartnerPartner in RVSE network of Bundesagentur für Arbeit, providing digital process solutions to the German public employment services sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Signavio (SAP): Process modelling and process mining suite from SAP, widely used in DACH enterprise process management programmes. Overlaps with Masoona's process digitization offering as part of a much broader SAP-led portfolio; competes for consulting dollars on SAP-aligned process transformation.
• Appian: Global low-code process automation and case management platform with a substantial consulting/SI partner ecosystem. Targets the same enterprise process digitization and automation use cases as Masoona, but as a mature platform vendor with delivery partners rather than an independent boutique consultant.
• IBM Consulting: Global IT services arm with established business process management and automation practices (incl. BPMN/CMMN tooling). Competes for large enterprise process digitization mandates that Masoona also targets, but operating at vastly greater scale and breadth.
• Software AG: German enterprise software vendor with the webMethods/ARIS process platforms and an in-house services organization. Competes at the broader enterprise process automation layer where Masoona operates but as part of a much larger stack (integration, IoT, API management).
• Capgemini Invent: Global consulting arm of Capgemini with substantial BPM, intelligent automation, and process mining capabilities across Europe. Competes for enterprise digital transformation mandates in the same DACH market, but as part of a broad management-and-technology services portfolio.
• Deloitte Consulting (BPM Practice): Big Four consulting firm with an established BPM/process transformation offering serving German enterprise and public-sector clients. Competes head-to-head for large process digitization programmes, but at much greater breadth and partner bench.

Direct peers

• GBTEC Software AG: GBTEC's BIC Platform covers modeling, execution, and process mining - Masoona is a 'We to Them' partner. GBTEC and its partner ecosystem deliver BPM consulting with the same scope of process lifecycle work Masoona offers, making it both a vendor partner and a comparable BPM consulting player in Germany.
• Scheer GmbH: German-headquartered IT consultancy with a dedicated business process management and process automation practice. Competes directly for end-to-end process digitization mandates in the DACH market with a similar BPMN/DMN-led methodology.
• Camunda Services GmbH: Camunda's professional services arm offers implementation and consulting on the Camunda BPMN/DMN engine - the same open-source platform Masoona implements for clients. Same BPM tooling, same DACH-centric delivery model, directly competing for implementation mandates.
• Flowable: Flowable is a low-code BPMN/CMMN/DMN platform AND runs an integration/consulting partner network - including Masoona itself. Comparable to Masoona in that it sells BPM platform expertise with consulting services, targeting enterprise process digitization in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masoona-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masoona Consulting