Airtricity

What Airtricity does

SSE Airtricity is an Ireland-based retail energy utility founded in 1997 and operating as a subsidiary of UK-listed SSE plc. The company supplies electricity and natural gas to more than 725,000 residential and business customers across the island of Ireland, holding licences in both the Republic of Ireland and Northern Ireland. Headquartered in Leopardstown, Dublin, the business employs approximately 900 people and generates the bulk of its revenue through fixed-term residential and commercial energy supply contracts, including dual-fuel bundles, single-fuel tariffs, and differentiated offerings such as the Smart EV Max and Smart Weekends plans.

Beyond core supply, Airtricity has expanded into adjacent home-energy and commercial-renewable services. A SEAI-recognised One Stop Shop delivers insulation, solar PV, heat pumps, and EV chargers as a single retrofit channel, while solar EPC is operated through the 50%-owned Activ8 Energies platform. On the commercial side, the company has built a Corporate Power Purchase Agreement (CPPA) proposition, anchored by a flagship all-island retail CPPA with Musgrave Group in April 2025 and a broader enterprise customer set that includes BMW, Boeing, and Dublin Airport. Technical capabilities include Smart Insights with a Personal Energy Advisor and FREMI, an AI-based wind forecasting tool developed with CeADAR and EPRI Europe under the Horizon Europe AI-EFFECT project.

The business model combines regulated-style retail energy supply with deregulated value-added services. Fixed-term tariff structures (e.g., 1-year electricity contracts with a 25% discount), dual-fuel bundling, and price-protected home upgrade packages provide revenue predictability, while commercial customers access renewable supply via CPPAs. A consumer-brand-led acquisition strategy is reinforced by sponsorships of League of Ireland football, Dublin Zoo, W5, and the SSE Arena Belfast. Following the August 2025 acquisition of Low Carbon Energy by Activ8 Energies, the company has also extended its solar EPC footprint into the UK.

Name

Airtricity

Legal name

SSE Airtricity Limited

Website

https://sseairtricity.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SSE Airtricity supplies electricity and natural gas to 725,000+ residential and business customers across Ireland, offering fixed-term tariffs, dual-fuel bundles, EV-specific plans, and renewable corporate supply via CPPAs. Headquartered in Dublin, the company is a subsidiary of SSE plc and also delivers solar EPC through its 50%-owned Activ8 Energies platform.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Wind Electric Power Generation (221115)

SIC

Electric Services (4911), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

Renewable Forecasting & Meteorological Data Services (Solar/Wind Forecasts, Nowcasting) (EUAMAIAH), Wind Grid Interconnection & Power Systems (Transformers, Reactive Power, SCADA) (EUAMACAK)

Keywords

• Retail electricity supply
• Natural gas supply
• Renewable energy tariffs
• Home energy upgrades
• Corporate power purchase agreements

Headquarters

HQ city

Leopardstown

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Supply: Residential and business electricity supply with fixed-term and variable rate tariffs. Revenue from unit rates and standing charges. Customers include 725,000+ electricity and gas customers across Ireland.
2. Gas Supply: Residential and business natural gas supply, particularly in Greater Belfast and West (Northern Ireland) where SSE Airtricity Gas Supply operates.
3. Home Energy Upgrades: One Stop Shop service for home insulation, solar panels, heat pumps, EV chargers, and comprehensive retrofits. Managed service from assessment to installation, potentially supported by SEAI grants.
4. Energy Export: Purchase of excess solar/renewable energy exported to the grid at premium rates (29.5c per kWh) in addition to standard clean export rates.
5. Solar Installation Services: Through 50% ownership of Activ8 Solar Energies, providing commercial and industrial solar PV installations in Ireland and UK markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SSE Airtricity supplies electricity and natural gas to over 725,000 residential and business customers across the island of Ireland through fixed-term tariffs with 1 Year Price Guarantees, including dual fuel, EV-specific, and time-of-use plans. The company also delivers a One Stop Shop home energy upgrade service (insulation, solar panels, heat pumps, EV chargers, battery storage) and Corporate Power Purchase Agreements that match business electricity demand to renewable generation from SSE Renewables' 31 Irish wind farms.

Product overview

SSE Airtricity offers a diversified energy portfolio primarily serving over 725,000 electricity and gas customers across the island of Ireland. The core offering consists of fixed-term electricity and dual fuel tariffs (1 Year Electricity 25%, 1 Year Dual Fuel 25%/20%, 1 Year Smart EV Max Electricity 20%, 1 Year Smart Weekends Electricity 15%) that provide price guarantees and savings on standard unit rates. These are complemented by digital tools including Smart Insights (personalized energy analytics), the SSE Airtricity App for mobile account management, and Smart Pay As You Go. The company also operates a One Stop Shop Home Upgrade service providing comprehensive retrofits including insulation, solar panels, battery storage, heat pumps, and EV chargers. Business solutions include Corporate Power Purchase Agreements backed by SSE's 31 wind farms. The portfolio is supported by SSE Rewards loyalty program and Budget Plan payment management, all delivered through the SSE Airtricity brand as part of the SSE Group.

Differentiator

Problem solved

Functional benefit

Brands

• SSE Reward: Loyalty rewards programme offering discounts, competitions, and exclusive experiences for SSE Airtricity customers
• Smart Pay As You Go
• Smart Insights
• Generation Green Community Fund
• One Stop Shop
• Activ8 Solar Energies

Products and services

• Residential Electricity and Dual Fuel Tariffs Fixed-term residential electricity and gas supply tariffs offering discounts of up to 25% on electricity and 20% on gas standard unit rates, with 1 Year Price Guarantees. Includes dual fuel, EV-specific, and time-of-use variants for new and renewing customers across the Republic of Ireland.
• One Stop Shop Home Energy Upgrade Comprehensive home energy retrofit service managing insulation, windows and doors, solar panels, heat pumps, EV chargers, and battery storage from initial assessment through installation, available to homeowners across Ireland and supported by SEAI grants.
• Corporate Power Purchase Agreement (CPPA) Business energy solution providing companies with 100% renewable electricity sourced from specific SSE Renewables wind farms, enabling corporate decarbonisation, price certainty, and protection against market volatility.
• Commercial and Industrial Solar PV Installation Rooftop and ground-mount solar PV installation services for commercial and industrial customers across Ireland and the United Kingdom, delivered through the 50%-owned Activ8 Energies business and its Low Carbon Energy subsidiary.

Quantifiable outcome

• Save up to €682 annually with 1 Year Dual Fuel 25%/20% plan
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Activ8 Energies (Activ8 Solar Energies)coreStrategic or Co-development Partner · 14 August 202550% owned by SSE Airtricity, Activ8 Energies provides commercial and industrial solar PV installations across Ireland and UK. The company acquired Low Carbon Energy in August 2025, adding over 60MW installed capacity across 300+ sites. SSE Airtricity leverages Activ8 for rooftop solar solutions for business customers.
• Low Carbon Energy (LCE)coreStrategic or Co-development Partner · 14 August 2025UK commercial solar installer founded in 2009, acquired by Activ8 Energies (50% owned by SSE Airtricity). LCE has installed over 60MW across more than 300 sites with clients including BMW, Porsche, Boeing, Drax Power, Tata Steel, and NHS. Continues operating under existing brand while benefiting from expanded resources.
• Musgrave GroupflagshipStrategic or Co-development Partner · 1 April 2025Landmark corporate power purchase agreement signed April 2025, the first all-island retail CPPA. Secures 100% wind-powered energy from Richfield Wind Farm (Co Wexford) and Bessy Long 2 Wind Farm (Co Tyrone) for Musgrave's offices, 11 distribution centres, and 105 SuperValu and Centra stores. Helps Musgrave decarbonise operations and achieve price certainty while supporting new wind farm development.
• SSE RenewablescoreStrategic or Co-development PartnerSister company within the SSE Group that operates 31 wind farms across the island of Ireland. Carries forward Airtricity's legacy of wind energy development, progressing projects including Arklow Bank Wind Park 2 and Yellow River wind farm. Provides renewable energy generation capacity supporting SSE Airtricity's green energy supply.
• SSE ThermalminorStrategic or Co-development PartnerSSE Group company operating Great Island Power Station (County Wexford), one of Ireland's most efficient gas-fired power plants providing flexible backup for the renewables-led electricity system. Also developing Tarbert (County Kerry) as Ireland's first biofuel-powered station.
• League of IrelandflagshipGTM or Marketing PartnerSSE Airtricity is principal sponsor of all three senior divisions (Men's Premier Division, Men's First Division, Women's Premier Division) since 2010. Promotes sustainability, inclusion and diversity. 'Powered By People' campaign celebrates fundraisers, administrators, fans, and players.
• Dublin ZooflagshipGTM or Marketing PartnerSustainability Partner to Dublin Zoo since 2017. Created the SSE Airtricity Eco Explorers Trail and supports the award-winning online Eco Explorers Club educational programme. SSE Reward members receive 20% off day tickets.
• SSE Arena BelfastcoreGTM or Marketing PartnerSSE Airtricity powers Belfast's leading venue for concerts, sport, and live entertainment. SSE Reward provides VIP lounge access, exclusive competitions, and money-can't-buy experiences. Supported venue's sustainability with solar photovoltaic installation on Odyssey Complex roof.
• W5 Science Discovery CentreminorGTM or Marketing PartnerSSE Airtricity sponsors the Energise Zone at W5 Belfast with 12 interactive exhibits including 'Power the city' where visitors generate energy to light up a Belfast cityscape. SSE Reward members get 20% off day tickets.
• LGBT IrelandminorGTM or Marketing PartnerSponsorship funds the National LGBT Helpline, keeping it free of charge. The helpline provides confidential support, advice, and a listening ear for lesbian, gay, bisexual, transgender individuals and their friends and family.
• Sustainable Energy Authority of Ireland (SEAI)coreStrategic or Co-development PartnerSSE Airtricity's One Stop Shop is SEAI-recognised, providing grants for home energy upgrades including attic/cavity wall insulation, windows and doors, heat pumps, and solar PV. SEAI grants help reduce customer costs for home improvements.
• EnergyCloudminorStrategic or Co-development PartnerSSE Airtricity donates to EnergyCloud, which provides vulnerable households with free hot water when there is surplus renewable energy on the grid, helping tackle energy poverty.
• Money Advice and Budgeting Service (MABS)minorImplementation/ SI/ Consulting PartnerSSE Airtricity refers customers struggling with energy bills to MABS for free, independent financial advice. MABS helps people manage finances and explore available supports.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Electric Ireland: ESB-owned incumbent retail electricity and gas supplier in the Republic of Ireland, serving the largest share of residential customers. Directly competes with SSE Airtricity on price, green tariffs, and home upgrade services in the same domestic market.
• Energia: Irish energy supplier (part of the Viridian Group) providing electricity and gas to residential, business and industrial customers, including renewable energy offers. Directly competes with SSE Airtricity in Irish retail supply and corporate PPAs.
• Pinergy: Irish smart-meter-focused electricity supplier specialising in time-of-use tariffs and pay-as-you-go services. Directly competes with SSE Airtricity on smart metering, TOU pricing (Smart Insights/EV Max equivalent), and residential supply.
• Flogas Ireland: Irish LPG and natural gas supplier with growing electricity and renewable offerings. Competes with SSE Airtricity on home energy supply and renewable solutions, with a particular strength in rural and off-grid customers.
• Bord Gáis Energy: Centrica-owned retail energy supplier offering electricity, gas, solar PV, EV and home energy solutions across Ireland. Directly competes with SSE Airtricity on dual-fuel tariffs, renewable supply, and home upgrade services in the same residential and SME segments.

Broad incumbents

• Iberdrola: Global renewable energy major and parent of ScottishPower, with major onshore and offshore wind generation worldwide. Comparable as a vertically integrated renewable utility with retail supply, generation, and corporate PPA businesses — parent SSE plays a similar role to SSE Airtricity as Iberdrola does to ScottishPower.
• EDF Energy: EDF Group's UK subsidiary supplying electricity and gas to residential and business customers with growing renewable supply and corporate PPA offerings. Comparable to SSE Airtricity as a large established utility combining retail supply with renewable generation and corporate decarbonisation services.
• ScottishPower: Iberdrola-owned UK utility with significant onshore and offshore wind generation and retail supply across the UK and Ireland. Sister renewable utility within the broader Iberdrola portfolio, comparable in business model, vertical integration, and green energy positioning to SSE Airtricity.

Emerging players

• Statkraft: Norwegian state-owned renewable energy major with significant wind generation and growing corporate PPA origination in Ireland and the UK. Comparable to SSE Airtricity on the renewable generation and corporate PPA side, though Statkraft is primarily a generator/wholesale player with limited retail consumer overlap.
• Octopus Energy: UK-headquartered challenger renewable energy retailer with operations in Ireland and Germany, known for tech-led TOU tariffs and Kraken platform. Competes with SSE Airtricity on EV tariffs, smart meter insights, and renewable supply, primarily as a disruptor in the Irish market.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sseairtricity
• YouTubeyoutube.com/c/sseairtricity
• Facebookfacebook.com/sseairtricity
• Instagraminstagram.com/sseairtricity
• LinkedInlinkedin.com/company/airtricity

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airtricity