Euramax

What Euramax does

Euramax is a Netherlands-headquartered industrial manufacturer that develops and supplies coated aluminium cladding materials for two primary end markets: the European and North American recreational vehicle (RV) / mobility industry, and the global architectural envelope sector. Founded in 1969 and operating from Roermond with production and business operations in Asia, Singapore, and Malaysia, the company sells coated aluminium coils, sheets, and panels to original equipment manufacturers (OEMs), caravan and RV brands, sheet/panel fabricators, and architectural firms. Its North American mobility business is operated through the wholly owned subsidiary Amerimax. Customer logos span leading European RV manufacturers (Adria, Hymer, Hobby, Knaus Tabbert, Pilote, Capron) and architecturally significant projects (QO Hotel Amsterdam, Isala Hospital, Maastoren Rotterdam, Bate Borisov Arena, Wehkamp Distribution Center, ASML Veldhoven, Erasmus Campus).

The company's core technology is industrial coil coating — applying proprietary protective and decorative coating systems to aluminium substrates in continuous coil form before fabrication. Euramax's product portfolio is organized into distinct platforms: for mobility it offers StrongCoat (versatile base coating with 20 years of development), SuperiorCoat (ultra-protective exterior coating with 4x scratch resistance vs. plastics), PowerCoat (premium aesthetics), InterCoat/InterLite (wood-free interior walls, 19% lighter), and StrongLite (lightweight exterior panels, 20 kg lighter per vehicle vs. GFK); for architecture it offers EuraBuild, AluNatur (world's first transparent coil coating, launched 2005), AnoMax (pre-coated anodised alternative), EuraMica, MetalMax, and SubliMax. The company has maintained 30+ year paint supply partnerships with Beckers, AkzoNobel, PPG Industries, and Sherwin-Williams, indicating deep integration with the global coatings supply chain.

Euramax operates a B2B direct sales model with quote-based pricing, selling primarily through long-term supply agreements with manufacturers and an integrated supply chain partnership model for sheet/panel fabricators. Revenue is generated from one-time sales of coated aluminium materials; no subscription, licensing, or recurring revenue streams are disclosed. The company supports a dealer network for the RV aftermarket and runs the "Euramax for Architects" program with direct architectural firm engagement. Euramax is privately held with no disclosed institutional ownership, venture backing, or public listing.

Name

Euramax

Legal name

Euramax

Website

https://euramaxcladding.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Euramax is a Dutch manufacturer of proprietary coated aluminium cladding serving the recreational vehicle/mobility industry and the architectural envelope sector, selling directly to OEMs, RV brands, and panel fabricators through long-term B2B supply partnerships across Europe, North America, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aluminium Cladding Materials: Euramax generates revenue through the sale of coated aluminium cladding materials to manufacturers in the mobility (RVs, caravans, transport vehicles) and architectural (building facades) sectors. The company supplies high-quality cladding material that determines the appearance of end products, with shipments made worldwide. Revenue is generated through direct B2B relationships with OEM manufacturers and sheet/panel fabricators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Euramax manufactures and supplies coil-coated aluminium cladding materials for two end markets: mobility (recreational vehicles, caravans, and transport vehicles) and architectural envelopes (building facades). Its product range spans proprietary coating platforms — including SuperiorCoat, StrongCoat, PowerCoat, InterCoat, and StrongLite for mobility, and EuraBuild, AluNatur, AnoMax, EuraMica, MetalMax, and SubliMax for architecture — delivered as finished aluminium coils/panels that OEMs and fabricators convert into end products.

Product overview

Euramax is a coated aluminium solutions provider serving three main sectors: mobility (recreational vehicles and transportation), architectural envelopes, and manufacturers. The product portfolio centers on coated aluminium materials with several distinct product lines: for the RV/mobility sector, Euramax offers StrongCoat (versatile base coating), SuperiorCoat (premium protective coating), PowerCoat (aesthetic colour coating), InterCoat (interior walls), and StrongLite (exterior walls). For architectural applications, the company provides EuraBuild (broad architectural finishes), AluNatur (transparent natural aluminium finishes launched 2005), AnoMax (pre-painted anodised alternative), EuraMica (mica-effect coatings), MetalMax (real metal effect finishes), and SubliMax (sublimation printing). All products emphasise sustainability through recyclability (30-100% recycled content), durability, and lightweight properties of aluminium.

Differentiator

Problem solved

Functional benefit

Brands

• EuraBuild: Architectural product platform offering a wide range of finishes for building applications, from economical polyester coatings to high-performance multi-layer fluor coatings.
• AluNatur
• AnoMax
• SuperiorCoat
• PowerCoat
• StrongCoat
• InterCoat
• EuraMica
• MetalMax

Products and services

• SuperiorCoat Ultra-protective coating platform specifically designed to offer optimal protection for the exteriors of caravans and campers against external influences, delivering exceptional scratch resistance and near-full color/gloss retention after years of UV testing. Used by RV OEMs to finish exterior walls and panels.
• StrongCoat Versatile base coating platform available in all alloys, providing UV and corrosion resistance, scratch resistance, and flexibility for caravans, campers, and other coated aluminium applications. Serves as the foundation of Euramax's mobility product portfolio.
• PowerCoat Coating platform designed to transform vehicle exteriors by combining a high-end look and feel with unrivalled scratch resistance, providing automotive-grade deep-gloss metallic finishes and long-term UV protection for caravans, campers, and motorhomes.
• InterCoat (InterLite) Aluminium interior wall coating solution that produces wood-free, fully watertight sidewalls for recreational and transport vehicles. Walls are 19% lighter than standard alloys and 100% recyclable when combined with PU foam insulation.
• StrongLite Lightweight exterior wall solution for recreational vehicles, providing aluminium panels that reduce vehicle weight by 20 kg per vehicle compared to GFK (plastic) alternatives while preserving structural integrity and finish quality.
• EuraBuild Architectural coating platform providing a broad range of finishes for building envelope applications, from economical polyester-based coatings to high-performance multi-layer fluor coatings designed for superior performance and aesthetics. Used by architects and sheet/panel fabricators for building facades and envelopes.
• AluNatur Transparent coil coating product line that showcases the natural beauty of aluminium, available in Bright, Anodized, Champagne, and Titanium finishes on transparent or brushed substrates. Launched in 2005 as the world's first transparent coil coating for architectural envelopes.
• AnoMax Pre-painted alternative to genuine anodised aluminium for architectural applications, using multi-layer fluor-based coatings with special effect pigments to deliver a true anodised colour perception with colour-stable finishes that can be bent and laminated without cracking or whitening.
• EuraMica Architectural product line featuring PVDF 3-layer coatings with special mica pigments that create unique shimmering effects for distinctive building facades, available in Pyrite Gold Silver and other colour variants.
• MetalMax Architectural product line delivering finishes that match real metals such as Brass, Copper, and Dark Copper, allowing buildings to achieve authentic metallic aesthetics on aluminium facades.
• SubliMax Architectural coating line that enables sublimation printing on aluminium, supporting custom tile patterns and bespoke designs for building facades.

Quantifiable outcome

• 4x more scratch resistant than plastics
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• BeckerscoreStrategic or Co-development PartnerMajor European paint supplier partnership for over 30 years. Collaboration has enabled extensive knowledge and expertise in formulating paints specifically for the RV industry, ensuring caravans and campers painted decades ago still look amazing.
• AkzoNobelcoreStrategic or Co-development PartnerLeading global paints and coatings company collaborating with Euramax for over 30 years on RV industry paint formulations. Partnership ensures quality and durability of coatings applied to recreational vehicles.
• PPG IndustriescoreStrategic or Co-development PartnerStrategic paint supplier partner collaborating for over 30 years on developing coatings for the RV sector. Partnership provides access to automotive-grade paint formulations adapted for recreational vehicles.
• Sherwin-WilliamscoreStrategic or Co-development PartnerLong-term paint supplier partnership exceeding 30 years. Collaboration enables Euramax to offer diverse color options and premium finishes in their coating product lines.
• AdriaflagshipChannel Partner/ Reseller/ DistributorLeading European RV manufacturer featured in dealer network showcase. Adria vehicles utilize Euramax aluminium cladding solutions for exterior walls.
• HymerflagshipChannel Partner/ Reseller/ DistributorPremium German RV manufacturer utilizing Euramax coated aluminium products. Featured as a key brand in the dealer network.
• HobbyflagshipChannel Partner/ Reseller/ DistributorGerman caravan manufacturer using Euramax aluminium solutions. Featured partner in Euramax dealer network.
• Knaus TabbertflagshipChannel Partner/ Reseller/ DistributorMajor European RV manufacturer supplied with Euramax aluminium cladding. Listed among key brand partners.
• PilotecoreChannel Partner/ Reseller/ DistributorFrench RV manufacturer utilizing Euramax products for vehicle exteriors. Featured partner in dealer network.
• CaproncoreChannel Partner/ Reseller/ DistributorEuropean RV manufacturer partner using Euramax aluminium cladding solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lamilux Heinrich Strunz GmbH: German manufacturer of fiberglass-reinforced plastic (GRP) and aluminum composite panels for RV sidewalls, commercial vehicle bodies and architectural facades. Most direct competitor to Euramax in supplying exterior cladding systems to European caravan and motorhome OEMs.
• Schüco: German-based global specialist in aluminum and steel window, door and facade systems, including high-performance architectural envelopes. Comparable customer overlap with premium architects specifying Euramax's AluNatur and AnoMax lines.
• Wicona (Hydro): Premium architectural aluminum window, facade and door systems brand of Hydro. Competes with Euramax in specifying high-end coated aluminum facades for commercial and institutional buildings.
• Kalzip: Specialist in architectural standing-seam aluminum facade and roofing systems used on commercial buildings, stadiums and transport hubs. Highly comparable niche to Euramax's EuraBuild architectural coil-coated cladding platform.
• Tata Steel - Colorcoat: One of Europe's largest coil-coating operations, supplying pre-finished steel and aluminum building envelope products under the Colorcoat brand. A direct competitor to Euramax in the architectural coil coating market.

Broad incumbents

• Constellium: Manufacturer of aluminum flat-rolled products, extrusions and structures for automotive, aerospace and packaging. Overlaps with Euramax in supplying coated aluminum for transportation and architectural end uses at much larger scale.
• PPG Industries: Global coatings supplier with architectural, industrial and automotive finishes, including coil and extrusion coatings. Long-term supplier to Euramax and a major force in automotive-grade paint formulations for OEM customers.
• AkzoNobel: World's largest paint and coatings company with a dedicated Coil Coatings division supplying pre-painted metal to construction, appliances and automotive markets. A 30+ year partner to Euramax and a potential vertical integrator in coil coating.
• Novelis: Global leader in aluminum rolling, recycling and coil coating for automotive, architectural and beverage can markets. Directly comparable as a coil-coated aluminum supplier serving automotive and architectural customers, though at vastly larger scale and broader portfolio than Euramax.
• Hydro (Norsk Hydro): Vertically integrated aluminum producer with significant architectural building systems (Wicona) and CIRCAL recycled aluminum products. Comparable as a supplier of aluminum cladding and coated aluminum products to the architectural and mobility sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/euramax-for-mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euramax