Touraine Logement

What Touraine Logement does

Touraine Logement E.S.H. is a French social housing company (Entreprise Sociale pour l'Habitat) and real estate promoter operating in the Indre-et-Loire department (Touraine region) since 1969, headquartered at 11 allée Pina Bausch, Tours (RCS Tours, capital social €606,660). With 101–250 employees, the company designs, develops, and sells new-build residential properties — apartments, houses, and serviced building plots — primarily to first-time buyers and income-eligible households via two France-specific public-finance mechanisms: Location-Accession (PSLA), which allows 1–2 years of renting before purchase with a 5.5% TVA, 15-year property tax exemption, and guaranteed buyback; and Bail Réel Solidaire (BRS), a land-leasehold structure operated in partnership with OFS du Grand-Ouest (L4H Coop) that delivers properties at 15–40% below open-market prices.

The active portfolio comprises four named programs: BORÉALE (mixed apartments and houses in Tours, immediate availability); Résidence Camus (a 32-apartment program in the Sainte-Radegonde district of Tours, Q4 2026 delivery, PSLA); Les Grands Chênes (RE 2020-standard apartments in Joué-lès-Tours with thermodynamic hot water and photovoltaic panels, under construction); and Résidence Les Jardins du Grand Clos (BRS townhouses in Notre-Dame-d'Oé, under construction). The company additionally markets viabilized (utility-connected) land plots across seven rural communes (Abilly, Descartes, La Croix-en-Touraine, Maillé, Marçé-sur-Esves, Sainte-Maure-de-Touraine, Yzeures-sur-Creuse), with plot sizes from 500 m² to 1,382 m² and prices from €13,000 to €68,100.

The business model is transactional under French VEFA (off-plan sale) accounting, with revenue recognized at delivery, supplemented by recurring PSLA rental-phase income (€430–€1,000/month per unit). The go-to-market is direct-sales-led through a dedicated commercial advisor team channel, supported by digital touchpoints across the company website and four social media platforms (Facebook, LinkedIn, Instagram, YouTube). Customer pricing reflects heavily subsidized mechanics — 5.5% TVA versus the standard 20%, reduced notary fees of 2–3% versus 7–8%, PTZ zero-interest loan eligibility, and 1% annual price reduction during the PSLA rental phase. The Director of Publication is Nathalie Bertin; there is no parent company, no disclosed investors, and no funding rounds in the available data.

Name

Touraine Logement

Legal name

TOURAINE LOGEMENT E.S.H.

Website

https://touraine-logement-promoteur.fr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Touraine Logement E.S.H. is a French social housing developer that designs, builds, and sells new residential properties in the Indre-et-Loire department via PSLA (Location-Accession) and BRS (Bail Réel Solidaire) public-finance mechanisms, serving first-time buyers, families, and income-eligible households across Tours, Joué-lès-Tours, Notre-Dame-d'Oé, and seven rural communes.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. VEFA (Vente en État Futur d'Achèvement): Sale of new properties off-plan (on future completion). Buyers purchase property before construction is finished at controlled prices with reduced notary fees.
2. Location-Accession (PSLA): Progressive ownership scheme where buyers pay a monthly fee (part rent, part savings) during a 1-2 year period, then become full owners. Revenue is realized at the moment of final purchase option exercise.
3. Bail Réel Solidaire (BRS) Sales: Land leasehold sales where buyers purchase the building only, paying monthly land fees to OFS. Properties sold 15-40% below market rates.
4. Serviced Land Plots: Sale of viabilized (utility-connected) land plots free of builder obligation. Revenue from land parcel sales ranging from €13,000 to €68,100 per plot.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Touraine Logement is a French social housing real estate developer that designs, builds, and sells new residential properties (apartments, townhouses, and serviced land plots) in the Indre-et-Loire department. Properties are sold through two principal mechanisms: Location-Accession (PSLA), a progressive ownership scheme with reduced TVA and tax exemptions, and Bail Réel Solidaire (BRS), a land leasehold model that enables properties to be sold 15-40% below market prices via partnership with OFS du Grand-Ouest.

Product overview

Touraine Logement operates as a real estate developer offering new residential properties in Indre-et-Loire, France. The portfolio includes four main housing programs: BORÉALE (Tours) with mixed apartments and houses, RESIDENCE CAMUS (Tours) with 32 intimate apartments, Les Grands Chênes (Joué-lès-Tours) with family-oriented apartments, and Résidence Les Jardins du Grand Clos (Notre-Dame-d'Oé) with townhouses. Properties are offered through two financing mechanisms: Location-Accession (PSLA) providing progressive ownership with reduced TVA (5.5%), property tax exemption (15 years), and guaranteed buyback, and Bail Réel Solidaire (BRS) enabling 15-40% below-market prices through land lease arrangements with OFS du Grand-Ouest. The company also sells serviced building plots across seven rural communes.

Differentiator

Problem solved

Functional benefit

Products and services

• BORÉALE Mixed residential development in Tours offering T2, T3, and T4 apartments plus 3-bedroom houses, available for immediate occupancy through the location-accession (PSLA) mechanism with reduced notary fees. Targeted at first-time buyers and families seeking ready-to-move-in homes.
• RESIDENCE CAMUS Intimate 32-apartment residence in the Sainte-Radegonde district of Tours, offering T2 to T4 apartments with private parking and outdoor spaces (balconies, terraces, or gardens), available via location-accession (PSLA) with Q4 2026 availability.
• Les Grands Chênes Residential development in Joué-lès-Tours featuring modern T2, T3, and T4 apartments with optimized layouts, terraces/balconies/gardens, and private parking, built to RE 2020 standards with thermodynamic hot water systems and photovoltaic panels for energy efficiency.
• Résidence Les Jardins du Grand Clos Townhouse development in Notre-Dame-d'Oé with 2-3 bedroom houses featuring private gardens, terraces, and secure bicycle storage, sold through the Bail Réel Solidaire (BRS) program with T3 houses from €171,000 and T4 houses from €216,000. Includes 5% deposit at reservation and balance at delivery.
• Location-Accession (PSLA) Program Progressive homeownership program (Prêt Social Location-Accession) that allows buyers to occupy a property as tenants for 1-2 years while building savings, then exercise a purchase option with TVA reduced to 5.5%, a 15-year property tax exemption, reduced notary fees, PTZ eligibility, and a 1% annual price discount during the rental phase. Includes guaranteed buyback and reletting protection.
• Bail Réel Solidaire (BRS) Solidarity Land Lease program in partnership with OFS du Grand-Ouest (L4H Coop), where buyers own the building but lease the land from a non-profit Organisme de Foncier Solidaire (OFS). This enables 15-40% below-market property pricing, with 5.5% TVA, reduced notary fees, and a 15-year property tax exemption. Buyers pay monthly land fees (e.g., €70-€88/month) to the OFS. Subject to income and occupation eligibility criteria.
• Terrains viabilisés (Serviced Land Plots) Serviced (viabilized) building plots available across seven communes in Indre-et-Loire (Abilly, Descartes, La Croix-en-Touraine, Maillé, Marcé-sur-Esves, Sainte-Maure-de-Touraine, and Yzeures-sur-Creuse). Plot sizes range from 500m² to 1,382m², sold free of builder obligation, with prices ranging from €13,000 (Yzeures-sur-Creuse) to €68,100 (La Croix-en-Touraine).

Quantifiable outcome

• 15-40% below market property prices through BRS program
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OFS du Grand-Ouest (L4H Coop)coreStrategic or Co-development PartnerThe OFS (Organisme de foncier solidaire) du Grand-Ouest, operated by L4H Coop, is the essential partner for Touraine Logement's Bail Réel Solidaire (BRS) program. The OFS holds land ownership while buyers purchase buildings. This partnership enables properties to be sold at 15-40% below market rates. The OFS is a non-profit structure approved by the prefect of Bretagne, Pays de la Loire, and Centre-Val de Loire regions. Touraine Logement builds on OFS land, buyers purchase the building and pay monthly land fees (redevance) to OFS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Batigère: Federation of ESHs and social-housing entities in eastern/northeastern France, active in new-build development and accession-sale programs. Comparable ESH-driven affordable housing developer with a similar mix of build-to-sell and accession offerings.
• Vilogia: ESH rooted in northern France (Hauts-de-France) that builds, sells, and manages affordable housing, including accession schemes. Comparable as a regionally anchored ESH developer with a similar mix of new-build programs, social-housing mission, and direct sales-led commercial model.
• Erilia: ESH operating mainly in southern France, developing and selling affordable new-build housing including through accession and BRS-adjacent mechanisms. Closely comparable ESH structure, social mission, and property mix to Touraine Logement, with a similarly regional geographic anchor.
• ICF Habitat: ESH subsidiary of SNCF group, focused on developing and managing affordable housing across multiple French regions. Comparable as an ESH new-build developer with diversified residential programs and direct-to-buyer sales channels.
• SEQENS: ESH group based in Île-de-France developing and selling affordable housing, including through BRS and accession schemes. Comparable as an ESH developer leveraging the same OFS/BRS framework that Touraine Logement uses, though operating in a different and larger regional market.
• Plurial Novilia: ESH in the Grand Est region developing affordable housing including BRS and accession-sale programs. Comparable as a regionally anchored ESH with a similar product mix (apartments and houses sold off-plan) and similar reliance on French social-housing policy frameworks.

Broad incumbents

• CDC Habitat: France's largest social housing operator (Caisse des Dépôts group), encompassing the former Logement Français and Arcade entities. Comparable as a national ESH-equivalent developer/seller of affordable new-build housing through similar VEFA, PSLA, and BRS mechanisms, though at far greater scale and geographic breadth than Touraine Logement.
• Immobilière 3F: One of France's major social housing developers and landlords (Groupe Action Logement). Directly comparable as an ESH/operator that develops, sells, and rents affordable housing nationwide, including through accession programs analogous to Touraine Logement's PSLA offering.

Regional players

• Valloire Habitat: Regional ESH operating in central/eastern France, active in affordable new-build development and BRS/accession sales. Comparable as a smaller, regionally scoped ESH peer with a similar customer base (first-time and income-restricted buyers) and product profile.
• Néotoa: ESH operating mainly in Brittany (Rennes area), developing and managing affordable housing including BRS and accession offerings. Comparable as a similarly sized regional ESH developer competing in a parallel French region to Touraine Logement's Touraine territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoxTqVGeS4aazGEumpucK8A
• Facebookfacebook.com/TouraineLogementESH
• LinkedInfr.linkedin.com/company/touraine-logement
• Instagraminstagram.com/tourainelogementesh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touraine Logement