Ascan Marketing Services

What Ascan Marketing Services does

Ascan Marketing Services Pte Ltd (ASCAN), founded in 1999 and headquartered in Singapore, is a Singapore FinTech Association-certified payment acceptance provider that deploys and manages more than 15,000 payment terminals nationwide for small and medium-sized businesses. Its core products span over-the-counter terminals (PAX A930, PAX A80, E700A), self-service unattended terminals for vending machines and kiosks (PAX IM30, SK700 with IM30, iUC180), wireless mobile terminals (iWL250, iWL280), and wired countertop terminals (ICT220, ICT250), supported by an in-house team of software developers and field technicians. The portfolio also includes three add-on software services: a Digital Receipt Management System (DRMS) for real-time transaction visibility, Payment Integration Services that connect terminals to existing POS, vending, or kiosk applications on a one-time fee per application, and a One Value System (OVS) stored-value platform for loyalty and employee benefits. A 2021-launched Singpass-based age verification feature enables unattended alcohol vending with regulatory-compliant identity checks.

ASCAN generates revenue through a mix of monthly terminal rentals, transaction-based Merchant Discount Rate (MDR) fees, recurring DRMS subscriptions, one-time per-application integration charges, OVS implementation fees, and installation/setup fees. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, with direct outreach, demos, and an inbound website channel targeting SMBs in retail, food and beverage, and unattended retail (vending and kiosks). The company maintains core acquiring and card-network relationships with DBS, OCBC, Bank of China, AMEX, and a broad set of digital wallets (AliPay, WeChat Pay, EZLink, Grab, Dash, Apple Pay, Samsung Pay). Operations are conducted through its wholly-owned subsidiary Mobile Eftpos (Asia) Pte Ltd and remain entirely within Singapore.

Name

Ascan Marketing Services

Legal name

Ascan Marketing Services Pte Ltd

Website

https://eftpos.com.sg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascan Marketing Services is a Singapore-based FinTech that deploys and manages over 15,000 payment terminals and complementary software (DRMS, OVS, integrations) for SMB retail, F&B, vending, and kiosk operators.

Ownership category

akta.pro rank

Product category

Payment Acceptance Solutions

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Computer Terminals (3575), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)

Keywords

• Payment processing services
• Payment terminal solutions
• POS integration services
• Digital receipt management
• Stored value systems

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Payment Terminal Rental: Rental of payment terminals at competitive pricing for businesses
2. Transaction Fees (MDR): Transaction fees charged at competitive Merchant Discount Rate (MDR) on each payment processed
3. Digital Receipt Management System (DRMS): Subscription-based digital receipt management system providing real-time transaction views
4. Payment Integration Services: One-time charge per POS/vending machine/kiosk application regardless of the number of payment terminals deployed
5. One Value System (OVS): Stored value system implementation costs depending on implementation scope
6. Installation and Setup Fees: Installation fees and setup fees based on implementation requirements for payment terminals

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ASCAN deploys and manages a nationwide network of payment terminals in Singapore, providing payment acceptance solutions for retail, F&B, vending, and kiosk businesses. Its offerings span hardware (over-the-counter, self-service unattended, wireless mobile, and wired countertop terminals) and software services including the Digital Receipt Management System (DRMS), Payment Integration Services, and the One Value System (OVS) for stored-value/loyalty management. The company also offers a Singpass-based age-verification feature for regulated environments such as alcohol vending.

Product overview

ASCAN provides a comprehensive suite of payment acceptance solutions centered on a managed terminal network and complementary software services. The core offering consists of multiple payment terminal types: over-the-counter terminals (PAX A930, PAX A80, E700A with POS) for fixed counters and mobile payments; self-service unattended terminals (PAX IM30, SK700 with IM30, iUC180) for vending machines and kiosks; wireless mobile terminals (iWL250, iWL280); and wired terminals (ICT220, ICT250). These are complemented by three optional services: Digital Receipt Management System (DRMS) for real-time transaction visibility, Payment Integration Services for POS/vending/kiosk connectivity, and One Value System (OVS) for stored-value loyalty programs. The company also offers a Singpass-based age verification feature for alcohol vending. ASCAN deploys and manages over 15,000 terminals across Singapore in partnership with financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Receipt Management System (DRMS): Real-time view of all transactions completed on payment terminals deployed for clients.
• One Value System (OVS)

Products and services

• Over-the-Counter Payment Terminals

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• DBScoreStrategic or Co-development PartnerMajor Singapore bank partner for payment terminal deployment and payment processing services
• OCBCcoreStrategic or Co-development PartnerMajor Singapore bank partner for payment terminal deployment and payment processing services
• Bank of ChinacoreStrategic or Co-development PartnerInternational bank partner for payment terminal deployment and payment processing services
• AMEX (American Express)coreStrategic or Co-development PartnerCard network partner enabling acceptance of American Express cards on deployed terminals
• AliPaycoreTechnology or IntegrationDigital wallet partner enabling AliPay acceptance on payment terminals
• WeChat PaycoreTechnology or IntegrationDigital wallet partner enabling WeChat Pay acceptance on payment terminals
• EZLinkcoreTechnology or IntegrationSingapore e-wallet partner enabling EZLink acceptance on payment terminals
• GrabcoreTechnology or IntegrationDigital wallet partner enabling GrabPay acceptance on payment terminals
• DashcoreTechnology or IntegrationSingapore digital payment partner enabling Dash acceptance on payment terminals
• Apple PaycoreTechnology or IntegrationMobile payment partner enabling Apple Pay acceptance on payment terminals
• Samsung PaycoreTechnology or IntegrationMobile payment partner enabling Samsung Pay acceptance on payment terminals
• Mobile Eftpos Asia Pte LtdflagshipOEM/ Whitelabel/ Licensing PartnerWholly-owned subsidiary of Ascan Marketing Services, established as the operational entity for mobile eftpos services in Asia

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• NETS (Network for Electronic Transfers): Singapore's dominant domestic payments network and terminal provider, offering point-of-sale, contactless, and digital payment acceptance across the same SMB merchants ASCAN targets. Highly comparable as the incumbent local payments infrastructure player, though with a much broader retail and consumer-facing portfolio.
• Adyen: Global payments platform offering unified online, mobile, and in-person payment acceptance including POS terminals. Comparable in the POS terminal and omnichannel acceptance space, but serving a far broader geographic and enterprise footprint than ASCAN.
• Stripe: Global payments platform with Stripe Terminal hardware and integrations for in-person payment acceptance. Comparable as an integrated payment acceptance provider with terminal hardware and software components, though primarily enterprise/online-led vs. ASCAN's SMB focus.
• Verifone (now under Brookfield/Strategic Value Partners): Global manufacturer of payment terminals and POS solutions used by merchants worldwide. Comparable as a payment terminal hardware and software provider; competes indirectly with ASCAN in the unattended and counter-terminal segments.
• Block (Square): Owner of Square, providing payment terminals, POS software, and integrated payments targeting SMBs globally. Comparable in SMB-focused terminal + software bundling, though Square's footprint and product suite are vastly broader than ASCAN's.
• Worldline (formerly Ingenico): European payments giant operating the legacy Ingenico terminal business, providing payment acceptance hardware and merchant services. Comparable as a global payment terminal and merchant services incumbent, particularly in unattended and SMB retail.

Direct peers

• HitPay: Singapore-based fintech providing payment terminals, online checkout, and payment integration services targeting SMBs in Singapore and Southeast Asia. Directly comparable to ASCAN in product offering (terminals, integrations) and customer base (SMBs and retail/F&B merchants).
• FOMO Pay: Singapore-headquartered digital payment solutions provider offering payment terminals, QR, and acceptance infrastructure for businesses across multiple Asian markets. Comparable as a regional payment acceptance provider with overlapping merchant customers and terminal/integration product set.

Others

• PAX Global Technology: Hong Kong-based payment terminal manufacturer whose devices (A930, A80, IM30) ASCAN resells and integrates. Comparable as an upstream terminal provider with overlapping product line; ASCAN's value-add sits in software, services, and Singapore distribution layered on top of PAX hardware.

Emerging players

• Cyntra (formerly SmartPay): Singapore-based cashless payment solution provider focused on vending, unattended retail, and SMB payment terminals. Comparable as a regional emerging player with overlapping unattended payment and Singapore/Southeast Asia focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ascan-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascan Marketing Services