What The Marcom Avenue does

The Marcom Avenue is an integrated marketing agency founded in 2016 and headquartered in Gurugram, India, with additional offices in Mumbai, Bangalore (opened 2024) and Pune. It operates as a full-service strategic growth partner, delivering offline and online activation, technical services, branding, video production, public relations and experiential marketing under one roof. The agency is structured around seven named service verticals — Woah Films (video production), Digital Avenue, Tech Avenue, Ads Avenue, PR Avenue, Growth Avenue and Experiential Avenue — providing enterprise and consumer brands with end-to-end coverage from strategy through execution across digital, programmatic, mobile, display, native, physical and experiential channels.

The agency's operating model rests on a multidisciplinary team of 300+ experts, an executed portfolio of 1,000+ projects and a roster of 350+ active clients spanning beverages (Varun Beverages, Nestle), real estate (Reliance MET City, Ambience Group), energy (Hero Future Energies), photography/imaging (Fujifilm), FMCG (Priya Gold), BFSI (CAYPRO), helmets (STUDDS and SMK) and edtech (Ucanji). Capabilities include advertising across physical, display, native, mobile and programmatic media, growth marketing with conversion-rate optimization and retention programs, AR/VR-enabled experiential campaigns, and select AI-powered client tools such as a Nestle chatbot integrated with Google Assistant and a gamified content engine. The agency does not publish pricing and operates through project-based engagements, retainer contracts, and performance-based mandates delivered via direct enterprise sales and website-led inbound enquiry.

The business is privately held with no disclosed external funding rounds, no parent company and no public listing. Revenue figures are not publicly disclosed. Leadership is anchored by Director Divanshi Gupta, recognized as an ET Now Young Business Woman Entrepreneur in 2020, supplemented by recent senior hires (Business Director Sudeep Sengupta, AVP-Marketing Nikhil Sharda and Senior Management appointee Nitesh Agarwal). The company has no subsidiaries, no disclosed M&A activity, and limited formal certifications, with credibility anchored primarily on client mandates and case-study outcomes.

Name

The Marcom Avenue

Legal name

The Marcom Avenue

Website

https://themarcomavenue.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

The Marcom Avenue is an integrated marketing agency headquartered in Gurugram, India, delivering digital, advertising, PR, growth, video production, technology and experiential marketing services to enterprise and consumer brands including Nestle, Reliance MET City and Varun Beverages.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Integrated marketing services
• Digital marketing agency
• Brand strategy services
• Video production services
• Public relations agency

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service integrated marketing agency revenue generated through multiple service lines including digital marketing, tech solutions, PR, video production (Woah Films), growth marketing, advertising (physical, display, native, mobile, programmatic), and experiential marketing. Revenue is generated through project-based engagements, retainer contracts, and performance-based mandates with enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The Marcom Avenue is an integrated marketing agency that delivers end-to-end marketing services spanning digital marketing, technology/AI solutions, branding, video production, public relations, multi-channel advertising (display, native, mobile, programmatic, video, physical), growth/performance marketing, and experiential activations. Services are organized under seven "Avenues" — Woah Films, Digital, Tech, Ads, PR, Growth, and Experiential — and delivered on project-based and retainer mandates to enterprise and consumer brand clients in India.

Product overview

The Marcom Avenue is an integrated marketing agency offering a comprehensive suite of marketing services under seven main service verticals: Woah Films (video production), Digital Avenue (digital marketing), Tech Avenue (technology solutions), Ads Avenue (advertising across physical, display, native, mobile, programmatic, and video channels), PR Avenue (public relations), Growth Avenue (growth marketing with performance optimization, strategic initiatives, collaborations, CRO, and retention programs), and Experiential Avenue (brand activations, event management, and 360° immersive experiences). These services are offered as professional agency services rather than a software product platform, providing integrated offline and online activation, technical services, branding, video production, PR, and more to serve as a strategic growth partner for brands.

Differentiator

Problem solved

Functional benefit

Brands

• Woah Films: A madhouse of directors, writers, editors, and visionaries for video storytelling and production
• Digital Avenue
• Tech Avenue
• Growth Avenue
• PR Avenue
• Ads Avenue
• Experiential Avenue

Products and services

• Woah Films Video production service featuring directors, writers, editors, and visionaries delivering brand storytelling through video content for enterprise clients.
• Digital Avenue Digital marketing services including compelling content creation and winning digital strategies for brand visibility.
• Tech Avenue Technology solutions and futuristic innovations for digital transformation and business growth.
• Ads Avenue Advertising services spanning physical ads, display/banner advertising, native advertising, media buying, mobile ads, and programmatic media buying.
• PR Avenue Public relations services bridging trust between brands and clientele through traditional and digital media exposure.
• Growth Avenue Growth marketing services including growth strategy, performance optimization, strategic initiatives, collaborations/partnerships, conversion rate optimization, and retention/loyalty programs.
• Experiential Avenue Immersive brand experiences including brand activations, physical event coverage management, and 360° brand experiences using AR/VR technology.

Quantifiable outcome

• 39% organic increase in website traffic for clients
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• STUDDS and SMK HelmetsflagshipStrategic or Co-development Partner · 1 January 2025Won creative mandate and social media & production mandate for STUDDS and SMK Helmets, including creative campaigns and video production for helmet safety brands.
• FujifilmcoreGTM or Marketing PartnerThe Marcom Avenue secured the integrated media mandate for Fujifilm, providing comprehensive marketing services across various media channels.
• Vertel DigitalcoreStrategic or Co-development PartnerThe Marcom Avenue won the integrated marketing mandate for Vertel Digital, delivering strategic marketing partnership and execution.
• CAYPROcoreGTM or Marketing PartnerThe Marcom Avenue secured the public relations mandate for CAYPRO, managing their PR strategy and media relations.
• Ambience GroupcoreGTM or Marketing PartnerThe Marcom Avenue won the PR mandate for Ambience Group, providing public relations services for the real estate developer.
• Reliance MET CityflagshipStrategic or Co-development PartnerLong-standing partnership with Reliance MET City including social mandate, achieving 3x engagement growth and 39% organic traffic increase. The agency reacquired the social mandate demonstrating successful partnership continuity.
• Hero Future EnergiescoreStrategic or Co-development PartnerPartnership for website revamp of Hero Future Energies app, delivering website redesign, content creation, branding, and SEO resulting in 40% traffic increase.
• Priya GoldcoreGTM or Marketing PartnerThe Marcom Avenue secured the performance mandate for Priya Gold, delivering performance marketing services.
• Byld GroupcoreGTM or Marketing PartnerThe Marcom Avenue secured Byld Group's PR mandate for the second consecutive year, demonstrating successful partnership renewal.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WATConsult: Mumbai-based digital marketing agency (part of Dentsu) offering integrated digital, social media, performance marketing, and content services in India; competes with TMA in performance marketing and social media mandates for mid-to-large Indian brands.
• Kinnect: Mumbai-headquartered full-service digital advertising agency in India offering creative, media, and tech-enabled marketing solutions; competes with TMA in enterprise digital mandates and has similar scale of operations.
• Social Panga: India-based integrated digital marketing agency specializing in social media, influencer marketing, content, and performance — comparable boutique-to-mid-market integrated offering overlapping TMA's Woah Films and Digital Avenue.
• Schbang: Mumbai-headquartered integrated marketing and digital solutions agency in India offering creative, digital, technology, and media services under one roof — directly comparable business model to The Marcom Avenue with similar multi-vertical integrated offering.
• DDB Mudra: Indian arm of global advertising network DDB Worldwide, offering creative advertising, digital, and integrated marketing services for enterprise brands in India; competes with TMA for marquee enterprise mandates like Nestle and Varun Beverages.

Broad incumbents

• WPP plc: Global advertising holding company and parent of Ogilvy, GroupM, VMLY&R and other agencies — a multi-vertical marketing services incumbent whose India subsidiaries (Ogilvy, GroupM media agencies) compete directly with TMA for enterprise brand mandates while offering vastly broader scale.
• Leo Burnett India: Indian arm of Publicis-owned Leo Burnett, full-service creative and integrated marketing agency serving enterprise clients across India; broad incumbent competing for similar enterprise mandates with deeper global network resources.
• Ogilvy India: India operations of WPP-owned Ogilvy, one of the largest creative advertising networks with extensive India presence; competes with TMA in enterprise brand mandates while operating at vastly larger scale and broader geographic footprint.
• FCB Ulka: India's longstanding FCB-partnered advertising agency offering integrated marketing services across creative, digital, and media; incumbent competitor for Indian enterprise brand mandates at similar scale to TMA.
• Dentsu Creative India: Indian arm of global Dentsu network, providing integrated marketing, creative, and digital services; broad incumbent overlapping with TMA across performance marketing, digital, and creative mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/themarcomavenue
• YouTubeyoutube.com/channel/UCwznv4OqMKsBnKmiCkhi39g
• Facebookfacebook.com/TheMarcomAvenue
• LinkedInlinkedin.com/company/themarcomavenue
• Instagraminstagram.com/themarcomavenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marcom Avenue