What Naviscent does

Naviscent is a full-service market research, UX research, and UX design firm headquartered in Silicon Valley, California (Belmont), founded by George Papazian and operating as a private LLC since 2006. The firm serves global enterprise clients with four core service lines: Market Research, UX Research, Sales Performance Research (win/loss analysis), and Research Operations. Underlying capabilities span qualitative and quantitative methodologies including usability research conducted in-lab, in-home, and remotely; quantitative surveys; ethnographic research; brand and concept research; persona development; voice of customer research; and executive/in-depth interviews. Research Operations delivers participant recruiting, panel and pool management, incentive fulfillment, human transcription, research facility sourcing, and certified Qualtrics administration and management.

The business operates as a professional services firm on a project-based, quote-based model. Engagement begins with a discovery call (bookable via Calendly in 15, 30, 45, or 60-minute increments), progresses through participant recruitment, survey scripting, data gathering, and analysis, and concludes with an insights review report and a one-month follow-up implementation review. Delivery leverages a third-party survey platform (Qualtrics) rather than a proprietary SaaS product, supplemented by a partner network of local, national, and international market research facilities for in-lab work.

Naviscent serves both B2B and B2C organizations across 14+ verticals (Automotive, Banking and Finance, Communications, Consumer Electronics, Education, Food/Restaurant, Government, Healthcare, Insurance, Logistics, Media, Retail, Technology, and Travel/Hospitality) with research capabilities across 14+ countries in local languages. Customer logos referenced include Cisco Webex, Colorcon, Trimtab, and the Revenge of the Electric Car documentary. The firm has 11-50 employees, is bootstrapped with no disclosed external funding, and is led solely by founder/CEO George Papazian (25+ years of UX, market research, and enterprise software experience).

Name

Naviscent

Legal name

Naviscent LLC

Website

https://naviscent.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Naviscent is a full-service market research, UX research, and UX design firm based in Silicon Valley, serving global enterprise clients across 14+ countries with market research, UX research, sales performance research, and research operations services delivered on a project-based, quote-based model.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Market research services
• UX research consulting
• Sales performance research
• Research operations support
• Participant recruiting services

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Professional Research Services: Naviscent generates revenue through project-based professional services engagements including market research, UX research, UX design, sales performance research, and research operations. Services are quoted and sold via consultation with discovery calls leading to customized research engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Naviscent is a full-service market research, UX research, and UX design firm that sells professional research services to global enterprises. Its core offerings span Market Research, UX Research, Sales Performance Research, and Research Operations, covering methodologies such as usability testing, quantitative surveys, ethnographic studies, brand and concept research, persona development, win/loss analysis, and research logistics including participant recruiting, panel management, transcription, and Qualtrics administration.

Product overview

Naviscent is a full-service market research, UX research, and UX design firm offering four core service lines: Market Research, UX Research, Sales Performance Research, and Research Operations. These services work together as an integrated research ecosystem where Market Research and UX Research provide the core analytical capabilities while Research Operations provides logistical support including participant recruiting, panel management, incentive fulfillment, transcription services, facility sourcing, and Qualtrics administration. Sales Performance Research focuses specifically on win/loss analysis for sales optimization. The company operates as a consulting firm that can function as an extension of client teams or as their entire research department.

Differentiator

Problem solved

Functional benefit

Brands

• Experience Revolution: Registered trademark of Naviscent LLC
• Crying Robots
• HandsUp

Products and services

• Market Research Full-service market research covering B2B and B2C markets, including usability research, quantitative surveys, ethnographic research, brand and concept research, persona development, and voice of customer research, designed to deliver actionable insights for global enterprise clients.
• UX Research User experience research conducted in-lab, in-home, and remotely, with deep expertise in remote research methodologies developed since 2000, for global enterprise clients seeking product usability insights.
• Sales Performance Research Win/loss analysis and sales performance research providing 360-degree insights across sales representatives, technical sales representatives, channel partners, and buyers to uncover actionable sales improvements.
• Research Operations Research operations support covering participant recruiting, panel and pool management, incentive fulfillment, transcription, research facility sourcing, and Qualtrics administration for enterprise research teams.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Market Research Facilities CompaniesminorOthersNaviscent works with a number of local, national and international market research facilities companies to source and set up logistics for in-lab research. These facilities partners provide physical locations and infrastructure for research when clients require in-person research sessions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AnswerLab: AnswerLab is a UX research consultancy serving enterprise clients with usability, market, and customer research services, making it a direct boutique competitor to Naviscent.
• UserTesting: UserTesting is a leading platform for on-demand human insight, offering remote usability and UX research services that directly overlap with Naviscent's UX research and remote research capabilities.
• UserZoom (now part of UserTesting): UserZoom provides enterprise UX research and user feedback platforms, directly competing with Naviscent's UX research, remote usability, and research operations offerings.
• Bellomy: Bellomy is a full-service market research and analytics consultancy serving enterprise clients with quantitative and qualitative research, directly comparable to Naviscent's market research service line.

Emerging players

• dscout: dscout is a research platform for in-the-moment qualitative and diary studies with a participant panel, overlapping with Naviscent's ethnographic and in-home research methodologies.
• Discuss.io: Discuss.io is an enterprise market research platform focused on remote qualitative research and participant management, overlapping with Naviscent's remote UX research and Research Operations offerings.

Broad incumbents

• Ipsos: Ipsos is a global market research and analytics firm offering market, brand, and customer experience research at scale, competing with Naviscent's market research service line for enterprise budgets.
• Kantar: Kantar is one of the world's largest market research and insights firms, providing market research, brand research, and customer experience services that overlap with Naviscent's enterprise offerings.
• Nielsen: Nielsen is a global measurement and data analytics firm providing market research, consumer insights, and audience measurement, competing for the same enterprise research budgets as Naviscent.
• Gartner: Gartner provides enterprise research and advisory across IT, marketing, and customer experience domains, competing with Naviscent for research-driven consulting engagements with large enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naviscent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naviscent