Astomed Klinikutrustning Sverige AB

What Astomed Klinikutrustning Sverige AB does

Astomed Klinikutrustning Sverige AB is a Swedish private limited company founded in 2005 and headquartered in Kungens kurva, Stockholm, that operates as a multi-brand distributor of professional aesthetic and medical-technical equipment for clinics, beauty salons, and medical practices across Scandinavia. The company is a wholly-owned subsidiary of Asker Healthcare Group (Org. nr: 559184-9848) following an acquisition in 2020 and maintains offices in Sweden, Finland, and Norway. The product portfolio spans more than 30 devices from over 35 brands, including diode, Alexandrite, YAG, CO2 fractional, Erbium, and picosecond laser systems, HIFU and RF needling platforms, cryolipolysis fat-freezing units, IPL devices, cryotherapy pens, micro-needling and plasma systems, muscle-sculpting devices, hyperbaric oxygen chambers, and multi-technology facial platforms, alongside consumables, fillers, skincare products, and clinic furniture. The company is essentially a value-added reseller: it does not appear to manufacture equipment in-house but rather sources devices from external OEMs and layers on local distribution, training, and after-sales service.

The business operates five distinct revenue streams: equipment sales, products and fillers/consumables, in-house service and repair (with full-time technicians at a Stockholm service workshop), training and education (including free online skincare courses and on-site laser training), and equipment leasing through a promotional 1000 SEK/month first-six-months offer. Distribution is direct-sales-led with a physical showroom in southern Stockholm, a separate e-commerce storefront at astomedshop.se for smaller items, plus marketing through a website blog ("Aktuellt"), YouTube, and a Mailchimp newsletter. Customer segments are vertical-based, with aesthetic clinics and beauty salons as the primary buyers and medical clinics as a secondary segment; the buyer profile is fragmented SMB rather than concentrated enterprise.

The firm is privately held with 11-50 employees, no disclosed revenue, no venture or private-equity backing, and no founder or management ownership information publicly available. Strategic positioning rests on being a "Nordic full-range supplier" with a 20-year operating history, in-house service capability, bundled training, and three-country coverage, while remaining fundamentally a distribution and service business with no proprietary manufacturing or disclosed AI/ML capability.

Name

Astomed Klinikutrustning Sverige AB

Legal name

Astomed Klinikutrustning Sverige AB

Website

https://klinikutrustning.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Astomed Klinikutrustning Sverige AB is a Swedish distributor, founded in 2005 and owned by Asker Healthcare Group, that sells professional aesthetic and medical-technical equipment, consumables, training, and service to clinics and beauty salons across Sweden, Finland, and Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Huddinge

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of professional aesthetic and medical-technical equipment including lasers, HIFU machines, RF devices, fat freezing units, and skin treatment systems to clinics and salons across Scandinavia
2. Products and Fillers: Sale of skincare products, fillers, and consumables for aesthetic clinics
3. Service and Repair: In-house service workshop with full-time technicians providing repair and maintenance services for equipment
4. Training and Education: Training services including free online skincare education and on-site laser training
5. Equipment Leasing: Lease financing options for equipment purchases with promotional pricing available

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Astomed Klinikutrustning Sverige AB distributes, sells, and services professional aesthetic and medical-technical equipment to clinics and salons across Scandinavia. The portfolio spans laser systems (diode, Alexandrite, YAG, CO2 fractional, Erbium), HIFU, RF needling, IPL, cryolipolysis, cryotherapy, picosecond tattoo removal, plasma, hyperbaric oxygen therapy, and body sculpting devices, complemented by skincare products, fillers, consumables, training, leasing, and an in-house service workshop.

Product overview

Astomed Klinikutrustning Sverige AB is a Nordic full-solution provider of clinical and aesthetic medical equipment, established in 2005. The company operates a multi-brand portfolio of professional aesthetic and medical-technical equipment serving clinics and salons across Scandinavia. The product range centers on advanced hardware devices for skin rejuvenation, body contouring, hair removal, and therapeutic treatments. Key technology categories include laser systems (Alexandrite, YAG, CO2 fractional, diode, Erbium), HIFU (high-intensity focused ultrasound) devices, RF (radiofrequency) systems, IPL (intensive pulsed light), cryotherapy equipment, micro-needling devices, plasma technology, body sculpting/fat freezing machines, hyperbaric oxygen therapy, and HydraFacial-type systems. The portfolio also includes consumables, fillers, clinic furniture, and accessories. The company offers products across more than 35 brands including Aldix, Alma, Clearlight IPL, Dermadrop, Focus Dual, Hydra Beauty, IOXO, Lumenis, Mezotix, PicoLO, Plasmage, Reoxy, Soprano ICE Platinum, and Ultraformer. In addition to equipment sales, Astomed provides training, machine service/repair, and operates the Astomed Shop e-commerce platform (astomedshop.se) for products and consumables.

Differentiator

Problem solved

Functional benefit

Brands

• Astomed Shop: Online web shop for purchasing products and smaller equipment at astomedshop.se

Products and services

• Aldix Smart Diodlaser Diode laser device for permanent hair removal, designed for professional aesthetic clinics.
• Focus Dual – HIFU + RF Needling Combined HIFU (High-Intensity Focused Ultrasound) and fractional RF needling device for skin rejuvenation and skin tightening in a single system.
• Coolshaping 2 – Fat Freezing Cryolipolysis machine for non-invasive fat reduction, equipped with 4 handpieces operating simultaneously.
• Laser Soprano Ice Platinum Advanced diode laser hair removal system marketed as stronger, faster, and safer; the company has sold Soprano lasers for over 10 years.
• IOXO Laser Erbium laser with fractional technology for skin rejuvenation, featuring pain-free treatment.
• Reoxy Breathing therapy device for improved breathing and better quality of life.
• Dermadrop Anti-aging treatment system using proprietary dermal technology.
• Clearlight IPL IPL (Intense Pulsed Light) device that treats multiple skin indications.
• Hydra Beauty 2 Multi-technology device combining three technologies in one equipment for comprehensive facial treatments.
• PENTO 9900 – Alex – YAG Laser Professional Alexandrite-YAG laser system offering speed, safety and results for various aesthetic treatments.
• Splendor X – Lumenis World-class dual-wavelength laser equipment from Lumenis for advanced aesthetic treatments including hair removal.
• Fraction CO2 Laser Next-generation fractional CO2 laser for body and face treatments including skin resurfacing.
• PicoLO – Tattoo Removal Picosecond laser technology for tattoo removal and skin rejuvenation treatments.
• Cryopen O+ Cryotherapy pen that freezes and eliminates unwanted skin spots in approximately 20 seconds.
• CMSLIM Muscle building and body sculpting device for aesthetic treatments.
• Refit RF – Skin Tightening Radiofrequency device for skin tightening on body and face.
• PowerShape2 – Connective Tissue Massage Three-in-one technology combining RF, Vacuum, and laser for connective tissue massage and body contouring.
• Ultraformer III – HIFU Facial lifting and skin tightening device using next-generation HIFU with MMFU technology.
• Reverso Deep Fractional RF Skin rejuvenation device using deep fractional RF technology for optimal dermal remodeling.
• Plasmage Plasma instrument for non-surgical skin tightening and aesthetic treatments.
• Mezotix Professional-level skin rejuvenation device that opens channels into the skin for up to 6 hours.
• INDIBA Elite NS Skin-improving treatment device for body and face using proprietary INDIBA RF technology.
• YAG Laser – Helios III Professional Q-Switched Nd:YAG laser with 4 handpieces for tattoo removal of all colors.
• Carbomed – Carboxy Therapy Carboxy therapy device for non-invasive aesthetic skin and circulation treatments.
• Cryo IQ Device for removal of warts and skin spots through cryotherapy.
• Cryopen X+ – Gynecological & Surgical Cryotherapy Cryotherapy pen for treating skin lesions in intimate areas and oral cavity, used in gynecology and minor surgical procedures.
• HBOT Hyperbaric Oxygen Chamber – Smarton Hyperbaric oxygen therapy chamber for recovery, health, and wellness treatments.
• Hydra Touch H2 – Facial Treatment Three-in-one technology device for facial treatments combining multiple aesthetic technologies.
• Soprano Laser Titanium Professional diode laser hair removal device available with favorable financing options.
• Hydra Beauty Multi-technology facial device combining four treatments in one machine.
• Brite Led Professional work lighting equipment for clinical environments.
• Behandlingssäng – Asto 2024 Treatment bed designed for clinical and beauty treatments.
• TBH Health Pro – Smoke Extractor Smoke evacuation device providing protection during laser treatments.
• Cryoshot – Air Cooler Air cooling device for use during aesthetic treatments.
• Astomed Equipment Leasing Lease financing for any machine with a promotional rate of 1000 SEK/month for the first 6 months; full pricing on consultation.
• Training and Education Programs Training services including free online skincare education and on-site laser training adapted to individual customer needs.
• Equipment Service and Repair In-house service workshop with full-time technicians providing repair and maintenance for equipment installed in customer clinics.
• Astomed Shop (e-commerce) Online storefront for purchasing skincare products, fillers, consumables, clinic furniture, and smaller equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• DHLminorOthers · 1 January 2020Delivery partner for shipping orders to customers. Standard logistics partnership for product distribution.
• Svea EkonomiminorOthersInvoice payment partner enabling customers to pay by invoice with personal identification number for home delivery.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• InMode: Israel/US-based aesthetic and wellness medical device company growing rapidly in body contouring, skin remodeling and women's health. Comparable in product overlap with Astomed's body sculpting, RF and gynecological devices, though typically a direct-sales competitor in the region.
• Venus Concept: Global aesthetic device company offering laser, RF and body-contouring platforms to clinics and medspas. Comparable as an emerging multi-modality OEM whose product set overlaps meaningfully with Astomed's portfolio (hair removal, skin tightening, body shaping).

Broad incumbents

• Cutera: US-based global manufacturer of aesthetic laser and energy-based devices for clinics and medspas. Comparable in product category (aesthetic lasers and light-based platforms) and in competing for the same Nordic clinic customers either via local distributors or direct sales.
• Alma Lasers: Global manufacturer of aesthetic medical platforms (laser, RF, ultrasound) headquartered in Israel with worldwide distribution. Comparable as a primary OEM whose products (Soprano, etc.) flow through Astomed; represents the upstream supplier and a broader competitive incumbent if it chooses to bypass distributors.
• BTL Group: Global manufacturer of non-invasive body contouring, skin tightening and pelvic health devices. Comparable in product categories that overlap with Astomed's Coolshaping, CMSLIM and HIFU offerings, and in selling through regional distribution and direct channels in Europe.
• Cynosure (HEKA Medical): Global aesthetic device manufacturer (laser, RF, body contouring) operating in Europe. Comparable as a broad incumbent offering overlapping technologies (hair removal, skin rejuvenation) that compete with Astomed's portfolio at the OEM level.
• Lumenis: Global leader in energy-based medical and aesthetic devices (Splendor X, UltraPulse, etc.). Comparable as a key OEM carried by Astomed and as a broad incumbent whose go-to-market choices (direct vs. distribution) directly affect Astomed's positioning in the Nordics.

Direct peers

• OneMed Group: Nordic medical supply distributor serving hospitals, clinics and care providers across Sweden, Norway, Finland and Denmark. Comparable in being a B2B wholesale-distribution model for medical equipment and consumables across the same Scandinavian geographies Astomed serves.
• Asclepion Laser Technologies: German manufacturer of aesthetic and medical laser systems (e.g., Erbium, diode, Q-switched) that sells through distributor networks into European clinics. Comparable in product technology (medical/aesthetic lasers) and in relying on regional distributors to reach end-clinics, much like Astomed.
• Ellipse A/S: Danish-headquartered developer and distributor of medical-aesthetic laser and IPL platforms sold to clinics across Europe. Comparable to Astomed in product category (laser/IPL/SHR aesthetic devices), customer base (clinics and medspas), and pan-Nordic distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/2cHFW6uM7dk
• LinkedInlinkedin.com/company/klinikutrustning-sverige-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astomed Klinikutrustning Sverige AB