Copag
Copag da Amazônia S/A is a Brazilian playing card and games manufacturer founded in 1908, operating as a wholly-owned Cartamundi Group subsidiary since 2005. It produces traditional cards, board games, and licensed trading card games (Disney Lorcana, Marvel, Pokemon) for Brazilian retail, B2B casino, and personalized-cards markets.
- Company typePrivate
- Founded1908
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Copag does
Copag da Amazônia S/A is a Brazilian manufacturer of playing cards, board games, and licensed trading card games, founded in 1908 as a printing company and operating as a wholly-owned subsidiary of Cartamundi Group since 2005. The company is headquartered in Manaus, Amazonas — inside Brazil's Zona Franca de Manaus free trade zone — and serves Brazilian retail consumers, the domestic gaming/hospitality sector (casinos), and collectible gaming enthusiasts, with distribution reach into 100+ countries via its parent.
The product portfolio spans mass-market traditional playing cards (Baralho 139 Tradicional at R$ 18.69 per unit), board games (Jogo Sequence at R$ 149.99, Texas Hold'em with Card Guard at R$ 89.99), licensed collectible card games (Disney Lorcana, Marvel Comic Hunters, Pokemon TCG, Eu vi! Clássicos Disney), custom and personalized card printing services, and professional-grade casino playing cards. Manufacturing relies on offset lithography and digital printing capable of small-batch prototypes through professional volumes, governed by quality systems certified under ISO 9001 (valid through 2026), ISO 14001 (certified September 2024), FSC, and SA 8000.
Revenue is generated through a hybrid model: direct-to-consumer sales via the copagloja.com.br e-commerce storefront, an active Brazilian reseller network ("Seja um Revendedor"), event-driven demand (e.g., WSOP Las Vegas sponsorship), and B2B channels serving casino operators and custom card customers. Revenue streams include unit-priced consumer sales, wholesaling through the reseller channel, and licensing arrangements for the trading card game portfolio, with consumer pricing denominated in Brazilian Reais. No consolidated revenue figure has been disclosed in the available source material.
Copag firmographics
Firmographics- Name
- Copag
- Legal name
- Copag da Amazônia S/A
- Website
- https://copag.com.br
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Copag da Amazônia S/A is a Brazilian playing card and games manufacturer founded in 1908, operating as a wholly-owned Cartamundi Group subsidiary since 2005. It produces traditional cards, board games, and licensed trading card games (Disney Lorcana, Marvel, Pokemon) for Brazilian retail, B2B casino, and personalized-cards markets.
- Ownership category
- akta.pro rank
Copag industry classification
Industry- Product category
- Playing Cards & Board Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)
- akta.pro secondary industries
- Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL), Strategy/Euro Board Games Retail (CRALALAC)
Keywords
Where Copag is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Copag business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Playing Cards and Games: Sale of traditional playing cards and board games directly to consumers through retail and e-commerce channels. Products include BARALHO 139, JOGO SEQUENCE, Texas Hold'em with Card Guard, and various Disney and Marvel licensed products.
- Customized Cards: Custom playing cards service allowing personalization for individuals and businesses.
- Casino Cards: Specialized playing cards for casino operators requiring specific quality standards.
- Trading Card Games (Disney Lorcana, Pokemon): Licensed trading card games distributed through retail channels, leveraging partnerships with Disney and other IP holders.
- Wholesale and Distribution: B2B sales through reseller network program for bulk distribution of playing cards and games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Traditional playing cards |
| Unit Pricing | Pay-as-you-go | Board games |
| Unit Pricing | Pay-as-you-go | Licensed games and collectibles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Copag product offering
Product offeringCore offering
Copag manufactures and sells playing cards, board games, and trading card games for consumers, casinos, and custom clients. Its portfolio spans traditional playing cards (Baralho 139), strategy board games (Sequence, Texas Hold'em), licensed collectibles (Disney Lorcana, Marvel Comic Hunters, Pokemon), casino-grade playing cards, and personalized custom cards. The company operates as part of the Cartamundi Group, leveraging global distribution while maintaining its Brazilian brand identity.
Product overview
Copag is a Brazilian playing card and card game manufacturer with over 100 years of history (founded 1908), now part of the Cartamundi Group. The company produces traditional playing cards (Baralho 139 Tradicional), strategy games (Jogo Sequence, Texas Hold'em), licensed Disney products (Eu vi! Clássicos Disney, Disney Lorcana), Marvel collectible card games (Marvel Comic Hunters), and offers custom card printing services. The product portfolio spans consumer playing cards, licensed trading card games, casino cards, and customized card products for retail and business purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Baralho 139 Tradicional
Quantifiable outcome
- 100+ years of continuous operation
- +1 more outcomes
Companies that use Copag
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Copag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Copag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CartamundiflagshipCopag has been part of the Cartamundi group since 2005. Cartamundi is the global leader in playing cards and games manufacturing with presence in over 100 countries. This ownership provides Copag with global resources, technology, and distribution capabilities while maintaining its Brazilian brand identity.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Copag competitors and assessment
Company assessmentBroad incumbents
- Cartamundi: Copag's parent company and the world's largest playing card and games manufacturer, operating in 100+ countries. Cartamundi's product portfolio (playing cards, board games, TCG distribution) overlaps directly with Copag but spans the global market and a much wider SKU set.
- Asmodee: Global tabletop games publisher and distributor (Catan, Ticket to Ride, Star Wars: Unlimited). Comparable to Copag as a broad board-game / TCG publisher and distributor with overlap on licensed card games and reseller channels.
- Ravensburger: Global games, puzzles and toy company that co-publishes Disney Lorcana TCG with Disney (in competition with Copag's distribution rights in Brazil). Comparable to Copag on licensed TCG publishing, board games and collectibles distribution.
Direct peers
- Modiano: Italian playing card manufacturer founded in 1868, producing traditional playing cards, casino-grade cards and specialty prints. Directly comparable to Copag as a heritage European/overseas playing card manufacturer serving both consumer and professional gaming markets.
- The United States Playing Card Company (USPCC / Bicycle): Manufacturer of the iconic Bicycle, Bee and Tally-Ho playing card brands for poker, magic and casual gaming globally. Directly comparable to Copag as a long-established playing card manufacturer with casino and consumer distribution.
- Naipes Fournier: Spanish playing card manufacturer with a global footprint, producing consumer decks and casino-grade playing cards. Comparable to Copag as a long-standing playing card producer serving both retail and gaming/B2B customers.
- KEM Playing Cards: Specialist manufacturer of premium plastic playing cards widely used in casinos and card rooms. Directly comparable to Copag's casino-card product line and to its Texas Hold'em set with card protector accessory.
- Theory11: Premium designer playing card and games brand focused on collector-grade decks and lifestyle product. Comparable to Copag's premium and licensed playing card SKUs (Marvel, Disney) at the higher end of the hobby category.
- Ellusionist: Playing card producer targeting cardistry, magic and premium hobbyists with limited-edition decks. Comparable to Copag's higher-end and licensed specialty card lines and to its collector-driven marketing approach.
- Legends Playing Card Company: Independent playing card brand producing limited-run and themed decks for collectors and cardistry. Comparable to Copag's hobby, collector and licensed card SKUs in the specialty/aftermarket retail channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Copag social profiles
Digital presenceCopag compliance and trust
Trust signalCompliance3 records
Copag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Copag leadership team
Management profileNumber of profiles
Profiles1 record
Copag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Copag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Copag
What does Copag do?
Copag manufactures and sells playing cards, board games, and trading card games for consumers, casinos, and custom clients. Its portfolio spans traditional playing cards (Baralho 139), strategy board games (Sequence, Texas Hold'em), licensed collectibles (Disney Lorcana, Marvel Comic Hunters, Pokemon), casino-grade playing cards, and personalized custom cards. The company operates as part of the Cartamundi Group, leveraging global distribution while maintaining its Brazilian brand identity.
Is Copag a public or private company?
Copag is a private company. It is classified as corporate owned and is currently operating.
When was Copag founded?
Copag was founded in 1908. It employs 251 to 500 people.
Where is Copag based?
Copag is headquartered in São Paulo, Brazil, in the Latin America region.
How does Copag make money?
Five revenue lines are on record. Consumer Playing Cards and Games are the primary driver. The others are customized Cards, casino Cards, trading Card Games (Disney Lorcana, Pokemon) and wholesale and Distribution.
Who are Copag's main competitors?
Broad incumbents on record are Cartamundi, Asmodee and Ravensburger. Direct peers are Modiano, The United States Playing Card Company (USPCC / Bicycle), Naipes Fournier, KEM Playing Cards, Theory11, Ellusionist and Legends Playing Card Company.
Does Copag have an API?
No public API is recorded for Copag.
What industry is Copag in?
Copag's product category is Playing Cards & Board Games. Its primary akta.pro industry code is CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment), with a secondary code of MPAEAEAL, Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers). Its NAICS code is 45912 and its SIC code is 5945.