Mytrendyphone
MyTrendyPhone is a Danish direct-to-consumer e-commerce retailer, founded in 2003, operating 17 localized online shops across Europe to sell mobile phone accessories, consumer electronics, and tech gadgets to individual consumers and small business buyers.
- Company typePrivate
- Founded2003
- HeadquartersHillerød, Denmark
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Mytrendyphone does
MyTrendyPhone (legally Mtp.dk ApS) is a Danish direct-to-consumer e-commerce retailer specializing in mobile phone accessories, consumer electronics, and tech gadgets. Founded in 2003 and headquartered at Karlebovej 59 in Hillerød, Denmark, the company operates 17 localized online storefronts across European countries including Denmark, Sweden, Norway, Finland, Germany, the Netherlands, the UK, Spain, France, Italy, Switzerland, Austria, Portugal, Poland, Romania, Ireland, Belgium, Czechia, and Serbia. The platform offers more than 100,000 products spanning phone covers, tempered glass screen protectors, mobile and tablet accessories, powerbanks, chargers, batteries, smartphones (including refurbished devices), smartwatches, headphones, and broader gadget categories such as drones, dashcams, and projectors.
The underlying technology is a multi-country e-commerce platform with localized content, payment, and logistics layers, supplemented by two notable proprietary features: a 'Design dit eget cover' tool that enables customers to upload images for personalized case printing, and a centralized fulfillment operation shipping from a single Hillerød warehouse with same-day dispatch for orders placed before 22:00. Beyond retail, the company operates adjacent service lines including device repair (Reparation), a phone trade-in program (Sælg din mobil), and the Club Trendy loyalty program offering a 7% member discount. The company holds the Danish e-mærket certification continuously since 2003, is SSL-encrypted with 3D Secure payment authentication, GDPR-compliant, and reports an 'Excellent' Trustpilot rating; payment acceptance spans Dankort, Visa, Mastercard, PayPal, Apple Pay, Klarna, MobilePay, Anyday, and Forbrugsforeningen. The company reports more than 300 employees in total and serves a primarily consumer customer base with a smaller B2B / enterprise procurement segment; revenue, ownership structure, and funding history are not publicly disclosed.
Mytrendyphone firmographics
Firmographics- Name
- Mytrendyphone
- Legal name
- Mtp.dk ApS
- Website
- https://mytrendyphone.dk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MyTrendyPhone is a Danish direct-to-consumer e-commerce retailer, founded in 2003, operating 17 localized online shops across Europe to sell mobile phone accessories, consumer electronics, and tech gadgets to individual consumers and small business buyers.
- Ownership category
- akta.pro rank
Mytrendyphone industry classification
Industry- Product category
- Mobile Accessories E-commerce Retail
- NAICS
- Used Merchandise Retailers (459510)
- akta.pro primary industry
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
- akta.pro secondary industry
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
Keywords
Where Mytrendyphone is headquartered
LocationHeadquarters
- HQ city
- Hillerød
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Mytrendyphone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Mobile Accessories: Revenue generated from selling mobile phone accessories, tablet accessories, gadgets, and consumer electronics directly to consumers through their e-commerce platform. Products include phone covers, screen protectors, chargers, powerbanks, headphones, smartwatches, and various tech gadgets.
- Used Phone Sales: Revenue from selling refurbished/used mobile phones through their 'Sælg din mobil' (Sell your phone) program
- Repair Services: Mobile and tablet repair services for screens, batteries, and other components
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Mytrendyphone product offering
Product offeringCore offering
MyTrendyPhone is a Danish e-commerce retailer that sells mobile phone accessories, tablet accessories, gadgets, smartphones (new and refurbished), and consumer electronics directly to consumers through 17 country-specific online shops across Europe. The company complements product sales with in-house services including device repair, a custom cover design tool, and a used phone trade-in program (Sælg din mobil), supported by a centralized warehouse and fulfillment operation in Hillerød, Denmark.
Product overview
MyTrendyPhone is a Danish multi-category e-commerce platform founded in 2003, operating 17 online shops across Europe. The platform offers over 100,000 mobile and tech accessories and gadgets, serving as a comprehensive digital marketplace rather than a single unified product. Its portfolio spans phone covers (Mobilcovers) and screen protectors (Skærmbeskyttelse og hærdet glas) as the core protection categories; mobile accessories (Mobil tilbehør) including car mounts, chargers, and CarPlay/Android Auto adapters; tablet and iPad accessories; powerbanks; smartphones and used phones; smartwatches and fitness trackers; headphones and audio devices; and a broad gadgets category including VR glasses, drones, and dashcams. Beyond retail, the platform operates repair services, a trade-in program (Sælg din mobil), and a custom cover design service (Design dit eget cover). It also runs Club Trendy, a loyalty program offering 7% member discounts, and seasonal sub-brands such as Eco Line, Sommergadgets, and TOP 20.
Differentiator
Problem solved
Functional benefit
Brands
- Club Trendy: Loyalty/membership program offering 7% discount to members.
Products and services
- Phone Covers (Mobilcovers) Phone cases and covers for all major smartphone brands including Apple iPhone, Samsung, Honor, Huawei, Sony, OnePlus, Nokia, HTC, Motorola, Asus, Xiaomi, and Google. Also includes universal phone pouches, belt bags, waterproof bags, and leather cases.
- Screen Protectors and Tempered Glass Screen protectors and tempered glass for smartphones and tablets, including brand-specific options (iPhone, Samsung, Honor, Huawei, Sony, OnePlus) and branded offerings such as PanzerGlass and BlueDefend Anti-Blue Light.
- Mobile Accessories Broad category of mobile accessories including car phone mounts, chargers, cycling mounts, CarPlay/Android Auto adapters, tripods, Bluetooth headsets, wireless chargers, power banks, styluses, and cables (USB-A/USB-C).
- Tablet and iPad Accessories Tablet accessories covering iPad, Samsung, Huawei, Xiaomi, Lenovo, Honor, Motorola, Nokia, Microsoft, Amazon Kindle, Kobo, and OnePlus tablets. Includes covers, chargers, and USB-C cables.
- Powerbanks Portable battery chargers available in various capacities including solar power banks, MagSafe power banks, Greylime power banks, and capacities ranging from 20000mAh to 50000mAh with fast charging (PD 18W).
- Mobile Chargers Mobile phone chargers including brand-specific options for iPhone and Samsung, USB-A/USB-C cables, universal chargers, and wireless chargers.
- Smartphones (New) Mobile phones and smartphones including new Apple iPhone, Samsung, Xiaomi, and Motorola devices, as well as phones designed for seniors.
- Refurbished and Used Phones Pre-owned and refurbished mobile phones available for purchase.
- Smartwatches and Fitness Trackers Smartwatches for women, men, and children, including Apple Watch, smartwatch straps, and fitness trackers/pulse monitors.
- Headphones and Audio Equipment Headphones and audio equipment including wireless earphones, Bluetooth headsets, Bluetooth speakers, wired headsets, wireless over-ear headphones, waterproof Bluetooth speakers, and children's headphones with volume limiting.
- Tech Gadgets Assorted tech gadgets including inspection cameras, selfie sticks, VR glasses, alarm clocks, drones, GoPro and action cameras, dashcams, digital cameras, projectors, and skipping rope machines with Bluetooth speakers.
- CarPlay and Android Auto Adapters Wireless adapters enabling CarPlay and Android Auto connectivity in vehicles. Includes Carlinkit, Ottocast, and other branded adapters supporting wireless CarPlay, Android Auto, and AirPlay screen mirroring.
- Device Repair Service Device repair services covering screen replacements, battery replacements, and advanced mobile repairs performed by experienced technicians using original or Grade A/OEM spare parts.
- Custom Cover Design Service Custom cover design service allowing customers to upload personal images for printing on phone covers. Subject to content policy (no copyrighted, obscene, or offensive material).
- Sell Your Phone Trade-In Service Trade-in service allowing customers to sell their old mobile phones for cash.
Quantifiable outcome
- 10+ million customers served since founding
- +3 more outcomes
Companies that use Mytrendyphone
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mytrendyphone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Mytrendyphone partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mytrendyphone competitors and assessment
Company assessmentDirect peers
- MobileFun: UK-headquartered pure-play e-commerce retailer of mobile phone accessories and gadgets operating across multiple European markets with localized storefronts. Closely mirrors MyTrendyPhone's catalog-first, multi-country DTC model and category mix.
- Casetify: Global DTC phone case brand known for customizable designs and premium positioning. Comparable to MyTrendyPhone on cases as the flagship category and on productized customization via 'Design dit eget cover', though at a higher price tier.
- Spigen: Mobile accessories brand (cases, screen protectors, chargers) sold through DTC and Amazon. Direct competitor in MyTrendyPhone's flagship phone-case and screen-protector categories with strong brand recognition and global distribution.
- Anker Innovations: Leading charging and powerbank brand with global DTC and Amazon distribution. Direct competitor in MyTrendyPhone's powerbank, charger, and cable categories, with stronger brand pull and broader European retail presence.
- Belkin: Global consumer electronics accessories brand covering chargers, cables, and mobile docks. Overlaps directly with MyTrendyPhone's chargers, powerbanks, and CarPlay/Android Auto adapter categories and competes for similar European retail shelf space.
- OtterBox: Premium protective case and accessories brand sold via DTC and retail. Comparable on flagship cases and screen protection with a higher price positioning than most of MyTrendyPhone's assortment.
- Tech21 (ZAGG brand): Protective case and screen protector brand owned by ZAGG, sold DTC and through retailers. Direct competitor in MyTrendyPhone's core protection categories across European markets.
Broad incumbents
- MediaMarkt: Europe's largest consumer electronics retailer with both physical stores and online operations. Competes with MyTrendyPhone on accessories, smartphones, and audio but at much broader category breadth.
- Amazon: Global e-commerce marketplace that competes across virtually every category MyTrendyPhone sells, including cases, chargers, audio, and used phones. The dominant force in European online retail pricing and selection.
Regional players
- Elgiganten: Leading Nordic consumer electronics retailer with stores across Denmark, Sweden, Norway, and Finland. Overlaps with MyTrendyPhone on smartphone and accessory assortment within the Nordic home markets, with the advantage of physical retail touchpoints.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mytrendyphone social profiles
Digital presenceMytrendyphone compliance and trust
Trust signalCompliance4 records
Mytrendyphone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mytrendyphone leadership team
Management profileNumber of profiles
Mytrendyphone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mytrendyphone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mytrendyphone
What does Mytrendyphone do?
MyTrendyPhone is a Danish e-commerce retailer that sells mobile phone accessories, tablet accessories, gadgets, smartphones (new and refurbished), and consumer electronics directly to consumers through 17 country-specific online shops across Europe. The company complements product sales with in-house services including device repair, a custom cover design tool, and a used phone trade-in program (Sælg din mobil), supported by a centralized warehouse and fulfillment operation in Hillerød, Denmark.
Is Mytrendyphone a public or private company?
Mytrendyphone is a private company. It is classified as unknown and is currently operating.
When was Mytrendyphone founded?
Mytrendyphone was founded in 2003. It employs 251 to 500 people.
Where is Mytrendyphone based?
Mytrendyphone is headquartered in Hillerød, Denmark, in the Europe region.
How does Mytrendyphone make money?
Three revenue lines are on record. Product Sales - Mobile Accessories are the primary driver. The others are used Phone Sales and repair Services.
Who are Mytrendyphone's main competitors?
Direct peers on record are MobileFun, Casetify, Spigen, Anker Innovations, Belkin, OtterBox and Tech21 (ZAGG brand). Broad incumbents are MediaMarkt and Amazon. Elgiganten is listed as a regional player.
Does Mytrendyphone have an API?
No public API is recorded for Mytrendyphone.
What industry is Mytrendyphone in?
Mytrendyphone's product category is Mobile Accessories E-commerce Retail. Its primary akta.pro industry code is CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty), with a secondary code of BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling. Its NAICS code is 459510.