What Stories+ does

Storiesplus, Inc. (doing business as Stories+) is a New York-based mobile-first advertising technology platform that enables brands to deliver Stories content across the open web rather than confining it to social platforms such as Instagram and Facebook. Founded in 2020 and operating with 11–50 employees from offices in New York, London, and Bengaluru, the company targets D2C brands, publishers, agencies, and ad-tech vendors, with the core value proposition of circumventing the 24-hour expiration of social Stories, the 2–5% organic reach limit, and the production cost of mobile creative by repurposing existing social assets at zero incremental cost.

The platform is composed of four core product layers: Stories+ Studio (a visual, templated authoring environment), Stories+ Player (a mobile browser playback and data-collection layer), Ad Builder (automatic reformatting into dozens of ad sizes), and a Rule Engine for campaign orchestration across OS, browser, geo, daypart, and audience variables. Underlying infrastructure includes an MPP Vertical Data Store aggregating billions of player and media data points and a Real-time Audience Engine that models and scores user behavior in milliseconds. Distribution is media-independent: Story ads are IAB-compliant, runnable through any DSP, ad server, display/native placement, PMP (Stories+ Impact), or directly on publisher websites and apps.

Stories+ monetizes through a managed-services and professional-services model, including full-service creative (asset download, recreation, interactive enrichment, and brand-approved production), permanent story asset hosting, reporting and insights, campaign creative management, and tag-based ad serving. Pricing is not publicly disclosed; sales are conducted via a contact form targeting agencies, ad-tech vendors, publishers, and D2C brands under multi-year contracts. The platform is in the process of certifying with the DAA AdChoices program, and a self-serve tier is flagged as coming soon.

Name

Stories+

Legal name

Storiesplus, Inc.

Website

https://storiesplus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Stories+ is a mobile-first ad-tech platform that enables brands to repurpose social Stories content and deliver it across the open web via any DSP, ad server, or publisher integration, serving D2C brands, publishers, agencies, and ad-tech vendors.

Ownership category

akta.pro rank

Product category

Ad-tech Software Platform

NAICS

Media Buying Agencies (541830), Graphic Design Services (541430), Information (51)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)

akta.pro secondary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Mobile storytelling platform
• Open web advertising
• Story ad serving
• Interactive ad formats
• Programmatic ad tech

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Services and Ad Serving: Storiesplus, Inc. provides an end-to-end platform for brands to deliver Stories in the open web. The platform includes hosting, creation, editing, serving, and optimization services for brand storytelling content. Publishers monetize their ad spaces through the platform while advertisers create, manage, and serve advertising creatives.
2. Full-Service Creative: The company downloads social assets, recreates stories with interactive elements, generates various formats to brand approval, and provides ongoing creative management and campaign strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stories+ is an end-to-end platform that enables brands to host, create, edit, serve, and measure Stories content for distribution across the open web. It combines a code-free visual studio, a mobile-browser player with embedded data collection, automated ad-format packaging, and campaign orchestration rules. The offering is sold as a fully managed service with dedicated account management, creative production, and campaign strategy, allowing brands to repurpose Instagram and Facebook Stories assets into permanent, programmatic, omnichannel ad units.

Product overview

Stories+ is an end-to-end platform for brands to deliver Stories in the open web. The core offering consists of the Stories+ Platform for overall management, combined with Stories+ Studio for visual creation and the Stories+ Player for mobile browser distribution. The platform includes Ad Builder, Ad Serving, and Rule Engine modules for campaign orchestration, supplemented by Full-Service Creative, Story Asset Hosting, Reporting and Insights, Campaign Creative Management, Story and Ad Serving, and Campaign Strategies services. The platform enables brands to overcome social media limitations by hosting, owning, editing, and serving Stories beyond the 24-hour social silo constraint.

Differentiator

Problem solved

Functional benefit

Products and services

• Stories+ Platform End-to-end platform enabling brands to host, create, edit, serve, and optimize Stories for delivery across the open web, providing full ownership and management of story assets without the 24-hour social expiry constraint.
• Stories+ Studio Visual story creation tool with templated navigation and code-free editing that lets brands build and edit Stories with interactive elements including video, animation, images, and text.
• Stories+ Player Mobile-optimized player that dynamically assembles and streams interactive, multimedia Story elements in mobile browsers and provides the data-collection infrastructure used for measurement and optimization.
• Full-Service Creative Managed creative service that downloads brands' existing Instagram/Facebook Stories assets, rebuilds them with interactive elements, and generates multiple ad-format variants to brand approval for open-web delivery.
• Story Asset Hosting Long-term hosting service for Story assets, removing the 24-hour expiration limit of social Stories and enabling a permanent, editable brand story library.
• Reporting and Insights Analytics and reporting service that collects and visualizes every touch point and second of Story engagement, delivering campaign performance dashboards and insights.
• Campaign Creative Management Campaign management capability that lets brands set rules governing dynamic serving and creative variations for individual Stories or full ad campaigns.
• Story and Ad Serving Tag-based serving service in which anything built in the Stories+ Platform is produced as tags for placement anywhere, with Stories+ handling the serving.
• Campaign Strategies Consulting service that guides brands on which Story formats and metrics will maximize the value of their brand stories in the open web.

Quantifiable outcome

• 75%+ viewer retention rate with 6+ frames watched
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Instagram (Meta)coreTechnology or IntegrationStories+ integrates with Instagram for content sourcing, allowing brands to download social assets and recreate Stories from their Instagram content for open web distribution. This is a core integration enabling the platform's content repurposing value proposition.
• Facebook (Meta)coreTechnology or IntegrationStories+ works with Facebook family of apps for content integration, enabling brands to extend their Facebook Stories content to the open web and achieve increased reach and awareness across Meta's platforms.
• DSPs (Demand-Side Platforms)coreTechnology or IntegrationStories Ads comply with IAB display specifications and can be run through any DSP, enabling programmatic activation of Story advertising campaigns across the open web.
• Publisher PartnerscoreChannel Partner/ Reseller/ DistributorPublishers use Storiesplus, Inc.'s advertising solutions to monetize their ad spaces through the platform. Story ad placements run across publisher websites and apps on the open web.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Snap Inc. Owner of the original Stories format and a global advertising platform; competing directly with Stories+ by keeping high-engagement vertical video Stories inside its own walled garden while also extending ad inventory to the open web through its ad business.
• Meta (Instagram / Facebook): Originator and dominant owner of the Stories format on Instagram and Facebook, into which Stories+ downloads assets; Meta's own ad stack and any future open-web extension are the most direct competitive threat to Stories+' repurposing and distribution thesis.
• Google (Web Stories / Discovery): Operator of Google Web Stories / Discover, a native open-web Stories surface tightly integrated with search and its ad stack, putting it in direct competition for open-web Story ad inventory and monetization.
• TikTok: Runs a high-engagement vertical video/Story-style ad format that competes for the same brand attention, engagement metrics (10+ seconds, 3+ interactions), and creator repurposing use cases that Stories+ targets.

Direct peers

• Celtra: Enterprise creative ad-tech platform for designing and serving display, social, and video ad formats; closely comparable to Stories+ in offering brands a managed tooling stack for premium creative at scale across channels.
• Innovid: Independent ad-serving and creative analytics platform for cross-channel video and display advertising; analogous to Stories+ in providing media-independent delivery, tagging, and measurement for brands and publishers.
• Flashtalking (by MediaMath): Independent ad server and creative personalization platform for cross-channel digital advertising; comparable to Stories+ as media-independent infrastructure for serving and measuring brand campaigns at scale.
• AdRoll / NextRoll: Multi-channel ad-tech platform offering programmatic display, video, and social creative/marketing tools to D2C and mid-market brands; shares the same D2C-first GTM and brand-managed service DNA as Stories+.

Emerging players

• Pinterest: Operates Story Pins and other vertical/Story-style formats aimed at brand discovery and consideration, sitting in the same upper-funnel, full-screen mobile creative category as Stories+.
• StackAdapt: Programmatic DSP with native and display Story-like ad formats and a self-serve platform layered on top of managed service; comparable as a tech-driven, multi-channel alternative for brands looking to extend Story-style creative beyond social.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/StoriesPlus1
• LinkedInlinkedin.com/company/stories-plus
• Instagraminstagram.com/stories_plus_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stories+