TC Running
TC Running Co is an independent Twin Cities running specialty retailer operating five physical stores and a Shopify e-commerce site, selling premium running footwear, apparel, and accessories from Nike, Brooks, Hoka, and other brands to regional road, trail, and track runners.
- Company typePrivate
- Founded1991
- HeadquartersEden Prairie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TC Running does
TC Running Co, doing business as Twin Cities Running Company and branded TCRC, is an independent running specialty retailer headquartered in Eden Prairie, Minnesota. Founded in 1991 by Adam Lindahl and operating for over 18 years, the company runs five physical retail locations across the Twin Cities metropolitan area alongside a Shopify-powered e-commerce storefront at tcrunningco.com. Its product portfolio centers on running footwear categorized across road, trail, racing, cross trainer, track & field, cross country, and pickleball for men, women, and children, complemented by running apparel, accessories, nutrition products, and branded TCRC merchandise. The assortment is multi-brand, featuring Nike, Brooks, Hoka, New Balance, Asics, Saucony, On, Salomon, Altra, Mizuno, and Adidas.
The business operates a hybrid DTC model combining in-person expert fitting at physical stores with online shopping and in-store pickup. The Run Squad Membership program, priced at $40 per year and powered by Recharge Payments, offers 20% discounts on shoes and apparel, free standard shipping, and early access to new releases, establishing a recurring subscription revenue stream on top of one-time retail product sales. Underlying technology is intentionally lean: Shopify handles commerce, payments, and order management, while Recharge Payments manages subscription billing; there is no disclosed proprietary platform, app, or API.
Customer engagement is community-led, leveraging group runs, store events, an events calendar, an active blog, email newsletters, and organic social media on Facebook, Instagram, and X. The competitive positioning rests on locally owned independence, deep category expertise, multi-brand curation, and a multi-decade community presence rather than technology differentiation. The company is privately held with no disclosed venture or private equity backing, no public revenue figures, and no M&A activity in the available data.
TC Running firmographics
Firmographics- Name
- TC Running
- Legal name
- TC Running Co
- Website
- https://tcrunningco.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TC Running Co is an independent Twin Cities running specialty retailer operating five physical stores and a Shopify e-commerce site, selling premium running footwear, apparel, and accessories from Nike, Brooks, Hoka, and other brands to regional road, trail, and track runners.
- Ownership category
- akta.pro rank
TC Running industry classification
Industry- Product category
- Specialty Running Retail
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where TC Running is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TC Running business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Sale of running footwear, apparel, accessories, and gear from multiple brands including Nike, Brooks, Hoka, New Balance, Asics, Saucony, On, Salomon, and others. Revenue generated from both online and in-store purchases.
- Run Squad Membership: Annual membership program priced at $40/year offering 20% discount on shoes, apparel and more, free standard shipping, exclusive access to new releases, and bonus perks. Delivers recurring subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Run Squad Membership - $40/year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TC Running product offering
Product offeringCore offering
TC Running Co is a multi-channel running specialty retailer operating 5 physical storefronts in the Twin Cities and a Shopify-powered e-commerce site (tcrunningco.com). It curates and sells running footwear, apparel, accessories, and nutrition products from premium third-party brands including Nike, Brooks, Hoka, New Balance, Asics, Saucony, On, Salomon, Altra, Mizuno, and Adidas, supported by an annual Run Squad loyalty membership ($40/year) that offers 20% discounts and free shipping.
Product overview
TC Running Co is a multi-channel running specialty retailer operating both physical retail locations and an e-commerce platform (powered by Shopify). The company offers a comprehensive running-focused product portfolio centered on running footwear across multiple disciplines (road, trail, racing, cross-trainer, track & field, cross country, and pickleball) for men, women, and children. Supporting the footwear core, the company sells running apparel (tops, bottoms, outerwear, accessories) and nutrition products. The business operates a proprietary loyalty program called Run Squad Membership, which provides subscribers with 20% discounts, free shipping, and early access to new product releases. The retailer carries a wide range of third-party athletic brands including Nike, Brooks, Hoka, New Balance, Asics, Saucony, On, Salomon, Altra, Mizuno, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Run Squad Membership: A loyalty membership program offering 20% discount on shoes, apparel and more, free shipping, exclusive access to new shoe releases, and bonus perks like free swag and surprises throughout the year.
Products and services
- Running Footwear
Companies that use TC Running
Customer profileSegments6 records
Ideal customer profiles6 records
TC Running technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
TC Running partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreShopify powers the TC Running Co e-commerce platform, enabling online retail operations including product listings, shopping cart, checkout, payment processing, customer accounts, and order management. The website privacy policy states TC Running Co is powered by Shopify.
- Recharge PaymentscoreRecharge Payments provides the subscription infrastructure for the Run Squad membership program, enabling automatic annual delivery and membership management.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
TC Running competitors and assessment
Company assessmentDirect peers
- Fleet Feet: Fleet Feet is a US franchise-based running specialty retailer with dozens of stores offering footwear, apparel, gait analysis, and community events - the closest direct analog to TC Running Co's specialty running store model.
- JackRabbit: JackRabbit is an independent running specialty chain operating multiple brick-and-mortar stores plus e-commerce, curating premium running brands and hosting community events - directly comparable to TC Running Co's model.
- Running Room: Running Room is a North American running specialty retailer with physical stores, e-commerce, and a strong community-run programming layer - directly comparable to TC Running Co's specialty retail plus community flywheel.
- Roadrunner Sports: Roadrunner Sports is a long-running online and catalog running specialty retailer offering deep SKU breadth across the same premium brands TC Running Co carries - a direct competitor on the e-commerce side of the business.
- Running Warehouse: Running Warehouse is one of the largest US online running retailers, competing head-to-head with TC Running Co's e-commerce channel on selection, pricing, and shipping for the same brand portfolio.
Broad incumbents
- REI Co-op: REI is a large US outdoor and sporting goods co-op retailer with both physical stores and a major e-commerce platform that carries running footwear and apparel - a broad incumbent competing for the same runner wallet.
- Dick's Sporting Goods: Dick's Sporting Goods is a US sporting goods mass retailer whose running and footwear category overlaps with TC Running Co's assortment, but at lower specialization and across a much broader SKU base.
Emerging players
- Brooks Running: Brooks Running is one of TC Running Co's key suppliers and a leading running brand that operates its own DTC site. As Brooks expands direct sales it increasingly competes with retailers like TC Running Co on pricing and exclusive access.
- Hoka: Hoka is a premium running brand carried by TC Running Co and a fast-growing DTC competitor. Hoka's expanding brand-owned channels represent both supplier opportunity and direct competitive threat for the specialty retailer.
Others
- Zappos: Zappos (Amazon-owned) is a general online footwear retailer whose running shoe category competes with TC Running Co's e-commerce channel on price and shipping convenience, though without running-specific expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
TC Running social profiles
Digital presenceTC Running financial estimates
Financial estimateRevenue estimate
Valuation estimate
TC Running leadership team
Management profileNumber of profiles
Profiles1 record
TC Running funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TC Running M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TC Running
What does TC Running do?
TC Running Co is a multi-channel running specialty retailer operating 5 physical storefronts in the Twin Cities and a Shopify-powered e-commerce site (tcrunningco.com). It curates and sells running footwear, apparel, accessories, and nutrition products from premium third-party brands including Nike, Brooks, Hoka, New Balance, Asics, Saucony, On, Salomon, Altra, Mizuno, and Adidas, supported by an annual Run Squad loyalty membership ($40/year) that offers 20% discounts and free shipping.
Is TC Running a public or private company?
TC Running is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TC Running founded?
TC Running was founded in 1991. It employs 11 to 50 people.
Where is TC Running based?
TC Running is headquartered in Eden Prairie, United States, in the North America region.
How does TC Running make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are run Squad Membership.
Who are TC Running's main competitors?
Direct peers on record are Fleet Feet, JackRabbit, Running Room, Roadrunner Sports and Running Warehouse. Broad incumbents are REI Co-op and Dick's Sporting Goods. Emerging players are Brooks Running and Hoka. Zappos is listed as an others.
Does TC Running have an API?
No public API is recorded for TC Running.
What industry is TC Running in?
TC Running's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC. Its SIC code is 5661.