What Jackrabbit Microware does

Jackrabbit Microware is a privately held, for-profit company headquartered in San Diego, California, United States, that has been operating since 1982. The firm positions itself as a provider of "Small Business Technology Solutions," implying a B2B software and/or technology services offering targeted at SMB customers. According to the firmographic record, the company maintains a workforce of 501 to 1,000 employees and operates the website jackrabbit.com. No further first-party detail on product portfolio, pricing, customer composition, technology stack, geographic footprint beyond the U.S., leadership team, ownership structure, or strategic posture is present in the supplied input data. The four-decade operating history is the only longitudinal signal available, indicating an established rather than early-stage enterprise, but the absence of recent operational disclosures prevents any current-state characterization of growth, competitive positioning, or financial trajectory.

The available source material does not describe the company's specific product lines, underlying platform architecture, go-to-market motion, revenue mechanics, or pricing model. Because detailed operating, financial, and strategic data is not provided for Jackrabbit Microware in this extraction, the description is intentionally limited to confirmed firmographic facts. Any attempt to characterize the firm's business model, customer segments, or technology in greater depth would require unsupported inference, which has been deliberately avoided in line with the analytical constraints applied to this output.

Name

Jackrabbit Microware

Legal name

Fleet Feet

Website

https://jackrabbit.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jackrabbit Microware is a privately held U.S. technology firm founded in 1982, headquartered in San Diego, that provides small business technology solutions with a workforce of 501 to 1,000 employees.

Ownership category

akta.pro rank

Product category

Running Specialty Retail

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Running Specialty Retail (CRAMACAA)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Athletic & Performance Footwear Retail (CRAAADAA)

Keywords

• Running shoe retail
• Athletic footwear stores
• Running apparel
• Shoe fitting services
• Running accessories

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Fleet Feet generates revenue through the sale of running shoes, apparel, and gear both in physical retail stores and through their e-commerce website (store.fleetfeet.com). Products include footwear from brands like HOKA, Brooks, ASICS, Nike, New Balance, On, Altra, Saucony, adidas, Mizuno, and Karhu; apparel from brands like lululemon and Vuori; and accessories including Garmin GPS watches, socks, insoles, compression gear, nutrition products, hydration equipment, and safety gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The source-attributed content describes a specialty running retailer that sells running shoes, athletic apparel, and running gear across a network of physical stores and an e-commerce site, supported by personalized shoe-fitting ("Fit Process"), running training partnerships, community events, and a rewards program. The content does not describe any technology product attributable to "Jackrabbit Microware"; the firmographic block listing Jackrabbit Microware has no source ID and therefore cannot be quoted as a fact.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Shoes Retail offering of men's, women's, and neutral running shoes from multiple brands (HOKA, Brooks, ASICS, New Balance, Mizuno, Altra, Nike, On, plus trail, racing, stability, cushion, lightweight, work and walking categories) sold through physical stores and an e-commerce site to individual runners and active consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• HOKAcoreOthersHOKA is a key brand partner whose products (Clifton, Mach, Arahi, Bondi, and other models) are prominently featured on Fleet Feet's website with dedicated product pages, reviews, and promotional campaigns including gift with purchase offers.
• Brooks SportscoreOthersBrooks is a featured brand on Fleet Feet, with products like Ghost, Hyperion Max, Glycerin, and Beast/Bethane models prominently displayed with dedicated product pages and review content.
• ASICScoreOthersASICS running shoes including Gel-Kayano, Gel-Cumulus, Gel-Nimbus, Superblast, and GT-2000 models are featured products on Fleet Feet's platform.
• NikecoreOthersNike is a major brand partner offering products including Pegasus, Vomero, and Alphafly running shoes featured in Fleet Feet's product lineup.
• New BalancecoreOthersNew Balance running shoes and apparel are featured brands on Fleet Feet, including Fresh Foam and FuelCell product lines.
• On RunningcoreOthersOn Running is a featured brand on Fleet Feet with Cloudmonster, Cloudsurfer, Cloudrunner, and Cloudboom product lines prominently featured.
• AltracoreOthersAltra running shoes including Torin, Paradigm, and Escalante models are featured products on Fleet Feet's website.
• SauconycoreOthersSaucony running shoes including Triumph, Endorphin, Kinvara, and Ride models are featured in Fleet Feet's product lineup.
• lululemonsecondaryOtherslululemon athletic apparel including Fast and Free running shorts, singlets, and trail running vests are featured products on Fleet Feet.
• GarminsecondaryTechnology or IntegrationGarmin GPS watches are featured in Fleet Feet's electronics/gear section with dedicated product browsing pages.
• VuorisecondaryOthersVuori athletic apparel including the Halo Modern Crew are featured products in Fleet Feet's apparel section.

Scale indicators2 records

Broad incumbents

• Foot Locker: National athletic-footwear specialty retailer carrying running, training, and lifestyle performance brands. Overlaps Fleet Feet on premium running SKUs but lacks the dedicated run-specialist focus and community programming.
• JD Sports: Global athletic-fashion and footwear retailer carrying many premium running brands (Nike, adidas, New Balance, ASICS, On). Competes with Fleet Feet for performance-footwear spend, especially among younger and lifestyle-leaning shoppers.
• Hibbett Sports: US athletic-specialty retailer with a strong presence in smaller markets, carrying performance running footwear and apparel from major brands. Comparable to Fleet Feet at the assortment level though with less specialization in running-specific expertise.
• Dick's Sporting Goods: Large-format US sporting-goods retailer with a dedicated running section carrying many of the same premium brands as Fleet Feet (HOKA, Brooks, Nike, ASICS, NB). Competes on assortment breadth, store count, and promotional pricing rather than specialty fit expertise.
• REI: US outdoor and active-lifestyle co-op retailer carrying running, hiking, and broader sporting goods. Overlaps Fleet Feet on running footwear and apparel but operates as a broader outdoor/generalist format with strong e-commerce.

Others

• lululemon: Premium athletic-apparel brand that is a featured Fleet Feet partner (running shorts, singlets, trail vests) and operates its own expanding DTC and physical retail footprint. Adjacent competitor in active-lifestyle apparel and a key brand-supplier to Fleet Feet.

Direct peers

• Road Runner Sports: Long-running US running specialty retailer with both e-commerce and physical stores, focused on running shoes, apparel, and gear. Most direct omnichannel competitor to Fleet Feet in the performance-running category.
• Charm City Run: Mid-Atlantic running specialty chain offering personalized fitting, training programs, and community events. Operates on the same fit-led, community-driven playbook as Fleet Feet at a regional scale.
• Big Peach Running Co. Regional running specialty chain in the Southeast emphasizing expert fitting and community engagement. Comparable to Fleet Feet in assortment and service model, but with a smaller geographic footprint.

Emerging players

• HOKA: Premium running-shoe brand that is one of Fleet Feet's 'core' wholesale partners while simultaneously expanding an aggressive direct-to-consumer e-commerce and retail-store strategy. Partially competitive — captures consumer demand that Fleet Feet fulfills but at higher brand margin.

Market position

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/jackrabbitcom
• YouTubeyoutube.com/channel/UC029CQxPO_w-ENYRuhK1Q_g
• Facebookfacebook.com/jackrabbitcom
• Instagraminstagram.com/fleetfeet
• LinkedInlinkedin.com/company/running-specialty-group-rsg-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackrabbit Microware