Montroy

What Montroy does

Montroy Sign & Graphic Products is a regional wholesale distributor serving the sign and graphics industry across the Western United States. Founded in 1932 and headquartered in Signal Hill, California, the company operates 11 branch locations across California, Arizona, Nevada, and Utah, complemented by an e-commerce storefront and a centralized 800.Montroy phone sales operation. It sells to a fragmented B2B customer base of sign shops, print service providers, vehicle wrap and graphics installers, and electrical/LED sign manufacturers — a horizontal segmentation with no single customer segment representing the bulk of demand.

The product catalog spans ten major categories: print media (premium, intermediate, promotional, and aqueous print films plus overlaminates), wrap products (color change films, paint protection, window tint, ceramic coatings), inks (HP, Roland, Mutoh, Epson, Mimaki, LiqueColor, Graphtec), traditional electrical components (neon, transformers, ballasts), LED lighting (GE Tetra modules, cabinet and border lighting, RGB, power supplies), shop tools and consumables, heat transfer vinyl and equipment (STAHLS', FDC Lumina, Hotronix), commercial sign materials (paints, blanks, gold leaf, tapes), cut vinyl films, and a wide range of rigid substrates (acrylic, polycarbonate, foam board, ACM, aluminum). The equipment category rounds out the offering with wide-format printers, plotters, laminators, routers, and RIP software from HP, Roland, Epson, Mutoh, Summa, Graphtec, and Gerber. Distribution includes major third-party brands (3M, Avery Dennison, Roland, HP, GE Tetra, Arlon) alongside Montroy's own Moncor private-label line of intermediate-performance vinyl films and substrates.

The business model is straightforward wholesale distribution: Montroy purchases from major manufacturers and resells to professional end-users at quote-based B2B pricing, with revenue generated from product sales (hardware, consumables, and equipment) through branch counters, online orders, and phone sales. Pricing is not publicly disclosed, and the website references frequent supplier price increases, indicating pass-through cost dynamics. The company is privately held with no disclosed parent, subsidiary, or institutional investor relationships, and operates with a staff in the 101–250 range.

Name

Montroy

Legal name

Montroy Sign & Graphic Products

Website

https://montroy.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

101–250 employees

Short description

Montroy is a privately held wholesale distributor of sign and graphic materials — including print media, vinyl films, LED components, substrates, inks, and equipment — serving sign shops, vehicle wrap installers, and LED sign manufacturers across 11 branches in the Western US (CA, AZ, NV, UT).

Ownership category

akta.pro rank

Product category

Sign & Graphic Product Distribution

NAICS

Plastics Product Manufacturing (3261)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

Keywords

• Wholesale sign supplies
• Vinyl film distribution
• Wide format print media
• LED sign components
• Graphic materials distribution

Headquarters

HQ city

Signal Hill

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Montroy generates revenue through wholesale distribution of sign and graphic materials including print media, vinyl films, overlaminates, inks, LED lighting, equipment, substrates, and tools. The company operates on a business-to-business model selling to sign shops, print service providers, and commercial customers through their branch network and e-commerce platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Montroy is a wholesale distributor of sign and graphic products supplying print media, vinyl films, overlaminates, inks, LED lighting, electrical sign components, substrates, shop tools, heat transfer vinyl, and wide-format equipment to professional sign-makers, print service providers, vehicle wrap installers, and LED sign manufacturers. The company aggregates 3M, Avery Dennison, HP, Roland, GE Tetra, Arlon, Mutoh, Graphtec and other brand-name products alongside its own Moncor private label, distributing via 11 branch locations across the Western US and an e-commerce website.

Product overview

Montroy Sign & Graphic Products is a regional distributor offering a comprehensive catalog of sign-making materials and equipment across 10 major product categories. The core offering centers on print media (vinyl films, banners, substrates organized by quality tier), wrap solutions (color change films, paint protection, window tint), and traditional sign materials (neon components, LED lighting, electrical hardware). The company distributes major third-party brands (3M, Avery, HP, Roland, GE Tetra, Arlon) alongside its own Moncor house brand of intermediate-performance vinyl films. Related offerings include HTV materials and equipment, commercial sign paints and substrates, cut vinyl films, extensive rigid substrate inventory (acrylics, polycarbonates, foam boards, aluminum composites), DI-NOC architectural finishes, and professional equipment (printers, plotters, laminators, routers) with associated software. The business operates as a traditional trade distributor with multiple branch locations serving the southwestern United States.

Differentiator

Problem solved

Functional benefit

Brands

• Moncor: Montroy's private label brand for vinyl films, substrates, and sign materials including intermediate performance vinyl, semi-rigid sheets, and related products.

Products and services

• Print Materials (Premium, Intermediate, Promotional, Aqueous, Overlaminates) Wide-format digital print media including vinyl films, banner materials, papers, and specialty substrates organized by performance tier from premium to promotional grade, covering applications for vehicles, walls, signage, windows, banners, floors, reflective, backlit, tradeshow, and sublimation. Sold to sign shops and print service providers in the Western US.
• Wrap Products (Color Change Films, Wrap Kits, Printable Films, 3M Paint Protection Films, 3M Automotive Window Tint Films, 3M Ceramic Coatings) Vehicle wrap and automotive film solutions including color change films in various finishes (gloss, matte, metallic, chrome, color shift), wrap installation kits, printable wrap films, paint protection films, window tint films, and ceramic coatings. Sold to vehicle wrap and graphics professionals.
• Ink Products (HP, Roland, Mutoh, Graphtec, LiqueColor, Epson, Mimaki) Ink cartridges and supplies for major wide-format printer brands including HP (Latex, Dye Sublimation, UV, Aqueous), Roland (Solvent, UV, Sublimation, Waterbased), Mutoh (UV, Eco Solvent), Graphtec (Resin Ribbons), LiqueColor (Solvent), Epson (Solvent, Latex, Waterbased), and Mimaki (Solvent), plus adhesion promoters. Sold to print service providers.
• Electrical Components (Neon, Transformers, Ballasts, Lamps, Fixtures, Channel Letter) Traditional sign electrical components including neon glass tubing and accessories, transformers in various types (standard outdoor, housing, channel letter, indoor window, self-enclosed, specialty), ballasts (HID, sign, fixture), lamps, fixtures, sockets, and electrical hardware. Sold to electrical and LED sign manufacturers.
• LED Lighting (Channel Letter Modules, Cabinet Lighting, Border Tubing, RGB Lighting, Fluorescent Alternatives, Canopy Lighting, Light Tape, Wall Washers, Power Supplies) LED illumination products for signage including GE Tetra branded modules (MAX, miniMAX, PowerMAX, LT, Atom), cabinet lighting strips, border tubing, RGB color-changing systems, fluorescent replacement options, canopy lighting, light tape, wall washers, HID/incandescent replacements, and power supplies (12V, 24V, multi-volt). Sold to LED sign manufacturers and sign shops.
• Shop Tools (Vinyl Tools, Router Bits, Plotter Blades, Hand Tools, Cleaning Products) Professional sign-making shop equipment and consumables including vinyl application tools, router bits and coolant, plotter blades and pens, drill bits and holesaws, neon plant tools, hand tools, pencils, cleaning products, badge blanks, and testing equipment. Sold to sign shops.
• Heat Transfer Vinyl and Equipment (STAHLS' CAD-CUT, FDC Lumina, Roland, Hotronix) Heat transfer vinyl materials and equipment including STAHLS' CAD-CUT product lines (Basics, Special Adhesives, Dimensional, Special Effects, CAD-COLOR Printable), FDC Lumina films, Roland heat transfer media, STAHLS' Hotronix heat press equipment (platens, caps press, fusion, craft press, hover press, laser alignment, weeding tables), and accessories. Sold to apparel decorators and sign/graphics professionals.
• Commercial Products (Paint, Blanks/Stakes/Frames, Standoffs, Sandblast Stencil, Paper, Screen Print, Gold Leaf, Cardstock, Tapes/Adhesives) Traditional sign shop materials including metal finishes, bulletings and blockouts, plastic paints, lettering enamels, primers and stains, blanks/stakes/frames in various materials (aluminum, steel, corrugated, PVC, composite), sandblast stencil, fadeless papers, screen print supplies, gold and silver leaf, cardstock, easels, and tapes/adhesives. Sold to sign shops.
• Cut Vinyl Films (High Performance Opaque, Economy/Mid Performance Opaque, Translucent, Reflective, Specialty, Metallics, Traffic Films) Die-cut vinyl films including high-performance cast vinyls (Avery A9), economy and mid-performance calendared vinyls (Moncor IP series), translucent films, reflective films (Type I Engineer Grade), specialty vinyls, metallics, traffic films, and edge-ready vinyls with application and masking tape accessories. Sold to sign shops and graphics professionals.
• Substrates (Acrylic, Polycarbonate, Flexible, Banner, Foam, PVC, Recyclable, HD Urethane, Wood, ACM, Aluminum, Corrugated, Styrene, Magnetic, PETG, Engraving Stock) Rigid sheet materials for signage including acrylics (cast, extruded, impact modified, mirrored, LED-enhanced), polycarbonates (sheets and coils), flexible substrates (3M Panagraphics, Cooley Brite), foam boards (Ultra-Board, Gatorfoam, Fome-Cor, Foam-X, Smart-X), expanded PVC sheets, recyclable board options (Falconboard, ConVerd), HD urethane blocks, MDO plywood, aluminum composite panels (M-Panel, DiBond, E-Panel), painted aluminum and steel, corrugated plastics, styrene, magnetic sheets, PETG, and engraving stock. Sold to sign shops.
• Equipment (Printers, Flatbed Printers, Plotters/Cutters, Laminators, Work Tables, Routers, Software) Wide-format printing and cutting equipment including HP printers and flatbed printers, Roland printers and flatbeds, Epson printers and flatbeds, Mutoh printers, Gerber Edge devices, plotters and cutters (Summa, Graphtec, Gerber, Keencut), laminators (GFP, Seal, Kala), work tables (CWT), routers (Gerber), RIP software (Onyx, Mutoh VerteLith, SA International), and parts/accessories for all major brands. Sold to sign shops and print service providers.
• 3M DI-NOC Architectural Finishes (Interior, Exterior, Matte, Abrasion Resistant) 3M DI-NOC architectural surface finishes designed to replicate natural materials including wood, metal, concrete, stone, ceramic, leather, textile, and abstract earth patterns in interior and exterior grades, matte finishes, and abrasion-resistant formulations. Sold to sign shops and architectural finish installers.
• Moncor Brand Vinyl Films House brand vinyl film products including the Moncor IP (Intermediate Performance) line of calendared films in various colors and widths (24", 30", 48") with unpunched and punched options for cut vinyl applications. Sold as a cost-competitive alternative to brand-name vinyl films.
• Overlaminates (Print and Wrap) Protective overlaminate films for printed graphics and vehicle wraps including pressure sensitive fleet and cold laminates, heat activated/hot laminates, window film laminates, protective overlaminates, specialty finishes, floor graphics laminates, liquid coatings, and polycarbonate options, plus wrap-specific overlaminates from 3M (Scotchcal) and others. Sold to sign shops and wrap installers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Grimco: Grimco is one of the largest sign supply distributors in North America, operating branches and distribution centers across the US and Canada. Like Montroy, Grimco serves sign shops, graphics professionals, and sign manufacturers with vinyl films, substrates, equipment, ink, and LED solutions — making it the most direct national-scale competitor to Montroy's regional sign distribution model.
• N. Glantz & Son: N. Glantz & Son is a multi-generational sign supply distributor serving the sign and graphics industry with vinyl, substrates, ink, and equipment across branches in the Eastern and Central US. The company shares Montroy's family-style private ownership and direct-comparable catalog of sign-making materials for graphics professionals.
• Graphic Solutions Group: Graphic Solutions Group (now part of Grimco) is a sign supply distributor serving print providers and sign shops with vinyl, substrates, equipment, and finishing products. The overlapping product catalog and customer base — particularly in digital print and vehicle wrap categories — make it a direct peer to Montroy's sign/graphic distribution focus.
• Coastal Business Supplies: Coastal Business Supplies is a sign supply distributor serving sign makers, screen printers, and digital print providers with equipment, inks, films, and apparel decoration supplies. Its multi-channel distribution model and specialty focus make it a direct competitor to Montroy, though Coastal has stronger screen-print and apparel decoration exposure.
• Johnson Plastics Plus: Johnson Plastics Plus is a sign supply distributor specializing in engraving plastics, ADA signage, sublimation blanks, and sign-making materials. Overlaps directly with Montroy in sign/graphic distribution, with a stronger specialty focus on engraving and ADA-compliant signage serving a comparable SMB sign shop customer base.

Broad incumbents

• Piedmont Plastics: Piedmont Plastics is one of the largest wholesale distributors of plastic sheet, rod, tube, and film in North America with 50+ branch locations. It overlaps with Montroy in plastic substrates (acrylic, polycarbonate, PVC, foam boards) but operates more broadly across industrial markets rather than specializing in sign/graphics.
• Polymershapes: Polymershapes is a leading North American distributor of plastic materials including sheets, rods, tubes, and films with nationwide branch coverage. Comparable to Montroy for substrate distribution, but operates more broadly across industrial and packaging markets rather than focusing on the sign/graphics specialty.
• Orbus: Orbus is a manufacturer and distributor of displays, exhibits, sign hardware, and graphics products. While more vertically integrated as a manufacturer of branded display solutions, Orbus overlaps with Montroy in the sign supply category through selected distribution channels and competes for sign shop and graphics professional customers.
• Laird Plastics: Laird Plastics (now operating under Piedmont Plastics) was a national plastics distributor offering sheet, rod, tube, and film products. Comparable to Montroy in the substrate portion of the business, though Laird's industrial customer focus differs from Montroy's sign-specialty concentration.

Emerging players

• Stahls': Stahls' is a manufacturer of heat transfer vinyl, heat press equipment, and apparel decoration products. Montroy distributes Stahls' products (CAD-CUT, Hotronix), creating direct overlap in the heat transfer category where Stahls' serves as both a key vendor and an adjacent player expanding into more direct distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MontroySignAndGraphicProducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montroy