What Clandestine does

Clandestine is the consumer trade name of COOL MEDIA TRADE, S.L., a Madrid-registered Spanish eyewear company that designs, brands and sells sunglasses direct-to-consumer through its Shopify storefront at clandestinesun.com, supplemented by a recently launched Authorized Reseller wholesale channel. The product line is built around a proprietary lens technology marketed as SMART VISION TECHNOLOGY®, an 8-layer coating stack covering anti-reflective, anti-scratch, hydrophobic, oleophobic, UV400 and related protective functions, and is sold at two standardized price points: EUR 59.95 for standard collections and EUR 64.95 for designer and celebrity co-branded collections.

The assortment spans multiple style families — AVIATOR, MODEL, ROUND, TRENDY, VINTAGE, SPORTS, KIDS and SFERIC — plus celebrity sub-brands fronted by Elsa Pataky, Pablo Ibáñez (HYPE) and padel player Sanyo Gutiérrez. Distribution is international: the storefront supports English, Spanish, French, German, Italian and Portuguese, and ships to Europe, the USA, Canada, the UK, Australia and several LATAM markets, with products certified to EU CE, USA ANSI Z80.3-2015, Australia/NZ AS/NZS 1067:2003 and additional Brazil, Colombia, Mexico and Turkey standards. Operations are based at a single warehouse in San Fernando de Henares, Madrid.

The business model is a vertically controlled DTC brand with celebrity-led marketing, where the company has publicly committed to donating 50% of profits to UNICEF MULTIPLICA and the 26LETTERS children's cancer foundation. The company is privately held with no disclosed outside funding, no parent company and no published headcount or revenue figures, so scale cannot be directly observed from the input data.

Name

Clandestine

Legal name

COOL MEDIA TRADE, S.L.

Website

https://clandestinesun.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Clandestine, operated by Madrid-based COOL MEDIA TRADE, S.L., is a Spanish DTC sunglasses brand selling proprietary SMART VISION TECHNOLOGY® eyewear at EUR 59.95-64.95 via its Shopify store, celebrity co-branded collections, and an Authorized Reseller channel across Europe, the Americas, the UK and Australia.

Ownership category

akta.pro rank

Product category

Premium Polarized Sunglasses

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury & Designer Eyewear (CRAAAKAD)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Kids & Teen Eyewear (CRAAAKAE)

Keywords

• Polarized sunglasses
• Designer eyewear
• UV protection sunglasses
• Celebrity collaboration sunglasses
• Premium fashion sunglasses

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of high-end polarized sunglasses through the company's Shopify e-commerce platform with international shipping. Revenue is generated through one-time purchase transactions at price points of 59.95 EUR and 64.95 EUR depending on product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clandestine designs and sells high-end polarized and nylon-lens sunglasses for men, women, and children through its direct-to-consumer e-commerce store. The product range spans multiple named collections and celebrity collaborations (with Elsa Pataky, Pablo Ibáñez, and Sanyo Gutiérrez) priced at 59.95–64.95 EUR, all built on the proprietary SMART VISION TECHNOLOGY® lens platform with 100% UV400 protection and multiple functional coatings.

Product overview

Clandestine is a high-end Spanish sunglasses brand offering polarized and nylon lens eyewear for men and women. The product portfolio consists of multiple named collections including core product lines (AVIATOR, MODEL, ROUND, TRENDY, VINTAGE, SPORTS, KIDS, SFERIC) and collaborative sub-brands (SANYO with Sanyo Gutierrez, PATAKY with actress Elsa Pataky, HYPE with showman Pablo Ibanez). All products feature the proprietary SMART VISION TECHNOLOGY® lens system providing HD filters, UV400 protection, and multiple protective coatings. Collections span various frame styles (aviator, cat-eye, rectangular, round, square, sport) and materials (acetate, TR90, stainless steel) with prices ranging from 59.95 EUR to 64.95 EUR. Products are sold exclusively through the company's e-commerce platform with international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• SANYO Collection Exclusive sunglasses line co-designed with influencer Sanyo Gutiérrez, featuring high-end unisex designs such as MODEL MATTE BLACK GREEN by SANYO and AVIATOR GOLD DARK GREEN by SANYO. Priced at 64.95 EUR.
• PATAKY Collection (Elsa Pataky) Exclusive limited-edition sunglasses line co-designed with actress Elsa Pataky, including AVIATOR, PANORAMA, ROUND, PURE, QUADRATO, MODEL, SFERIC, and GATT styles. Priced at 64.95 EUR.
• HYPE Collection Exclusive sunglasses line co-designed with Pablo Ibáñez (Hombre de Negro), featuring oversized flat lenses and vintage-inspired gold stainless steel frames including PANORAMA, WAY, SQUARE, QUADRATO, and GATT styles. Priced at 64.95 EUR.
• AVIATOR Collection Classic aviator-style sunglasses with metal frames and multiple lens options including polarized, mirror, and nylon variants. Unisex high-end designs priced at 59.95 EUR.
• MODEL Collection Timeless rectangular frame sunglasses in acetate and TR90 materials. Unisex designs available in various colors and finishes. Priced at 59.95 EUR.
• ROUND Collection Round-frame sunglasses including Bellagio, Varenna, and Orbita models with acetate and stainless steel materials. Unisex high-end designs. Priced at 59.95 EUR.
• TRENDY Collection Contemporary trendsetting sunglasses designs covering current-season styles. Unisex high-end editions. Priced at 59.95 EUR.
• VINTAGE Collection Vintage-inspired sunglasses including Tremezzo and Velvet models evoking classic Dolce Vita aesthetics. Unisex high-end designs. Priced at 59.95 EUR.
• SPORTS Collection Sporty sunglasses with TR90 frames and curved or semi-curved designs including Xmetal and Curve models with nylon mirror lenses. Unisex ultra-lightweight and resistant designs. Priced at 59.95 EUR.
• KIDS Collection Sunglasses designed for children with smaller frame measurements, suited to ages 1-6 and little kids. Unisex high-end designs using the same quality materials as adult collections. Priced at 59.95 EUR.
• SFERIC Collection Oversized square-ish frame sunglasses with distinctive styling. Limited-edition unisex designs with polarized lenses and premium materials. Priced at 59.95 EUR.

Quantifiable outcome

• 100% UV400, UVB and UVC protection maintained throughout the life of the sunglasses
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Elsa PatakycoreStrategic or Co-development PartnerExclusive collection with renowned actress Elsa Pataky featuring limited edition sunglasses designs including AVIATOR, PANORAMA, ROUND, PURE, QUADRATO, MODEL, SFERIC, and GATT styles. The collection uses premium materials and features her personal design influence.
• Pablo Ibañez (HYPE / Man in Black)coreStrategic or Co-development PartnerExclusive HYPE collection with showman Pablo Ibañez known as 'Hombre de Negro / Man in Black'. Features oversized flat lens designs with gold stainless steel frames including PANORAMA, WAY, SQUARE, QUADRATO, and GATT styles.
• SANYO (Sanyo Gutiérrez)minorStrategic or Co-development PartnerSANYO collection featuring sunglasses designs by Sanyo Gutiérrez, including MODEL MATTE BLACK GREEN by SANYO and AVIATOR GOLD DARK GREEN by SANYO.
• UNICEF MULTIPLICAcoreOthersCharitable partnership where Clandestine donates 50% of all profits to UNICEF MULTIPLICA program supporting children with cancer.
• 26LETTERScoreOthersCharitable partnership where Clandestine donates 50% of all profits to 26LETTERS, supporting children with cancer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warby Parker: Pioneering US-based DTC eyewear brand selling sunglasses and optical frames direct via own e-commerce plus retail stores. Closely comparable to Clandestine's DTC-first, vertically positioned premium-eyewear model, with broader scale.
• Goodr: US DTC running and sport sunglasses brand sold exclusively online with strong social-media positioning. Comparable to Clandestine on DTC channel, sport segment (SPORTS collection), and social-first marketing.
• Pit Viper: DTC sunglasses brand with distinctive styling, limited-edition drops, and personality-led branding. Comparable to Clandestine's celebrity-collaboration-driven limited-edition (PATAKY, HYPE) model.
• Knockaround: Affordable DTC sunglasses brand with polarized lines and collaborations. Comparable channel model and accessible price positioning adjacent to Clandestine's 59.95–64.95 EUR band.

Broad incumbents

• Ray-Ban: Iconic global sunglasses brand owned by EssilorLuxottica, distributed across DTC, optical retail, and department stores. Comparable category and price-adjacent positioning to Clandestine's polarized/nylon frame lines.
• Persol: Italian luxury eyewear brand under EssilorLuxottica, with acetate and metal frames in the same premium fashion-eyewear tier Clandestine targets. Comparable on materials, frame styles (round, aviator), and target buyer.
• Oliver Peoples: Premium American eyewear brand with acetate frames, vintage-inspired design language, and selective distribution. Directly comparable to Clandestine's VINTAGE and ROUND collections in style and price-tier positioning.
• Maui Jim: Polarized performance sunglasses brand emphasizing lens technology and UV protection. Closely comparable to Clandestine's SMART VISION TECHNOLOGY® claims around polarization and protective coatings.

Regional players

• Sunday Somewhere: Australian-origin premium sunglasses brand with fashion-forward design language. Comparable on premium-fashion sunglasses positioning and selective retail distribution, though primarily competing in Asia-Pacific rather than Europe/LATAM.
• Eyepetizer: Italian contemporary eyewear brand targeting fashion-conscious millennials with premium acetate frames. Comparable on premium fashion-eyewear positioning and Mediterranean/European consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clandestine_es
• Facebookfacebook.com/clandestinesun
• Instagraminstagram.com/clandestine.sun

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clandestine