Maverick Creative
Maverick Creative is a New York-based creative communications agency specializing in public relations, social media strategy, and executive thought leadership for travel, hospitality, and lifestyle brands. Founded in 2019, it operates as an affiliate of FINN Partners with offices in New York and San Francisco.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maverick Creative does
Maverick Creative is a New York-based creative communications agency founded in 2019 that specializes in public relations, social media, and executive thought leadership for travel, hospitality, and lifestyle brands. The firm operates as an affiliate of FINN Partners, the global integrated marketing communications company that contributes 33 offices across three continents and a bench of over 200 travel specialists. Maverick Creative's positioning rests on a journalistic storytelling approach branded the "Maverick Method," combining sharp trend awareness with contemporary narrative development, partnership building, experiential events, influencer activations, and social media campaigns. Catherine Colford serves as Senior Partner, bringing a track record of launching or relaunching more than 50 hotels, hospitality brands, and travel startups. The agency maintains its primary headquarters in Manhattan (119 West 23rd Street, STE 610) and an additional office in San Francisco to serve West Coast boutique and independent hospitality properties.
Maverick Creative firmographics
Firmographics- Name
- Maverick Creative
- Legal name
- Maverick Creative
- Website
- https://maverickcreative.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maverick Creative is a New York-based creative communications agency specializing in public relations, social media strategy, and executive thought leadership for travel, hospitality, and lifestyle brands. Founded in 2019, it operates as an affiliate of FINN Partners with offices in New York and San Francisco.
- Ownership category
- akta.pro rank
Maverick Creative industry classification
Industry- Product category
- Travel and Hospitality Public Relations
- NAICS
- Public Relations Agencies (54182), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
Keywords
Where Maverick Creative is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Maverick Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Public Relations and Communications Services: Maverick Creative generates revenue through professional services engagements with travel, hospitality, and lifestyle brands. Services include media relations, social media strategy and management, executive thought leadership programs, experiential events, and influencer activations. The agency works with established icons, rising stars, and emerging brands requiring creative communications support. Revenue is derived from client retainers and project-based engagements tailored to each brand's needs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Maverick Creative product offering
Product offeringCore offering
Maverick Creative is a New York-based creative communications agency providing public relations, social media, and executive thought leadership services to travel, hospitality, and lifestyle brands. Its core offerings include media relations, integrated social media strategy with influencer activations and content creation, executive thought leadership positioning, experiential events, and partnership development. The agency operates as an affiliate of FINN Partners, drawing on the parent company's network of 200+ travel specialists and 33 global offices to deliver campaigns for luxury hotels, resorts, hospitality management companies, and travel start-ups.
Product overview
Maverick Creative is a lifestyle and travel public relations agency offering an integrated suite of creative communications services. The agency combines three core service pillars—Media Relations, Social Media, and Executive Thought Leadership Strategy—with supporting sub-services including Influencer Activations, Content Creation, Hospitality Social Media Coaching, Community Management, Social Media Advertising, Storytelling + Pitch Strategies, Trend Spotting, Programming + Partnership Development, and Experiential Events. The Maverick Method approach unifies these services to deliver tailored, strategic communications campaigns for travel, hospitality, and lifestyle brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations Journalistic approach to media relations leveraging direct access and relationships with journalists, influencers, and tastemakers across top travel publications, digital outlets, and national newspapers; designed for travel, hospitality, and lifestyle brands seeking sustained earned media coverage.
- Social Media Integrated social media strategy woven into every communications campaign, encompassing influencer activations, content creation, community management, and social media advertising for lifestyle and hospitality brands.
- Executive Thought Leadership Strategy Strategic positioning of client executives and personalities as industry leaders through thought leadership planning, media roadshows, speaking opportunities, and business news media strategy.
Companies that use Maverick Creative
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Maverick Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maverick Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FINN PartnerscoreMaverick Creative is an affiliate of FINN Partners, a global integrated marketing communications company. This partnership provides access to FINN's network of 33 offices across 3 continents, over 200 travel specialists, and multidisciplinary teams in integrated marketing, public affairs, crisis management, and sustainability. The relationship enables Maverick Creative to offer boutique personalized service while leveraging extensive global resources for international client needs.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Maverick Creative competitors and assessment
Company assessmentDirect peers
- BPCM: Lifestyle, hospitality, and consumer PR agency with a strong travel and hospitality book. Direct competitor for lifestyle and luxury hospitality communications.
- HL Group: Mid-sized lifestyle, hospitality, and consumer PR firm. Comparable service offering and target client base in lifestyle and hospitality verticals.
- J Public Relations: Boutique PR agency focused on travel, hospitality, lifestyle, and consumer brands. Closest direct competitor in scope, vertical specialization, and service mix.
- Susan Magrino Agency: Boutique lifestyle, travel, and luxury PR firm with a founder-led model. Comparable in client profile (luxury hospitality, lifestyle) and senior-led positioning.
- MMGY Global: Marketing services firm specializing in travel, hospitality, and tourism. Comparable vertical focus and serves overlapping hotel and destination clients.
- 5W Public Relations: Mid-sized consumer/lifestyle PR firm with an established travel and hospitality practice. Direct competitor for hospitality and consumer brand communications.
- LDPR: Travel, hospitality, and lifestyle PR boutique with a similar senior-led, account-centric model. Direct competitor for hotel openings and destination PR mandates.
Broad incumbents
- FINN Partners: Global integrated marketing communications firm and Maverick's parent/affiliate. Overlaps on broader PR capabilities but competes (and co-sells) for hospitality and consumer clients.
- Weber Shandwick: Global communications network with strong travel and tourism practice. Overlaps with Maverick on enterprise hospitality accounts and influencer capabilities.
- Edelman: Global PR network with a dedicated travel and hospitality practice. Competes for the largest global hospitality group mandates Maverick also serves via FINN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maverick Creative social profiles
Digital presenceMaverick Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maverick Creative leadership team
Management profileNumber of profiles
Profiles1 record
Maverick Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maverick Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maverick Creative
What does Maverick Creative do?
Maverick Creative is a New York-based creative communications agency providing public relations, social media, and executive thought leadership services to travel, hospitality, and lifestyle brands. Its core offerings include media relations, integrated social media strategy with influencer activations and content creation, executive thought leadership positioning, experiential events, and partnership development. The agency operates as an affiliate of FINN Partners, drawing on the parent company's network of 200+ travel specialists and 33 global offices to deliver campaigns for luxury hotels, resorts, hospitality management companies, and travel start-ups.
Is Maverick Creative a public or private company?
Maverick Creative is a private company. It is classified as corporate owned and is currently operating.
When was Maverick Creative founded?
Maverick Creative was founded in 2019. It employs 11 to 50 people.
Where is Maverick Creative based?
Maverick Creative is headquartered in New York, United States, in the North America region.
How does Maverick Creative make money?
One revenue line is on record: public Relations and Communications Services.
Who are Maverick Creative's main competitors?
Direct peers on record are BPCM, HL Group, J Public Relations, Susan Magrino Agency, MMGY Global, 5W Public Relations and LDPR. Broad incumbents are FINN Partners, Weber Shandwick and Edelman.
Does Maverick Creative have an API?
No public API is recorded for Maverick Creative.
What industry is Maverick Creative in?
Maverick Creative's product category is Travel and Hospitality Public Relations. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54182 and its SIC code is 7311.