Lifestyle International Realty

What Lifestyle International Realty does

Lifestyle International Realty is a privately held, multi-state residential and commercial real estate brokerage founded in 2015 and headquartered in Miami Lakes, Florida. The firm operates 32 office locations across 8 states and territories — Florida, Texas, North Carolina, South Carolina, New Jersey, New York, Colorado, and the Dominican Republic — through a network of 3,000+ affiliated agents. Its service portfolio spans home buying, property selling, commercial real estate, and investment/rental property transactions, supported by a website with 65,000+ active listings syndicated to MLS, Zillow, Realtor.com, and 200+ listing platforms. Operationally, the company runs a dedicated leadership team (Founder/CEO George Canciobello, COO Irving Cham, Directors of Operations, Financial Operations, and Strategic Planning & Growth) and a roster of 60+ named branch managers overseeing local offices.

The company's underlying technology stack comprises an AI-powered Smart CRM with lead-tracking and smart-plan automation, a Lifestyle ONE mobile application that bundles agent marketing tools, training, document access, and messaging, custom agent landing pages, a lead generation engine, a digital backoffice, and a dotloop-based transaction management system with eSign capabilities. Listings are ingested via integrations with the Miami Association of REALTORS MLS, Central Jersey MLS, and REALTY MLS. The platform is positioned as both a consumer-facing property discovery channel and an agent productivity suite.

Commercially, Lifestyle International Realty monetizes through two streams: traditional real estate transaction commissions on closed deals (typical 5-6% industry range, split among listing and buying agents with the brokerage taking a residual share), and recurring agent affiliation/desk fees for access to the technology platform, training, marketing resources, and physical office locations. Distribution combines direct sales through the affiliated agent network, a self-serve website with property search, MLS and aggregator syndication, and an Office Partnership channel that allows independent operators to run branded offices under the Lifestyle umbrella. The company is founder-owned and bootstrapped, with no disclosed institutional funding or M&A activity.

Name

Lifestyle International Realty

Legal name

Lifestyle International Realty LLC

Website

https://lifestyleir.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Lifestyle International Realty is a private multi-state real estate brokerage operating 32 offices and a 3,000+ agent network across 8 US states and the Dominican Republic, providing residential and commercial transaction services supported by proprietary agent technology.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Multifamily Brokerage (BPAJABAD), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing marketing
• Multi-state real estate brokerage
• Real estate agent affiliation

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission (Transaction Fees): Traditional real estate brokerage commission model where the company and its agents earn transaction fees upon successful property sales and purchases. Commission rates are typically a percentage of the transaction value, split between listing agent and buying agent with brokerage taking a share.
2. Agent Affiliation/Desk Fees: Revenue from agent affiliation fees, providing agents access to the brokerage's technology platform, training, marketing resources, and office locations across 32 locations and 8 states.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lifestyle International Realty operates as a multi-state real estate brokerage providing residential and commercial property buying, selling, and investment services across Florida, Texas, North Carolina, South Carolina, New Jersey, New York, Colorado, and the Dominican Republic. The brokerage supplies affiliated agents with technology, training, marketing, and lead generation resources, and offers consumers professional property marketing, comparative market analysis, and full-service transaction representation.

Product overview

Lifestyle International Realty operates as a multi-state real estate brokerage platform offering a comprehensive suite of services including residential and commercial property buying, selling, and investment services across Florida, Texas, North Carolina, South Carolina, New Jersey, New York, Colorado, and the Dominican Republic. The company's product portfolio consists of a core brokerage platform supported by agent-facing technology modules including the Lifestyle One App (mobile toolkit with marketing resources and direct messaging), AI-powered Smart CRM (for lead management and workflow automation), Custom Agent Landing Pages and Luxury Website Builder (for agent branding), Lead Engine (for prospect generation), Digital Backoffice (for administrative tasks), and dotloop Transaction Management System (for eSign and deal closure). The platform is powered by a network of 3,000+ agents operating across 32 office locations, providing agents with technology tools, training, and marketing support to facilitate real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service residential and commercial property buying assistance that connects consumers with properties across the company's 3,000+ agent network and multi-state footprint in Florida, Texas, North Carolina, South Carolina, New Jersey, New York, Colorado, and the Dominican Republic.
• Real Estate Selling Services Expert listing representation for sellers including strategic pricing, data-driven comparative market analysis, professional marketing, and full-service transaction management through closing.
• Commercial Real Estate Services Buying and selling services for commercial real estate including business properties, commercial land, flex space, and industrial properties across the company's multi-state footprint.
• Investment Property Services Rental property and income-property acquisition services for investors seeking portfolio expansion across the company's multi-state coverage areas.
• Elite Marketing Package Professional marketing services for property listings including professional photography, video tours, 3D virtual tours, drone footage, and targeted digital campaigns distributed across MLS, Zillow, Realtor.com, social media, and 200+ listing platforms.
• Agent Affiliation Program (Brokerage Partnership) Brokerage affiliation program allowing licensed real estate agents to operate under the Lifestyle International Realty brand with access to proprietary technology (AI-powered CRM, Lifestyle ONE app, lead engine, transaction management), training, marketing resources, lead generation, and 32 office locations across 8 states/territories. Includes an office partnership tier for agents to operate their own offices under the brand.

Quantifiable outcome

• 97% average list-to-sale price ratio
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Office PartnerscoreChannel Partner/ Reseller/ DistributorPartnership program allowing real estate professionals to operate their own office locations under the Lifestyle International Realty brand. Partners receive technology access, marketing support, training resources, and operational guidance. The program has contributed to expansion from 3,000 agents across multiple states.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Compass: Tech-enabled residential brokerage operating in major US metros with proprietary platform and agent affiliation model. Comparable in target customer (residential buyers/sellers) and tech-led value proposition.
• HomeSmart International: Cloud-based, agent-affiliated brokerage with strong growth and multi-state footprint. Comparable in tech-enabled affiliate model targeting independent agents.
• eXp Realty: Cloud-based, agent-affiliated brokerage model with rapid multi-state expansion and proprietary tech. Closest comparable in operating model to Lifestyle's affiliate + tech + multi-state approach.

Broad incumbents

• RE/MAX: Global franchised residential brokerage with strong agent network and multi-state presence. Comparable in franchise/affiliate structure and residential brokerage focus.
• Keller Williams Realty: Largest US residential brokerage by agent count with a similar agent-affiliated model and multi-state footprint. Comparable as a broad incumbent in the same agent-recruitment and residential brokerage space.
• Sotheby's International Realty: Luxury-focused residential brokerage with international reach. Comparable for high-end residential listings and Lifestyle's stated positioning toward multi-state/DR luxury markets.
• Century 21 Real Estate: Global franchised residential brokerage with multi-state US presence. Comparable as a scaled affiliate brokerage competing for the same agent and consumer pool.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network with multi-state agent network. Comparable as a scaled residential brokerage with similar affiliate economics.
• Coldwell Banker: Established residential and commercial brokerage with broad geographic coverage. Comparable as a larger incumbent offering residential and light commercial services.

Emerging players

• Redfin: Tech-led residential brokerage and consumer portal. Comparable as a technology-forward residential brokerage competing for the same buyer/seller audience, though with a different (salaried-agent hybrid) model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lifestyleintrealty
• Instagraminstagram.com/lifestyleinternationalrealty
• Xx.com/lifestyleir
• LinkedInlinkedin.com/company/lifestyle-international-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle International Realty