Simetría Digital

What Simetría Digital does

Simetría Digital is a privately held, founder-led digital solutions agency founded in 2014 by Adrián Morazán and headquartered in Heredia, Costa Rica, with additional regional offices in Bogotá (Colombia) and Guatemala City (Guatemala). The firm operates as a full-service agency offering web development, e-commerce platform implementation, domain and hosting services, branding and advertising design, digital marketing (content creation, community management, paid advertising management, and SEO/SEM), audiovisual production (via the related 24 MM brand), and structured e-learning/virtual classroom (LMS) solutions through its Aulas Virtuales product. Technology use centers on industry-standard platforms for e-commerce, SEO, social media management, and content production, without a proprietary platform or standalone product.

The company's primary customer segment is small and medium enterprises (PYMES) in Costa Rica and across Latin America, with a secondary segment in HR and training departments seeking virtual classroom solutions for employee onboarding and continuous training. The business model is hybrid: project-based professional services for web development and consulting engagements, supplemented by recurring retainer-style revenue for ongoing digital marketing services, content creation, and community management. Pricing is custom-quoted per engagement rather than published; sales are direct, consultative, and driven through the website's 'Conversemos' (Let's Talk) channel, WhatsApp, regional phone lines, and founder-led referrals through BNI Costa Rica and chamber-of-commerce networks.

The firm is bootstrapped with no disclosed institutional or venture funding, employs 11-50 staff, and demonstrates long-tenured client relationships — including Intensa (client since 2015) and BNI Costa Rica (2+ years). The founder's multiple concurrent leadership roles across business organizations (BNI, Centro Cultural Heredia, Cámara de Comercio de Heredia, Cámara Costarricense de Pyme) form the primary client acquisition engine. The company has early-stage exploration of generative AI tools for content and image work, but AI is not a core differentiator.

Name

Simetría Digital

Legal name

Simetría Digital

Website

https://simetriadigital.cr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simetría Digital is a Costa Rica-based digital agency founded in 2014, offering web development, e-commerce, branding, digital marketing, audiovisual production, and virtual classroom solutions to small and medium enterprises across Costa Rica, Colombia, and Guatemala.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Digital marketing services
• Web development services
• E-commerce solutions
• Virtual classroom platforms
• Branding services

Headquarters

HQ city

Heredia

HQ country

Costa Rica

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Consulting and Strategy Services: Custom digital transformation consulting engagements where Simetría Digital identifies business problems and proposes tailored digital solutions. Revenue generated through project-based professional service engagements.
2. Web Development and E-Commerce: Development of websites, virtual classrooms, e-commerce platforms, and domain/hosting services. One-time project fees for website development with potential ongoing maintenance revenue.
3. Virtual Classroom / E-Learning Solutions: Structured e-learning implementation services including strategy, content development, technology setup, and ongoing follow-up. Targets HR leaders, talent management, and training departments.
4. Digital Marketing Services: Ongoing services including content creation, community management, commercial advertising management, and SEO. Recurring revenue model based on retainer or ongoing service arrangements.
5. Training and Advisory: Digital marketing and strategy training programs and consulting services for PYMES.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Simetría Digital is a full-service digital agency that provides web development, e-commerce, branding, audiovisual production, virtual classroom (LMS) solutions, and digital marketing services (content creation, community management, paid advertising, SEO/SEM) to small and medium enterprises. The firm operates a three-step methodology (identify the problem, propose a solution, deliver results) and delivers projects across Costa Rica, Colombia, and Guatemala.

Product overview

Simetría Digital is a digital solutions agency operating across Costa Rica, Colombia, and Guatemala that offers a comprehensive suite of digital services for SMEs. The portfolio centers on three main pillars: Web Development (including Aulas Virtuales for e-learning, E-Commerce, and custom web development), Digital Marketing (encompassing content creation, community management, paid advertising, and SEO/SEM services), and Design (covering branding and advertising design). Additional services include audiovisual production through the 24MM brand, voice-over services, and training programs. The company positions itself as a strategic partner that transforms organizational operational agility through efficient digital tools for commerce and education.

Differentiator

Problem solved

Functional benefit

Brands

• 24mm.tv: Audiovisual production service offered by Simetría Digital, mentioned as part of their services menu under Audiovisual.

Products and services

• Aulas Virtuales (Virtual Classrooms) A structured virtual learning model for organizational induction and continuous training that integrates training strategy, content development, technology, and follow-up, enabling companies to standardize onboarding and professionalize training with automated learning paths and performance tracking. Targets HR leaders, talent management, and training departments.
• Desarrollos Web (Web Development) Custom web development services for creating websites, landing pages, and digital platforms tailored to business needs.
• E-Commerce Solutions Online store development and e-commerce solutions enabling businesses to sell products and services digitally with payment integration and inventory management.
• Branding Brand strategy and visual identity development services including logo design, brand positioning, and corporate image creation for SMEs.
• Diseño Publicitario (Advertising Design) Advertising design services for creating visual marketing materials including graphics, banners, and promotional content.
• Creación de Contenidos (Content Creation) Strategic content creation for social media and digital platforms, focusing on quality over quantity with educational, conversational, and brand-consistent content.
• Gestión de Comunidad Virtual (Social Media Community Management) Social media community management services including audience engagement, interaction monitoring, and relationship building with followers.
• Gestión de Pauta Comercial (Paid Advertising Management) Commercial advertising management including paid social media campaigns, Facebook Ads, and targeted advertising strategies.
• Asesoría y Capacitación (Digital Marketing Consulting and Training) Digital marketing consulting and training services to help businesses develop digital skills and strategies.
• Audiovisual Production (24MM) Audiovisual production services including video marketing, testimonials, promotional content, and film production, operated through the 24MM brand (24mm.tv).
• Dominio y Alojamiento Web (Domain Registration and Web Hosting) Domain registration and web hosting services to establish and maintain an online presence for businesses.
• SEO / SEM Services Search engine optimization and search engine marketing services to improve website visibility and organic traffic.
• Locución (Voice-Over Services) Professional voice-over services for audiovisual production including videos, commercials, and multimedia content.

Quantifiable outcome

• 48.5% of Costa Rican consumers make purchases through electronic means (MEIC/UCR study)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• 24 MMcoreStrategic or Co-development PartnerRelated entity specializing in audiovisual production. 24mm.tv provides video production services that complement Simetría Digital's digital marketing offerings. Adrián Morazán is listed as Socio Fundador of both companies, indicating shared ownership/integration. The main Simetría website links to 24mm.tv for audiovisual services, suggesting a coordinated service offering.
• BNI Costa RicamajorGTM or Marketing PartnerBusiness Network International Costa Rica chapter. Adrián Morazán serves as Director Nacional de Crecimiento (National Growth Director) since 2020. This leadership role provides networking opportunities and business referrals. Client relationship: BNI Costa Rica is a satisfied client of Simetría's services for 2+ years.
• Centro Cultural HerediaminorStrategic or Co-development PartnerCultural center in Heredia, Costa Rica. Adrián Morazán serves as Director of the Heredia headquarters since 2016. Professional association providing community engagement and potential cross-promotion opportunities.
• Cámara de Comercio de HerediaminorGTM or Marketing PartnerChamber of Commerce of Heredia. Adrián Morazán serves as board member for period 2021-2023. Provides business networking and referral opportunities within the local business community.
• Cámara Costarricense de PymeminorGTM or Marketing PartnerCosta Rican Chamber of Small and Medium Enterprises. Adrián Morazán serves as Vice President of the board of directors for period 2022-2024. Strategic positioning within the PYME community they target as clients.
• Rivas & Bejarano ConsultingminorStrategic or Co-development PartnerConsulting firm specializing in commercial and corporate strategy. Jessenia Bejarano and Mónica Rivas serve as senior consultants. Collaborated with Simetría Digital on e-learning webinar presentation, suggesting complementary service offerings in organizational development and digital transformation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globant: Large Latin American digital and technology services firm offering web development, digital marketing, branding, and customer experience services. Globant is a broader incumbent with much greater scale but operates in an overlapping services category targeting Latin American enterprise and SME clients.
• McCann Worldgroup: Global advertising network with significant Latin American presence offering creative, digital, content, and brand strategy services. Provides a relevant comparison point for scaling regional digital agency services in LATAM markets.
• Accenture Song: Global digital and creative services arm of Accenture offering strategy, design, content, commerce, and marketing operations at enterprise scale. Broad incumbent in adjacent digital services space targeting larger clients.

Direct peers

• Huge: Global digital agency providing strategy, design, marketing, and technology services including web development, e-commerce, branding, and content. Directly comparable in offering portfolio to Simetría's integrated digital solutions stack.
• LLYC: Latin American-focused communications, marketing, and digital transformation consultancy (formerly Llorente & Cuenca). LLYC offers an integrated suite of branding, digital marketing, content, and technology services similar to Simetría, with deep roots in Spanish-speaking Latin America.
• Dept Agency: Global digital agency combining creativity, technology, and data to deliver web development, e-commerce, marketing, and brand services. Directly comparable in offering portfolio to Simetría's integrated digital agency capabilities.
• R/GA: International creative and digital agency spanning brand design, content production, technology development, and marketing campaigns. Comparable to Simetría in its integrated creative + technology + production positioning.
• VML: Global advertising and digital agency offering branding, commerce, content, and customer experience services. VML's integrated digital solutions model aligns closely with Simetría's full-service digital agency approach.
• OLIVER Agency: In-house and embedded creative/digital agency offering branding, content production, and digital marketing services. Comparable operating model focused on integrated creative and digital delivery.
• Dentsu Creative: Global creative and digital agency within Dentsu providing brand, content, commerce, and digital marketing services. Comparable full-service digital agency offering with similar integrated capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Simetrialatam
• YouTubeyoutube.com/channel/UCMI8bRuWWt8qprmhWrKgF8Q
• Facebookfacebook.com/Simetrialatam
• LinkedInlinkedin.com/company/simetrialatam
• Instagraminstagram.com/simetrialatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simetría Digital