Grupo Cars Automoción

What Grupo Cars Automoción does

Grupo Cars Automoción is a privately held multi-brand automotive dealership group operating in Spain under the legal entity TRENTO MOTOR S.L. (Madrid, registered 2021 as the current group structure; the underlying Mazda franchise dates back over 22 years). The group sells new vehicles, certified pre-owned vehicles, and complementary automotive services through owned showrooms concentrated in the Ciudad del Automóvil in Leganés, with additional locations in Majadahonda, Alcorcón, Rivas-Vaciamadrid, and Alcalá de Henares — all within the Community of Madrid.

Its brand portfolio spans eight new-vehicle franchises — Mazda (Kuroba Motor), MG (Albión Motor), Hyundai (Cars Corea), OMODA & JAECOO (Motor Naciente), XPENG / Dongfeng (Cantón Motor), Mitsubishi (Shinkansen Motor), and Zeekr — plus the Honda Select Motor authorized technical service and the TOTALOCASION used-vehicle brand. Product offering extends across new and certified used vehicle sales, all-inclusive vehicle renting/leasing subscriptions (insurance, maintenance, and assistance bundled), after-sales workshop and bodywork, official spare parts, and vehicle insurance distribution. The group serves both individual consumers (B2C) and corporate/fleet customers (B2B), with a dedicated Empresas channel and named fleet wins including Preventiva Seguros and CD Leganés.

Revenue mechanics are predominantly transactional (one-time vehicle sales) supplemented by recurring renting subscriptions and workshop/insurance attach services. Distribution is direct-to-consumer through owned physical showrooms and brand-specific websites, supplemented by periodic private sale events and the TOTALOCASION digital platform enabling 100% online used-vehicle purchases. Marketing combines brand-specific websites, a corporate blog, organic social (LinkedIn, Instagram, Facebook), community sponsorships (CD Leganés, Ruta 091), CSR initiatives, and high-volume promotional events. The group does not disclose financials; reported operational milestones include 744 vehicles sold in November 2024 (a record) and 209 vehicles sold across a three-day private sale in November 2025.

Name

Grupo Cars Automoción

Legal name

TRENTO MOTOR S.L.

Website

https://grupocars.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Cars Automoción is a Madrid-based multi-brand automotive dealership group selling new vehicles across eight franchises (Mazda, MG, Hyundai, OMODA/JAECOO, XPENG/Dongfeng, Mitsubishi, Zeekr), certified used vehicles, renting, after-sales, and insurance services to consumers and corporate fleet customers in Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Leganés

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New vehicle sales: Sale of new vehicles across multiple brands including Mazda, Hyundai, MG, OMODA, JAECOO, Xpeng, Dongfeng, Zeekr, and Mitsubishi through owned dealership locations in the Madrid region.
2. Used vehicle sales (TOTALOCASION): Sale of certified pre-owned and used vehicles through the TOTALOCASION brand, with verification, warranty, and competitive pricing across three physical locations plus online purchasing options.
3. Vehicle renting/leasing: Vehicle renting services with all-inclusive monthly payments covering insurance, maintenance, assistance, and fines. Available on Mazda models (CX-30, Mazda 3, CX-60) with 36+3 monthly installments and no initial payment.
4. After-sales and workshop services: Maintenance, mechanical repair, bodywork, and spare parts services through authorized service centers for each brand, including Honda Select Motor as an authorized technical service.
5. Insurance services: Sale of vehicle insurance products as part of the comprehensive automotive service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grupo Cars Automoción is a multi-brand automotive dealership group operating physical showrooms across the Madrid metropolitan area. The company sells new vehicles from brands including Mazda, MG, Hyundai, OMODA, JAECOO, Xpeng, Dongfeng, Zeekr, and Mitsubishi, alongside certified used vehicles under the TOTALOCASION brand. It also provides complementary services including workshop maintenance, vehicle renting/leasing, insurance, and official spare parts.

Product overview

Grupo Cars Automoción is a multi-brand automotive dealership group operating as a unified platform with multiple specialized sub-brands. The portfolio consists of eight distinct dealership brands covering new vehicles (Mazda, OMODA/JAECOO, Mitsubishi, MG, XPENG/Dongfeng, Hyundai, Zeekr), a used car brand (TOTALOCASION), and complementary services (workshop, renting, insurance, after-sales). Each dealership operates under its own identity while sharing corporate infrastructure and services, providing a comprehensive automotive ecosystem from vehicle sales to maintenance and financing.

Differentiator

Problem solved

Functional benefit

Brands

• Mazda Kuroba Motor: Official Mazda dealership offering new vehicles, sales, and after-sales service
• MG Albión Motor
• Hyundai Cars Corea
• OMODA JAECOO Motor Naciente
• XPENG / DONGFENG Cantón Motor
• Mitsubishi Shinkansen Motor
• TOTALOCASION
• Honda Select Motor

Products and services

• Mazda Kuroba Motor Official Mazda dealership offering new vehicles (CX-30, CX-60, CX-80, Mazda 3, CX-5), sales, and after-sales service for individual consumers and corporate clients in Leganés and Majadahonda.
• MG Albión Motor Official MG Motor dealership offering electric and hybrid vehicles (MG4 Electric, MG ZS, MG HS, MG Marvel R, MG3) focused on accessible electric mobility for consumers in Madrid.
• Hyundai Cars Corea Official Hyundai dealership offering Tucson, Santa Fe, IONIQ 5, IONIQ 6, and Inster vehicles with specialization in innovation and electric mobility.
• OMODA & JAECOO Motor Naciente Official OMODA and JAECOO dealership offering futuristic design vehicles with advanced connectivity (OMODA) and robust SUVs for urban and off-road use (JAECOO), based in Leganés.
• Xpeng Dongfeng Cantón Motor Dealership offering XPENG premium electric vehicles with autonomous driving technology and Dongfeng electric/hybrid vehicles, focused on electric mobility innovation.
• Mitsubishi Shinkansen Motor Official Mitsubishi dealership offering SUVs, hybrids, and electrified vehicles including Outlander PHEV, with full sales and after-sales service in Leganés.
• Zeekr Cantón Motor Official Zeekr dealership offering premium electric vehicles, located within Cantón Motor facilities in Leganés.
• TOTALOCASION Used and pre-owned vehicle brand specializing in transparent, agile, and reliable car sales with verified vehicles, warranties, financing options, and a 100% online buying process.
• Vehicle Renting All-inclusive vehicle renting services with flexible terms, no initial payment, monthly installments, and bundled insurance, maintenance, assistance, and DGT ECO or 0 labels for businesses and consumers.
• Workshop and After-sales Services Vehicle maintenance, mechanical repair, bodywork, and official spare parts services across all brands, including authorized Honda technical service through Honda Select Motor.
• Vehicle Insurance (Seguros) Sale of vehicle insurance products bundled with vehicle purchase or renting, part of the comprehensive automotive service portfolio.

Quantifiable outcome

• 744 vehicles sold in November 2024 — a record month
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• CD LeganéscoreGTM or Marketing Partner · 9 September 2025Mazda Kuroba Motor, a brand within Grupo Cars Automoción, entered into an official sponsorship agreement with CD Leganés football club for the 2025-2026 and 2026-2027 seasons. The agreement includes provision of a Mazda fleet (CX-30, CX-60, CX-80 models) for the club's use and provides brand visibility through stadium presence, promotional activities, and fan engagement events such as allowing children of Grupo Cars employees onto the pitch before matches.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Northgate España: Spain-based flexible vehicle renting and subscription operator — directly comparable as a Spanish provider of all-inclusive monthly vehicle subscription services, a key growth vector for Grupo Cars.
• Caetano Auto: Iberian multi-brand automotive retailer with operations in Spain and Portugal — comparable as a multi-brand dealership group in the same Iberian market, including Asian-brand representation.
• Movento: Multi-brand Spanish automotive retailer with showrooms across Madrid and other regions — directly comparable as a multi-brand dealership group operating in the same geography.
• Ibericar: Spanish multi-brand automotive dealer group with locations across Spain and Portugal, including Hyundai franchises — directly comparable in multi-brand new vehicle retail model.
• Grupo Angalia: Spanish multi-brand automotive retail group active across several Spanish regions — comparable as a multi-brand Spanish dealer group with similar OEM brand portfolios.
• Bergé Auto: Long-established Spanish automotive distribution and retail group with multi-brand dealer operations across Spain — comparable as a multi-brand Spanish auto retailer with national footprint.
• Astara: Madrid-headquartered multi-brand automotive mobility group operating across Iberia and Europe with dealer, distribution, and fleet/renting offerings — directly comparable in scope and geography to Grupo Cars.

Broad incumbents

• Ayvens (formerly ALD Automotive): Global leader in vehicle leasing and subscription; major presence in Spain — broadly comparable as an established incumbent in the same vehicle renting/operating-lease space Grupo Cars is expanding into.
• Stellantis España Retail: Manufacturer-affiliated retail operations in Spain for the Stellantis brand portfolio — broadly comparable as a large incumbent multi-brand retail network competing for similar Spanish customers.
• LeasePlan España: Major European vehicle leasing and fleet management company with operations in Spain — broadly comparable as a large incumbent in vehicle subscription/renting services that Grupo Cars competes against in B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrupoCarsAutomocion
• LinkedInlinkedin.com/company/grupo-cars
• Instagraminstagram.com/grupocarsautomocion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Cars Automoción