Nursery In a Box

What Nursery In a Box does

Nursery in a Box, operated by the UK private limited company NIB Group Ltd and headquartered in Knutsford, Cheshire, is a cloud-based SaaS platform serving UK nurseries and preschools. The platform consolidates attendance, billing, HR, payroll, parent communications, safeguarding, funding management, and compliance reporting into a single integrated product, and is offered alongside companion iOS and Android mobile apps (the Parent App and Staff App) and a digital check-in experience. The company targets a horizontal segmentation spanning small independents, large nursery groups, and local authority providers, and reports 500+ active nursery customers across England, Scotland and Wales with 100,000+ combined users.

The product is delivered as an all-in-one suite of 20+ modules — including a digital check-in and fire register system, an enquiry tracker and pipeline, shift planner and rotas, invoicing and funding automation (with DfE-compliant itemised invoices), timesheets and payroll export, a reports and insights dashboard with 450+ reports, and AI Guardian safety features delivered via an OpenAI integration. Hosting is UK-based, the data centres are ISO 27001 certified, the platform is GDPR compliant, and storage uses AES-256 encryption with TLS in transit. API exposure is not public; integrations with Xero, Sage, and QuickBooks are delivered via CSV export.

Go-to-market is product-led: the website offers a 14-day free trial with no payment details required and a 15-minute demo booking flow, supported by content marketing (blog, social channels), customer testimonials, and email. Pricing is subscription-based and tiered by nursery size rather than per seat — £149/month for 0–55 children, £179/month for 56–120 children, and £219/month for 121+ children, with a £240 annual discount, all features included and no add-on fees, on a 30-day rolling contract. The company is founder-led (Dave Elebert, CEO; Milesh Chudasama, Managing Director; Hannah Elebert, Marketing Manager), bootstrapped with no disclosed institutional investors or funding rounds, and does not publicly report revenue.

Name

Nursery In a Box

Legal name

NIB Group Ltd

Website

https://nurseryinabox.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nursery in a Box, operated by NIB Group Ltd, is a UK cloud-based SaaS platform that consolidates registers, billing, HR, payroll, parent communications, safeguarding, and funding into one system for nurseries and preschools, serving 500+ nurseries and 100k+ users across England, Scotland, and Wales.

Ownership category

akta.pro rank

Product category

Childcare and Nursery Management Software

NAICS

Child Care Services (62441)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

Keywords

• Nursery management software
• Childcare management platform
• Preschool administration software
• Early years management system
• Nursery SaaS platform

Headquarters

HQ city

Lytham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscription: Monthly or annual subscription-based SaaS model with tiered pricing based on nursery size (number of children). Three tiers: Small (0-55 children) at £149/month, Medium (56-120 children) at £179/month, and Large (121+ children) at £219/month. All prices exclude VAT. Annual billing saves £240. All features included with no add-ons. 30-day rolling contract with unlimited support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nursery in a Box provides an all-in-one cloud-based nursery management software subscription for UK nurseries and preschools. The platform consolidates registers, digital check-in, billing, HR, payroll, parent communications, safeguarding, learning journeys, funding management and compliance reporting into a single subscription with no add-ons. It is complemented by native mobile apps (Parent App and Staff App) and is sold on tiered monthly or annual pricing scaled to nursery size.

Product overview

Nursery in a Box is a single, unified all-in-one cloud-based nursery management platform for UK nurseries and preschools. The core platform consolidates registers, billing, HR, payroll, communications, invoicing, funding, and compliance into one secure system. It includes multiple named modules and apps: the Parent App (for families to view diaries, learning journeys, payments, and photos), the Staff App (for private messaging and rota access), the Digital Check-In App (PIN-based attendance), the Fire Registers App, the Digital Visitor Book, and functional modules for Accidents & Safeguarding, Attendance & Occupancy, Child Diaries, Child Learning Journeys, Enquiry Tracker & Pipeline, Group Management, Invoicing & Funding, Nursery HR Software, Nursery Pay (online payments), Shift Planner & Rotas, Timesheets & Payroll Export, Reports & Insights Dashboard, Digital Registration Forms, and the Manager's Diary. All features are included in a single pricing plan without add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery in a Box Core Platform All-in-one cloud-based nursery management software subscription for UK nurseries and preschools. Consolidates registers, billing, HR, payroll, communications, invoicing, funding, safeguarding, learning journeys, compliance reporting, digital registration forms, enquiry tracking and over 450 reports into a single secure platform. Sold on tiered monthly or annual pricing scaled to nursery size, with all features included as standard and no add-ons.
• Parent App

Quantifiable outcome

• Saves £4,000-4,500/month in admin costs across multiple nursery sites
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• OpenAIcoreTechnology or IntegrationOpenAI is used for AI Guardian features within the Nursery in a Box platform, providing AI-powered safety and monitoring capabilities. This integration brings artificial intelligence capabilities to enhance safeguarding and operational monitoring in nursery settings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brightwheel: US-headquartered all-in-one childcare management platform with billing, attendance, parent communication and learning tools. Larger, venture-backed incumbent in the same product category with international footprint.
• Procare Solutions: Long-established US childcare management software provider serving centres, multi-site operators and after-school programs. Comparable product surface (billing, parent engagement, admin) but at much larger scale.

Direct peers

• Famly: Cloud-based nursery management platform serving UK and European nurseries with parent engagement, billing, attendance and learning journals. Direct competitor to Nursery in a Box in the all-in-one early-years SaaS category.
• EYLOG: UK nursery and pre-school management system covering observations, parent communication, EYFS tracking and admin. Directly comparable feature set and customer segment to Nursery in a Box.
• ParentZone: Parent communication and nursery management platform in the UK, with a strong parent app focus. Comparable on parent engagement and daily diary features.
• Connect Childcare (Parenta Group): UK nursery management software offering registers, parent apps, invoicing, and funding management for nurseries and pre-schools. Closest established UK direct peer in functionality and target buyer.
• Early Years Tapestry: Online learning journal widely used by UK nurseries for EYFS observations, with broader management modules. Closely comparable in the learning journey and parent engagement functionality.

Emerging players

• KidCheck: Childcare check-in, security and management software with parent engagement features. Overlaps with Nursery in a Box's digital check-in and safeguarding modules.
• iChild: UK-based platform providing childcare vouchers, parent resources and nursery marketing tools. Adjacent vendor into the same UK nursery buyer, with partial product overlap.

Others

• OpenEdu: Broader education management software covering K-12 and early years administration. Not a direct UK nursery competitor but a relevant adjacent vendor showing where category convergence could go.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nurseryinabox
• YouTubeyoutube.com/@nurseryinabox
• Facebookfacebook.com/nurseryinabox
• LinkedInlinkedin.com/company/nursery-in-a-box
• Instagraminstagram.com/nurseryinabox
• TikToktiktok.com/@nurseryinabox

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nursery In a Box