What eyLog does

eyLog, operated by eyworks Limited (UK Companies House registration 07939645), is a private UK-headquartered SaaS company founded in 2012 and based in Milton Keynes that sells a modular nursery and early-years childcare management platform. The cloud-based system is organized into eight integrated modules—eymanage (child financials and occupancy), eylog (learning journals, EYFS assessment and daily records), eyenquiries (admissions pipeline), eypeople (HR and staff records), eyrecruit (applicant tracking system claimed as sector's only dedicated ATS), eyengage (community newsfeed), eyparent (parent engagement app), and eyemployee (staff app)—supplemented by an eypay payment processing add-on, an AI writing assistant called Aimey, and API/CSV integration tooling. The platform is purpose-built around UK Early Years Foundation Stage (EYFS) compliance and Ofsted inspection workflows, with capabilities spanning funded-hours billing, rota and ratio automation, safer-recruitment evidence trails, and parent-teacher two-way messaging.

Revenue is generated through modular SaaS subscriptions billed annually under a "no forced bundles, no feature gates" pricing model that lets nurseries adopt individual modules and expand the subscription as they add more tools over time. Go-to-market is sales-led and direct, with a four-step demo-driven funnel (form → discovery call → personalized demo → module selection) for independent single-nursery customers, layered with dedicated enterprise field sales for multi-setting groups; named enterprise customers include Tops Day Nurseries (33+ settings), AHG/Alice House Group, and Acorn Early Years (18 settings), alongside SMB accounts such as Overbury and Harley Street Nursery. The company reports 2,000+ settings on the platform, 14+ years in the UK early-years sector, and a 98% customer satisfaction rate. eyworks appears bootstrapped or founder-controlled with no disclosed institutional investors, M&A, or international expansion in the source data, and is led by co-founder and CEO Rachit Chawla.

Name

eyLog

Legal name

eyworks Limited

Website

https://eylog.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

eyLog is a UK-based SaaS provider offering a modular nursery management platform serving 2,000+ early-years settings with eight integrated modules spanning financials, HR, learning journals, recruitment, parent engagement, and an AI writing assistant.

Ownership category

akta.pro rank

Product category

Childcare / Nursery Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Nursery management software
• Childcare management platform
• Early years software
• Learning journal software
• Nursery admin software

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Modular Platform: eyworks generates revenue through modular SaaS subscriptions where customers pick and pay for individual software modules. Each module (eymanage, eylog, eyenquiries, eypeople, eyrecruit, eyengage, eyparent, eyemployee) can be purchased independently with no forced bundles or feature gates. Pricing grows with the customer's needs as they add more modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

eyLog (eyworks Limited) provides a modular SaaS platform for nursery and early years childcare settings in the United Kingdom. The platform covers nursery management, learning journals, enquiries, HR, recruitment, parent engagement, employee management, payroll (eypay), and an AI assistant (Aimey), sold as integrated software modules to nursery operators.

Product overview

eyworks is an all-in-one nursery management software platform built modularly, allowing childcare settings to pick and choose individual tools. The core platform consists of eight integrated modules: eymanage (child financials), eylog (observations and learning journals), eyenquiries (enquiry management), eypeople (HR/staff management), eyrecruit (recruitment ATS), eyengage (community newsfeed), eyparent (parent app), and eyemployee (staff app). Additional offerings include eypay (payment processing), Aimey (AI writing assistant), and API/CSVs for data integration. Settings can adopt modules independently without forced bundles or feature gates, and pricing grows with usage.

Differentiator

Problem solved

Functional benefit

Brands

• eylog: Observations and daily records module - creates meaningful learning journeys for every child with multimedia observations, EYFS assessment tracking, daily diaries, and AI-assisted writing with Aimey.
• eymanage
• eyenquiries
• eypeople
• eyrecruit
• eyengage
• eyparent
• eyemployee
• Aimey
• eypay

Products and services

• eymanage Core nursery management module of the eyLog platform, providing administrative controls and operational management for nursery and pre-school settings.
• eylog Learning journal / learning journey module that lets nursery practitioners record and share children's development observations with parents.
• eyenquiries Enquiry and admissions management module to track prospective parents, tours, and conversion for nurseries.
• eypeople HR module within the eyLog suite for managing staff records, documentation, and people-related processes in nursery settings.
• eyrecruit Recruitment module for nurseries to advertise roles, manage applicants, and run hiring workflows.
• eyengage Parent engagement module that supports communication and interaction between nurseries and the families they serve.
• eyparent Parent-facing mobile application that gives parents of nursery children access to updates, learning journeys, and communication with the setting.
• eyemployee Employee-facing module of the eyLog platform for nursery staff, supporting day-to-day operational tasks and self-service.
• eypay Payroll offering within the eyLog suite, providing payroll processing for nursery and pre-school operators.
• Aimey AI assistant within the eyLog platform, applying AI capabilities to support nursery operations and practitioners.

Quantifiable outcome

• 98% customer satisfaction rate
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Famly: Famly is a venture-backed nursery and early-years management platform with strong UK and EU presence, offering parent communication, billing, observations, and planning — a direct head-to-head competitor to eyworks across the same customer base.
• Lillio (formerly HiMama): Lillio/HiMama is a North American early-childhood education platform combining daily reports, parent communication, billing, and lesson planning — a directly comparable product competing in the same workflow categories as eylog, eyparent, and eymanage.
• Tapestry: Tapestry is an established UK online learning-journal platform built around EYFS observation and assessment — directly competitive with eyworks' eylog module for the same practitioner and parent audience.
• Childcare Sage: Childcare Sage is a UK nursery management SaaS offering parent engagement, billing, and EYFS-aligned learning journals — a direct SMB competitor in the same UK market segment as eyworks.
• ParentZone: ParentZone is a UK nursery and school engagement platform offering parent communication, e-safety, and management tools — directly competing with eyparent, eyengage, and the broader eyworks nursery workflow.
• KidsClub HQ: KidsClub HQ is a cloud-based childcare and out-of-school club management platform serving UK settings with bookings, billing, registers, and parent communication — a close functional competitor in the same UK SMB nursery segment.

Broad incumbents

• brightwheel: brightwheel is a venture-scale US early-childhood platform combining billing, attendance, messaging, and learning — a broader incumbent competing for multi-site childcare operators with deeper funding and a wider feature footprint.
• Procare Solutions: Procare is a long-established US childcare centre management platform covering billing, parent engagement, and administration — a broader incumbent with comparable workflows but a much larger scale and US-centric orientation.

Regional players

• Tadika: Tadika is a Southeast Asia-based nursery and preschool management platform with parent communication, billing, and learning tools — comparable in product scope but operating in a different geographic and regulatory context.
• Sandbox Software: Sandbox is an Australian early-childhood management platform with attendance, observations, parent communication, and billing — comparable in scope to eyworks but primarily serving the Australian/NZ regulated market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eylog
• Facebookfacebook.com/EarlyYearsLog
• LinkedInlinkedin.com/company/eyworksltd
• Instagraminstagram.com/eyworksltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eyLog