Stix
Stix operates Brazil's first coalition loyalty ecosystem, founded by GPA and RD Saúde, enabling consumers to earn and redeem a single point currency across supermarkets, pharmacies, fuel, pet retail, beauty, and e-commerce partner brands via mobile app and PagStix point-payment at checkout.
- Company typePrivate
- Founded2019
- HeadquartersBarueri, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Stix does
Stix is a Brazil-based coalition loyalty platform operating under the legal name STIX FIDELIDADE E INTELIGÊNCIA S.A., headquartered in Barueri (Alphaville district), São Paulo. The company was founded in 2019 by GPA (Grupo Pão de Açúcar) and RD Saúde as the first retail loyalty ecosystem in Brazil, unifying point earning and redemption across multiple retail categories under a single currency (100 stix = R$1). Its mobile-first platform supports iOS and Android apps, a web catalog at soustix.com.br, and embedded mini-apps within partner applications (Drogasil, Raia, Petlove, Shell Box, Pão de Açúcar, Extra). Core technical components include PagStix, which allows consumers to pay at partner checkout counters using Stix, Livelo, or Itaú points via an authorization code; cross-partner point earning under each partner's own rules; free peer-to-peer point transfers (Send Stix); and a rewards catalog of 147+ items across multiple categories. The platform holds RA 1000 certification from Reclame Aqui.
Stix generates revenue through transaction fees and commissions from partner brands on points earned and redeemed across the coalition network, with additional fee potential from PagStix point-payment processing and integrations with Livelo and Itaú. Consumer-side access is free (freemium, pay-as-you-go in commercial terms), with annual point expiration in September providing usage cadence. The customer base is two-sided: millions of Brazilian retail consumers on the demand side, and a roster of large Brazilian enterprise partners on the supply side, including founding partners GPA and RD Saúde, plus channel partners across fuel (Shell Box), pet retail (Petlove), home improvement (Sodimac), beauty (L'Occitane au Brésil), e-commerce (Magalu, LL Shopping brands), and bank loyalty programs (Livelo, Itaú). The company employs 51-100 staff and reports no disclosed funding rounds or revenue figures.
Stix firmographics
Firmographics- Name
- Stix
- Legal name
- STIX FIDELIDADE E INTELIGÊNCIA S.A.
- Website
- https://soustix.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stix operates Brazil's first coalition loyalty ecosystem, founded by GPA and RD Saúde, enabling consumers to earn and redeem a single point currency across supermarkets, pharmacies, fuel, pet retail, beauty, and e-commerce partner brands via mobile app and PagStix point-payment at checkout.
- Ownership category
- akta.pro rank
Stix industry classification
Industry- Product category
- Coalition Loyalty Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Stix is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Stix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Coalition Loyalty Commissions: Stix earns commissions from partner retailers for processing loyalty transactions. Partners pay fees for each point earned or redeemed through the platform, generating revenue from the transaction volume across its network of partner brands.
- PagStix Payment Processing: Revenue from facilitating point-based payments at partner checkout counters. Users can pay with points from Stix, Livelo, or Itaú, with the platform handling currency conversion and transaction processing.
- Bank Partnership Integration: Partnership with Livelo and Itaú enables point transfers and conversions, potentially generating fees for Stix from these financial partners for point movement and transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer membership with point-earning on purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Stix product offering
Product offeringCore offering
Stix operates Brazil's first coalition loyalty program ecosystem, enabling consumers to earn and redeem a unified loyalty currency (Stix points, 100 stix = R$1) across multiple partner retail brands including supermarkets (Pão de Açúcar, Extra), pharmacies (Raia, Drogasil), fuel stations (Shell Box), pet stores (Petlove), home improvement (Sodimac), and beauty (L'Occitane au Brésil). Through the PagStix feature, users can also pay directly at partner checkout counters using Stix, Livelo, or Itaú points.
Product overview
Stix is Brazil's first retail loyalty program ecosystem, created by GPA and RD Saúde. The platform enables users to earn Stix points across major partner brands (including Pão de Açúcar, Extra, Drogasil, Raia, Petlove, Shell Box, Sodimac, and others) and redeem them for products, gift cards, or use them directly at partner checkout via PagStix. The core Stix mobile app serves as the central hub for account management, point redemption, and point transfers, while the PagStix feature integrates with bank loyalty programs (Livelo and Itaú) to enable point payments at partner stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Stix Loyalty Platform Coalition loyalty ecosystem allowing users to earn and redeem Stix points across multiple partner brands in Brazil, including supermarkets (Pão de Açúcar, Extra), pharmacies (Raia, Drogasil), gas stations (Shell Box), pet retail (Petlove), home improvement (Sodimac), and beauty (L'Occitane au Brésil). Operated for Brazilian retail consumers.
- Stix Mobile App Mobile application available on Android and iOS that allows Brazilian consumers to create accounts, earn and manage Stix points, redeem rewards, send points to other users, and access partner offers.
- Stix para Empresas (Stix for Business) Partner integration service that enables Brazilian retail brands to join the Stix coalition, gain access to the shared customer base, leverage cross-partner marketing, and use unified loyalty infrastructure without building a proprietary program.
Companies that use Stix
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Stix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Stix partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GPA (Grupo Pão de Açúcar)coreFounding partner of Stix. GPA contributed its retail brands including Pão de Açúcar and Extra to the coalition loyalty ecosystem. Provides the foundational retail infrastructure and customer base for the program.
- RD SaúdecoreCo-founder of Stix. RD Saúde contributed pharmacy brands Raia and Drogasil to the coalition. Provides pharmaceutical retail network and health-related product offerings to the loyalty ecosystem.
- LivelocoreBank loyalty program partnership enabling Livelo points to be used at Stix partner checkout counters via PagStix. Users can pay with accumulated Livelo miles directly at partner stores.
- ItaúcorePartnership with Itaú loyalty program enabling point transfers to Stix. Itaú customers can transfer their points to Stix and use them at partner stores via PagStix.
- PetlovecoreBrazil's leading pet products and services retailer. Petlove customers earn and redeem Stix points through the Petlove platform and physical stores.
- Shell BoxcoreShell fuel brand integrated with Stix. Users earn Stix points on fuel purchases at Shell stations through the Shell Box app integration.
- SodimacminorHome improvement and construction materials retailer in the Stix network. Customers earn and redeem points on home improvement purchases.
- L'Occitane au BrésilminorBrazilian beauty and cosmetics brand. Integrated into the Stix loyalty catalog with discounted gift cards (50% off) for Stix point redemptions.
- LL ShoppingminorAffiliate shopping network. Stix users earn 4+ stix per R$1 spent through exclusive links to partner brands including New Balance, Fila, Lego, and other retailers.
- Magazine Luiza (Magalu)minorMajor Brazilian e-commerce and retail brand. Users earn 2 stix per R$1 spent via exclusive affiliate links on Magalu.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Stix competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stix social profiles
Digital presenceStix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stix leadership team
Management profileNumber of profiles
Profiles1 record
Stix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stix
What does Stix do?
Stix operates Brazil's first coalition loyalty program ecosystem, enabling consumers to earn and redeem a unified loyalty currency (Stix points, 100 stix = R$1) across multiple partner retail brands including supermarkets (Pão de Açúcar, Extra), pharmacies (Raia, Drogasil), fuel stations (Shell Box), pet stores (Petlove), home improvement (Sodimac), and beauty (L'Occitane au Brésil). Through the PagStix feature, users can also pay directly at partner checkout counters using Stix, Livelo, or Itaú points.
Is Stix a public or private company?
Stix is a private company. It is classified as corporate owned and is currently operating.
When was Stix founded?
Stix was founded in 2019. It employs 51 to 100 people.
Where is Stix based?
Stix is headquartered in Barueri, Brazil, in the Latin America region.
How does Stix make money?
Three revenue lines are on record. Coalition Loyalty Commissions are the primary driver. The others are pagStix Payment Processing and bank Partnership Integration.
Does Stix have an API?
No public API is recorded for Stix.
What industry is Stix in?
Stix's product category is Coalition Loyalty Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.