Stix

What Stix does

Stix is a Brazil-based coalition loyalty platform operating under the legal name STIX FIDELIDADE E INTELIGÊNCIA S.A., headquartered in Barueri (Alphaville district), São Paulo. The company was founded in 2019 by GPA (Grupo Pão de Açúcar) and RD Saúde as the first retail loyalty ecosystem in Brazil, unifying point earning and redemption across multiple retail categories under a single currency (100 stix = R$1). Its mobile-first platform supports iOS and Android apps, a web catalog at soustix.com.br, and embedded mini-apps within partner applications (Drogasil, Raia, Petlove, Shell Box, Pão de Açúcar, Extra). Core technical components include PagStix, which allows consumers to pay at partner checkout counters using Stix, Livelo, or Itaú points via an authorization code; cross-partner point earning under each partner's own rules; free peer-to-peer point transfers (Send Stix); and a rewards catalog of 147+ items across multiple categories. The platform holds RA 1000 certification from Reclame Aqui.

Stix generates revenue through transaction fees and commissions from partner brands on points earned and redeemed across the coalition network, with additional fee potential from PagStix point-payment processing and integrations with Livelo and Itaú. Consumer-side access is free (freemium, pay-as-you-go in commercial terms), with annual point expiration in September providing usage cadence. The customer base is two-sided: millions of Brazilian retail consumers on the demand side, and a roster of large Brazilian enterprise partners on the supply side, including founding partners GPA and RD Saúde, plus channel partners across fuel (Shell Box), pet retail (Petlove), home improvement (Sodimac), beauty (L'Occitane au Brésil), e-commerce (Magalu, LL Shopping brands), and bank loyalty programs (Livelo, Itaú). The company employs 51-100 staff and reports no disclosed funding rounds or revenue figures.

Name

Stix

Legal name

STIX FIDELIDADE E INTELIGÊNCIA S.A.

Website

https://soustix.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Stix operates Brazil's first coalition loyalty ecosystem, founded by GPA and RD Saúde, enabling consumers to earn and redeem a single point currency across supermarkets, pharmacies, fuel, pet retail, beauty, and e-commerce partner brands via mobile app and PagStix point-payment at checkout.

Ownership category

akta.pro rank

Product category

Coalition Loyalty Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Coalition loyalty platform
• Retail rewards program
• Loyalty points ecosystem
• Mobile loyalty app
• Partner loyalty network

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Coalition Loyalty Commissions: Stix earns commissions from partner retailers for processing loyalty transactions. Partners pay fees for each point earned or redeemed through the platform, generating revenue from the transaction volume across its network of partner brands.
2. PagStix Payment Processing: Revenue from facilitating point-based payments at partner checkout counters. Users can pay with points from Stix, Livelo, or Itaú, with the platform handling currency conversion and transaction processing.
3. Bank Partnership Integration: Partnership with Livelo and Itaú enables point transfers and conversions, potentially generating fees for Stix from these financial partners for point movement and transaction processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stix operates Brazil's first coalition loyalty program ecosystem, enabling consumers to earn and redeem a unified loyalty currency (Stix points, 100 stix = R$1) across multiple partner retail brands including supermarkets (Pão de Açúcar, Extra), pharmacies (Raia, Drogasil), fuel stations (Shell Box), pet stores (Petlove), home improvement (Sodimac), and beauty (L'Occitane au Brésil). Through the PagStix feature, users can also pay directly at partner checkout counters using Stix, Livelo, or Itaú points.

Product overview

Stix is Brazil's first retail loyalty program ecosystem, created by GPA and RD Saúde. The platform enables users to earn Stix points across major partner brands (including Pão de Açúcar, Extra, Drogasil, Raia, Petlove, Shell Box, Sodimac, and others) and redeem them for products, gift cards, or use them directly at partner checkout via PagStix. The core Stix mobile app serves as the central hub for account management, point redemption, and point transfers, while the PagStix feature integrates with bank loyalty programs (Livelo and Itaú) to enable point payments at partner stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Stix Loyalty Platform Coalition loyalty ecosystem allowing users to earn and redeem Stix points across multiple partner brands in Brazil, including supermarkets (Pão de Açúcar, Extra), pharmacies (Raia, Drogasil), gas stations (Shell Box), pet retail (Petlove), home improvement (Sodimac), and beauty (L'Occitane au Brésil). Operated for Brazilian retail consumers.
• Stix Mobile App Mobile application available on Android and iOS that allows Brazilian consumers to create accounts, earn and manage Stix points, redeem rewards, send points to other users, and access partner offers.
• Stix para Empresas (Stix for Business) Partner integration service that enables Brazilian retail brands to join the Stix coalition, gain access to the shared customer base, leverage cross-partner marketing, and use unified loyalty infrastructure without building a proprietary program.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GPA (Grupo Pão de Açúcar)coreStrategic or Co-development PartnerFounding partner of Stix. GPA contributed its retail brands including Pão de Açúcar and Extra to the coalition loyalty ecosystem. Provides the foundational retail infrastructure and customer base for the program.
• RD SaúdecoreStrategic or Co-development PartnerCo-founder of Stix. RD Saúde contributed pharmacy brands Raia and Drogasil to the coalition. Provides pharmaceutical retail network and health-related product offerings to the loyalty ecosystem.
• LivelocoreGTM or Marketing PartnerBank loyalty program partnership enabling Livelo points to be used at Stix partner checkout counters via PagStix. Users can pay with accumulated Livelo miles directly at partner stores.
• ItaúcoreGTM or Marketing PartnerPartnership with Itaú loyalty program enabling point transfers to Stix. Itaú customers can transfer their points to Stix and use them at partner stores via PagStix.
• PetlovecoreChannel Partner/ Reseller/ DistributorBrazil's leading pet products and services retailer. Petlove customers earn and redeem Stix points through the Petlove platform and physical stores.
• Shell BoxcoreChannel Partner/ Reseller/ DistributorShell fuel brand integrated with Stix. Users earn Stix points on fuel purchases at Shell stations through the Shell Box app integration.
• SodimacminorChannel Partner/ Reseller/ DistributorHome improvement and construction materials retailer in the Stix network. Customers earn and redeem points on home improvement purchases.
• L'Occitane au BrésilminorChannel Partner/ Reseller/ DistributorBrazilian beauty and cosmetics brand. Integrated into the Stix loyalty catalog with discounted gift cards (50% off) for Stix point redemptions.
• LL ShoppingminorChannel Partner/ Reseller/ DistributorAffiliate shopping network. Stix users earn 4+ stix per R$1 spent through exclusive links to partner brands including New Balance, Fila, Lego, and other retailers.
• Magazine Luiza (Magalu)minorChannel Partner/ Reseller/ DistributorMajor Brazilian e-commerce and retail brand. Users earn 2 stix per R$1 spent via exclusive affiliate links on Magalu.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/juntestix
• LinkedInlinkedin.com/company/soustix
• Instagraminstagram.com/juntestix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stix