MiClub

What MiClub does

MiClub (operating as MiEnterprise Pty Ltd) is an Australian-headquartered SaaS provider of cloud-based golf and club management software, founded in 2001 and headquartered in Perth with regional sales coverage across Brisbane (QLD/NT), Sydney (NSW/ACT), and Melbourne (VIC/SA/TAS). The company serves golf clubs and courses throughout Australia and New Zealand, with a portfolio that spans the full lifecycle of club operations: online tee bookings, competition management, member databases, handicapping integration, payments, and member-facing digital scoring via its MiScore mobile application. Its installed base supports over 11.2 million annual online bookings, 160,618 competitions managed per year, and 814,887 members across client clubs, with 1.65 million public golfers transacting through the platform.

The product architecture is a modular platform-plus-add-ons model. The flagship MiClub Golf product is the comprehensive tier aimed at mid-to-large clubs, while OneGolf is a simplified, lower-cost web-based product targeting small and regional clubs with up to 500 members. Supporting modules include MiMembership (membership management and accounts), the MiScore/MiScore 2 consumer scoring app (with GPS, digital scorecard submission, and pace-of-play tracking), MiTournament, and the TeeNet public booking engine. The platform is hosted on Akamai cloud infrastructure with all Australian data stored domestically, and it holds accredited LSP status for integration with the Golf Australia CONNECT Platform (the new national handicapping system replacing Golf Link Australia) and with DotGolf in New Zealand. Over 60 competition types are supported, including multi-rounds, eclectics, match play, and live leaderboards.

MiClub operates a subscription-based recurring revenue model with consultative, quote-based enterprise sales to clubs. The go-to-market combines regional direct sales (account managers per territory), a self-service digital presence via the Apple App Store and Google Play for consumer-side apps (MiScore, OneGolf), and a content-driven funnel through webinars, case studies, and an MiClub Academy training program. The company is privately held with no institutional investors or parent company disclosed, and operates as a going concern with 11-50 employees. Revenue figures are not publicly disclosed.

Name

MiClub

Legal name

MiEnterprise Pty Ltd

Website

https://miclub.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MiClub is an Australian cloud-based SaaS provider of golf and club management software serving golf clubs across Australia and New Zealand, offering online tee bookings, competition management, handicapping integration, membership management, and the MiScore consumer scoring app across an installed base of 814,000+ members.

Ownership category

akta.pro rank

Product category

Golf Management Software

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf management software
• Club management solutions
• Tee booking systems
• Competition management software
• Membership management software

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Golf Management Software Subscriptions: MiClub generates revenue primarily through subscription-based software licensing for golf management solutions (MiClub Golf, OneGolf). The modular product architecture allows clubs to add features as required, creating upsell opportunities. Pricing appears to be quote-based with 'Request a consultation' for enterprise sales.
2. Club & Facilities Management Subscriptions: Revenue from MiMembership cloud-based club management system subscriptions for membership management and accounts.
3. Mobile Application Services: MiScore App generates revenue through yearly subscriptions, with data deletion requiring cancellation of Appstore subscription services.
4. Marketing & Website Services: Additional revenue streams include website design, eNews, mobile apps, SMS marketing, and online shop solutions for clubs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MiClub provides cloud-based golf and club management software solutions for golf clubs and courses of all sizes in Australia and New Zealand. Its offerings include online tee booking, competition management, digital scoring via mobile apps (MiScore 2), membership management, member payments, and marketing/website services through modular product tiers (MiClub Golf, OneGolf, MiMembership). The platform serves over 800,000 members across 1.6 million public golfers and processes more than 11 million online bookings annually.

Product overview

MiClub is a golf and club management software provider offering a modular, cloud-based platform with distinct product tiers. The core offering consists of MiClub Golf (full-service golf management for clubs of all sizes) and OneGolf (simplified, affordable solution for small and regional clubs). Additional products include MiMembership (cloud-based club management system), MiScore/MiScore 2 (digital scoring apps for golfers), and various marketing/communication services (website design, eNews, SMS, mobile app). The products integrate with Golf Australia CONNECT for handicapping and support online tee bookings, competition management, member payments, and voucher systems. The architecture follows a platform-plus-modules model where clubs can add features as needed.

Differentiator

Problem solved

Functional benefit

Brands

• MiClub Golf: Complete cloud-based golf management software solution covering tee bookings, competition management, member payments, vouchers, and match play.
• OneGolf
• MiMembership
• MiScore
• MiTournament
• TeeNet

Products and services

• MiClub Golf A complete, automated, cloud-based golf management software solution covering online tee bookings, competition management, member payments, and member management. Designed as an affordable, long-term solution for clubs or courses of any size with modular add-on capabilities.
• OneGolf A simplified, web-based golf management solution specifically designed for small or regional clubs, associations, and social golfing groups with up to 500 members. Provides membership database, handicapping management, online timesheets, and competition management at an affordable price point.
• MiMembership A cloud-based club management system designed to streamline membership management and accounts for clubs of any size and budget.
• MiScore 2 Digital scoring application providing golfers with a method of digital scoring for Stableford, Par, or Stroke competitions. Includes GPS distance measuring, automated score tally, digital scorecard submission, and pace of play management. Approved method of scoring consistent with rules from the R&A and Golf Australia.
• Website & Marketing Services Marketing and communications services including website design, eNews communication tools, mobile app development, SMS marketing, and online shop capabilities to help clubs reach customers and improve communications with members and players.
• Support & Training Services Customer care services providing localised 24/7 support, training, and assistance to ensure clubs can fully utilize MiClub systems. Includes access to the MiClub Academy for online learning courses.
• MiTournament Tournament registration solution integrated with MiClub's booking system for managing tournament events and participant registration.
• TeeNet Online tee time booking engine providing free listing for clubs using Pay for Play module, driving additional traffic to tee time sales.

Quantifiable outcome

• Over 8 million bookings per annum processed through MiClub system
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Golf AustraliacoreTechnology or IntegrationMiClub has entered into a licence agreement with Golf Australia to interchange data with the Golf Australia CONNECT Platform for the purpose of handicapping. MiClub is an accredited LSP (Local Service Provider) for integration with Golf Australia CONNECT, enabling automated handicapping data exchange for Australian golfers.
• DotGolf (New Zealand)coreTechnology or IntegrationMiClub is accredited for integration to DotGolf in New Zealand, enabling cross-border handicapping data interoperability for clubs operating in both Australia and New Zealand.
• AkamaicoreTechnology or IntegrationMiClub products and data are hosted with Akamai, a global Cloud Infrastructure Service provider, with industry standard security measures in place. All data for Australian users is hosted in Australia.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClubRunner: ClubRunner provides club management software with member databases, websites, and communication tools — comparable to MiClub's MiMembership and website/marketing modules, primarily serving private member-based clubs including golf.
• Lightspeed Golf (formerly Chronogolf): Lightspeed Golf is a cloud-native golf management platform owned by Lightspeed Commerce, offering tee sheets, online booking, and POS. Comparable to MiClub Golf in functionality, though backed by a much larger public-company parent.
• Club Prophet Systems: Club Prophet is a US-based provider of golf course management software including tee sheets, POS, and member management. It is directly comparable to MiClub's MiClub Golf offering as a vertical SaaS platform for golf clubs, though it primarily serves the North American market.
• foreUP: foreUP is a cloud-based golf course management platform offering tee time booking, POS, league management, and member tools — the closest direct competitor to MiClub's product suite, primarily serving North American courses.
• Teesnap: Teesnap is a cloud-based golf management solution providing tee time booking, POS, and member tools — directly comparable to MiClub in functionality and target market, primarily serving smaller and mid-sized courses in North America.
• Cobalt Software: Cobalt Software provides golf and club management software including member management, tee sheets, and POS — directly comparable to MiClub's MiClub Golf offering, though primarily active in the UK and European markets.
• Northstar Technologies: Northstar Technologies (acquired by Jonas) provides golf-specific club management software with member, tee time, and competition management — directly comparable to MiClub Golf, with overlap in the ANZ/US markets.

Broad incumbents

• Jonas Club Software: Jonas Club Software provides management solutions for private clubs including golf, athletic, and country clubs. It is a broad incumbent serving the same golf club management vertical as MiClub, with deeper penetration into larger private and member-owned clubs.
• ClubEssential: ClubEssential offers a club management platform covering website, member communication, and operations for private clubs including golf. It is comparable to MiClub as a broader platform vendor for member-based clubs, though it focuses primarily on the US private club market.
• GolfNow (NBC Sports Next): GolfNow, owned by NBC Sports Next, operates an online tee time marketplace and golf course management software. Comparable to MiClub's TeeNet and tee booking components, with a much larger consumer marketplace footprint in North America.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMjUZxM8umaCYh26lyV4y6g
• Facebookfacebook.com/miclubsoftware
• LinkedInlinkedin.com/company/2294371
• Instagraminstagram.com/miclub
• Xx.com/MiClubOnline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiClub