The Food Hall Company

What The Food Hall Company does

The Food Hall Company (legal entity: The Food Hall Company, LLC) is a Plano, Texas-based food hall developer and operator founded in 2017 that creates and manages large-format dining and entertainment destinations anchored within high-traffic mixed-use real estate developments. The company currently operates two flagship properties — Legacy Food Hall in Plano, Texas (a three-story, 55,000+ square foot European-style food hall with 20+ curated food stalls, 5 bars, the Unlawful Assembly Brewing Co. craft brewery, and The Box Garden outdoor entertainment venue) and Assembly Food Hall in Nashville, Tennessee (a 100,000+ square foot multi-level destination at the Fifth & Broadway development with 30+ eateries, the Sixty Vines restaurant, three live performance stages, and the Skydeck rooftop venue) — and has announced a third property, Shaver Hall, a 35,000-square-foot food hall in Midtown Manhattan's Amazon Hank building (the historic Lord & Taylor building at 424 Fifth Avenue), with an expected opening in the 2024 timeframe.

The company generates revenue through three primary streams: (1) leasing space to food vendors, restaurateurs, and chefs who operate individual food stalls and restaurants under curated concepts within each property; (2) on-site food and beverage sales from owned and operated bars and the craft brewery; and (3) entertainment and event revenue from live performance stages, rooftop venues, and more than 800 events hosted annually. Its customer base is hybrid — B2C consumers (local residents, tourists, and visitors seeking diverse culinary and entertainment experiences) and B2B food entrepreneurs recruited through a formal vendor application process — with a tertiary customer segment of real estate developers seeking high-quality anchor tenants that drive foot traffic and 18-hour district activation.

The company's technology stack is limited to standard web technologies and Google Analytics for its corporate and property websites; there is no disclosed proprietary technology platform, mobile application, or AI capability. Distribution is entirely physical through owned/operated venues, supplemented by a vendor recruitment pipeline. Leadership comprises Co-Founder Randy Dewitt, CEO Michael Morris, and COO Jessica Keller (appointed April 2022), with claimed hands-on experience in over $11 billion in hospitality design. The company is privately held, has no disclosed funding rounds or external investors, and operates as a Texas LLC.

Name

The Food Hall Company

Legal name

The Food Hall Company, LLC

Website

https://foodhallco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

The Food Hall Company is a Texas-based food hall developer and operator that owns and operates Legacy Food Hall (Plano, TX), Assembly Food Hall (Nashville, TN), and the upcoming Shaver Hall (NYC), serving consumers, food vendors, and real estate developers through curated large-format dining and entertainment destinations.

Ownership category

akta.pro rank

Product category

Food Hall Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Food Service Contractors (722310), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industries

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Food hall operations
• Culinary entertainment venues
• Food vendor leasing
• Hospitality real estate
• Dining destination management

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Food Hall Vendor Leases and Rent: The company generates revenue by leasing space to food vendors, restauranteurs, and chefs who operate individual food stalls and restaurants within their food hall properties. Each vendor creates their own unique concept with dedicated ingredients, presentations, and stall designs.
2. On-site Food and Beverage Sales: Revenue from owned bar and restaurant operations including craft brewery (Unlawful Assembly Brewing Co.) and multiple bars within Legacy Hall, plus restaurant partnerships like Sixty Vines in Assembly Food Hall.
3. Entertainment and Event Revenue: The company generates revenue from entertainment venues including live performance stages, Skydeck rooftop entertainment venue, and The Box Garden outdoor entertainment venue, hosting over 800 events annually.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Food Hall Company develops, owns, and operates large-scale food hall and entertainment destinations. Its venues combine curated food stalls leased to independent restaurateurs and chefs with owned bars, craft breweries, restaurants, and live entertainment programming (live music stages, rooftop venues, outdoor event spaces). The company also partners with real estate developers as an anchor tenant to activate mixed-use developments, and recruits vendors through a formal application process to populate its properties with diverse culinary concepts.

Product overview

The Food Hall Co. is a food hall developer and operator that creates and manages best-in-class dining and entertainment destinations. The company operates a portfolio of three food hall properties: Legacy Food Hall in Plano, TX (55,000+ sq ft with 20+ food stalls and Unlawful Assembly Brewing Co.), Assembly Food Hall in Nashville, TN (100,000+ sq ft with 30+ eateries and Skydeck rooftop venue), and Shaver Hall in NYC (35,000 sq ft under development). The company also offers a vendor marketplace allowing prospective culinary operators to apply to open food stalls and restaurants within their properties.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Food Hall: European-style food hall in Plano, TX with food stalls, beer garden, craft brewery (Unlawful Assembly Brewing Co.), and live entertainment venue (Box Garden).
• Assembly Food Hall
• Shaver Hall

Products and services

• Legacy Food Hall A three-story, 55,000+ square foot European-style food hall in Plano, TX featuring more than 20 curated food stalls, 5 full-service bars, the Unlawful Assembly Brewing Co. craft brewery on the third floor, and The Box Garden outdoor entertainment venue hosting live music, movies, and sports-watching parties.
• Assembly Food Hall A multi-level, 100,000+ square foot culinary and entertainment destination in downtown Nashville, TN, anchoring the Fifth & Broadway development. Features 30+ eateries and bars, the Sixty Vines restaurant, three live performance stages, and Skydeck on Broadway — described as the largest rooftop entertainment venue in Nashville.

Quantifiable outcome

• Largest food hall developed in North America
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazoncoreStrategic or Co-development Partner · 10 June 2024Amazon has partnered with The Food Hall Co. to bring Shaver Hall to the ground floor of Amazon's 'Hank' building at 424 Fifth Avenue in Midtown Manhattan. Amazon's adaptive reuse project transformed the historic Lord & Taylor building (originally constructed in 1914) into collaborative workspaces for 2,000 employees. The partnership opens the ground floor to the entire community, bringing exciting food options to the area, creating opportunities for local small businesses, and contributing to the vibrancy of Midtown.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Food Hall Company