What Marvya does

Marvya GmbH is a Saarbrücken-based, privately held Shopify Plus agency serving mid-market and enterprise D2C brands across the DACH region (Germany, Austria, Switzerland). Founded in 2017 by Marvin Wu, Yalcin Döner, and Shajan Aliyazdi, the company operates with a team of roughly 20 specialists delivering an end-to-end e-commerce services stack: custom Shopify store development and theme engineering, platform migrations from Magento, Shopware, Oxid, Gambio, Plenty, Odoo, and JTL, system integrations (SAP, Comarch, DATEV/Pathway), performance marketing across Google and Meta Ads with attribution via Klar, and retention/lifecycle services built on Klaviyo and Chatarmin. A flagship Techstack-Analyse offering targets multi-million-EUR merchants with claimed cost-reduction and efficiency outcomes.

The business is structured as a holding group (Marvya Firmengruppe) encompassing the core agency (Marvya GmbH), a logistics and fulfillment subsidiary (Marvya Logistik GmbH, founded 2023, relocated to a ~4,000m² warehouse in 2025), and a brand-holding vehicle (Marvya Trade GmbH). The group also references Marvya Capital as a growth-capital partner for e-commerce businesses. Go-to-market is sales-led and event-driven, supported by content marketing, a WhatsApp lead-magnet funnel, and a referral ecosystem anchored on official partnerships with Shopify Plus, Klaviyo, Trusted Shops, and adjacent tooling vendors. Marvya monetizes almost exclusively through project-based and multi-year professional-services contracts with custom pricing; no public pricing or revenue is disclosed. Named customers include TRIGEMA, Merz b. Schwanen, Chronext, Peak AG, Kreutzers, AlphaPet Ventures, Atera, Histaminikus, Black Hen, Rollenland, DasParfum, Fotokopierer24, and PHLAS, and the company claims 350+ customers and over €1 billion in client E-Commerce revenue under management.

Name

Marvya

Legal name

Marvya GmbH

Website

https://marvya.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Marvya is a DACH-based Shopify Plus agency that delivers end-to-end e-commerce services—shop development, platform migration, performance marketing, and retention—for mid-market and enterprise D2C brands, with an in-house logistics subsidiary and owned brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Shop Development & Migration Services: Marvya charges for end-to-end Shopify store development, custom theme builds, and platform migrations from competitors (Magento, Shopware, Gambio, Plenty, Odoo, Oxid, JTL). Revenue is project-based, with evidence of complex multi-phase engagements spanning months.
2. Performance Marketing Services: Acquisition-focused services including Google Ads, Meta Ads, tracking setup, and attribution configuration. Delivered as managed service retainer or project-based engagements.
3. Retention & Lifecycle Services: Ongoing services covering E-mail marketing, WhatsApp marketing, copy, and design to increase CLV and reduce paid ad dependency.
4. Growth Consulting & Strategy: Strategic advisory including Growth Consulting, Custom App Development, Mobile Optimization, and App Store Optimization. Often bundled with implementation.
5. Marvya Logistik (Fulfillment & Warehousing): Marvya operates its own logistics and fulfillment subsidiary (Marvya Logistik GmbH), handling warehousing and shipping for its own brands and customers. Revenue generated through fulfillment fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marvya is a DACH-based Shopify Plus agency that builds custom Shopify stores, migrates brands from legacy e-commerce platforms, and provides performance marketing, retention, and growth strategy services. The firm also operates its own e-commerce brands and a dedicated logistics subsidiary (Marvya Logistik GmbH) for warehousing and fulfillment, offering end-to-end services from shop development to shipping.

Product overview

Marvya is an e-commerce growth partner (Shopify Plus Agency) offering a holistic suite of services built around Shopify as the core platform. The offering comprises three interconnected pillars: (1) Shop Services including custom Shopify development, platform migrations from 8+ legacy systems, Shopify app development, UI/UX with conversion optimization, and system integrations with ERP/accounting/CRM tools; (2) Performance Marketing covering Google Ads, Meta Ads, tracking, and multi-touch attribution via Klar; and (3) Retention including Klaviyo-powered email/CRM marketing, WhatsApp marketing via Chatarmin, loyalty programs, and lifecycle automation. Supporting these is a Strategy practice for growth consulting and internationalization, plus a proprietary Techstack-Analyse service for identifying cost and efficiency gains. The company also operates Marvya Logistik GmbH as a dedicated fulfillment subsidiary, and Marvya Trade GmbH for e-commerce brand investments, making it a full-stack partner from shop development through operations and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Marvya Logistik: E-commerce logistics and fulfillment subsidiary offering warehousing and shipping services to clients and own e-commerce brands.
• Marvya Capital

Products and services

• Shop-Entwicklung (Shop Development)
• Shop-Migration (Platform Migration)
• Shopify Apps / Custom App Development
• Performance Marketing
• Retention & Lifecycle Marketing
• Strategie (Growth Consulting & Strategy)
• Systemintegration (System Integration)
• UI/UX & Conversion Rate Optimization
• Techstack-Analyse (Tech Stack Analysis)
• Shop Maintenance and Support
• Marvya Logistik (Fulfillment & Warehousing)

Quantifiable outcome

• Up to 62% reduction in tech & operating costs
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shopify PluscoreTechnology or IntegrationMarvya is an official Shopify Plus partner agency in the DACH region, specializing in Shopify store development, migration from competing platforms, and ongoing Shopify store management. Shopify is the core platform Marvya builds on.
• KlaviyocoreTechnology or IntegrationKlaviyo is a key marketing technology partner for Marvya. Marvya was invited by Klaviyo to present at the K5 2025 conference in the Shopify Village and co-delivered Masterclasses on tech stack optimization and data-driven scaling. Marvya implements Klaviyo CRM, email, SMS, and automation flows for clients.
• Trusted ShopscoreTechnology or IntegrationMarvya is an official partner of Trusted Shops, integrating their review and trust seal solutions into client Shopify stores. The partnership is co-marketed, with Trusted Shops listing Marvya as a recommended agency partner.
• CHRONEXTminorStrategic or Co-development PartnerCHRONEXT, a luxury pre-owned watch retailer, partnered with Marvya for a Techstack analysis. Both companies co-presented a Masterclass at K5 2025 on Techstack Sanierung.
• Marvya Logistik GmbHcoreOthersMarvya Logistik GmbH is a wholly-owned subsidiary of the Marvya group, providing fulfillment and warehousing services (~4,000m² in Saarbrücken) for Marvya's own E-Commerce brands and select clients. Established 2023.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Shopify: The platform vendor on which Marvya builds its entire service line. As a broad incumbent, Shopify competes indirectly via partner enablement programs and direct merchant services for top-tier accounts.
• DEPT: Global digital agency with a significant DACH presence and dedicated commerce practice covering strategy, technology, and marketing for enterprise brands — broader portfolio but overlapping at the top end of Marvya's target market.

Direct peers

• Sitewards GmbH: German e-commerce consulting and development agency with strong Shopify and Magento migration capabilities, serving enterprise D2C brands in DACH — overlapping Marvya's migration-heavy project mix.
• Netalys AG: Swiss digital commerce consultancy specializing in Shopify and Shopware implementations for D2C brands, with overlapping DACH mid-market focus and migration expertise.
• 247GRAD GmbH: Aachen-based full-service digital commerce agency covering Shopify, Magento, and Shopware implementations for DACH mid-market and enterprise brands, comparable in service breadth and customer segment.
• hundertzehn GmbH: Berlin-based Shopify Plus agency serving German and European D2C brands with development, migrations, and growth services — directly comparable to Marvya in offering, geography, and customer profile.
• Dotfly GmbH: Austrian Shopify Plus agency offering development, performance marketing, and SEO for D2C brands in DACH, comparable in offering and regional focus to Marvya.
• Smarketer GmbH: Berlin-based performance marketing and CRM agency with deep Klaviyo partnership in DACH, overlapping Marvya's retention, lifecycle, and Shopify ecosystem positioning.

Others

• Klaviyo: CRM and marketing automation vendor that is both Marvya's primary technology partner and an ecosystem participant competing for share-of-wallet on retention/lifecycle services delivered to Shopify merchants.
• Trusted Shops: DACH-based trust, certification, and review platform that partners with Marvya and other Shopify agencies; an ecosystem enabler rather than a direct competitor but increasingly relevant as a co-marketing channel in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YalcinDoener
• Facebookfacebook.com/marvyamarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvya