Apex Media

What Apex Media does

Apex Media is a privately-held, Oman-based multi-media operator headquartered in Ruwi, Muscat, founded in 1989 (originally as Apex Press and Publishing, rebranded to Apex Media in 2019). The company operates an integrated portfolio spanning market-leading print titles - Muscat Daily (33,500 daily copies, Oman's biggest selling daily), theweek (50,000 weekly copies distributed free from 700 outlets), an annual business directory covering 9,000 local companies, and specialist books - alongside a custom-built in-house printing press, a door-to-door distribution network covering the Sultanate, and a suite of digital services including social media management, video production, design, and Apex LIVE, a weekly digital video show distributed via YouTube, Instagram, and Facebook. The company also owns and operates a portfolio of national events such as the Oman Restaurant Awards, Oman Woman of the Year Awards, Oman's Most Trusted Brands, Hospitality Champions, and Wellbeing@work, and runs the Muscat Daily Recycling Initiative in partnership with 560+ organizations.

Apex Media's revenue model is multi-stream and primarily advertising- and sponsorship-driven: it sells print advertising in Muscat Daily and theweek (reaching 750,000+ affluent, educated adults weekly), packages digital marketing services for commercial clients, monetizes national events through headline and tiered sponsorship deals (e.g., main sponsor packages valued around RO40,240 in media value plus gala benefits), and provides contract printing, book publishing, and annual business directory subscriptions to local businesses. Go-to-market is sales-led and event-driven, with direct corporate outreach, event sponsorship funnels, and CSR partnerships serving as primary acquisition channels. The customer base spans enterprise advertisers across banking (Bank Muscat, HSBC, Central Bank of Oman, Bank Dhofar), aviation (Oman Air), telecom (Omantel), retail (Mall of Oman), conglomerates (Khimji Ramdas), and government (OIFC), plus SMB advertisers in the hospitality sector (94 restaurants competed in the 2019 Restaurant Awards) and the 9,000 local companies in the Business Directory.

Name

Apex Media

Legal name

Apex Press and Publishing

Website

https://apexmedia.co.om

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Apex Media is an Oman-based multi-media operator offering print publications (Muscat Daily, theweek, Business Directory), in-house contract printing, door-to-door distribution, digital video and social media services, and a portfolio of national awards events for corporate advertisers, hospitality businesses, and government partners.

Ownership category

akta.pro rank

Product category

Print and Digital Media Advertising

NAICS

Publishing Industries (513), Periodical Publishers (51312), Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Print advertising sales
• Newspaper publishing
• Commercial printing services
• Door-to-door distribution
• Event sponsorship management

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Print Advertising: Revenue from advertising placements in market-leading newspapers including Muscat Daily and theweek. Advertising space sold to commercial partners seeking to reach affluent, educated adult readership of 750,000+ weekly.
2. Digital Marketing Services: Digital advertising, social media campaigns, video production, and Apex LIVE streaming services offered to commercial customers seeking targeted digital reach.
3. Event Sponsorship: Sponsorship packages for national events including Oman Restaurant Awards, Oman Woman of the Year Awards, Oman's Most Trusted Brands Awards, Hospitality Champions, and others. Revenue generated through headline partnerships, branded promotional advertisements, and event visibility opportunities.
4. Contract Printing Services: Commercial printing services for external clients using state-of-the-art in-house printing facilities.
5. Business Directory: Annual Business Directory published in both printed form and online, providing detailed data on 9,000 local companies.
6. Book Publishing: Library of specialist books and printed products augmenting Apex Media's print portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Apex Media is a multi-media operator in Oman that sells print advertising and sponsorships in market-leading newspapers (Muscat Daily and theweek), provides commercial contract printing through an in-house printing press, distributes publications via its own door-to-door network, and produces digital content (Apex LIVE, social media, video). The company also stages national awards events and offers design and video production services to commercial partners across the Sultanate of Oman.

Product overview

Apex Media is a multi-media operator offering a unified portfolio of print and digital products and services. The core offerings include print media (Muscat Daily daily newspaper with 33,500 copies, theweek weekly newspaper with 50,000 copies, Business Directory with 9,000 companies), commercial printing services with in-house facilities, door-to-door distribution, and a suite of digital services (Apex LIVE video content, social media management, and video productions). The company also owns and manages high-profile national events including the Oman Restaurant Awards, Oman Woman of the Year Awards, Oman's Most Trusted Brands Awards, Hospitality Champions, and Wellbeing@work. Environmental initiatives include the Bitter About Litter campaign and Muscat Daily Recycling Initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Muscat Daily: Oman's biggest selling daily newspaper with 33,500 copies
• theweek
• Apex LIVE
• Apex Press and Publishing

Quantifiable outcome

• 500,000+ public votes representing 13% of Oman's population participated in Oman Restaurant Awards 2019
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Hospitality Institute (NHI)coreStrategic or Co-development Partner · 1 January 2020Partnership with National Hospitality Institute (NHI) to launch Hospitality Champions, a national competition for Omanis working in hospitality sector. The initiative celebrates and rewards individuals excelling in their roles while supporting the government's Omanisation targets and economic vision for the Sultanate.
• Bank MuscatminorOthersCorporate partner in Muscat Daily recycling initiative, joining 560+ organizations including ministries, colleges, universities, and corporate firms in Oman's largest public recycling campaign.
• HSBCminorOthersCorporate partner in Muscat Daily recycling initiative, participating in paper recycling program with co-branded collection boxes.
• Central Bank of OmanminorOthersGovernment partner in Muscat Daily recycling initiative supporting environmental sustainability efforts.
• Bank DhofarminorOthersCorporate partner in Muscat Daily recycling initiative.
• Khimji RamdasminorOthersCorporate partner in Muscat Daily recycling initiative.
• Mall of OmanminorOthersCorporate partner in Muscat Daily recycling initiative.
• Oman AirminorOthersCorporate partner in Muscat Daily recycling initiative.
• OmantelminorOthersCorporate partner in Muscat Daily recycling initiative.

Scale indicators13 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Muscat Media Group: Oman-based multi-platform media operator publishing major Omani newspapers and managing events and digital properties. Directly comparable to Apex Media as the other principal domestic news, advertising, and events competitor in the same single-country market.
• Times of Oman: Long-established English-language daily newspaper in Oman with digital editions and advertising sales. Directly competes with Muscat Daily for readers, advertisers, and digital ad spend in the Omani market.
• Oman Observer: Flagship English-language daily in Oman, part of the national media ecosystem. Competes with Muscat Daily for news readership and print/digital advertising budgets in Oman.

Regional players

• ITP Media Group: Dubai-based multi-platform B2B and consumer media publisher operating magazines, events, awards, and digital platforms across the Middle East. Highly comparable business model of print + events + digital + awards across the GCC, though operating regionally rather than in Oman specifically.
• Motivate Media Group: UAE-based publisher of magazines, books, and contract titles, plus event and awards properties. Closely analogous multi-media operator model combining publishing, events, and content production in the GCC.
• CPI Media Group: Multi-platform media company publishing trade and consumer titles and running events across MEA and beyond. Comparable as a diversified publishing + events operator with similar revenue mix of advertising, sponsorship, and contract publishing.

Broad incumbents

• Gulf News: Largest English-language daily in the UAE with significant print and digital reach. Comparable as a flagship regional newspaper with strong advertising sales, though based in a different Gulf country.
• Khaleej Times: Major UAE-based English daily with print and digital editions plus events and awards. Comparable multi-platform Gulf news and advertising business operating at greater scale than Apex Media.
• Al Jazeera Media Network: Qatar-headquartered international news and broadcasting network with strong Arabic-language content and a digital ad business. A much larger incumbent that competes for regional advertising budgets and digital news audiences.
• Dubai Media Incorporated: State-backed GCC media group operating multiple TV, radio, print, and digital outlets plus events. Comparable as a multi-platform Gulf media operator with diversified print, digital, and event assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC177RQ9WejMHzrBAqE78JNg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Media